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Performance Marketing
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Performance Marketing

Pratikshya Pusty's profile picture
Posted by Pratikshya Pusty
5 - 7 yrs
₹5L - ₹10L / yr
Noida
Skills
performance marketing
ADS

Key Responsibilities

Plan, execute, and optimize multi-channel performance campaigns (Google, Meta, LinkedIn, Programmatic, Affiliates, etc.).


Drive high-quality lead generation with a strong focus on CPL, CAC, and ROI.


Conduct A/B testing on creatives, landing pages, and ad copies to maximize conversions.


Manage campaign budgets & bidding strategies, ensuring efficient allocation and minimal wastage.


Collaborate with creative, sales, and product teams to design data-backed marketing strategies.


Monitor and report on campaign performance metrics (CPL, CTR, CPC, ROI, attribution).


Stay updated with industry trends, ad policy changes, and new performance marketing tools.


Build and mentor a small performance marketing team over time.


Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).


5+ years of hands-on experience in performance marketing, ideally in lead generation-driven industries (real estate, auto, BFSI, EdTech, etc.).


Proficiency in Google Ads (Search, Display, YouTube), Meta Ads, and remarketing campaigns.


Strong grasp of analytics tools (Google Analytics, Tag Manager, Looker Studio, or similar).


Knowledge of SEO, marketing automation, and CRM integration is a plus.


Strong analytical, problem-solving, and communication skills.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Grey Chain Technology

Founded :
2016
Type :
Products & Services
Size :
100-1000
Stage :
Bootstrapped

About

Grey Chain is an AI and mobile-first product and services firm that focuses on design-led solutions. They offer end-to-end engineering and development services for digital journeys, including mobile apps, CRMs, ERPs, and enterprise-grade solutions. They also provide consulting services and emphasize their expertise in Generative AI.

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Tech stack

skill iconJava
skill iconPython
skill iconReact.js
skill iconNodeJS (Node.js)

Candid answers by the company

What does the company do?
What is the location preference of jobs?
What types of projects does Grey Chain work on?
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What kind of recognition has Grey Chain received in the industry?

Grey Chain is a design-led AI and mobile-first product and services firm. They specialize in end-to-end engineering and development services for digital transformation, offering solutions ranging from mobile apps and enterprise software to Generative AI implementations. With a focus on innovation and customer satisfaction, Grey Chain delivers tailored technology solutions across various sectors, including retail, healthcare, education, and finance.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

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