Digital Marketing Lead/Manager

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Marketing + Sales Panel

Round 4: Co-founder Discussion

Round 5: HR Discussion

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

Introduction :

iOS is one of the world’s leading mobile platforms, which makes Aertrip’s iOS app supremely important. Millions of users worldwide shall access Aertrip via the iOS app. You will have the opportunity to build one of the most amazingly designed apps in the world. The app shall be a benchmark - not just in the field of travel but for app developers worldwide across categories. So far, we've built a reasonably-sized, high-powered team and are always striving to be the best place to work we can be.

Our Tech Deck :

Architecture

Linux

Docker

HAProxy

Nagios

Munin

Backend & Servers

PHP

MySql

MongoDB

Redis

Memcached

Frontend

JavaScript

jQuery

Sass/Less

GruntJs

Bower

NPM

Repositories

Git

Collaboration

Slack

Evernote

Google Drive

Your Part :

You would be responsible for the complete development and continuous improvement of our iOS app.

Preferred Qualification & Experience :

Bachelor's Degree in Computer Science or equivalent experience/knowledge

5+ years of software engineering

3+ years of IOS platform experience, with strong background in algorithms.

Proficient with Swift, Objective-C, and Cocoa Touch

Experience with iOS frameworks such as X Code, Core Data, Core Animation, etc.

Familiarity with RESTful APIs to connect iOS applications to back-end services

Understanding of Apple’s design principles and interface guidelines

Knowledge of third party SDK integrations.

Hands-on technical experience with scalable Architecture.

Unit-test code for robustness, including edge cases, usability, and general reliability

Experience with performance and memory tuning

Familiarity with cloud message APIs and push notifications

Knowledge of other web technologies and UI/UX standards

Proficient understanding of code versioning tools such as Git

Preferred Skills & Abilities :

As a Developer:

Write clean, manageable code and maintain proper documentation

Capable of designing large applications with stabllity and performance

Continuously discover, evaluate, and implement new technologies and frameworks to maximise development efficiency

Excellent command over Data Structures and Algorithms

Familiarity with continuous integration

Strong problem solving and analytical skills

Knack for benchmarking and optimization

Passion for quality and innovation

An eye for detail

As a team player

Collaborate with cross-functional teams to define, design, and ship new features

Ability to manage and drive small teams

Ability to work independently in small teams

Estimate timelines and deliver as per schedule

Responsible and capable of meeting tight deadlines

Thrive in a variable and demanding startup environment

Collaborate with multiple disciplines like product, engineering, marketing, research and support, and enjoy working in a collaborative environment

Understand technical and business needs and fulfil them

Mandatory (Experience 1): Must have minimum 4+ years of experience in any of role (Ex-Founder's Office / Ex-founder/ Ex-product manager/ Ex-Sales/ Ex-Customer success) profile

Description 

Our Software Architects are the strategic thinkers and technical leaders of. They design, validate, and guide the delivery of enterprise-grade systems that balance innovation, performance, scalability, and cost efficiency. 

At Sarvika, Software Architects work at the intersection of business strategy and technical execution. They collaborate across engineering, product, and design teams to define architecture blueprints, select technologies, and ensure systems evolve in alignment with customer goals. Architects are hands-on, often prototyping solutions and coaching teams, while also trusted to influence executives on technical direction. Here’s what you should know if you want to be a Software Architect at Sarvika. 

Requirements 

The ideal person 

● Proven track record in architecting and delivering large-scale, distributed software systems. 

● Expertise in modern architectural patterns: microservices, event-driven systems, composable commerce, headless architectures. 

● Ability to translate business strategy into actionable technical roadmaps and system designs. 

● Strong leadership skills: guiding engineering teams, mentoring individuals, and setting technical standards. 

● Excellent stakeholder management and communication skills, from engineers to C level. 

● Commitment to designing systems that are secure, performant, and cost-efficient.

Desirable Skills 

● Deep experience with multiple programming languages and frameworks (e.g., ● JavaScript/TypeScript, Node.js, React, Java, .NET, Python). 

● Strong knowledge of cloud-native architectures (AWS, GCP, Azure) and containerisation (Docker, Kubernetes). 

● Experience with data platforms, integration patterns, and API-first design (REST, GraphQL, gRPC). 

● Familiarity with CI/CD, DevOps, and Infrastructure-as-Code practices. ● Understanding of security standards, compliance (GDPR, SOC2), and enterprise IT constraints. 

● Ability to design for scalability across global markets and multi-tenant environments. ● Strong knowledge of design systems and front-end frameworks, ensuring alignment between presentation and infrastructure. 

● Experience leading architectural reviews, trade-off analysis, and decision records. ● Ability to mentor teams and establish communities of practice around architecture. ● Awareness of emerging technologies (AI, serverless, edge computing) and their practical application. 

On any given day you might 

● Define architecture blueprints and technical roadmaps for enterprise projects. ● Partner with product owners and business stakeholders to align architecture with strategic goals. 

● Make key technology selection decisions, balancing innovation with long-term maintainability. 

● Review system designs, ensuring alignment with principles of security, scalability, and performance. 

