12+ Marketing Automation Jobs in Bangalore (Bengaluru) | Marketing Automation Job openings in Bangalore (Bengaluru)

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

The Opportunity

As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.

You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.

This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.

Products/Capabilities You Will Support

• Appknox Platform
• Storeknox
• KnoxIQ
• Future AI-driven products and capabilities

Key Responsibilities

Positioning and Messaging

• Own positioning and messaging across the Appknox product portfolio.
• Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
• Continuously refine messaging based on customer feedback and market dynamics.

Product Launches and Go-To-Market

• Lead cross-functional go-to-market initiatives and product launches.
• Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
• Develop launch plans, messaging frameworks, enablement assets, and campaign support.

Sales Enablement

• Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
• Partner closely with sales teams to improve messaging consistency and win rates.
• Conduct enablement sessions for internal teams and support strategic deals when required.

Customer and Market Insights

• Engage directly with customers and prospects to understand pain points and validate messaging.
• Conduct customer interviews, gather feedback, and identify emerging use cases.
• Develop case studies, proof points, and customer success narratives.

Competitive Intelligence

• Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
• Develop and maintain competitive positioning and battle cards.
• Identify market opportunities and strategic gaps.

Category and Thought Leadership

• Help establish Appknox's leadership in AI-native application security.
• Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
• Support industry events, analyst interactions, and strategic communications.

Team Leadership

• Mentor and guide content and product marketing resources.
• Help establish repeatable product marketing processes and frameworks.
• Contribute to building a scalable product marketing function.

AI and Modern Marketing

• Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
• Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.

What We are Looking For

Required Experience

• 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
• Strong experience in positioning, messaging, product launches, and sales enablement.
• Exceptional written and verbal communication skills.
• Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
• Strong project management and stakeholder management skills.
• Familiarity with marketing automation and analytics platforms such as HubSpot.

Strongly Preferred

• Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
• Familiarity with application security or modern software development practices.
• Experience supporting enterprise sales motions and technical buyers.
• Experience building competitive intelligence programs.

Work Expectations

First 90 Days

• Build a deep understanding of products, customers, and competitors.
• Refresh core messaging and sales enablement assets.
• Establish strong relationships across Product, Sales, and Customer Success teams.

Within 6 Months

• Lead major launches and go-to-market initiatives.
• Establish repeatable competitive intelligence and customer insight processes.
• Improve sales enablement and messaging consistency.

Within 12 Months

• Become the voice of the market inside Appknox.
• Influence product strategy and category narrative.
• Mentor content marketing resources and help scale the product marketing function.
• Play a key role in establishing Appknox as a leader in AI-native application security.

Personality traits we admire:-

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Product + Sales Panel

Round 4: CEO Discussion

Round 5: HR & Compensation

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

ROLE OVERVIEW

We are looking for a driven Performance Marketing & Engagement Associate to join our fast-growing Product & Growth team. This is a fantastic entry-level opportunity for someone passionate about user engagement, data-driven marketing, and creating measurable business impact. You will work on improving core growth KPIs — Activation, Engagement, Conversion, and Acquisition — through performance marketing channels and engagement platforms like WebEngage.

KEY RESPONSIBILITIES

▸ Plan, create, and execute campaigns and user journeys using engagement tools (WebEngage or similar).

▸ Support performance marketing initiatives to drive user acquisition and retention.

▸ Collaborate with product and growth teams to design strategies improving Activation, Engagement, Conversion & Acquisition metrics

.▸ Monitor campaign performance, analyze results, and share actionable insights with the team.

▸ Continuously test and optimize campaigns, creatives, and messaging to maximize ROI.

▸ Stay updated with the latest performance marketing and engagement trends and tools.

REQUIREMENTS

▸ 0–1 year of experience in performance marketing, CRM, or engagement platforms (internship experience counts).

▸ Basic understanding of digital marketing channels — paid ads, email, push notifications, in-app messaging, etc.

▸ Analytical mindset with the ability to read data, identify patterns, and suggest improvements.

▸ Strong communication and problem-solving skills with eagerness to learn in a fast-paced startup.

▸ Prior exposure to WebEngage, MoEngage, CleverTap, or similar tools is a plus (not mandatory).

USE OF AI POLICY

▸ Use AI tools (ChatGPT, Claude, etc.) to accelerate daily work — from drafting copy and campaign briefs to generating creative variants quickly. Apply AI in campaign planning for audience insights, journey design, and A/B test ideas. Use it further for report summaries, UTM generation, and automating repetitive tasks — enabling more focus on strategy and optimization.

WHY JOIN US?

▸ Work on real growth problems and directly impact core business KPIs and millions of users.

▸ Learn end-to-end performance marketing and engagement strategies from the ground up.

▸ Be part of a high-energy, mission-driven team with strong career growth potential.

▸ Get hands-on exposure to cutting-edge marketing and engagement tools

Marketing Automation Intern (WhatsApp, CRM & Tracking)

Company: Miror – Women’s Hormonal Health Platform

 Duration: 1 year

 Location: On-Site (Bengaluru

 Stipend: ₹20,000/ month

About Miror

At Miror, we’re on a mission to redefine how women experience midlife — especially during perimenopause, menopause, and beyond.

