Digital Marketer

What Would You Do?
We are looking for a product marketing manager to develop user funnels and communication strategies to drive engagement and referrals on the One Code app. Our ideal candidate is a passionate & experienced Product Marketer with proven success in working with digital products and/or e-commerce for curating & driving product engagement end to end

Responsibilities:
● Build user journeys and communication strategies for every funnel the user goes through in the app
● Build highly engaging campaigns across user funnels to increase conversion rates
● Drive repeat users, referrals through Email, Push Notifications and other product
touchpoints
● Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and
renewals.
● Work with internal and external stakeholder to seamlessly drive all campaigns
● Constantly look for funnel drop offs and optimize every step to increase conversion rates
● Share data on daily, weekly and monthly basis with the larger team

Requirement:
● 4+ years of hands-on experience in working with user engagement platforms like
WebEngage
● Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
● Knowledge of HTML coding to create emailers is a must
● Experience working in a B2C product is preferrable

Why join us?
- You will get to work with an experienced team who has worked in multiple startups.
- Experimenting is the name of the game
- Grow with us. It is a family

OBJECTIVE(S)

 

• KEY OBJECTIVES
• To lead the marketing function of the Co, to suitably position the Brand amongst Target Groups viz. Customers, Partners, Industry, Public space & Internal stakeholders etc.
• To fully leverage the digital & social platforms & capabilities for accelerated business growth

KEY RESPONSIBILITY AREAS:

• Lead the marketing strategy & roadmaps – set the tone of voice & clear growth enablers
• Develop relevant marketing campaigns, monitor, measure & ensure desired outcome
• Design and execute the best go-to market strategy, for the product, variants & upgrades
• Map business potential & growth opportunities, through marketing initiatives
• Lead, monitor, measure - ‘Generation of Business Leads through Digital Marketing’ including a close liaison with Sales team to ensure highest Subscription / Lead ratio, at optimal costs
• Ensure customer & product Mapping, Market intelligence and competitor analysis
  • A 2-way channel with Product team to gather details of changes / upgrades / new releases to ensure that external product communications are apt and serving the cause; +
  • Continual improvements in product & support, basis voice of customer campaigns / reviews / automated channels etc.
• Ensuring ‘fit for purpose’ face of the Co viz. Website, Social Media handles, PR & communication channels etc., at all times;
• Exploring new alliances & achieving closures, through favourable agreements
• Identify opportunities to reach new market segments and expand market share.

SKILLS AND QUALIFICATIONS

• Proven 5-7 years of experience in core Marketing function including 2 yrs in a lead position
• Graduate / PG, preferably in Marketing
• Leadership skills with an ability to set and prioritize goals and build a strong team (in-house/outsourced) within allocated budgets
• Knack of keeping abreast with current and emerging trends in Digital Marketing & Brand positioning; a go-to person for all marketing requirements
• Very hands-on on using contemporary automated tools viz. Google & Social Media analytics.
• Passionate and a go-getter to achieve aggressive targets & achieve closures

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About our Client :-

Our client is a B2B2C tech firm backed by a Retail Giant and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech.

The company aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.

Key Responsibilities :-

- Own and scale the direct to consumer business; be responsible for its P&L

- Build and scale the user growth (paid + organic marketing), conversion (including liaison with product growth), retention/CRM and reactivation by building a repeatable, sustainable & defensible growth machine.

- Use the data to create customer personas, improve revenues and minimise costs and expenditures; create a culture of structured experimentation and iteration to drive growth

- Hire and develop a front line team to meet GROWTH business goals and requirements; build core talent capabilities around each of its sub-function namely User Growth, Conversion, Retention & Reactivation

- Drive maturity improvement in GROWTH function's execution and performance management via data-based decision making

- Navigate smoothly across multiple teams (product, marketing, tech, etc.) within the organisation to drive cohesiveness and enable a - one team- positive working culture

Experience, Skills & Knowledge :-

- Seasoned professional out of which minimum 3+ years of demonstrated experience of GROWTH function ownership and scale in a consumer tech startup

- Customer centricity focus and ability to bring - voice of customer- in decision making

- Leadership and team management experience

- Understanding the different types of customer acquisition channels - including paid and owned media as well as earned media (PR, word of mouth, organic SEO)

- Entrepreneurial mindset with ability to hustle and sharp business acumen

- Exceptionally curious, bold thinker, applying outside-in thought leadership to reimagine ways of performing work - with a passion for inventing and simplifying

- Ability to assess and mitigate risk, forecast both long and short-term outcomes, and navigate scenarios in B2C business environment

- Ability to communicate across multi-cultural and experience levels, internal & externally

- Analytical rigour i.e. should prefer data to challenge status quo, engage mind, direct hypothesis- driven thinking and structure complex issues.

