DIGITAL & SOCIAL MEDIA MARKETING EXECUTIVE

JOB SUMMARY Looking for an experienced entrepreneurial digital and social media marketing specialist. You will create and lead marketing efforts using new media and digital tools. * Create and develop website and digital content (e.g. website, blogs, press releases etc) * Generate and update website content (products, content, promotions) * Plan, define and implement website changes and functional improvements * Designing website banners and assisting with web visuals. * Design digital and social media campaigns * Work to build traffic & sales via the website using a variety of methods * Manage end-to-end digital projects * Establish presence to boost brand awareness * Develop and maintain social media profiles on Twitter, Facebook, LinkedIn, Instagram and other social media platforms * Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. * Use web analytics software to monitor performance of websites and make recommendations for improvement * Understanding of Google products such as Webmaster Tools & Analytics * Suggest and implement direct marketing methods to increase profitability * Monitor ROI and KPIs * Stay up-to-date with digital media developments * Creating dynamic ads, checking ad performance, tracking leads and conversions * Writing SEO articles, blogs and other marketing materials * Perform keyword, market and competitive research analysis * Study company’s competitors * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Deep understanding of marketing principles SKILLS * 3-5 years in online marketing experience * Excellent verbal communication and interpersonal skills * Must be a rainmaker and have an entrepreneurial spirit * Assertive, creative and resourceful and must enjoy working in a highly entrepreneurial environment * Ability to challenge existing ideas, problem solving and develop creative solutions * Solid knowledge of design and marketing software. * Familiarity with web design and content management systems * Excellent analytical and project management skills * An ability to multitask and perform under tight deadlines * Strong verbal and written communication skills * Degree in Marketing, Digital media or relevant field * Additional qualification in web design or animation is a plus * Articulate in English * Excellent verbal and written skills * Highly presentable * Outstanding organisational and time management skills * Ability to multitask and prioritize daily workload * Flexible and mature approach with ability to work unsupervised * Discretion and confidentiality * MUST HAVE PORTFOLIO OF WORK TO PRESENT – THIS IS NON-NEGOTIABLE!