This is a stage that affects every woman, bringing with it more than 50 physical and emotional symptoms that often go unaddressed or misunderstood.

For too long, menopause has been surrounded by silence, stigma, and resignation.

Miror exists to change that — through science, technology, and empathy.

We’re building a FemTech ecosystem where women can access care, community, and credible information during one of the most transformative phases of life. Our mission is simple but bold: to make midlife a time to celebrate, not fear.

Our Work So Far

Over the last two years, Miror has become one of India’s fastest-growing communities for women’s health and wellness.

We’ve:

Partnered with experts from the Indian Menopause Society, the State Government of Karnataka, and the National Health Mission.

Built India’s largest digital menopause care community, impacting over 80,000 women through our online and offline initiatives.

Been featured in reputed publications such as Forbes, The Guardian, Times of India, and YourStory.

Launched industry-first programs, including:

Tiara – India’s first rewards program for women in midlife.

HRT Centre of Excellence – a pioneering platform driving awareness and access to Hormone Replacement Therapy.

All About You – a personalized wellness framework for holistic midlife health.

Symptom Tracker by Miror – an evidence-based tool to help women understand and manage their changing bodies.

Workplace with Miror – a corporate well-being initiative helping organizations support their women employees during midlife.

Role Overview

We’re looking for a Marketing Automation Intern to help us build, manage, and optimise WhatsApp-first automation journeys across the customer lifecycle, while also supporting event tracking and marketing analytics.

This is a hands-on, execution-focused role where you’ll work closely with the growth team on real automation and tracking use cases.

Key Responsibilities

Marketing Automation (Primary)

·        Build and manage WhatsApp automation flows (onboarding, abandoned cart, post-purchase, reactivation, seasonal campaigns)

·        Translate customer journeys into automation logic and flow diagrams

Execute broadcast campaigns aligned with offers, product launches, and wellness themes

·        Work on user segmentation based on behavior, purchase history, and lifecycle stage

·        A/B test message copies, timing, and flow logic to improve engagement and conversions

Tracking & Analytics (Secondary)

·        Assist in managing and validating Meta Pixel, Google Ads Pixel, and GA events

·        Support GTM event setup, testing, and debugging (page view, add to cart, purchase, key funnel events)

·        Ensure automation flows and campaigns are correctly tracked end-to-end

·        Monitor and report key metrics like open rate, CTR, conversion rate, and drop-offs

·                     

Who Should Apply

·        Final year BBA / MBA (Marketing) students or recent pass-outs

·        Strong interest in CRM, lifecycle marketing, and automation

·        Basic understanding of Meta Ads, Google Ads tracking, and funnels

·        Familiarity with pixels, events, and GTM (hands-on or academic/project experience is fine)

·        Analytical mindset and attention to detail

·        Interest in startups, D2C, health, or wellness brands is a plus

Good to Have (Not Mandatory)

·        Experience with WhatsApp automation tools (WATI, Interakt, Aisensy, CleverTap, WebEngage, etc.)

Exposure to GA4 dashboards and conversion tracking

Copywriting skills for short-form WhatsApp messages

What You’ll Learn

·        End-to-end lifecycle marketing for a D2C health brand

·        WhatsApp automation at scale

·        Real-world pixel & GTM event management

·        How tracking, automation, and performance marketing connect to LTV and retention

What We Offer:

·        Attractive incentive-linked pay structure.

·        An opportunity to grow with one of India’s most promising FemTech startups.

·        Work on a mission that is positively transforming millions of lives.

·        A dynamic, inclusive, and purpose-driven work culture.

·        Growth opportunities and learning across health, wellness, and tech verticals.

Looking forward to connecting with Head of Sales – India is ready to shape a sustainable future with us!

Best Regards,

Indrani Dutta

Senior HR Manager

Miror Therapeutics Pvt. Ltd

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

What will you be doing?

• Own and execute end-to-end B2B marketing strategy across digital, events, and partner channels.
• Drive lead generation and nurture campaigns via LinkedIn, email, and content marketing.
• Coordinate and manage deliverables with external marketing agencies to ensure alignment with goals and timelines.
• Build compelling narratives and campaigns to position StampMyVisa as a category leader.
• Collaborate closely with sales and product teams to align marketing objectives with business outcomes.
• Track, analyze, and optimize marketing performance to improve ROI and brand visibility.
• Explore partnerships, PR, and co-marketing opportunities within the travel space.

Who are we looking for?

• 2-8 Years of experience in B2B or SaaS marketing
• Proven experience managing marketing agencies and performance campaigns.
• Strong understanding of content strategy, lead generation, and brand positioning.
• Excellent communication, project management, and analytical skills.
• A self-starter comfortable with a fast-paced, startup environment.

We’re seeking a highly experienced and certified Salesforce Marketing Cloud (SFMC) Subject Matter Expert (SME) to lead strategic initiatives and bridge the gap between business stakeholders and technical teams. This role requires strong communication skills and the ability to translate business needs into scalable solutions. Experience with financial services industry in Asia market is an added advantage.

