Marketing Automation Manager

Job Summary:

We are looking for a creative and detail-oriented Email Marketing Executive to plan, create, and manage email marketing campaigns that drive engagement, customer retention, and business growth. The ideal candidate should have strong writing skills, a good understanding of email marketing tools, and the ability to analyze campaign performance.

Key Responsibilities:

·        Plan and execute email marketing campaigns, including newsletters, promotional emails, product updates, and customer engagement campaigns.

·        Write clear, engaging, and persuasive email content aligned with the brand voice.

·        Manage email lists, audience segmentation, and customer databases.

·        Design and coordinate email templates with the creative/design team.

·        Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and unsubscribe rates.

·        Conduct A/B testing to improve email subject lines, content, design, and campaign results.

·        Ensure all email campaigns are mobile-friendly and optimized for better engagement.

·        Maintain email marketing calendars and ensure timely campaign execution.

·        Collaborate with sales, content, design, and digital marketing teams to support overall marketing goals.

·        Ensure email campaigns comply with data protection and anti-spam regulations.

·        Prepare regular performance reports and suggest improvements based on campaign insights.

Required Skills and Qualifications:

·        Bachelor’s degree in Marketing, Communications, Business, or a related field.

·        2–3 years of experience in email marketing or a similar role.

·        Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, Zoho Campaigns, Sendinblue, or similar tools.

·        Strong written communication and copywriting skills.

·        Basic understanding of HTML, email templates, and CRM systems is preferred.

·        Good knowledge of audience segmentation, automation, and campaign analytics.

·        Ability to work with data and generate actionable insights.

·        Strong attention to detail and ability to manage multiple campaigns at the same time.

·        Creative mindset with a focus on improving customer engagement and conversions.

Preferred Skills:

·        Experience with marketing automation workflows.

·        Knowledge of Google Analytics and UTM tracking.

·        Understanding of customer lifecycle marketing.

·        Familiarity with e-commerce, lead generation, or B2B email campaigns.

·        Data Gathering and shorting/Verification.

·        Knowledge of domain verification, DNS records (SPF, DKIM, DMRC and etc.)

·        Maintain deliverability of the email and domain.

Key Performance Indicators:

·        Email open rate

·        Click-through rate

·        Conversion rate

·        Bounce rate

·        Unsubscribe rate

·        Campaign revenue or lead generation performance

·        Growth and quality of email subscriber list

Employment Type: Full-time

Department: Marketing  

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

Job Description

Marketing Executive / Marketing Manager

Department: Marketing

Location: Bangalore

About the Role

We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.

The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.

Key Responsibilities

Channel Partner Marketing

• Develop and execute marketing initiatives focused on engaging channel partners.
• Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
• Build and maintain a consistent communication calendar to improve partner awareness and engagement.

Campaign Planning & Execution

• Plan and execute marketing campaigns aligned with the sales and product calendar.
• Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
• Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.

Sales Enablement

• Create and maintain high-quality marketing collateral, including:
• Product brochures
• Sales presentations and pitch decks
• One-pagers
• Banners and promotional creatives
• Product FAQs
• Campaign communication materials
• Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.

Regional Marketing Support

• Partner with regional sales teams to execute localized marketing initiatives.
• Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
• Customize campaigns and collateral based on regional business requirements.

Cross-Functional Collaboration

• Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
• Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.

Reporting & Analytics

• Track campaign performance using predefined KPIs.
• Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
• Recommend improvements based on campaign analytics and business feedback.

Key Performance Indicators (KPIs)

• Campaign engagement and reach
• Partner participation and activation
• Lead generation support for the sales team
• Product campaign adoption
• Sales enablement effectiveness
• Timely delivery of marketing campaigns
• Quality and effectiveness of marketing collateral
• Regional campaign execution success
• Feedback and satisfaction from channel sales teams

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• MBA in Marketing is preferred.

Experience

Marketing Executive

• 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.

Marketing Manager

• 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.

