Description As a Marketing Automation Specialist, you will be responsible for managing marketing automation platforms and fully leveraging their capabilities. You will be working closely with designers, developers, marketing managers, and product managers to implement all programmatic and operational initiatives through the marketing automation platforms. Experience 2 – 4 years preferably in SaaS industry Roles & Responsibilities Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. Maintain Marketing Automation integration with HubSpot CRM and assist in the integration of additional platforms into the marketing automation software Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Support essential marketing operations initiatives in HubSpot such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing Background and Skills 2 - 4 years in a Marketing Automation role, including asset development, segmentation and campaign execution, preferably in the SaaS industry Expertise in Marketing Automation and CRM platforms such as HubSpot and MailChimp Strong understanding of email marketing best practices including data privacy laws and deliverability best practice Organized, analytical, logical, data-driven with strong attention to detail Strong collaboration and communication skills Creative problem-solver, forward thinking, diligent and resilient Can set priorities and be flexible in changing environment Tools HubSpot MailChimp Microsoft Excel
About: Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. Role: B2B Marketing Generalist Description: This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! Competencies: Able to multitask independently with minimal supervision Naturally able to think critically and take independent decisions Meticulous with project documentation Skills: Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools Highly proficient with Microsoft Office (Excel, PowerPoint) Experience with agile project planning and management will be a plus Experience: Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate. Ability to write/execute creative and project briefs and communicate technical info with ease. Location and Type: Remote, Full-time Evaluation: Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too! Typical Responsibilities: You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world. Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management. You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability. You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action. Manage both on-page SEO and off-page SEO for the company. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.