Sr. Marketing – Executive Interior

Job description

Social Media Manager

Company Profile: PinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled, API-enabled pension administration and delivery platform, our unique deployment model and a simple and intuitive UI/UX to make access to regulated pension, savings and insurance products easy and simple for non-salaried informal sector workers. We're working actively with governments, regulators, multilateral aid agencies and leading financial inclusion stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023. Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use our plug-and-play pensionTech to instantly offer an integrated social protection solution to their clients, members and employees without any new investments in IT or capacity enhancement. We’ve recently completed our first equity fundraise to enhance our engineering, business and delivery capacity and embark on the next stage of pinBox pensionTech development and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to start saving for their old age in a secure, affordable and well-regulated environment. We are looking for a passionate and creative Social Media Manager who will enhance our brand and build strong online communities through various social media and digital platforms.

The social media manager will deploy innovative ideas to build mass-scale retail traction and adoption of our micro-pension solution, as well as for our social initiatives such as “Gift-a-Pension”.

Responsibilities:

1. Work closely with internal and external content teams to co-create original text and video content, manage posts, respond effectively to followers and manage the pinBox image and brand in a cohesive way to achieve our mission and goals,

2. Use creative strategies to amplify new concepts and ideas to pinBox target segments using a variety of social media and digital platforms including Facebook, Instagram, Twitter, LinkedIn as well as digital content and news platforms,

3. Design and implement innovative social media campaigns to motivate and encourage mass-scale voluntary micro-pension enrollments — both by self-employed individuals, as well by households for family members and domestic help,

4. Analyze and track emerging social media trends, monitor SEO and user engagement and present weekly and monthly reports that help to shape and optimize pinBox content, communications and digital marketing efforts, and

5. Handle our retail and corporate social media presence ensuring high levels of customer and key stakeholder engagement.

The ideal candidate processes

1. An undergraduate degree in Marketing, Communications or a related field,

2. At least 3 years’ experience in social media management, preferably for a retail brand (retail financial services experience is preferred though not mandatory),

3. Ability to convey complex concepts and ideas in a simple and interesting way,

4. Excellent knowledge of Google Analytics, and of Facebook, Instagram, Twitter and other social media platforms and best practices,

5. Exceptional critical/ lateral thinking, problem-solving and multi-tasking skills, and

6. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to function effectively and proactively under tight deadlines

Location Delhi (Work from home)

Experience: Min 3 yrs

• Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
• Managing and taking responsibility of the Store KPI’s
• Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
• Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
• Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
• Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
• Being responsible for Lead Management and nurturing through various interventions and Channels.
• Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
• Conducting forecasting and estimations on the profitability of the campaigns.
• Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
• Passing the lead from the channel to the website.
• Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
• Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
• Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
• Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
• Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
• Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

• Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
• 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
• Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
• Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
• demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
• Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
• Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
• Must also be a strong communicator both in verbal and written form.
• Should be capable of translating complex information and data into clear and easily understandable reports.
• Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
• Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
• Have exceptional interpersonal skills that will aid in the execution of duties.
• Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
• Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
• Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

Job Description:
- Maintaining AdaptNXT's social media presence across all channels
- Keep track of trends and insights, and optimize campaigns based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create engaging social media posts, landing pages and optimize the user experience

What We Are Looking For:
- 0-1 Years of Experience in Marketing
- Ability to research on a topic over internet
- Strong Written and Verbal Communication Skills
- Self-Motivated
- Team-Oriented
- Strong Attention to Detail

What's in it for you?
1. Certificate of internship.
2. Work directly with the founding team.
3. Potential to convert the internship into a full-time employment.