Digital Marketing Lead/Manager

About Lo! Foods

India is the Diabetes capital of the world, with 75 Million currently and headed to 100 Million+ within 3-5 years. In addition, between 70-100 Million people are pre-diabetic. This is consequently one of the biggest health problems faced by India, that needs to be addressed at a War footing. 

Lo! Foods, started in 2019, has been a pioneer in cutting down Carbohydrates from Food. They started with a range of Ultra Low Carbohydrate products, that is used by those on a Ketogenic diet or those with Severe Diabetes issues and Type 1 Diabetes. 

Building on their expertise in Cutting down Carbs; while retaining nutrition, flavor and texture; Lo! Foods has also launched a specialist range of daily food products specially formulated for Diabetics. 

Job Role

We are looking for a Medical Sales Representative to promote and sell our diabetic range products. Customers can include doctors, pharmacists, and direct consumers. The medical representative will increase product awareness, answer queries, provide advice and introduce new products.

Key responsibilities include:

• Organizing appointments and meetings with community- and hospital-based healthcare staff
• Identifying and establishing new business
• Negotiating contracts
• Demonstrating or presenting products to healthcare staff including doctors, nurses and pharmacists
• Undertaking relevant research
• Meeting both the business and scientific needs of healthcare professionals
• Maintaining detailed records
• Attending and organising trade exhibitions, conferences and meetings
• Managing budgets
• Reviewing sales performance
• Writing reports and other documents.

Key Skills

• Experience of 5 to 8 years in a medical representative field.
• Should have Commercial awareness. It is good to have experience of handling diabetic products earlier
• Required good Presentation and Research skills
• Should have the ability to negotiate and collaborate contracts and business               deals
• Strong interpersonal and communication skills
• Organisational skills.

GradRight is an ed-fin-tech startup focused on global higher education. Using data science, technology and strategic partnerships across the industry, we enable students to find the “Right University” at the “Right Cost”. We are on a mission to aid a million students to find their best-fit universities and financial offerings by 2025.

Our flagship product - FundRight is the world’s first student loan bidding platform. In a short span of 10 months, we have facilitated disbursements of more than $ 50 million in loans this year and we are poised to scale up rapidly.

We are launching our second product - SelectRight as an innovative approach to college selection and student recruitment for students and universities, respectively. The product rests on the three pillars of data science, transparency and ethics and hopes to create value for students and universities. 

Brief:

We are pursuing a complex set of problems that involve building for an international audience and for an industry that has largely been service-centric. As a Principal Engineer at GradRight, you’ll bring an unmatched customer-centricity to your work, with a focus on building for the long term and large scale.

You’ll drive the creation of frameworks that enable flexible/scalable customer journeys and tie them with institutional knowledge to help us build the best experiences for students and our partners. You’ll also manage a team of high performers to achieve the planned outcomes.

You’ll own the technology strategy of the engineering organization and be a key decision maker when it comes to processes and execution.

Responsibilities:

1. Drive design discussions and decisions around building scalable and modular architecture
2. Work with product, engineering and business teams to ideate on technology strategy and line up initiatives around the same
3. Build clean, modular and scalable backend services
4. Build clean, modular and scalable frontends
5. Own quality and velocity of releases across the engineering organization
6. Manage and mentor a team of engineers
7. Participate in sprint ceremonies and actively contribute to scaling the engineering organization from a process perspective
8. Stay on top of the software engineering ecosystem, propose and implement new technologies/methodologies as per the business needs
9. Contribute to engineering hiring by conducting interviews
10. Champion infrastructure-as-code mindset and encourage automation
11. Identify problems around engineering processes, propose solutions and drive implementations for the same

Requirements:

1. At least 8 years of experience, building large scale applications
2. Experience working at startups in growth phase with war stories to share
3. Experience with frontend technologies like vue.js or react.js
4. Strong experience with at least one backend framework, preferably express.js
5. Extensive experience in at least one programming language (preferably Javascript, GoLang) and ability to write maintainable, scalable and unit-testable code
6. Experience in CI/CD and cloud infrastructure management
7. Strong understanding of software design principles and patterns
8. Excellent command over data structures and algorithms
9. Passion for solving complex problems
10. Good understanding of various database technologies with strong opinions around their use cases
11. Experience with performance monitoring and scaling backend services
12. Experience with microservices and distributed systems in general
13. Experience with team management
14. Excellent written and verbal communication skills

Good to have:

1. Worked on products that addressed an international audience
2. Worked on products that scaled to millions of users
3. Exposure to emerging/latest technologies like blockchain, bots, AR/VR
4. Exposure to AI/ML

The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products.

