Marketing Automation Jobs in Bangalore (Bengaluru)

Explore top Marketing Automation Job opportunities in Bangalore (Bengaluru) from Top Companies & Startups. All jobs are added by verified employees who can be contacted directly below.
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Bengaluru (Bangalore)
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1 - 3 yrs
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₹6L - ₹9L / yr
Marketing Automation
Email Marketing
Unica
Eloqua
Marketo
+2 more
Want to work for an organization that is making the world a better place?

Check out MyYogaTeacher - we're a Silicon Valley startup with a headquarters in Bangalore. We offer online yoga to US clients with incredible Indian teachers. Our students love the service and live healthier and happier lives once they begin practicing yoga with us!

Our team is growing as our user base grows and it's time for us to step up our email marketing. We need help on the technical side of platform management.

If this is something you can do and have experience with, apply today.

We offer you a competitive salary with lots of room for advancement. You would work remotely or from the office in Bangalore, either is fine. Please read the details below before applying, and make sure you're up to the task.


Job Description:
* Manage our ActiveCampaign email platform with a list of 190,000 users
* Create detailed and flexible email automations using programming logic
* Keep track of dozens of details in each email - tags, links, segmented list, UTM parameters, send from name, send from email address, etc
* List cleanup and segmentation - make sure we send the right things to the right people
* Analysis of split tests, open rates, click through rates, unique clicks etc. Both at an email system level and at the user level
* Present insights from all analysis to leadership team

Skills Required:
* extremely detail oriented and organized
* clear thinking and communication
* a strong grasp of programming logic (no coding required)
* good with data and analysis - able to learn some statistics (if you don't already know)
* the ability to present data to a team for easy understanding
* high levels of personal organization and time management


Apply today to be considered for the position!
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Bengaluru (Bangalore)
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5 - 9 yrs
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₹40L - ₹60L / yr
Customer Retention
Customer Relationship Management (CRM)
Marketing Automation
Customer Acquisition
User experience management
+2 more
  • Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.
  • Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.
  • Leads analysis of the customer lifecycle to identify different consumer cohorts (high performing, at-risk cohorts etc), understand their motivations and develop incentive & rewards schemes that drive ARPUs.
  • Design new functions and workflow to improve customer experience and drive the growth of customer value
  • Collaborate with cross-functional teams to improve the product, value proposition and drive growth.

Requirements
● 3-9 years working in D2C User retention and engagement
● Highly strategic and analytical; strong Excel skills required
● Should have hands-on experience using one of the Marketing automation tools (MoEngage, Clevertap)
building and managing user journeys
● Successful track record of developing and executing campaigns utilizing audience segmentation and
A/B testing
● Excellent communication, collaboration and project management skills; able to adapt quickly in
fast-paced environments and be highly self-motivated
● Experience in the gaming, fintech industry will be a plus.
● Experience working cross-functionally with growth, creative, data and cx teams.
 
This role is based out of Bangalore
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Cross border Fintech Neobank

Agency job
via Unnati by Astha Bharadwaj
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Bengaluru (Bangalore)
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2 - 5 yrs
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₹15L - ₹20L / yr
Marketing Automation
Google Adwords
Metrics management
Facebook Marketing
CleverTap
+4 more
Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

 

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

 

As a Marketing Automation Manager, you will be responsible for Collaborating with internal stakeholders to set communications calendar, creative strategy, and content promotions

 
What you will do:
  • Building customers segments and communication campaigns along customer journeys
  • Setting, tracking, and improving key metrics within SMS, email, in-app message and push notification channels
  • Identifying opportunities to increase retention and lifetime value; planning, directing and executing marketing programs that achieve those goals
  • Planning, implementing and tracking A/B and multivariate tests for transactional, triggered, and marketing mailings Code, testing, and implementing marketing promotions and campaigns
  • Leading efforts for cross-promotion and marketing of new products across applicable audiences
  • Staying current with industry innovations, trends, and best practices across functional areas
  • Ensuring customer data policies and company's privacy policy are enforced

 


Candidate Profile:

What you need to have:

  • 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
  • 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
  • MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
  • Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
  • Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
  • Excellent written and verbal communication skills
  • Prior startup experience is a plus    

 

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at Niro

DP
Posted by Aditya Kumar
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Bengaluru (Bangalore)
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4 - 10 yrs
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₹15L - ₹15L / yr
Customer Relationship Management (CRM)
Marketing Automation
Lead management
A/B Testing

Marketing @ Niro

Niro allows any consumer internet platform to become a provider of competitive, frictionless and innovative credit products, thereby helping the platform:

  • Drive engagement
  • Create Value
  • Drive Revenue

What this means is that we will be occupying real estate on large consumer platforms (think Swiggy, Uber etc.), and offering fintech services on such platforms to a large number of their users. Thus it becomes very important for us:

  • To effectively reach out to our target customers to drive product demand (through an industry-leading CRM)
  • Work with our platform partner(s) to design marketing campaigns that will optimise response-rates and in-funnel conversions

 

Marketing, optimisation & retargeting will have a defining impact on all the firm's acquisition & operating metrics. To that end, we are looking for a talented performance marketing manager to join us, and build a best-in-class acquisition engine using the power of pre-filtered segmentation, personalized communication & marketing automation.

