DIGITAL & SOCIAL MEDIA MARKETING EXECUTIVE

Position Overview:

We are seeking a motivated and detail-oriented Digital Marketing Intern to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, with a focus on Google Analytics(4), Google Ads, Other Social Media Ads, SEO, and lead generation techniques. This position offers an excellent opportunity to gain hands-on experience in digital marketing within a dynamic and collaborative environment.

Responsibilities:

Google Analytics:

• Set up, configure, and maintain Google Analytics accounts for various campaigns and websites.
• Monitor and analyze website traffic, user behavior, and other key metrics using Google Analytics.
• Generate insightful reports and recommendations to optimize website performance and marketing strategies.
• Generate custom funnels and other reports to track and monitor all marketing activities to capture target audience.
• Track all backlinks and other external links created for SEO purpose to identify the inflow.

Google Ads / Other Social Media Ads:

• Create and manage Google Ads campaigns across multiple platforms, including search, display, and video.
• Conduct keyword research and optimize ad copy to improve campaign performance and ROI.
• Monitor campaign budgets, CPC, CTR, and other metrics to ensure goals are met or exceeded.
• Create and manage a complete campaign.
• Proficient with creating targeted Ads on social media platforms like Instagram, Facebook, Linkedin, etc.

SEO:

• Perform keyword research to identify high-value opportunities for organic search traffic.
• Implement on-page and off-page SEO strategies to improve website visibility and rankings.
• Monitor and analyze SEO performance using tools such as Google Search Console and SEMrush.
• Use other tools to increase visibility among the target audience. This is crucial as identification of platforms and engaging them where our target audience is should be critical for our business goals conversion.

Lead Generation:

• Develop and execute digital marketing strategies to generate leads and drive conversions.
• Utilize email marketing, social media, and content marketing to attract and engage potential customers.
• Implement A/B testing and optimization techniques to improve lead capture and conversion rates.

Other Digital Marketing Activities:

• Assist with social media management, content creation, and community engagement.
• Collaborate with team members to brainstorm and execute creative marketing campaigns.
• Stay updated on industry trends and best practices in digital marketing.

Qualifications:

• Currently enrolled in a bachelor's or master's degree program in Marketing, Advertising, Business, or a related field.
• Strong understanding of digital marketing principles and techniques.
• Proficiency in Google Analytics, Google Ads, and SEO tools. This is mandatory.
• Excellent analytical skills and attention to detail.
• Strong communication and teamwork abilities.
• Ability to manage multiple tasks and prioritize deadlines effectively.
• Previous internship or work experience in digital marketing is a plus.

Benefits:

• Hands-on experience in a fast-paced digital marketing environment.
• Opportunity to work closely with experienced professionals and gain valuable mentorship.
• Possibility of full-time employment or extended internship based on performance.

Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,

Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

What you’ll bring:

● You are proficient in English

● You have 2+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize the user experience
8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate