Digital Marketing Manager

What you'll do:

Be a part of the initial team to define and set up a best-in-class digital platform for the Private Credit industry, and take full ownership of the components of the digital platform

Develop responsive and visually appealing user interfaces for web applications using React.js .

Building reusable components and front-end libraries for future use

Translating designs and wireframes into high quality code

Optimising components for maximum performance across a vast array of web-capable devices and browsers

Knowledge of bundling tools and dynamic loading of components.

Stay up-to-date with the latest web development trends, tools, and technologies.

Share/enhance insights and talent in a collaborative work environment responsible for building quick prototypes

What makes you a great fit:

3-5 years of experience developing UI applications

Must be proficient with ReactJS

Knowledge in one of react frameworks with server components is an added advantage like Next. JS, Remix.

Experience with popular React.js state management libraries (such as Redux or Zustand)

Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model

Must be proficient with HTML/CSS and responsiveness.

Exposure to a variety of UI frameworks is a strong plus, specifically AngularJS and/or EmberJS

Experience with TypeScript a plus

Experience with testing frameworks such as JEST is a plus

Work closely with the designers, backend engineers to build a holistic user experience. Help define and interact with REST based API's.

Exposure to Web Security, Microservices, AWS components, and Cloud concepts a plus

Strong attention to detail, with an eye toward pixel-perfection

Strong analytical and problem solving skills.

Ability to work effectively in a fast-paced startup environment and adapt to changing priorities.

About Us:

Binocs.co empowers institutional lenders with next-generation loan management software, streamlining the entire loan lifecycle and facilitating seamless interaction among stakeholders.

Team: Binocs.co is led by a passionate team with extensive experience in financial technology, lending, AI, and software development.

Investors: Our journey is backed by renowned investors who share our vision for transforming the loan management landscape: Beenext, Arkam Ventures, Accel, Saison Capital, Blume Ventures, Premji Invest, and Better Capital.

• Roles & Responsibilities
• Job Purpose:
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• To manage the store operations of the respective store efficiently and run it as a successful unit through effective stock management, visual merchandising and achieve the desired sales targets while ensuring the customer service of highest standards.
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• Job Context & Major Challenges:
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• A store manager has to manage the storel operations, and at the same time achieve the sales target within a stipulated budget allocated for the store. The store manager has to manage the relationship with the visual merchandising team, projects ,HR ,buying team to ensure that the upkeep training, recruitment, the maintenance of the store are proper, and has to report to the regional manager .
• The major challenges of the jobholder are:
• Lack of responsibility shown by the CCAs after few months of recruitment, low discipline levels • Screening of right candidate for accurate hiring
• Consistency of the sales inspite of daily challenges
• Consistency in delivery TC Experience daily
• Inventory management
• Rostering / people management / grievance
• Accountabilities
• Establish rapport with potential and actual customers on a daily basis • Ensure clean and safe environment for the customer
• Ensures Daily capture of customer information & Bill linking – identify gaps and suggest improvement
• Looks into pattern of information and draw inference on customer types /likings/trends /quality of information captured
• Thank you cards / Calls – process adhered to ( Tracking and ensuring business results and quality call outs
• Ensure every customer gets TC delight 100% adherence of experience delivered
• Ensure that customers become repeat customers once they enter the store.Personally develop relations with top 50 customers of the store • Track customer sales closely across segments /types on a weekly basis • Supervise customer needs and looks at new ideas to delight.
• Performance chats on a monthly basis with individuals
• 24 hours resolution for crew grievance /if escalation to close within 7 days
• Take the initiative at the store level to improve the employee engagement
• Ensure Development plan for Coache’s and their teams is managed well on a quarterly basis..
• Appraisals – Quarterly chats on performance as per KRA
• Ensure there is development plan prepared for all store

People Management

Motivate the staff during the morning briefing about daily sales targets • Rostering , Schedule shifts and ensure punctuality of staff

HR Overview

• Screening for New hires as per Evaluation matrix
• Closure of timely recruitments
• Monthly StoreTraining Calendar adhered to , and gaps are filled on a monthly basis
• Weekly Audits and check on understanding on new joinee training • Ensure 100% adherence that every customer get TC Delight - manages evaluations and trainings for the team - issues with customers sorted within 24 hours - Observes coaches and ASM and take inputs for their Teams - Training needs identified and discussed with L&D for resolution

Visual Merchandising

• Implementation of the plan along with the VM champ
• VM changes at the suitable times in the store
• Replenishment of stocks on the floor
• Ensure VM Guidelines are met before store opening and during the day • Ensures daily actions are taken on VM opening checklist
• Window Maintenance – Ensures standards are met – does a walk thru twice a day
• Gives feedback on sections before pictures are taken and sent to HO • Display change – ensures activity done and time lines adhered to • Fixture maintainace –ensures problems are timely fixed.
• New GTM Window installations – timely done
• Track sales from merchandise going to stylists

Standard Operating Procedures

• Ensures that store opening/closing standards are followed properly,if gaps helps improve system
• Drives Store PnL
• Responsible for personnel planning, work hours, store / team holiday plan
• Inventory management and planning for each product category • Drives Store CRM Managements
• Ensure Timely closure on MIS / Reports Etc Ensure that the housekeeping staff follows the checklist properly
• Control mechanical maintenance of lights, air-system, electrical equipment

