Job Description
We are looking for a Social Media Ads Manager. The candidate is responsible for planning social media calendars, creating social media posts, and assisting the social media team with brainstorming campaigns. Alongside the Candidate should be able to execute as well as review performance of the ads being published. The candidate should be able to tweak Ads based on performance requirements.
Candidate must have excellent knowledge of various social media platforms and should know how to optimize ads. A good Ads Manager will have the ability to curate creative campaign ideas with analytical skills to create successful posts and content.
Responsibility
- Perform Cosmetics industry research to identify trends and industry needs and interests
- Utilize existing data and insights to inform potential Campaigns
- Create advertising plans and content to reach those demographics
- Design and prepare advertisements as needed
- Developing advertising strategies to increase buyer interest in products
- Hands on experience with performance campaigns on Facebook, Instagram , Twitter Ads
- Hands-on experience with performance campaigns on Google Ads (Search, Shopping, Dynamic Ads, YouTube)
- Experience with Social platforms like Facebook Ads Manager, Twitter Ads, LinkedIn Ads, preferred but not mandatory.
- Perform analysis, generate insights and recommend actionable optimizations.
- Creating or suggesting ad copy and assets, and uploading to the various platforms
- Set-up Retargeting Pixels and Audience targeting across Paid Social & Paid Search platforms.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution
- Test advertising ideas repeatedly and often to measure effectiveness
- Research market and draw meaningful conclusions from data
Role Requirement
- Excellent knowledge of social media platforms.
- Knowledge of analytical tools.
- Creative mind-set.
- Ability to multitask.
- Ability to work in a team.
- Prior experience with marketing or social media in a Design/Digital Agency or Media House.
Similar jobs
- 3+ YEARS OF EXPERIENCE WITH PAID FACEBOOK AD CAMPAIGNS IS A MUST.
- Manage Facebook ADS for the company as well as clients.
- Get the best ROI and ROAS.
- Run ADS Campaigns
- Execute Google Analytics & Google Tag Managers
- Have Good command of Social Media Management
- Have Good SEO Knowledge - Onpage and Off-page
Desired Candidate Profile
- 3+ Years of Experience
- Proven Results on Facebook ADS
- Professional in Facebook ADS
Perks and Benefits
- Flexible Work Schedule till COVID ends.
Introduction
We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.
We are looking for teammates who are:
- As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
- Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences
“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder
Responsibilities
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
- Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
- Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
- Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
- Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
- Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results
Knowledge & Skills
- Proven relevant work experience of at least 3 years
- You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
- It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver