You are a great fit for this role if you relate deeply with the following expectations:
1. You have 1+ year of prior experience working with an edtech startup.
2. You should be someone who has a curious, analytical and data driven mindset. Someone who is a learning machine and thinks from first principles.
3. You are someone who deeply enjoys working on digital marketing, both from strategic as well as tactical perspective, with a result-obsessed approach.
4. You should have 3+ years of full-stack digital marketing experience across all verticals including Paid Social Media, PPC, SEO, Email Marketing, CRO, Web Analytics. (please note that this means you should have an expertise in each of these channels)
5. You have great copywriting and written communication skills, which you execute with a customer-obsessed mindset.
6. You have a clear history of delivering amazing digital marketing results for your organizations/clients in terms of brand awareness, traffic, leads, customer acquisition & retention in a cost-effective & time-efficient manner.
7. You have developed your own unique and unconventional growth hacks from your experience.
8. You have good experience working on tools like Ahrefs/Semrush, Wordpress, Mailchimp, Google Analytics, OptinMonster, Hotjar, CRO tools, OneSignal etc.
9. You have a deep understanding of digital user journeys and optimized customer funnels.
10. You should be from a Tier 1 Engineering/MBA college in India. (preferred, but not mandatory)
Subodh Popalwar
Software Engineer, Memorres
About SwifLearn
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Technical know-how required: WordPress, Canva or any other design tool, Any CRM preferably Zoho, Mailchimp or any other email marketing software, All Google tools(AdWords, analytics, console, tag manager)
Key Roles and Responsibilities:
Brainstorming creative ideas for marketing campaigns
Understand Annual OKRs and drive marketing initiatives in a creative and optimum manner
Undertake sales enablement along with external stakeholders and sales team
Define and run Marketing automation with CRM
Set up GTM Campaigns in lines with the brand positioning of QDC
Run inbound and outbound campaigns in order to achieve high MQLs and conversions
Demonstrate high expertise in various areas: content development and optimization, social media, email marketing, etc
Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Work closely with sales team to implement and execute campaigns and achieve results
Cooperate and work in sync with other departments to achieve MQL Targets
Work with external agencies like developers and designers
If you are someone fast paced who can handle all the above responsibilities and be a torch bearer in the marketing department at QDC, apply for this role now!
In return, we can promise you innumerous growth and a highly flexible work environment.
Skills required: Attention to detail, Leadership, Content Writing, Graphic Designing, Data Analysis and Reporting
Experience required: More than 6 months of experience
Responsibilities
· Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
· Set up and optimize company pages within each platform to increase the visibility of company’s social content
· Develop, implement and manage the company’s social media strategy
· Manage and oversee social media content
· Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.
· Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
· Suggest and implement new features to develop brand awareness, like promotions and competitions.
· Stay up-to-date with current technologies and trends in social media, design tools and applications.
· Monitor and evaluate performance across the company's social channels in order to improve engagement.
· Execute quarterly marketing plans to meet overall business targets.
Education & Knowledge Desired
· 2 years of experience in online marketing, advertising or communication
· Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube
· Bachelor’s Degree or Master’s in Marketing, Advertising or Communications required
· Excellent creative writing skills
Google AnalyticsFor software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.
The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.
As a YouTube Growth Manager, you will be responsible for the YouTube channel of the company from end-to-end.
What you will do:
- Taking responsibility for the day-to-day operations of the company's YouTube channel with 42k+ subscribers and millions of views.
- Devising and implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels.
- Researching on what content is performing well on YouTube as well as other platforms, in order to strategize on the content requirement.
- Collaborating with the internal content team to ensure a continuous pipeline of content as per programming.
- Developing data-driven recommendations, organizing and analyzing data to form actionable plans and create KPIs.
- Auditing existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics.
- Leading creation of recurring reports on the impact of rollout and optimization efforts against established benchmarks.
- Overseeing all written editorials across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards.
- Working on optimization of channel and video content viz. Titles, tags, descriptions, playlist, thumbnails, homepage, etc.
- Developing creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.
- Using SEO/SMM tools and learning to grow the channel organically.
What you need to know / have:
- 3+ years of experience in content marketing and YouTube growth.
- Proven track record of managing channel with 100k subscribers and demonstrated ability to grow the channel.
- Experience using SEO/SMM Tools like YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc.
- Extensive experience working within the YouTube CMS and with YouTube/Google analytics.
- In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).
- Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).
- Ability to keep up with ever-changing YouTube eco-system and new features.
- Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis.
- Cross-platform Video SEO knowledge and experience.
- Exceptional organizational and follow-through skills, attention to detail and deadlines.
- Team Management experience.
- Self-starter with a strong work ethic and determination to accomplish goals.
- Demonstrate the ability to multi-task in a fast-paced, collaborative environment.
- Knowledge of E-learning/Ed-Tech industry preferred.
What you will do:
- Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
- Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
- Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
- Serving as the strategic lead for programmatic display, especially the Double Click suite
- Driving campaigns from planning to execution and beyond to meet key performance metrics
- Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
- Constantly optimizing marketing activities to improve return on investment
- Allocating budgets and analyzing and recommending modifications to ad spends
- Managing ROI in line with the business/management expectations
- Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels
What you need to have:
- MBA/ PGDM (IIT & IIM Preferred)
- 5+ Years of experience in Performance Marketing/ growth stage Startups in scale-up
- Experience to achieve ROAS
- Strategic Skills : SEO/SEM/ Online Marketing
- Awareness about marketing database, display advertising campaigns, maintaining social media presence
- Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC, and hands-on experience with any performance and social platform
Google AnalyticsÉsah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Content Writer.
with excellent communication skills.
Role and responsibilities:
- B2B marketing.
- Contacting and approaching corporate clients i.e. HR Managers, administrations, marketing heads etc., of well-known companies in Bangalore. (Resources and data base will be provided, leads will be given daily basis), No cold calling, Not Call centre job.
- Fixing meetings with them, briefing them about our services & products over the meeting and cracking the deal.
- Following up the order placed by them and closing the deal.
- No targets, no deadlines.
- Your team will have 2-3 interns who will be working below you. You have to delegate work to them.
Skills Required:
- Excellent communications skills
- Good convincing skills
- Extrovert
- “Can do” attitude, flexibility and ability to respond quickly and creatively to changing requirements.
- A very positive approach
- Negotiation skills
- Client relationship management
- Must have outgoing personality and enjoy daily contact with a wide variety of people.
- Must be quick thinking, decisive and self-confident.
Reporting to: -Managing Director only.
Timings: -
Monday to Friday 10:30 am to 7:30pm.
Saturday: 10:30 am to 6:00 pm.
Salary:15-30k PM +incentives (Travel and other expenses incurred by the marketing Executive are reimbursed)
-
Qualification: anygraduate (B.com, BBA, BMS, BTECH ETC.) Experience: Fresher - 2year experience
Probation Period:3 months
We provide a complete training session for all our candidates, this helps them to boost their morale irrespective of their education earlier.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres