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The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Marketing Automation Manager, you will be responsible for Collaborating with internal stakeholders to set communications calendar, creative strategy, and content promotions
- Building customers segments and communication campaigns along customer journeys
- Setting, tracking, and improving key metrics within SMS, email, in-app message and push notification channels
- Identifying opportunities to increase retention and lifetime value; planning, directing and executing marketing programs that achieve those goals
- Planning, implementing and tracking A/B and multivariate tests for transactional, triggered, and marketing mailings Code, testing, and implementing marketing promotions and campaigns
- Leading efforts for cross-promotion and marketing of new products across applicable audiences
- Staying current with industry innovations, trends, and best practices across functional areas
- Ensuring customer data policies and company's privacy policy are enforced
What you need to have:
- 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
- 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
- MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
- Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
- Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
- Excellent written and verbal communication skills
- Prior startup experience is a plus
Responsibilities:
- Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
- Build customers segments and communication campaigns along customer journeys
- Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
- Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
- Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
- Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
- Stay current with industry innovations, trends, and best practices across functional areas
- Ensure customer data policies and Zolve's privacy policy are enforced
Requirements:
- 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
- 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
- MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
- Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
- Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
- Excellent written and verbal communication skills
- Prior startup experience is a plus
The location is Bangalore
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
Programming
Data Analytics
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