Required Skills & Competencies

• Strong campaign planning and execution capabilities.
• Excellent written and verbal communication skills.
• Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
• Ability to create compelling marketing collateral and presentations.
• Strong stakeholder management and cross-functional collaboration skills.
• Analytical mindset with the ability to interpret campaign performance and recommend improvements.
• Excellent project management and organizational skills.
• Proficiency in Microsoft Office and Google Workspace.
• Experience with CRM and marketing automation platforms is preferred.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.

Preferred Industry Experience

• FinTech
• Financial Services
• Wealth Management
• Investment Platforms
• Banking & NBFC

Success in This Role

A successful candidate will:

• Drive consistent engagement with channel partners through structured marketing initiatives.
• Execute high-impact campaigns aligned with business and sales objectives.
• Improve product awareness and partner participation.
• Enable the sales team with timely and effective marketing collateral.
• Support lead generation and revenue growth through strategic marketing programs.
• Build a scalable partner marketing engine that strengthens brand recall and business performance.

Job Title: Marketing & Brand Strategy Manager

Location: Arjan Garh, Delhi

Job type: Full time, Onsite

About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.

Key Responsibilities:-

·      Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.

·      B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.

·      Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).

·      Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.

·      Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.

Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.

Required Skills & Expertise

• Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
• Strategic Depth: Proven track record in Media Planning and Brand Architecture.
• Analytical Rigor: Ability to translate raw data into actionable growth insights.
• Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.

Qualifications

·      Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.

·      MBA in Marketing or a related field is highly preferred.

Help new products find their first customers in the US, and teach our systems how you do it.

Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.

What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.

Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.

Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.
2. A conversation with the founder.
3. A second conversation.

To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform

The application includes the exercise. Please don't send a CV alone.

Growth Marketing Intern at Gevme

About Gevme

At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event

experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.

About the Role

We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.

What You'll Do

• Draft and schedule LinkedIn posts for Gevme and leadership accounts
• Support outbound campaigns and email sequences
• Track engagement metrics and report on what's working
• Research industry trends, competitor activity, and content opportunities
• Help execute growth experiments across paid and organic channels
• Assist with event marketing activations (Industry Events)

What We're Looking For

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
• Strong writing skills with an eye for punchy, non-corporate copy
• Excellent communication and collaboration skills
• Comfortable with LinkedIn and social media analytics
• Basic understanding of marketing funnels, demand generation, and lead lifecycle
• Self-starter who can take a brief and run with it
• Interest in events, experiential marketing, or B2B SaaS is highly preferred
• Bonus: Experience with tools like Canva or marketing automation platforms

Why Gevme

• Work on real campaigns, not busywork
• Learn modern B2B growth tactics firsthand
• Get exposure to APAC's events industry

What We Offer

• Hands-on Learning: Work on real campaigns that directly impact business growth
• Mentorship: Learn from experienced professionals across marketing, product, and sales
• Career Growth: High potential for conversion to a full-time role based on performance
• Flexible Work Environment: Remote-friendly setup
• Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
• Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry

Diversity & Inclusion

Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.

Sales & Marketing Intern

Role Identity: Growth Activation Associate

About Humppl

Humppl is a people transformation company working across businesses and educational institutions.

Our work spans people strategy, HR transformation, hiring, leadership, capability building, AI adoption, digital products, campus readiness, employability, and organisational growth.

Experience: 0 to 1 year

Ways of Working: Remote

• Scope of Contribution

1. Market and Prospect Research

• Research companies, campuses, founders, CXOs, HR leaders, academic leaders, and other relevant stakeholders.

• Build clean prospect lists and account notes.

• Identify market signals, pain points, and relevant Humppl solutions.

• Verify information before using it for outreach.

2. Outreach and Demand Creation

• Support personalised email, LinkedIn, call, event, and community outreach.

• Adapt messaging to the audience rather than using one template for everyone.

• Track responses and identify which messages create meaningful engagement.

• Support awareness campaigns for Humppl's services, products, and thought leadership.

3. Sales Coordination

• Schedule meetings, prepare context notes, and record actions.

