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𝐖𝐞’𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠: 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞

𝐂𝐨𝐦𝐩𝐚𝐧𝐲: 𝐀𝐞𝐫𝐭𝐫𝐢𝐩

𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: 𝐆𝐡𝐢𝐭𝐨𝐫𝐧𝐢, 𝐃𝐞𝐥𝐡𝐢 (𝐈𝐧-𝐨𝐟𝐟𝐢𝐜𝐞)

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: 𝟐–𝟔 𝐘𝐞𝐚𝐫𝐬

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: 𝐓𝐫𝐚𝐯𝐞𝐥 & 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐑𝐨𝐥𝐞

𝐖𝐞 𝐚𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐨𝐧𝐠 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐧𝐝 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 (𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦). 𝐓𝐡𝐞 𝐢𝐝𝐞𝐚𝐥 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐬𝐤𝐢𝐥𝐥𝐞𝐝 𝐢𝐧 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠, 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐩𝐚𝐢𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐑𝐎𝐈. 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐫𝐚𝐯𝐞𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐧 𝐚𝐝𝐝𝐞𝐝 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

• 𝐏𝐥𝐚𝐧, 𝐞𝐱𝐞𝐜𝐮𝐭𝐞, 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 (𝐒𝐞𝐚𝐫𝐜𝐡, 𝐃𝐢𝐬𝐩𝐥𝐚𝐲, 𝐘𝐨𝐮𝐓𝐮𝐛𝐞) 𝐚𝐧𝐝 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 (𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦)

• 𝐃𝐫𝐢𝐯𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡

• 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐂𝐏𝐂, 𝐂𝐏𝐀, 𝐑𝐎𝐀𝐒, 𝐂𝐓𝐑, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬

• 𝐏𝐞𝐫𝐟𝐨𝐫𝐦 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡, 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬

• 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚𝐧𝐝 𝐭𝐞𝐬𝐭 𝐚𝐝 𝐜𝐨𝐩𝐢𝐞𝐬, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬, 𝐚𝐧𝐝 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬

• 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐫𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐥𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬

• 𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞 𝐛𝐮𝐝𝐠𝐞𝐭𝐬

• 𝐂𝐨𝐧𝐝𝐮𝐜𝐭 𝐀/𝐁 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲

• 𝐔𝐬𝐞 𝐆𝐀𝟒 𝐚𝐧𝐝 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐟𝐨𝐫 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬

• 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐫𝐞𝐩𝐨𝐫𝐭𝐬 𝐚𝐧𝐝 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬

• 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐞𝐚𝐦𝐬

𝐌𝐮𝐬𝐭-𝐇𝐚𝐯𝐞 𝐒𝐤𝐢𝐥𝐥𝐬

• 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐧𝐝 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬

• 𝐒𝐭𝐫𝐨𝐧𝐠 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐂𝐏𝐂, 𝐂𝐏𝐀, 𝐑𝐎𝐀𝐒, 𝐂𝐓𝐑

• 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐢𝐱𝐞𝐥 𝐬𝐞𝐭𝐮𝐩

• 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐨𝐟 𝐫𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧

• 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐚𝐥 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐚𝐧𝐝 𝐩𝐫𝐨𝐛𝐥𝐞𝐦-𝐬𝐨𝐥𝐯𝐢𝐧𝐠 𝐬𝐤𝐢𝐥𝐥𝐬

• 𝐀𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬

𝐆𝐨𝐨𝐝 𝐭𝐨 𝐇𝐚𝐯𝐞

• 𝐓𝐫𝐚𝐯𝐞𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 (𝐅𝐥𝐢𝐠𝐡𝐭𝐬/𝐇𝐨𝐭𝐞𝐥𝐬/𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬)

• 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 / 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞

• 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

• 𝐁𝐚𝐬𝐢𝐜 𝐒𝐄𝐎 & 𝐟𝐮𝐧𝐧𝐞𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬

• 𝐁𝐚𝐜𝐡𝐞𝐥𝐨𝐫’𝐬 𝐝𝐞𝐠𝐫𝐞𝐞 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 / 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

• 𝟐–5 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞

We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalised campaigns that directly impact pipeline and revenue. You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.

Responsibilities:

• ABM Strategy and Execution: Design and execute account-based marketing programs for targeted enterprise accounts. Identify and prioritise high-value accounts in collaboration with sales teams.
• Campaign Management Plan and run multi-channel campaigns (email, LinkedIn, events, content syndication). Drive personalised messaging tailored to specific accounts, industries, and personas.
• Sales Alignment Partner closely with Account Executives and SDRs to align on account plans and outreach. Enable sales teams with insights, messaging, and campaign support.
• Data and Insights: Leverage intent data, CRM insights, and marketing automation tools to refine targeting. Track, measure, and optimise campaign performance and ROI.
• Content and Personalisation: Work with content and product marketing teams to create account-specific assets. Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders).
• Pipeline Contribution: Own ABM-driven pipeline generation and influence revenue outcomes. Continuously experiment and improve conversion across the funnel.

Requirements:

• 3-7 years of experience in B2B Marketing / Demand Generation / ABM.
• Strong understanding of SaaS, enterprise sales cycles, and the developer tools ecosystem.
• Proven experience in running targeted campaigns for enterprise accounts.
• Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, and Demandbase.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.

Good to Have:

• Strategic thinker with a revenue-first mindset.
• High ownership and ability to operate in a fast-paced, high-growth environment.
• Strong collaboration skills across sales, marketing, and product teams.
• Creative approach to personalisation and engagement for LinkedIn messages/ Leads account-based messages + timeline post.

Account-Based Marketing (ABM) Manager

Location: Noida (Work from Office)

About the Role

We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalized campaigns that directly impact pipeline and revenue.

You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.

Key Requirements:

1. Years in performance marketing (2+ years)

2. LinkedIn Ads ownership + monthly budget (daily use with a budget of more than $20k)

3. Hands-on landing pages + ad creatives

4. Current company - B2B SaaS product

Key Responsibilities

• ABM Strategy & Execution Design and execute account-based marketing programs for targeted enterprise accounts
• Identify and prioritize high-value accounts in collaboration with sales teams
• Campaign ManagementPlan and run multi-channel campaigns (email, LinkedIn, events, content syndication)
• Drive personalized messaging tailored to specific accounts, industries, and personas
• Sales AlignmentPartner closely with Account Executives and SDRs to align on account plans and outreach
• Enable sales teams with insights, messaging, and campaign support
• Data & InsightsLeverage intent data, CRM insights, and marketing automation tools to refine targeting
• Track, measure, and optimize campaign performance and ROI
• Content & PersonalizationWork with content and product marketing teams to create account-specific assets
• Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders)
• Pipeline ContributionOwn ABM-driven pipeline generation and influence revenue outcomes
• Continuously experiment and improve conversion across the funnel

Requirements

3–7 years of experience in B2B Marketing / Demand Generation / ABM

Strong understanding of SaaS, enterprise sales cycles, and developer tools ecosystem (preferred)

Proven experience in running targeted campaigns for enterprise accounts

• Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, Demandbase (good to have)
• Strong analytical mindset with ability to translate data into actionable insights
• Excellent communication and stakeholder management skills

What We’re Looking For

Strategic thinker with a revenue-first mindset

High ownership and ability to operate in a fast-paced, high-growth environment

• Strong collaboration skills across sales, marketing, and product teams
• Creative approach to personalization and engagement for linkedin messages/ Leads account based messages + timeline post

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space