Key Responsibilities:

• ⁠Serve as the primary liaison between marketing stakeholders and technical teams to ensure seamless campaign execution.
• Architect, guide and support scalable solutions using SFMC modules like Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• ⁠Translate marketing goals into technical specifications and actionable workflows.
• ⁠Lead integration efforts with CRM systems, data platforms, and third-party platforms.
• ⁠Design and optimize customer journeys, segmentation strategies, and real-time personalization.
• ⁠Ensure data governance, privacy compliance, and platform security best practices.
• ⁠Conduct workshops, demos, and training sessions to drive platform adoption and maturity.
• ⁠Stay ahead of Salesforce releases and innovations, especially within Marketing Cloud and Einstein AI.

Requirements:

• 8–12 years of hands-on experience in Salesforce, with a strong focus on Marketing Cloud.
• Salesforce certifications such as Marketing Cloud Consultant, Email Specialist, or Architect
• ⁠Strong understanding of marketing automation, customer journeys, and campaign analytics.
• Proficiency in AMPscript, SQL, SSJS, and data modeling within SFMC.
• ⁠Experience with API integrations, SDKs, and event tracking across web and mobile platforms.
• ⁠Familiarity with tools like Jira, Confluence, Tableau CRM, and CDP platforms is a plus.
• ⁠Familiarity with other similar marketing platforms like Mo Engage is an added advantage.

Roles & Responsibilities: 

● Design, plan, and execute 3–4 monthly webinars focused on industry trends, customer pain points, and director-level conversations. 

● Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes. 

● Own all logistics, such as the platform (GoToWebinar, Zoom Webinar, or Zoho Webinar), communication with registrations, reminders, speaker dry-runs, technical rehearsals, and live coordination. 

● Develop and manage content assets, including design creatives and presentation decks. 

● Drive engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn. 

● Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to pipeline. 

● Continuously improve based on feedback, benchmarks, and business objectives. 

Must have skills: 

● 3–5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus. 

● Strong coordination, communication, and presentation skills—you'll regularly work with directors, technical experts, and external stakeholders. 

● A business mindset—you can connect the dots between webinar topics, lead generation, and customer interest. 

● Proficient in tools like Zoom/GoToWebinars, (or CRM/marketing automation platforms), and Google Slides/PowerPoint. 

● Comfortable planning, owning timelines, and making real-time decisions during live sessions. Good to have skills: 

● Experience in IT services or SaaS domain. 

● Experience with Quora/Reddit or guest post partnerships. 

● Exposure to content creation or visual storytelling. 

Job Title: Digital Marketing Manager

Experience Level: 10+ Years

Location: Bangalore (On-site/Hybrid)

Industry: Outsourcing & Business Process Management (BPM)

Salary Range: ₹9 – ₹14 LPA

Job Summary:

We are looking for an experienced and strategic Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have over a decade of experience, with a strong track record in B2B digital marketing, preferably in the outsourcing, BPM, or IT services industries. This role demands an individual who can drive end-to-end digital campaigns, enhance online brand presence, generate qualified leads, and align digital marketing with business outcomes.

Key Responsibilities:

• Strategy & Execution:
• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Channel Management:
• Lead and manage SEO/SEM, PPC, social media, email marketing, content strategy, and paid campaigns.
• Lead Generation:
• Design and execute multi-channel lead generation and nurturing campaigns targeting international B2B clients.
• Performance Analysis:
• Track KPIs, analyze performance, and continuously optimize digital campaigns for maximum ROI.
• Collaboration:
• Work closely with Sales, Product, and Operations teams to ensure marketing initiatives support business objectives.
• Digital Assets:
• Oversee website management, landing pages, content production, and digital branding initiatives.
• Tools & Automation:
• Manage marketing automation tools, CRM integration (e.g., HubSpot, Salesforce), and campaign workflows.
• Team Leadership:
• Guide and mentor junior marketers or external agency teams to deliver consistent performance.

Requirements:

• 10+ years of experience in digital marketing, with at least 3 years in a managerial or leadership role.
• Proven B2B marketing expertise, preferably in outsourcing, BPM, or IT services sectors.
• Strong command of SEO/SEM, Google Ads, LinkedIn Campaigns, and Marketing Automation platforms.
• Demonstrated success in lead generation, campaign optimization, and conversion strategies.
• Analytical mindset with hands-on experience in data-driven decision-making.
• Exceptional communication, project management, and stakeholder coordination skills.
• Master’s degree in Marketing, Business Administration, Communications, or related field.

What you need to have:

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
• Excellent written and verbal communication skills
• Prior startup experience is a plus    

Responsibilities: 

• Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
• Build customers segments and communication campaigns along customer journeys
• Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
• Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
• Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
• Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
• Stay current with industry innovations, trends, and best practices across functional areas
• Ensure customer data policies and Zolve's privacy policy are enforced

Requirements: 

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company 
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud. 
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc. 
• Excellent written and verbal communication skills 
• Prior startup experience is a plus

The location is Bangalore

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.