You Are

You will be a great fit if you:

  • Are a good person, flexible and can understand/ operate within constraints.
  • Have worked on marketing automation tools like- WebEngage/ MoEngage / Clevertap / LeadSquared / Netcore / etc.
  • Set up automated journeys on these platforms for new customer acquisition and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Custom Audience (Paid Media), Email / Chatbot
  • Familiar with A/B and multivariate testing
  • Enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation & monitoring
  • Are open to being challenged by a talented team, and can build consensus around your views
  • Eager to work on on hard problems and are known for paying a great attention to detail.

Bonus if You

  • Have worked in an early stage startup in the past.
  • Have fintech experience

You Will

  • Own campaign management for all product across the org, starting with unsecured credit products
  • Collaborate closely with product, sales, and analytics to leverage learnings and optimise CRM performance in order to maximize conversions & minimise acquisition costs
  • Report to the CEO in this role.

You Get

  • To work with smart, talented, fun people all around you.
  • To work for a well funded, fintech company with a good comp and benefits.
  • To be a part of a generous, transparent ESOP plan
  • Unlimited sick leave
  • A learning wallet to upgrade your skills
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A funded Fintech Startup in India

Agency job
via Qrata by Prajakta Kulkarni
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Bengaluru (Bangalore)
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2 - 8 yrs
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₹10L - ₹25L / yr
Marketing Automation

Responsibilities: 

  • Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
  • Build customers segments and communication campaigns along customer journeys
  • Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
  • Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
  • Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
  • Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
  • Stay current with industry innovations, trends, and best practices across functional areas
  • Ensure customer data policies and Zolve's privacy policy are enforced

Requirements: 

  • 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
  • 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
  • MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company 
  • Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud. 
  • Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc. 
  • Excellent written and verbal communication skills 
  • Prior startup experience is a plus

The location is Bangalore

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DP
Posted by Debarshi Chowdhury
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Remote, NCR (Delhi | Gurgaon | Noida), Pune, Bengaluru (Bangalore), Hyderabad, Chennai, Mumbai
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4 - 7 yrs
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₹3L - ₹7L / yr
Digital Marketing
Social Media Marketing (SMM)
Marketing & Communication
B2B Marketing
Customer Relationship Management (CRM)
+5 more

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 


Role:

B2B Marketing Generalist


Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 


Competencies:

  • Able to multitask independently with minimal supervision
  • Naturally able to think critically and take independent decisions
  • Meticulous with project documentation

Skills:

  • Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
  • Highly proficient with Microsoft Office (Excel, PowerPoint)
  • Experience with agile project planning and management will be a plus

Experience:

  • Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
  • Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time


Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.

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DP
Posted by Preetham Parvatam
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Bengaluru (Bangalore)
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1 - 3 yrs
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₹3L - ₹6L / yr
Business Development
Inside Sales
Marketing
Lead Generation
Sales
+3 more
WinnerBrands looking for smart Business Development folks who're passionate to learn and build a career in marketing. This is a growth-oriented role with high-level responsibilities, hence demand ample amount of maturity and ownership with whatever responsibilities one takes up. Key responsibilities Support new business generation by exploring and discovering opportunities. Qualify and convert Inbound leads for business closures, meet monthly and quarterly targets Help Build Sales and Marketing communication and campaigns through - Emails, Newsletters, Videos etc. Co own Internal branding efforts along with content marketing team. Client handling and expectation management. An ideal candidate is : Curious, Matured & Constant Learner Sales savvy & Business Developer Multi-tasker & Flexible Good team player Effective communicator and convincer Aware of the business environment and customer focus Multi-lingual. Proficiency in English, Hindi and any South Indian language can help achieve massive success in this role. Graduate/Post graduates in Business Management with Min 1-3 years experience.
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DP
Posted by Govind Balakrishna
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Bengaluru (Bangalore)
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3 - 100 yrs
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₹12L - ₹50L / yr
Growth Hacking
Product Marketing
Programming
Data Analytics
Marketing Automation
+3 more
lets discuss in detail +919972668335/[email protected]
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