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Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too! Typical Responsibilities: You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world. Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management. You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability. You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action. Manage both on-page SEO and off-page SEO for the company. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.
