Marketer

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description: 

Profile Overview

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
• Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
• This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
• Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
• B2B SaaS experience is mandatory.

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
• Work with the global marketing team of company to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

• Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
• Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
• Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
• Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
• Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
• Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
• Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
• Ownership: A true leader — not a manager.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing dynamics and SaaS business models.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Proficiency with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.

Job Description -

Position: Senior Data Engineer (Azure)

Experience - 6+ Years

Mode - Hybrid

Location - Gurgaon, Pune, Jaipur, Bangalore, Bhopal

Key Responsibilities:

• Data Processing on Azure: Azure Data Factory, Streaming Analytics, Event Hubs, Azure Databricks, Data Migration Service, Data Pipeline.
• Provisioning, configuring, and developing Azure solutions (ADB, ADF, ADW, etc.).
• Design and implement scalable data models and migration strategies.
• Work on distributed big data batch or streaming pipelines (Kafka or similar).
• Develop data integration and transformation solutions for structured and unstructured data.
• Collaborate with cross-functional teams for performance tuning and optimization.
• Monitor data workflows and ensure compliance with data governance and quality standards.
• Contribute to continuous improvement through automation and DevOps practices.

Required Skills & Experience:

• 6–10 years of experience as a Data Engineer.
• Strong proficiency in Azure Databricks, PySpark, Python, SQL, and Azure Data Factory.
• Experience in Data Modelling, Data Migration, and Data Warehousing.
• Good understanding of database structure principles and schema design.
• Hands-on experience using MS SQL Server, Oracle, or similar RDBMS platforms.
• Experience in DevOps tools (Azure DevOps, Jenkins, Airflow, Azure Monitor) – good to have.
• Knowledge of distributed data processing and real-time streaming (Kafka/Event Hub).
• Familiarity with visualization tools like Power BI or Tableau.
• Strong analytical, problem-solving, and debugging skills.
• Self-motivated, detail-oriented, and capable of managing priorities effectively.

Sales Target Achievement:

○ Meet or exceed monthly, quarterly, and annual targets.

○ Develop and execute a sales strategy to achieve these goals.

2. Lead Generation:

○ Identify potential clients through research, networking, and cold-calling.

○ Qualify leads to ensure they are a good fit for the company’s products or

services.

3. Client Engagement/Demo

○ Conduct face-to-face meetings with potential clients to present the

company’s products or services.

○ Understand client needs and tailor presentations to address their specific

requirements.

4. Client Engagement:

○ Fixing face-to-face meetings with potential clients to present the company’s

products or services.

○ Understand client needs and tailor presentations to address their specific

requirements with the support of the reporting manager

5. Relationship Management:

○ Build and maintain strong relationships with existing clients to ensure repeat

business.

○ Provide ongoing support to clients, addressing any issues or concerns they

may have.

6. Reporting & Documentation:

○ Maintain accurate records of sales activities, client interactions, and progress

in CRM systems.

○ Provide regular reports to the Sales Manager on sales performance and

market feedback.

Role Overview:

As the Executive Assistant to the CEO, you will play a pivotal role in enabling the CEO to focus on

strategic priorities. You will act as a trusted partner, managing schedules, coordinating high-stakes

communication, and ensuring smooth operations across various teams. This role requires exceptional

organizational skills, discretion, and the ability to thrive in a fast-paced, entrepreneurial environment.

Key Responsibilities:

Administrative Support

• Manage the CEO’s calendar, appointments, and meetings, ensuring effective time management.
• Handle travel arrangements, itineraries, and accommodations for the CEO.
• Prepare and edit correspondence, presentations, reports, and other documentation as required.
• Take minutes during key meetings and ensure follow-up on action items.

Strategic Coordination

• Collaborate with various teams to gather information and provide the CEO with concise updates on key projects.
• Support the CEO in tracking and prioritizing strategic initiatives.

Communication

• Act as the first point of contact for the CEO, managing incoming emails, calls, and requests.
• Liaise with internal and external stakeholders, including investors, partners, and clients, on behalf of the CEO.
• Ensure that communication between the CEO and the team is seamless and efficient.

Event and Meeting Coordination

• Plan and coordinate executive-level meetings, conferences, and events.
• Assist in organizing CEO participation in industry forums, startup pitch events, and media appearances.
• 
  

Confidentiality and Discretion

• Handle sensitive information with the utmost confidentiality and professionalism.
• Serve as a gatekeeper, ensuring the CEO’s focus remains on high-priority initiatives.
• 
  

Qualifications:

• Bachelor’s degree in Business Administration, Management, or a related field.
• 1+ years of experience as an Executive Assistant, preferably in a startup or fast-paced

environment.

• Excellent organizational and multitasking skills, with attention to detail.
• Strong written and verbal communication skills.
• Proficiency in tools like Google Workspace, MS Office, and project management platforms.
• Ability to work independently and make sound decisions under pressure.
• High level of discretion and professionalism in handling confidential matters.

What you need to have:

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Must have strong experience in Information Security Management system(ISMS), creation of policy, procedures and implementation.
• Operates as a key contributor to the RFP, Third-Party Risk assessment, cloud security assessment etc.
• Lead the strategic and tactical development of information security framework, risk management and new compliance initiatives
• Subject matter expertise in ISO 27001, SOC2, CCPA, CPRA, GDPR, PCI DSS and HIPAA.
• Must have a strong experience in the documentation process and reviewing MSA, SCC, SLA & DPA.
• Good knowledge of BCP/DR, Incident response, VA/PT and Audit methodologies of various compliance frameworks.
• Good knowledge of Access management, Network, Application Security, Encryption, Backup, Physical Security, ISMS Training & Awareness etc..
• Ability to deal with the customers and vendors on Security and privacy matters.
• Knowledge of Core IT processes, SDLC, network infrastructure will be useful.

• Good written, oral, and interpersonal communication skills.
• Ability to conduct research into IT security issues
• Ability to present ideas in business-friendly and user-friendly language.
• Ability to effectively prioritize and execute tasks in a high-pressure environment.
• Highly self-motivated and hardworking.

• Bachelor’s/master's degree in Security, Computer Science, Management Information Systems, Engineering or related field.
• Should be at least ISO 27001 lead auditor or lead implementer. 
• 3+ years of related work experience in information security governance, risk and compliance (GRC) or relevant compliance roles in the SaaS industry.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, New Delhi.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.