Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online co ntent. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.
● Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
● Regularly produce various content types, including email, social media posts, blogs and white papers
● Actively manage and promote our blog, and pitch articles to relevant third-party platforms
● Edit content produced by other members of the team
● Analyze content marketing metrics and makes changes as needed
● Collaborate with other departments to create innovative content ideas
About Digital marketing.
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Role - Content Marketer
What you'll do
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.
Skills you bring to the table:
● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.
Requirements
- Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
- Excellent command over spoken and written English communication
- 2 to 3 years of professional writing experience
- Great time management & task management skills
- Exceptional primary and secondary research skills
- Comfortable with working in an agile environment
- Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
- Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
- Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
- Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
- Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
- Possess basic knowledge of blog publishing on WordPress
- Collaborate with the design team for producing visually-engaging content
- Create compelling ad copies for marketing
- Work within set deadlines and produce content accordingly
- Show a passion for SEO and current trends but with expertise in writing for people, rather than machines
Responsibilities:
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems Proof read and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Selected intern's day-to-day responsibilities include:
1. Work with the on-site Social Media Manager to create and implement campaigns
2. Develop content calendars on a weekly and monthly basis for company brands
3. Monitor analytics with social media team to identify viable ideas
4. Create engaging blog and social media content
5. Assist in the general distribution of press releases and media alerts
6. Provide support to our marketing team at live and online events
About CITTA
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.
CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.
Job Description
- Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
- Effective, consistent and reader-friendly writing style.
- Strong English writing skills and basic familiarity with the internet and search engines.
- Capable of writing an article on any subject, theme, blog or website.
- Ability to manage in a fast-paced and deadline-driven environment.
- Concise, clear and confident communication.
- Highly organized and self-motivated to establish and achieve goals.
- Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
- Work closely with content marketing and digital marketing to produce content that generates results
- A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
- Writing content as needed, including blogs, articles, web pages, etc.
- The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.
Content and Relationship Manager Requirement
- Bachelor’s Degree in Mass Communication, English and Related field
- 1-2 years experience in writing content
- Strong communication and interpersonal skills and ability to build and maintain relationships
- Highly articulate with experience in developing content based on consumer needs or data insights
- Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
- Innovative, self-reliant and determined approach to duties with an ability to work and think creatively
- Attentive to detail and organized
- Must be self-motivated and flexible.
- Working in an agile environment by keeping in mind the titbits of startup
- Liaising with cross functional teams to get the errands done.
- Formulating monthly social media calendar and devise content accordingly by knowing the fact of time and fraction of brand equity.
- Adhering SEO and other guidelines while formulating the content.
- Devising SEO friendly content such as Meta Title, Meta Description, Blogs & website content like Footer Pages, Product Description.
- Conducting in-depth and regular audits of rivals content.
- Devising niche, crisp, catchy and compelling content across all touch points.
- Doing plagiarism check and proofreading of landing pages, ad copies etc.
- Making sure the content is plagiarism free and inclined with the brand guidelines.
- Making sure the content is precise before prevalence anywhere.
What you need to have:
- Bachelor's degree required, preferably in English, Communications or a related field. Masters degree a plus
- Familiarity with software like Microsoft Office, Google Docs and other tools which are inclined to content like plagiarism checker etc.
- Strong presentation skills and excellent interpersonal skills - comfortable directing projects and taking on new tasks.
- Proven ability to follow style guidelines
- Impeccable spelling and grammar skills.
- Proven work experience as a Content Writer, Copywriter or similar role.
- Possess a thorough, up-to-date knowledge of B2B Fintech consortium.
- Have knack to thrive in a fast-paced environment and to work independently and within a team as well.
- Should be pretty much acquainted with copywriting.
- Be adept in ad copies for the entire gamut of digital media like Google Ads, Social Media, SMS Marketing Campaigns, E-mail Marketing, Newsletter & as well as website content like Footer Pages, Product description etc.
1. Developing high-quality content with unique SEO optimized article for the given topic
2. Writing, reviewing and publishing web content, proactively update and handle website landing pages and blogs.
3. Candidate must have ideas of government exams
3. Adding relevant images/screenshots to the article