E-Marketing / Digital Marketing

Profile

Digital Marketing Manager (Trading Domain)

About Us

Tradelab Technologies is a leading FinTech and capital markets technology company, headquartered in India, which develops high-performance software solutions for stock brokers, trading platforms, and financial institutions. Founded in July 2012 and incubated by a special R&D cell at IIT Kharagpur, we are at the forefront of building the next generation of trading technology. Our product portfolio includes advanced trading terminals, order-management systems (OMS), risk-management systems (RMS), low-latency exchange platforms, multi-crypto wallet solutions, and KYC/Compliance systems. We are defined by our commitment to "low latency," "high performance," and "real-time" systems that power the industry.

Role

We are seeking a strategic and results-driven Digital Marketing Manager to lead our B2B marketing initiatives in the competitive FinTech and capital markets technology landscape. You will be responsible for developing and executing comprehensive digital

marketing strategies that drive brand awareness, lead generation, and customer engagement across institutional and enterprise client segments.

Key Responsibilities

● Develop and execute multi-channel digital marketing strategies targeting B2B audiences in the FinTech and capital markets ecosystem

● Manage end-to-end campaign planning, execution, and optimization across SEO, SEM, content marketing, email marketing, and social media platforms

● Create and oversee thought leadership content including whitepapers, case studies, and technical blogs that resonate with brokers, trading firms, and financial institutions

● Drive lead generation initiatives and optimize conversion funnels to support business development goals

● Manage marketing analytics and reporting, providing actionable insights to improve campaign performance and ROI

● Collaborate with product and sales teams to develop compelling product positioning and go-to-market strategies

● Oversee website management, ensuring optimal user experience and technical SEO performance

● Build and manage relationships with digital agencies, technology vendors, and industry partners

● Monitor industry trends, competitor activities, and emerging marketing technologies to maintain competitive advantage

Skills & Experience

● 5-6 years of proven experience in digital marketing, preferably in B2B technology or SaaS environments

● Prior experience in the FinTech or Capital Markets industry is mandatory

● Demonstrated expertise in SEO/SEM, content marketing, marketing automation, and performance analytics

● Strong understanding of B2B buyer journeys and enterprise sales cycles

● Proficiency with marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar platforms

● Excellent written and verbal communication skills with the ability to articulate complex technical concepts

● Data-driven mindset with strong analytical and problem-solving abilities

● Experience managing marketing budgets and optimizing spend across channels

● Bachelor's degree in Marketing, Business, or related field; MBA is a plus

Why Join Us?

Join a pioneering technology company that is revolutionizing the capital markets infrastructure.

At Tradelab, you'll have the opportunity to work on cutting-edge, high-performance trading technology that powers some of the most demanding real-time systems in the financial industry.Born from IIT Kharagpur's innovation ecosystem and backed by over a decade of domain expertise, we offer an environment where your contributions directly impact the future of trading technology. Be part of a high-growth FinTech journey where innovation meets execution.

Watch Your Health is seeking a highly motivated and experienced Claim Process Executive with Health Insurance background, to join our team. The ideal candidate will have experience in the health insurance industry and a passion for helping customers find the right health coverage.

• CRM implants for claim support at client location
• Resolve customer queries on policy coverage and health claim processes
• Facilitate to drive claims app for submission and tracking of claims by employees
• Respond to employee calls and emails as a direct SPOC allocated to specific corporates
• Collect and dispatch claim documents as per corporate requirement
• Coordinate with internal claims units at IL to ensure seamless cashless and priority processing.
• Stay up-to-date with health insurance regulations and policies to ensure accurate information and adherence to industry standards.

Maintain the confidentiality of sensitive data and adhere to data protection guidelines.

Good English communication is compulsory

Company: ICICI Lombard.

Experience : 1.5 years of experience in Health Insurance Industry

Qualification : Graduation

Location : Mumbai

Job Type: Full-time

Pay: ₹19,000.00 - ₹21,000.00 per month

Benefits:

• Paid time off
• Provident Fund

About Company:

Our client is a leading mid‐market investment bank with strong practices around M&A, PE, Capital Markets, Institutional Equities, Wealth Management, Insurance Broking, and Portfolio Management Services.

Role and Responsibilities:

•       Trading, Broking & risk profiling of client along with technical and fundamental understanding.

•       Coordination with different department (RMS, Risk, Compliance, Sales) for smooth processing of transaction.

