6+ Marketing Automation Jobs in Bangalore (Bengaluru) | Marketing Automation Job openings in Bangalore (Bengaluru)

Job Description                                                                                         

Role : Marketing Manager

Location: Bangalore

Type: Full-Time Reports to:  

Job Purpose: Be a part of the Marketing team and help in the execution of day-to-day activities and be the POC for cross-functional marketing requirements Key Responsibilities:

Strategy & Market Research :  

•      Collaborate with the marketing team to develop and implement effective B2B marketing strategies aligned with company goals.  

•      Utilize market research and industry trends to identify new opportunities for lead generation.  

Content Creation:  

•      Assist in developing compelling and industry-relevant content for various channels, including blog posts, whitepapers, case studies, and infographics with proper industry and competitor research.

•      Ensure content aligns with the brand voice and resonates with the target B2B audience. Organic Lead Generation:  

•      Implement and optimize organic channels for lead generation, including SEO, social media, email marketing, and content marketing.  

•      Monitor and analyze performance metrics to refine and enhance lead generation efforts.  Campaign Execution:  

•      Coordinate and execute B2B marketing campaigns across multiple channels to increase brand visibility and generate qualified leads.  

•      Work closely with cross-functional teams to ensure seamless campaign execution.  Social Media Management:  

•      Manage and grow social media presence on platforms relevant to B2B audiences.  

•      Create engaging social media content and monitor industry conversations.  Email Marketing:  

•      Develop and execute targeted email campaigns to nurture leads and drive conversions.  

•      Utilize marketing automation tools to optimize email workflows and segmentation.  Analytics and Reporting:  

•      Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.  

•      Provide regular reports on campaign performance and make data-driven recommendations for improvement.                             

Qualifications & Experience:

•      Minimum 6 years of experience in B2B software marketing.

•      Master’s in business or marketing.

Skills & Attributes:

•      Strong creative thinking and problem-solving skills.  

•      In-depth knowledge of organic lead generation channels, including SEO, social media, and content marketing.

•      Efficient in managing multiple projects.

•      Excellent written and verbal communication skills.

•      Knowledge of running paid campaigns for B2B.

•      Proficiency in marketing automation tools and analytics platforms.

What you need to have:

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
• Excellent written and verbal communication skills
• Prior startup experience is a plus    

Responsibilities: 

• Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
• Build customers segments and communication campaigns along customer journeys
• Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
• Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
• Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
• Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
• Stay current with industry innovations, trends, and best practices across functional areas
• Ensure customer data policies and Zolve's privacy policy are enforced

Requirements: 

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company 
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud. 
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc. 
• Excellent written and verbal communication skills 
• Prior startup experience is a plus

The location is Bangalore

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.