What you will do Contribute to product blog with content that is well researched, persona oriented and engaging. Get a good grasp of the industry and create compelling content to drive traffic, engagement and leads Create content for the website around product use-case and help articles, case studies & white papers Ability to think like a product owner and execute content initiatives in all forms including the ability to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video. Distribute content on partner websites, top community forums, and social media Manage & Position founder profiles in Linkedin /twitter by curating through leadership content Shape the content strategy and contribute to the content calendar. Own content delivery for Ad campaigna across Linkedin, Google, Facebook, quora. understanding what content goes well & what ad copies work Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals Plan and execute PR strategy for brand awareness Engage with product integration partners, identify and execute co-marketing/guest blogs /backlink opportunities. Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioural metrics. Help our sales team differentiate our product offerings with messaging, battlecards, training material and case studies-Develop a micro-content plan and re-purpose content into new forms such as info graphics, articles, direct mail, etc Measure and improve all key content metrics using tools like Google Analytics, Hotjar HubSpot, among others create outreach emails , email sequences for resource downloads Activation of Inbound marketing Channel through content Requirements Strong understanding of different marketing channels and marketing’s role and impact in a business environment with atleast 2 years of experience in Content Marketing & minimum of 1 year experience in a B2B SaaS company serving international markets Strong SEO understanding and knowledge Passionate about startups, the SaaS industry and Marketing in general Strong verbal and written communication skills, impeccable grammar Strong research skills Portfolio showcasing SEO projects and their outcome Knowledge of A/B & multi variate testing Experience with Marketing Automation tools like Hubpot /Intercom/drift Experience with SEO tools like SEMrush, Ahrefs . Experience with both technical and Non technical aspects of search including page speed, Search algorithms, rich snippets ,Page rendering . Ability to manage multiple projects, stakeholders and priorities
We are looking for an enterprising and dynamic Sales/BD Leader to join us as a Regional BD lead (B2B) at GrayQuest. This will be a core position where the candidate will have independent ownership of the Indore Region to build up our presence. Figuring out the education eco-system landscape and building relationships with key stakeholders while simultaneously developing a team to fulfill the growth plans will be a key responsibility.We are a young team that has successfully completed the initial POC and product-market fitment phase, now looking to scale up significantly. The candidate will have growth opportunities and independent decision making while learning from multi-functional roles within the core team.Responsibility -- Own the P&L responsibility for their region- Coordinate and manage accounts of our existing partnerships - Educate and spread awareness about our financial product/concept to our prospective educational institutions in the region- Ensure effective execution of our strategic roll-out plan with the given partner- Coordinate with the partners/prospects for giving presentations and address customer Q/ARequirement -- Strong Interpersonal and intrapersonal skills- Ability to work independently, and deliver quantifiable results- B2B experience and understanding of the sales life cycle.
WinnerBrands looking for smart Business Development folks who're passionate to learn and build a career in marketing. This is a growth-oriented role with high-level responsibilities, hence demand ample amount of maturity and ownership with whatever responsibilities one takes up. Key responsibilities Support new business generation by exploring and discovering opportunities. Qualify and convert Inbound leads for business closures, meet monthly and quarterly targets Help Build Sales and Marketing communication and campaigns through - Emails, Newsletters, Videos etc. Co own Internal branding efforts along with content marketing team. Client handling and expectation management. An ideal candidate is : Curious, Matured & Constant Learner Sales savvy & Business Developer Multi-tasker & Flexible Good team player Effective communicator and convincer Aware of the business environment and customer focus Multi-lingual. Proficiency in English, Hindi and any South Indian language can help achieve massive success in this role. Graduate/Post graduates in Business Management with Min 1-3 years experience.
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