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Marketing Automation Manager
A funded Fintech Startup in India
Marketing Automation Manager

Marketing Automation Manager at A funded Fintech Startup in India · Bengaluru (Bangalore) · 2 - 8 years · ₹10L - ₹25L / yr (ESOP available) · Posted 9 Nov 2021

Qrata's logo

Marketing Automation Manager

at A funded Fintech Startup in India

Agency job
via Qrata
2 - 8 yrs
₹10L - ₹25L / yr (ESOP available)
Bengaluru (Bangalore)
Skills
Marketing Automation

Responsibilities: 

  • Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
  • Build customers segments and communication campaigns along customer journeys
  • Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
  • Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
  • Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
  • Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
  • Stay current with industry innovations, trends, and best practices across functional areas
  • Ensure customer data policies and Zolve's privacy policy are enforced

Requirements: 

  • 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
  • 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
  • MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company 
  • Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud. 
  • Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc. 
  • Excellent written and verbal communication skills 
  • Prior startup experience is a plus

The location is Bangalore

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Shubham Vishwakarma

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  • Track and analyze website and social media performance.
  • Work with team to refine social media strategy and best practices
  • Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr,YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
  • Draft Weekly-newsletters to subscribers
  • Prepare weekly updates and reports to track growth and success rates of campaigns
  • Keep up to date and informed on new social media trends and adapt accordingly
  • Ensure proper messaging is being executed online
  • Identify leaders and influencers (internal/external) and engage them in brand activities
  • Assist with website copywriting, proofing, and updating as needed


QUALIFICATIONS

  • Ability to take initiative, employ good judgment, and manage projects from beginning to end
  • Excellent writing, editing, and proofreading skills
  • Exceptional ability to manage details
  • Ability to multitask in a fast-paced environment
  • Ability to meet deadlines and to anticipate next steps or needs
  • Work effectively both independently and as part of a team
  • Be available for at least 30 hours a week
  • A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience
  • Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools(e.g. Hootsuite, Google Analytics)
  • Adobe Creative Suite experience a plus
  • Strong working knowledge of email marketing applications


BENEFITS

  • Experience in marketing and communications, relationship management, and other aspects of community relations, marketing, and the film industry
  • Opportunity for permanent employment


DURATION

  • 6 months


STIPEND : 7 - 8k per month.



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Shubham Vishwakarma

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