•       Generation of brokerage

·        Build up strong expertise in Capital Markets dynamics, financial derivative Instruments, their valuation and trade execution aspects

·        Contribute in various front office related projects, upgrading the Derivative Systems Infrastructure

·        Recommending thematic strategic trade ideas (working cross asset where required).

Requirements:

• Graduate and above

• Minimum 2-5 years of Experience in Handling FII / Domestic Clients

• Excellent knowledge on Arbitrage / Special Situation Trades / Derivatives

• Should have thorough understanding of Dividends and other Corporate Actions

 • Should have good understanding of Algos for Execution

 • Good at Excel, Bloomberg, Omnesys Functionality

• Ability to handle large volumes with a lean team structure

• Good Connects to Source blocks

 • Good Communication Skills is a must.

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Responsibilities: 

- Develop and execute successful SEO strategies 

- Manage team of SEO Executives 

- Conduct keyword research to guide content teams 

- Review technical SEO issues and recommend fixes 

- Optimize website content, landing pages and paid search copy 

- Direct off-page optimisation projects (e.g. link-building) 

- Collect data and report on traffic, rankings and other SEO aspects 

- Work with social media and PPC teams to optimize campaigns 

- Keep abreast of SEO and integrated marketing trends 

Requirements: 

- 5+ years of SEO Experience. Proven experience as SEO Manager, SEM Manager/ similar role - Knowledge of standard and current SEO practices 

- Knowledge of HTML/CSS 

- Experience with SEO reporting 

- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools  (e.g. Google Analytics, WebTrends) 

- Strong organizational and leadership skills, Analytical mindset with numerical aptitude

Experience: 
- 4-10 years of Full Stack Application development experience is must. 
- Deep understanding of client side development, coding in HTML5, CSS3, JavaScript ES6, and jQuery. 
- Strong experience using a client side MVC framework such as NodeJS, React JS, NextJS and Redux.
- Top notch programming skills and write code for robust software design. 
- Experience in responsive design, cross browser compatibility and website performance. 
- Experience in object oriented design skills. 
- Aggressive problem diagnosis and creative problem solving skills. 
- Good understanding of how browsers and DOM work. 
- Experience with Git/Bitbucket. 
- Experience with handling Services, RESTful, APIs. 
 
Responsibilities : 
- To work with a cross-functional software development team on highly visible strategic projects as an expert level individual contributor to the coding tasks assigned. 
- Responsible for development of highly responsive, web based UI in a flexible and well-structured frontend architecture. 
- Experience working with remote data via REST and JSON 
- Experience with third party libraries and APIs 
- Produce well designed efficient code in a timely manner to meet delivery timescales/milestones. 
- Mentor other developers on software best practices technical guidance and help grow their software development skill sets. 

Looking for enthusiastic tech driven individuals who can architect a web application, push pixels, design a web API, design a UI and optimize the backend for scalability. Should be thrilled to deep dive into the field of Location Intelligence. 

Hiring for the role of  Frontend Developer for our Development team. Apply if you are keen to explore how data-tech is changing the decision intelligence landscape.

Sociometrik is a geospatial data intelligence start-up based out of New Delhi, India - founded in 2019 with the mission of redefining data-backed executive decision making. We measure and quantify physical earth, built structures and human activity using multi-channel data sources like satellite imagery, smartphone mobility, web records and administrative data to power alternative data-based decision support systems for our clients.

• Write effective, scalable and reusable code
• Participate in system design and architecture discussions
• Collaborate with Product Owner to identify optimal ways to implement new features & product enhancements.
• Coordinate with internal teams to understand user requirements and provide technical solutions.
• Create UI mock-ups and transform them into quality product features consistent with the Product Owner’s vision.

• Minimum 2  year of work experience as a frontend developer
• Minimum 2 year experience in React.JS.
• Must have Experience working in a Typescript codebase
• Experience with Leaflet.JS, Google Maps API, or Geospatial projects are a "Nice to Have"
• Exposure to deck.gl is “Good to Have”.
• Proficiency with HTML, CSS, JavaScript and jQuery
• Must have Experience collaborating in a team environment

• An analytical bent of mind
• Good time management skills
• Curiosity for learning
• Creative vision
• Team spirit and good problem-solving skills

Hiring Process

Below is our hiring process for this position. We will reach out or send a rejection notice to most candidates within 1-5 business days of applying. Sociometrik promises to value your time and professionalism in every step of the process.

• Quick Screening 
• Interview with Technical Lead

• Final Interview with Leadership