• Drive the product- and business-planning processes for cross-functional teams
• Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective
• Assess current competitor offerings and seek opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they’re met
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate go-to-market plans

Technical Skills Required:

Experience to work in a Global delivery environment Experience implementing Cloud and or Hybrid Cloud solutions Experience .

developing APIs against database technologies .

We are looking for a HubSpot expert with demonstrable, hands-on experience implementing HubSpot’s marketing, sales, operations, and customer service automation.

You should have a solid understanding of the HubSpot Inbound Marketing ecosystem in order to facilitate lead generation, nurturing, scoring, and closing.

You will be responsible for executing marketing automation and inbound strategies, as well as implementation within the HubSpot platform.

Responsibilities and Duties:

Set up and manage marketing/sales automation through Hubspot

• Marketing Hub: Setting up a newsletter, Managing Blog, Content marketing, Social Media Marketing, SEO, Pillar-Cluster strategy, Marketing Automation
• Sales Hub: Sales Enablement using documents, Meeting tool, Sequences, Calling tool integration, Task management (follow-ups), Deal Management, Reporting, Mail provider integrations - Gmail, Outlook, etc.
• Service Hub: Automatic ticket creation, Custom stages of a custom Service pipeline, Workflows within different stages, Automatic ticket opening and closures
• CMS: Website migration, Domain configuration, Website management, Traffic analytics

Leverage all Hubspot features effectively; this includes:

• Import/export of data (contacts/companies/deals)
• Data segmentation
• Creating active and static lists
• Data normalization
• Email Marketing using HubSpot (newsletters, promotional, services)
• Creating deal stages and pipeline
• Create conversation inbox
• Lead Generation implementation
• Creating emails (content, design, and automation)
• Creating Landing pages (content, design & development, and automation)
• Creating workflow & sequences
• Creating chatbots/chat flows
• Creating Reports and dashboard
• Manage and improve engagement programs in Hubspot to move leads through the marketing and sales funnel
• Own and execute automated Hubspot email and multi-channel campaign
• Setting up and maintaining triggers and workflows
• Segment and analyze prospect database to target campaigns
• Own the lead scoring and manage the handover to sales of leads for prospecting
• Ensure data about lead quality and results is captured and utilized for subsequent processes
• Brainstorm and develop email marketing strategies and test their success and key metrics
• Map & own the customer journeys and buying cycles within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention
• Creation of required landing pages, email templates for activity
• Accountable for tracking and reporting on results from demand generation campaigns
• Advise and strategize the creation of web pages, landing pages, emails, templates, forms, workflows, contacts, integrations, settings in HubSpot
• Work with the content team to develop content to attract, acquire and nurture qualified and targeted audiences to the business
• Work closely with the sales team on strategies for customer acquisition and retention
• Coordinate with marketing to ensure all campaigns are delivered on time, with proper segmentation to maximize engagement.

• At least, 5+ years of experience in actively using HubSpot platform including CRM, marketing, and sales automation
• Ability to learn new processes quickly, and pivot as needed
• A passion to stay current with issues and trends in digital marketing
• Hands-on experience in HubSpot feature usage, email campaign delivery, setup & analytics
• Excellent analytical, organizational & troubleshooting skills
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Good in data analysis and reporting
• Customer Journey Mapping experience
• Hubspot Certified
• Experience in WordPress CMS

Position: Frontend Engineer / MEAN Stack Developer

Location: Bangalore

Experience: 2.5 to 4 years, preferably in an agile environment

Strong Knowledge MongoDB, Express.js, AngularJS, Node.js
Strong Knowledge on User Interface and User Experience Design
Good Knowledge on Deployment Process (Nginix, Docker, AWS, Digital Ocean)
Basic Knowledge other stacks like ReactJS, View.js