Digital Marketing Executive

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

We are looking for an experienced Digital Marketing Executive manager to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Requirements

• Should have a minimum 2 years of relevant exp.
• Proficient with Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Advanced knowledge in keyword research
• Advanced knowledge in on-page and off-page optimization

Responsibilities:

1. Collaborate with stakeholders to understand business objectives, processes, and requirements.
2. Conduct thorough analysis of business processes, workflows, and systems to identify areas for improvement.
3. Gather, document, and prioritize business requirements using techniques such as interviews, workshops, and surveys.
4. Analyze data to identify trends, patterns, and insights that can inform decision-making and drive business outcomes.
5. Develop and maintain documentation, including business process models, use cases, user stories, and requirements specifications.
6. Work closely with cross-functional teams to ensure alignment between business needs and technical solutions.
7. Facilitate meetings, workshops, and presentations to communicate findings, solicit feedback, and drive consensus among stakeholders.
8. Collaborate with developers, designers, and QA analysts to ensure successful implementation and testing of solutions.
9. Monitor and evaluate the performance of implemented solutions, and recommend adjustments or enhancements as needed.
10. Stay updated on industry trends, best practices, and emerging technologies related to business analysis and process improvement.

Requirements:

1. Bachelor's degree in Business Administration, Management Information Systems, or related field.
2. Proven experience as a Business Analyst or similar role.
3. Strong analytical skills, with the ability to gather and interpret data from multiple sources.
4. Proficiency in business analysis techniques, such as process modeling, data analysis, and requirements elicitation.
5. Excellent communication skills, including the ability to effectively communicate technical concepts to non-technical stakeholders.
6. Solid understanding of project management principles and methodologies.
7. Experience with business analysis tools and software (e.g., Microsoft Visio, Jira, Confluence) is a plus.
8. Ability to work independently and collaboratively in a fast-paced environment.
9. Strong organizational skills and attention to detail.
10. Certification in business analysis (e.g., CBAP, PMI-PBA) is preferred but not required.

Company Description:

Call To Action is a creative and digital marketing consultancy. Our services include social media management, performance marketing, SEO and SEM, web development, video production, and graphic design. Our team stays on top of the latest trends, industry shifts, and possess skills in new age web technologies.

Job Brief:

We are looking for a creative and talented Senior Graphic Designer to join our team. The designer will be expected to collaborate with cross-functional teams to work on brand collaterals, marketing materials, social media graphics, presentations, and more.

Responsibilities:

● Design brand assets for digital and print media including social media creatives, presentations, infographics, UI/UX

● Create brand identities with logo systems, typography, and other brand requirements

● Actively work along with the team to train and develop skills, service offerings and softwares

● Work closely with cross-functional teams, ensuring a cohesive and consistent workflow

● Stay up to date with industry best practices and trends

Must have:

● Minimum 2 years proven work experience as a graphic designer, preferably within a marketing or creative agency

● Working knowledge of the Adobe Creative Suite (Photoshop, Illustrator, and InDesign) and Figma

● Commitment to constantly learn and develop skills

● Very good communication skills and fluency in English

● Initiative to solve problems and a diligent work ethic

● Ability to work on multiple projects in a fast-paced environment

Good to have:

● Working knowledge of PremierPro, After Effects, Wordpress, or HTML/CSS

Job description

Kapture CRM is an enterprise-focused Service automation SaaS platform. We help 500+ enterprises in 14 countries to manage their customer service in a more intelligent, contextual way.

Responsibilities

• Manage and monitor all installed systems and infrastructure
• Install, configure, test and maintain operating systems, application software and system management tools
• Proactively ensure the highest levels of systems and infrastructure availability
• Monitor and test application performance for potential bottlenecks, identify possible solutions, and work with developers to implement those fixes
• Maintain security, backup, and redundancy strategies
• Write and maintain custom scripts to increase system efficiency and lower the human intervention time on any tasks
• Participate in the design of information and operational support systems
• Provide 2nd and 3rd level support
• Liaise with vendors and other IT personnel for problem resolution

Requirements:

• BS/MS degree in Computer Science, Engineering, or a related subject
• Proven working experience in installing, configuring and troubleshooting UNIX /Linux based environments.
• Solid experience in the administration and performance tuning of application stacks (e.g.,Tomcat, JVMS, Apache, NGINX, Email servers, Mysql)
• Solid Cloud experience AWS and Google Cloud
• Experience with virtualization and containerization (Dockers, Kubernetes, Eureka, Kafka)
• Experience with monitoring systems
• Experience with automation software (e.g., Puppet, cfengine, Chef)
• Solid scripting skills (e.g., shell scripts, Perl, Ruby, Python)
• Solid networking knowledge (OSI network layers, TCP/IP)