● Support engineering teams with hands-on prototyping and technical problem solving. ● Facilitate architectural reviews and communicate trade-offs to both technical and non-technical audiences. 

● Collaborate with designers to ensure UI/UX and architecture integrate seamlessly. ● Influence enterprise customers, helping them modernise platforms and adopt composable, headless, or cloud-native approaches. 

● Establish coding standards, architectural patterns, and governance processes. ● Share thought leadership internally and externally, positioning Sarvika as a trusted Advisor.

You bring 

● 7+ years of software development and architecture experience. 

● Expertise in designing cloud-native, distributed systems. 

● Proven success in leading technical decisions across multi-team programmes. ● Strong cross-functional collaboration and customer-facing skills. 

● Advanced understanding of system integration, security, and performance optimisation. 

● Familiarity with enterprise-scale delivery: migration projects, composable commerce, API ecosystems. 

● Advanced English, able to communicate at both executive and engineering levels. ● (Bonus) Experience contributing to open-source, publishing architectural thought pieces, or speaking at conferences.

Shift: UK Shift

Responsibilities:

• Working closely with product, design and development team to achieve high cohesion across features and;
• Feasibility analysis of the technical requirements and web designs;
• You will be responsible to develop and contribute towards consumer-facing web application;
• Writing modular code to achieve loose coupling and reusability of modules across application;
• Architecting, prototyping and implementing high-impact modules for our end users;
• UI/UX.

Requirements:

• High Proficiency in frontend technologies like Angular, React JS, Vue.Js Redux etc.;
• Good design skills and knowledge and experience working with UI design patterns and frameworks;
• Good understanding of fundamental design principles behind a scalable application;
• 3-5 years of strong hands-on experience in Angular and React.

About Memorres Digital:

We are happy to introduce ourselves as a "People's Company" by which we value our team and customer as a high priority. With a dedicated team working for different industries to add "Digital Happiness" to all your "Digital needs". The exciting part of joining our organization is here for you, Once you complete a career span of 1 year and above in our company based on your performance, you will get an opportunity to work in our onshore office in "Australia".

Job brief:

We are looking for a qualified Front-end developer to join our IT team. You will be responsible for building the ‘client side’ of our web applications. You should be able to translate our company and customer needs into functional and appealing interactive applications.

Mandatory Techonlogies : Javascript, Typescript, React, HTML, CSS,

Libraries/Framework : Next js, Material UI, Styled Components, Redux, REST API and Headless Experience

Responsibilities:

• Use markup languages like HTML to create user-friendly web pages Maintain and improve website
• Optimize applications for maximum speed
• Design mobile-based features
• Collaborate with back-end developers and web designers to improve the usability
• Get feedback from, and build solutions for, users and customers
• Write functional requirement documents and guides
• Create quality mockups and prototypes
• Help back-end developers with coding and troubleshooting
• Ensure high-quality graphic standards and brand consistency
• Stay up-to-date on emerging technologies

Requirements and skills:

• Proven work experience as a Front-end developer
• Hands-on experience with markup languages
• Experience with JavaScript, CSS, and jQuery
• Familiarity with browser testing and debugging
• In-depth understanding of the entire web development process (design, development, and deployment)
• Understanding of layout aesthetics
• Knowledge of SEO principles
• Familiarity with software like Adobe Suite, Photoshop, and content management systems
• An ability to perform well in a fast-paced environment
• Excellent analytical and multitasking skills

Senior Software Engineer I

Primary Responsibilities

• Designs, codes, debugs, optimizes, and releases both frontend and backend components as well as internal tools.
• Performs code reviews of pull requests.
• Assists junior engineers with development and SDLC processes.
• Works closely with QA analysts for feature and regression testing.
• Writes and maintains unit, integration, and acceptance tests.
• Helps select and incorporate new tools and technologies.
• Drives continuous improvement of best practices within the development team.
• Identifies and recommends where increased automation, performance enhancements, application enhancements, and quality enhancements may be incorporated.
• Remains flexible and responsive to changing priorities and multiple, concurrent responsibilities.
• Keeps current with emerging technologies and technological developments within the industry.

Education & Experience

·      Level of Formal Education:

o  Bachelors or 5 years of professional experience

·      Area of Study:

o  Computer Science or related field

·      Years of Experience:

o  5+ years

·      Type of Experience:

o  Software Engineering

·      Special Certifications or Technical Skills:

o  n/a

·      Information Systems:

o  C#, .NET Framework, JavaScript, SQL Server

·      Technical Competencies:

o  n/a

·      Skills and Ability:

o  C# (or similar language)

o  JavaScript / Node.js

o  SQL Server (or similar relational database management system)

o  Object-oriented design

o  Unit, integration, & acceptance testing

o  Git (or similar version control system)

·      Personal Attributes:

o  Accountable, analytical, methodical, strategic, situational awareness

·      Other/Preferred:

o  Full Stack Development experience

o  Experience or interest in learning:

§ REST web services / microservice architecture

§ Continuous integration & continuous delivery

§ Behavior-driven development

§ GraphQL

§ Docker containers

§ Cloud technologies (e.g. serverless architecture / AWS Lambda)