Responsibilities
- Reaching out to architects and interior designers according a marketing strategy
- Managing company’s communication related to business development
- Representing the company at events
- Engaging the retail customers through marketing campaigns
Skills Required
- Desktop applications like MS Office
- Fluency in English
- Knowledge of online channels of marketing and publicity
Qualification
- Graduate in any discipline
Experience
- Minimum 3 year of experience in digital marketing
About Interior Company
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Job Role: Director / Sr. Director, Marketing
Experience Range: 14 to 18 years
Job Location: Pune / Mumbai / Bengaluru - Remote India
About Company:
It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.
What are we looking for?
We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.
Roles & Responsibilities:
• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.
• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.
• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.
• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.
• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.
• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.
• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.
• Product Evangelism: Collaborate closely with the product team to develop compelling product
positioning and messaging, ensuring alignment with market needs and competitive differentiation.
• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
Qualifications & Skills:
• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).
• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.
• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To
Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow
Ecosystem is highly desirable.
• Strong understanding of the ServiceNow platform and its ecosystem.
• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.
• Proficiency in marketing automation, CRM, and analytics tools.
• Excellent communication, leadership, and team management skills.
• Creative thinking and a passion for staying up-to-date with industry trends.
• Excellent leadership, team management, and people development skills.
• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.
We are looking for a talented and competitive Marketing Manager, who has experience working with Healthcare or SaaS product companies, to join our team. This role will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives.
You will be responsible for understanding the RCM and PI market landscape, identifying
your target audience, and collaborating to create the strategic positioning, targeting
plan, and channel mix to meet your category’s pipeline target.
The ideal candidate should be a self-starter who thrives in a fast-paced environment.
Responsibilities:
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
Requirements:
- Bachelor's degree in marketing, finance, business administration, or similar.
- A master's degree in a relevant field will be advantageous.
- At least 4 years' experience as a marketing manager.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
Role - Manager - Social Media & Copy
Location - Mumbai
Responsibilities:
- Ability to transform briefs into compelling copy in sync with brand philosophy
- Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
- Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
- Aware of social media analytics that can be optimized to create a data driven social media strategy
- Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
- Guide team members for timely execution and reporting
- Should be creative and have a strong sense of design aesthetics
- In sync with social media trends and ability to transform them into actionable for the brand
- Impeccable English creative writing skills
- Enthusiastic and passionate about growing brands on digital.
Requirements:
- 3-4 years experience in social media
- Able to work efficiently in a fast-paced, startup environment
- Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
- Understanding of how to maintain consistent tone of voice across all brand channels
- Comfortable with both short and long format content (more of short format)
- Must have: Experience in copy writing for social media channels.
- Good to have: Script writing skills
- Previous experience in advertising agencies and D2C companies preferred
- History of successfully growing Instagram channel for a brand
Selected intern's day-to-day responsibilities include:
1. Contacting potential & existing clients to establish rapport and arrange meetings
2. Conducting research on organizations to find new opportunities
3. Working on increasing the value of current customers while attracting new ones
4. Finding and developing new markets and improving sales
5. Helping the team with various marketing initiatives
6. Assisting the team in developing quotes and proposals for clients
7. Coordinating with the development team to resolve customer issues, give demonstrations, and upsell & cross-sell
Responsibilities:
• Formation of effective and efficient Google Ad strategies
• Creating, launching, and managing various PPC ad campaigns
• Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.
• Manage budget and make the best strategies for effective bidding to make maximum ROI.
• Perform AB testing by creating different ad copies with different headlines.
• Manage bids and create campaign strategies.
• Create and finalize attractive and relevant landing pages for google ads.
• Track KPI to monitor performance.
• Make plans for audience targeting.
• Producing reports for ad management and insights.
• Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.
• Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.
• Analyze the latest marketing trends and optimize ad campaigns according to that.
• Suggest ways to reduce fraud clicks.
• Make suggestions for creative ad campaigns and templates.
• Execute quarterly marketing plans to meet overall business targets.
Education & Must Have Knowledge In:
• 2 years of experience in Google Ads, online marketing, advertising, or communication
• Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more
• Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required
• Excellent creative writing skills
• Excellent communication skills
• Creative and open to new ideas
• Adaptable and willing to learn new techniques
• Should be able to work independently and multi-task
Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc.
Build and execute social media marketing strategies.
Working with our marketing team to design and create the campaign test to communicate the results to using the data to inform future business decisions.
Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).
Planning, Creation, and Publishing of Instagram Reels.
Managing ORM of IIDE s Social Media.
Creating the entire campaign, shooting it out, monitoring it, and analyzing it.
Measure output and revise social media strategies from time to time. Takedown any other activities from your reporting manager as and when required.
Flexibility and willingness to go beyond the call of duty (a go-getter). Required Experience and Qualifications: Basic Shooting skills using the phone
Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro
Job Description:
- Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
- Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Technical Skills required:
- Working knowledge on prominent social media content updation dashboards.
- Understanding of key social media engagement metrices.
- Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.
Other requirements:
- Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
- Keenness to learn new things and grow.
- Good communication skills. May be required to speak to clients directly often.
- Ability to put across own PoV.
- Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
- Jovial and hardworking nature.