Website : https://www.kapturecrm.com/

• Ship high-quality, well-tested, secure, scalable, extensible, and maintainable code as well as perform code review.
• Lead a team of highly efficient developers working on agile development practices including sprint planning.
• Apply design principles and patterns in creating enterprise-level solutions, as needed.
• Design products, services, and systems that are resilient to the iteration and change required by the needs of the business.
• Research new technologies and development methodologies to drive efficiency and improve customer experience.
• Coordinated with the US-led product and sales team to strategize and carry out the development of custom features and functionality requests.

• 3+ years of experience as a Full stack developer.
• Extensive experience working with NodeJS platforms.
• Expertise in building robust REST and GraphQL APIs.
• Hands-on experience with frameworks like ExpressJS, NextJS, and Fastify.
• Hands-on experience with SQL/NoSQL databases like PostgreSQL, MySQL and Redis.
• Hands-on experience in working with React-related libraries like Redux,
• MaterialUI and frameworks like NextJS.
• Strong hands-on experience with source code management systems like git.
• Working knowledge of WebSocket technologies.

• We offer the best market salaries for ideal candidates.
• Our culture is focused on talent development with semi-annually promotion cycles and company-sponsored certifications.
• The opportunity to work with and lead cutting-edge technologies.
• Opportunity to earn company stock options.
• Mediclaim hospitalization insurance for self, spouse, two children, and parents.

Description: You will start your journey at BYJU’S as an individual contributor working in a team to introduce and showcase the unique way in which BYJU’S-The Learning App help students learn better. You will also be responsible for mentoring these students and will play a role in their learning journey. Your key role will be to connect with students and parents across the country about one of the world’s most loved learning apps and how it will help students learn not just for exams, but way beyond. 

This is an individual contributor role in an employee-oriented, high performance environment that emphasizes on spreading the BYJU’s unique way of learning in your city. Your role will start with contacting potential customers (parents and students) to set up meetings, counsel the students on learning pedagogies and the BYJU’s personalised learning journey. You will be working 5 days a week with Mondays and Tuesdays being week-off. This hybrid model of sales will give you an exposure to the best of inside-sales and direct-sales. Please download the BYJU’s Learning App to understand the magic of the BYJU’s courses which has been widely accepted not just across thousands of towns in India but by millions of users across the globe. We look forward to having you on board Team BYJU’s. All the best!

Requirements and Qualifications

• Bachelor’s or master degree in engineering
• 7+ years of work experience, 1+ years of experience as a lead
• Proficient understanding of HTML, CSS, and Javascript
• Proficient understanding of ReactJs or similar library
• Good understanding of responsive web development
• Good understanding of SEO and analytics
• Ability to break the business problem into smaller features
• Ability to access the technical feasibility of UI/UX designs
• Build reusable code and libraries for future use
• Optimize application for maximum speed and scalability
• Proficient understanding of cross-browser compatibility

This position is for a tester with strong coding skills who likes challenges - someone who is constantly striving for excellence in software test automation.
Responsibilities include:

• Develop automated test cases on a day-to-day basis
• Gather and prioritize user requirements, feed these requirements into overall Automation Framework requirements and test plans
• Train team members on tool use and test automation tools, practices, techniques and best practices
• Communicate cross-functionally throughout the engineering organization
• Continuously monitor and boost test coverage across the product

Minimum Job Qualifications:

• Bachelor’s degree or better in CS or related field, with 5+ years experience in software test.
• Exposure to best practices in SQA  including code reviews, debugging, troubleshooting and CI processes
• Experience in front-end (UI/Web) automation using Java ,Appium or any other app automation testing tool  or Experience in backend Testing using Java, API-Testing,Rest assured ,and Performance testing using Jmeter
• Excellent communications and technical presentation skills
• Initiative to research and build solutions to tough problems in domains like Flash, OpenGL, WebGL where off-the-shelf automation tools might not be available
• Some experience/comfort with working in a Linux/Unix environment
• Excellent analytical, problem-solving, troubleshooting skills.

Preferred (Bonus) Qualifications:

• Knowledge of current build and test automation tools and processes, such as JUnit/TestNG, Maven, Jenkins, Mockito, JBehave, Git, etc
• Experience with whitebox testing, code reviews, SDK testing
• Experience with performance testing, stress testing, and advanced aspects of system testing automation.
• Knowledge of at least one scripting language (Python, Bash, Ruby or comparable).