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Interview Mocha is seeking a Product Marketing Manager to design and implement marketing strategies and programs to increase awareness and adoption of Interview Mocha product. Our ideal candidate is a passionate experienced B2B product marketing leader with proven success creating and executing successful global marketing programs. This position will report to Director Marketing and be based in Pune, India. Key Responsibilities · Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates Interview Mocha product in the market · Sales enablement – Communicate the value proposition and provide high-value sales tools, training, and collateral. · Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market. Understand how the product is used by our customers · Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand · Content development – Conceptualize and create unique product and solution content for a variety of platforms · Product releases – Assist with the product roadmap, plan and lead go-to-market activities and create strategies for feature discovery