Accountabilities

• Reports property damage, request needed repairs within company time frames
• Conducts monthly meetings with different stakeholders
• Ensure proper installation of signage display façade properly cleaned • Daily Counts – Supervision of accuracy and timely reports sent. • Inward /Outward – Resigters maintained ,weekly supervision on dispatch / signs off on compliance
• Manages External Relations –Landlords / Mall team/ vendors

Cost Management

• Schedule the expenditures for the month(petty cash management)
• Follow the preventive maintenance schedule to reduce the costs
• Maintain the safety, energy consumption, and expenses reports
• Control costs incurred on the services provided by the vendors
• Control cash deposits and submission of credit slips on a daily basis
• Maintain records pertaining to customer discounts, schemes
• DMS – Supervision of DMS entry weekly and sufficient funds for store to run

Achievement of sales targets

• Explain & drive the sales targets to Managers on a daily basis • Coordinates with RM on Monthly Targets
• Contribute to the team efforts for accomplishing desired results by setting objectives and directions for KPI’s ,category revenue, competiton analysis,market trends
• Analyze sales very 3 hours to better daily performance
• SMS to be sent to the RM as required
• Motivate store team to achieve daily targets
• Understand Business on a MTD/WTD/FTDbasis and briefs coaches .

Shrinkage control

• Ensure the global count is done accurately on a daily basis and reports sent to HO
• Ensure that nobody from the staff indulges in pilferage and other activities
• Co-ordinate with security guard & staff to keep a watchful eye on customers
• Anticipate problems & preempt them by coming up with creative solutions
• Constantly identifies areas of improvement, takes initiative to drive them

People Management- Demonstrates ability to holistically monitor various HR analytics like workforce planning, staffing levels, engagement scores, salary costs, attrition levels

Competencies- Works with individuals to identify areas of development, works to improve them

Work Standards- Sets standards for excellence to achieve a high level of quality • Accepts responsibility of outcomes of one’s work; admits mistakes and refocuses efforts

Provides encouragement and support to others in accepting responsibility; does not accept others’ denial responsibility without questioning

Raises the bar and repeatedly encourages the team to continually improve. Allocates appropriate resources to get the work done • Provides clear, thorough & timely feedback on work performance to individuals.

Gets Results- Raises the bar and repeatedly encourages the team to continually improve. Allocates appropriate resources to get the work done • Provides clear, thorough & timely feedback on work performance to individuals

Customer Relations- Works to educate the customers so that they are fully aware of products Establishes good interpersonal relationships by helping people feel valued

Handles upset customers by hearing the customer, empathizing, apologizing, and taking personal responsibility for resolving customer problems/issues

Team Work- Builds strong teams that capitalize on differences in expertise, competencies

Champions collaborative team working across departments/ functions • Proactively works with colleagues to develop solutions to their issues

• Develop and maintain server-side logic using Node.js, JavaScript, and Python.
• Collaborate with front-end developers, designers, and product managers to create scalable and responsive web applications.
• Design and implement APIs and web services to facilitate seamless integration with other systems.
• Optimize applications for maximum speed, scalability, and reliability.
• Identify and troubleshoot performance bottlenecks and implement effective solutions.
• Ensure the security and data protection of the backend systems.
• Write efficient and reusable code, following industry best practices and coding standards.
• Conduct code reviews and provide constructive feedback to improve code quality.
• Stay up-to-date with the latest industry trends and technologies to drive continuous improvement.
• Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance.

High Level Scope of Work :

• Work with AI / Analytics team to priorities MACHINE LEARNING Identified USE CASES for Development and Rollout
• Meet and understand current retail / Marketing Requirements and how AI/ML solution will address and automate the decision process.
• Develop AI/ML Programs using DATAIKU Solution & Python or open source tech with focus to deliver high Quality and accurate ML prediction Model
• Gather additional and external data sources to support the AI/ML Model as desired .
• Support the ML Model and FINE TUNEit to ensure high accuracy all the time.
• Example of use cases (Customer Segmentation , Product Recommendation, Price Optimization, Retail Customer Personalization Offers, Next Best Location for Business Est, CCTV Computer Vision, NLP and Voice Recognition Solutions)

Required technology expertise :

• Deep Knowledge & Understanding on MACHINE LEARNING ALGORITHMS (Supervised / Unsupervised Learning / Deep Learning Models)
• Hands on EXP for at least 5+ years with PYTHON and R STATISTICS PROGRAMMING Languages
• Strong Database Development knowledge using SQL and PL/SQL
• Must have EXP using Commercial Data Science Solution particularly DATAIKU and (Altryx, SAS, Azure ML, Google ML, Oracle ML is a plus)
• Strong hands on EXP with BIG DATA Solution Architecture and Optimization for AI/ML Workload.
• Data Analytics and BI Tools Hand on EXP particularly (Oracle OBIEE and Power BI)
• Have implemented and Developed at least 3 successful AI/ML Projects with tangible Business Outcomes In retail Focused Industry
• Have at least 5+ Years EXP in Retail Industry and Customer Focus Business.
• Ability to communicate with Business Owner & stakeholders to understand their current issues and provide MACHINE LEARNING Solution accordingly.

Qualifications

• Bachelor Degree or Master Degree in Data Science, Artificial Intelligent, Computer Science
• Certified as DATA SCIENTIST or MACHINE LEARNING Expert.