Marketing Automation Manager

A funded Fintech Startup in India

Marketing Automation Manager

Qrata

Company

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Marketing Automation Manager

at A funded Fintech Startup in India

Agency job

via Qrata

2 - 8 yrs

₹10L - ₹25L / yr (ESOP available)

Bengaluru (Bangalore)

Skills

Marketing Automation

Responsibilities:

Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
Build customers segments and communication campaigns along customer journeys
Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
Stay current with industry innovations, trends, and best practices across functional areas
Ensure customer data policies and Zolve's privacy policy are enforced

Requirements:

2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
Excellent written and verbal communication skills
Prior startup experience is a plus

The location is Bangalore

Responsibilities:

Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
Build customers segments and communication campaigns along customer journeys
Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
Stay current with industry innovations, trends, and best practices across functional areas
Ensure customer data policies and Zolve's privacy policy are enforced

Requirements:

2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
Excellent written and verbal communication skills
Prior startup experience is a plus

The location is Bangalore

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