Qualifications
• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Sound knowledge of social media platforms and content generation.
• Strong creative and analytical skills.
Knowledge of Google Analytics and Google Webmaster Tools 



Basic roles & responsibilities
Increase company and brand awareness.
Launching advertisements.
Generating leads through social media platforms like Instagram, LinkedIn and facebook.

Job Responsibilities.
● Understanding the client's core product or service, the target audience & market, the problem that
the product or service intends to solve
● Managing end to end social media presence for brands, social listening & reputation management
● Thinking of monthly campaign ideas in participation with the copy & graphic design teams
● Heavy client coordination & interaction
● Preparing long term platform wise social media strategy for brands
● Generating ideas for moment marketing
● Monthly sentiment analysis & reporting for brands you handle

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

What you need to have:

The duration of this internship is three months.

Key Responsibilities:

 

• Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
• Excellent in writing email SMS and on-page campaign copies.
• Good understanding of HTML for (Email campaign building)
• Working understanding of Marketing automation, customer communication journey. 
• Worked on Landing page creation (drag and drop builder forms)
• Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
• Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.

 

Required Skills:

• Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
• Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
• Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
• Understanding
• Understanding of Marketing Tools such as Email, SMS, Push etc.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.
• Effective Analytical skills.

Job Summary Connect and Interact with customers on Social Platforms including but not limited to Facebook, Twitter, LinkedIn and Blogs Compose responses independently and in accordance with processes guidelines Provide professional yet personalized experience on all interactions with the customers on Social Platforms Should be an expert in leading Social Practices Lead and leverage Social Media to meet the brand objectives Responsibilities and Duties Excellent interpersonal skills, with the ability to troubleshoot functional and non- functional issues correctly and clearly Perform post-resolution follow-ups to help requests / to follow up on cases till closure flawlessly Ability to work independently with little or no guidance You will be expected to write copies and curate the available content to be posted as blogs, articles, stories etc Should be flexible in learning different processes and be cross-skilled Make improvement suggestions on products and services from customer feedback for better service delivery Sourcing CVs through social media Required Experience, Skills and Qualifications Excellent communication skills and fluency in English. Demonstrable social networking experience and social listening knowledge. Proven working experience in social media or related fields (added advantage) You must be a social media software whiz kid. We need you to listen in - monitor social media conversations and tell us what's going on To keep abreast of the latest trends in social media In-depth knowledge of all social media channels A can-do attitude Candidates who are MBA in Marketing/ Graduates in Journalism preferred.

About the role: We are looking out for a Digital Marketing Manager who will be responsible of managing PredCred brand online and increase their coolness factor across various digital platforms. Competencies: • Digital Marketing experience • Proficiency in written and verbal communication skills in English Responsibilities: • Manage PredCred Infotainment brand online, across their digital channels to increase the coolness factor • Plan and execute SEM (Adwords, Facebook/ Instagram promotions, etc.) and SEO (Google ranking, Quora, Backlinks, Blogs etc.) to increase brand visibility • Run and analyze social media acquisition to keep growing the cult, and retain users via retention initiatives • Manage the customer retention initiatives of PredCred through marketing automation – explore channels like push notifications, emailer marketing, in-app notifications, and social media. Through a variety of tools like Clevertap and Branch.io. Does this sound like you? Must haves: • 3-5 years of experience in Digital Marketing • Knowledge and understanding of digital marketing tools (Eg:Facebook suite,Instagram Suite and Google Ads, Clevertap, Branch.io, Appsflyer) • Good oral and written communication in English Preferred: • Masters/Bachelors Degree in Marketing/communications or related field