• Support follow-ups, proposal coordination, and next-step tracking.

• Maintain accurate lead and opportunity information.

• Help ensure promising conversations do not get lost between meetings.

4. Marketing and Content Distribution

• Support social, email, webinar, event, and content-distribution activities.

• Repurpose useful insights into simple campaign or outreach formats.

• Track engagement and help identify audience themes.

• Coordinate with digital and product marketing colleagues.

5. Growth Operations

• Maintain CRM hygiene, follow-up calendars, and basic pipeline reports.

• Support campaign databases and dashboards.

• Use AI tools responsibly for research and drafting without sending unverified content.

• Suggest small improvements to recurring growth workflows.

• Professional Exposure

Depending on the assignment, you may work with or gain exposure to:

• B2B sales

• Marketing

• Market research

• CRM

• Campaign execution

• Consultative outreach

• Partnerships

• Founder-led growth

You are not expected to be equally strong in every area listed. What matters is sound judgement, willingness to learn, and the ability to produce reliable work in the areas you own.

Stipend:

Please note that there is no fixed stipend during the initial three-month internship period. However, based on your performance evaluation, you may become eligible for a monthly stipend starting from ₹5,000 potentially starting from the second month, along with performance-based incentives (potentially upto Rs. 20,000 per month) linked to target achievement and timely completion of assigned tasks. Upon successful completion of the three-month internship, you may also be considered for a full-time paid role at Humppl, depending on your performance, ownership, consistency, and the organisation’s requirements.

Location: Pune 

Work Mode: Work from Office 

Experience: 2–5 Years 

Working Days: Monday to Friday 

Industry: IT Services & Consulting

About Baxture

Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.

We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.

About the Role

We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.

This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.

What You’ll Do

SEO & Website Growth

• Conduct keyword research and identify opportunities to improve Google search visibility.
• Create and optimize website pages, landing pages, blogs, and SEO-focused content.
• Use Google Analytics and search performance insights to understand traffic and improve website visibility.
• Identify content gaps and opportunities for organic growth.

Content & Social Media

• Research and write blogs, thought leadership content, website copy, and technology-focused content.
• Create engaging content for LinkedIn, Facebook, Instagram, and X.
• Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
• Build and own the marketing and social media content calendar.

Sales Enablement & Campaigns

• Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
• Plan and execute email marketing campaigns using Brevo.
• Work with sales teams to create content that supports business development.

Stakeholder Collaboration

• Work directly with founders, leadership, sales, project managers, designers, and technical teams.
• Understand business objectives and translate them into actionable marketing plans.
• Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.

AI & Creative Tools

• Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
• Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
• Have basic proficiency in Figma and a good understanding of visual communication.
• Create visual concepts and AI-generated references that can be effectively communicated to designers.

What We’re Looking For

• 2–3 years of experience in digital marketing, content marketing, or a similar role.
• Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
• Experience working in a startup or fast-growing technology company is preferred.
• Experience creating content for the US market or US-focused businesses is preferred.
• Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
• Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
• Strong writing, research, communication, and storytelling skills.
• Ability to manage multiple initiatives and work independently.
• Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.

Good to Have

• Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
• Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.

What We Value

We are looking for someone who owns the content, not just the task.

You should be curious enough to identify opportunities, confident enough to ask questions, creative enough to develop new ideas, and self-driven enough to take them from concept to execution without waiting for the next task to be assigned.

Why Join Baxture?

• Work across multiple domains: Gain exposure to different industries, technologies, products, and business challenges.
• Join a young, growing team: Work in an environment where new ideas are encouraged and individual contributions are visible.
• Work closely with leadership: Collaborate directly with founders, senior leadership, sales, and technology teams.
• Build technology marketing expertise: Create content around AI, software engineering, product development, QA, DevOps, cloud, and emerging technologies.
• Work with modern AI tools: Make AI a practical part of your everyday marketing workflow.
• Take real ownership: Develop ideas, build campaigns, experiment, measure results, and see the impact of your work.
• 
  

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales