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Tchyon

at Tchyon

2 recruiters
Smit Choksi
Posted by Smit Choksi
NCR (Delhi | Gurgaon | Noida)
1 - 3 yrs
₹6L - ₹9L / yr
Content Marketing
Content Writing
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
+4 more

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

 

What you will get:

  1. To be a part of the Core-Team 💪
  2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
  3. High Growth Work Environment ⚙

 

What we are looking for:

  1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
  2. Ability to take Ownership of your work
  3. Track record of launching growth initiatives

 

Role:

  1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
  2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
  3. Optimizing content using SEO best practices.
  4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
  5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
  6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

 

Qualifications:

  1. 1+ years of marketing/content experience
  2. Track record of launching growth initiatives
  3. Experience/curiosity in the Fintech space
Read more
Digitally Next
Manpreet Jangra
Posted by Manpreet Jangra
268 Business India Complex, Uday Park, Adjacent to August Kranti Marg, Delhi 110 049. Nearest Metro Stations : Green Park & South Ex.
1 - 3 yrs
₹3L - ₹5L / yr
Content Writing
Content Strategy

Job Profile : Creative Content Creator


CTC Range: 3-6 LPA

Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!


Overview :

The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.


Key Responsibility Areas :

  • Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
  • Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
  • Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
  • Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
  • Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
  • Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
  • Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
  • Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

  • Web Related Content:
  • Pages/Sliders/Banners
  • Landing Page/Forms
  • Emailers/Ebooks/Downloadables – Topic/Body/Links
  • Social Media Content:
  • Social Media Copies
  • Social Media creative content
  • Blog/Articles/Press releases/Story telling/Infographics
  • SEM Content:
  • Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

  • Remarketing ad sets
  • SEO content – Blogs/Articles using keywords
  • WhatsApp messages
  • YouTube descriptions/Video scripting
  • Taglines
  • Quotations
  • Profile Writing
  • Viral Content
  • Media Kit/PR activities/3rd Party PR
  • Media Relations
  • Influencer Marketing
  • Online Reputation Management(ORM) areas


2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams


3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

·        Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·        Setting up KRAs (using InnoWET) and Performance review

·        Time sheet Management & Analysis

·        Social Media Participation and updated Profile on all mediums

·        Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·        Client’s success PPT and Report with executive summary

·        Team Productivity based on Time Sheets

·        Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·        Consolidated success Report /PPT for internal stakeholders

·        Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

  • 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
  • Excellent writing, photo, graphic, video and editing skills.
  • Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
  • Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
  • Ability to adapt writing style to different target audiences and brand voices is a must
  • Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
  • Ability to work both independently and effectively in a team environment.
  • Strong organizational and time-management skills.
  • Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
  • Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
  • Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

  • Digital - Social Media and Brand ideation team
  • Creative teams
  • SEM/Promotions teams


You should be able to

  • Believe that everything can be made viral
  • Extensive research
  • Work in teams
  • Work in solace
  • Most important: Willingness to learn


What kind of people are we looking for? Simple:

·        We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·        Not a mere task taker.

·        Ability to work with deliverables in mind.

·        Entrepreneurial instinct beyond office cubicle

·        Intelligence to do multitasking and prioritization of work

·        Excellent communication skills- written oral and articulation.

·        Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·        Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·        Strong strategic bent with inclination towards learning and contributing.

·        Adaptability and flexibility to work with cross-functional areas of business.

·        Zeal to be driven by productivity than by activity

·        Self discipline and ability to do work with self supervision.

·        You do what you preach, or at least try

·        You not only work hard, you party hard too

·        You have an eye for detail

·        If you’re a (regular) blogger, we already love you!

·        You are a DIY person. Period

Read more
DentalKart
Khasra No. 714, Village, P.O.- Chattarpur, Opp. DLF Gate No.-2, Near Geetanjali Salon New Delhi, India, 110074
5 - 10 yrs
₹3L - ₹5L / yr
Google tag manager
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Google Analytics
Google Adwords
+1 more

Primary Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
  • Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
  • Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
  • Plan, implement and measure experiments and conversion tests.
  • Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
  • Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
  • Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
  • Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

  • Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
  • Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
  • Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
  • Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

Read more
GC Media Pvt Ltd
Noida
6 - 7 yrs
₹5L - ₹7L / yr
Digital Marketing
Advertising

Job Description of Digital Marketing lead 

 

  • Complete Management of Client’s Digital Portfolio with an ability to derive relevant data from campaigns & suggest insights on same.
  • Must have experience in D2C & B2C campaigns with an ability to scale ROI. 
  • An skilled leader who can lead a team of digital executives, web developers, web designers, content writers etc. 
  • Must have a working knowledge of SEMrush, Ahrens, Google Analytics & similar industry-relevant tools. 
  • Should be updated on the l atest OTT mediums available in the market.
  • Must know & able to operate in an office suite i.e., Word, Excel & PowerPoint. 
  • Good Written & Oral Communication with presentational skills to cater for clients across categories. 
  • Have to manage Agency's own Digital & Social channels & devise a strategy to capture leads digitally of prospective clients.
Read more
Delhi, Gurugram, Noida
5 - 8 yrs
₹25L - ₹30L / yr
Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Performance marketing

Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.


Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.


As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.

What you will do:

  • Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
  • Understanding your brands and products inside out
  • Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
  • Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
  • Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
  • Developing new channels of user acquisition to drive new growth and diversify channel-mix
  • Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
  • Improving the efficiency of the team through process improvements, decision-making frameworks and automation
  • Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term

 

Candidate Profile:

What you need to have:

  • Very strong analytical skills, good command over numbers and sharp eye for data driven insights
  • Expertise in the areas of SEM
  • Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
  • Ability to think strategically and structurally while solving growth problems
  • A Problem-Solving mindset and willingness to challenge the established norms    

 

Read more
NCR (Delhi | Gurgaon | Noida)
3 - 6 yrs
₹12L - ₹15L / yr
Digital Marketing
Amazon marketing services
Product Marketing
Marketing Strategy
Marketing
+4 more
Join a company that supports an entrepreneurial spirit and cultivates a professional environment, while offering opportunities for individual development and advancement.
 
Our client is a leading one-stop solution for all the grooming requirements of every modern man. The company provides products and solution packages for various concerns like skin, hair, hygiene, beard and body odour among others. Their products use natural ingredients and premium essential oils with a promise of no chemicals or preservatives and no cruelty to animals. They continually strive to deliver the finest products for men to take charge of their physical appearance and appeal, assisting in the journey to transform into a modern Gentleman.
 
The company was founded 6 years back, and is backed by a premium skincare brand and represented by a top-ranking actor/ star. They have a fabulous online presence along with over 1000 touchpoints like salons, retail stores and beauty shops.
 
As an E-commerce Marketing Manager, you will be responsible for generating brand awareness, implementing online marketing strategies, and generating higher traffic numbers at the ecommerce platform. You should have an eye for what will appeal to customers and use an innovative approach to increase customer traffic.
 
What you will do:
  • Managing and overseeing the organization's e-commerce business efforts
  • Identifying opportunities for growth within existing e-commerce accounts, and developing new Marketplace customers
  • Heading the planning and execution of the marketing strategies to promote services to online customers
  • Creating reports in the system to track product sales
  • Leading development of tailored marketing campaigns
  • Continually monitoring the campaigns in progress and optimizing as needed.
  • Using data to create strategic plans
  • Collaborating with a cross functional team to ensure technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns.
  • Creating comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.

 

 

What you need to have:
  • Bachelor's degree in a quantitative, test-driven field or equivalent experience.
  • B.Tech / B.E. preferred
  • Minimum 3 years' experience in E-commerce marketing including responsibility for campaign development and strategy
  • Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
  • Proficient in Microsoft Suite
  • Must have experience in Amazon Marketing Services (AMS), Search Engine Optimization (SEO)
  • Must have worked in a fast paced startup
Read more
ANS Commerce

at ANS Commerce

1 recruiter
Geeta Joshi
Posted by Geeta Joshi
Gurgaon
3 - 5 yrs
₹4L - ₹6L / yr
PPC
Digital Marketing
Google Adwords
Search Engine Marketing (SEM)
Google Analytics
+1 more
  • Experience in Digital Marketing with a specific focus on Google Ads
  • Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
  • Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
  • Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
  • Advanced knowledge of Microsoft excel
  • Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
  • Tracking and setup of all events through Google Tag Manager
  • Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
  • Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
  • Find new opportunities to grow revenue and sales.
Read more
Story Digital

at Story Digital

2 recruiters
tina oberoi
Posted by tina oberoi
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
0 - 1 yrs
₹1L - ₹1L / yr
Digital Marketing
Google Adwords
Web Analytics
Google Analytics
Facebook Marketing
+4 more

We are storytellers for all that's digital. Whether its digital marketing or social media marketing, whether its social advertising or search engine marketing, we even build an end to end software products such as websites, mobile apps, customized software, etc. to help startups, ideas, struggling brands or companies, new brands or companies. Our services encompass a wide range of digital solutions like branding, social media marketing, online advertising, graphic design, content marketing, software development, app & web development, user interface & experience design, online research. We have some amazing & exciting projects for young audiences to work on. Our team is full of passionate hustlers executing at a high speed. Looking forward to having more excited & proactive individuals onboard.

Intern's day to day responsibilities include:

1. Work on digital marketing campaign planning

2. Handle efficient advertising campaign setup across platforms (Google Adwords, Facebook Adverts)

3. Work on LinkedIn ads, Twitter, and email marketing advertising (to name a few)

4. Conduct preliminary online market research & competition analysis

5. Assess audience interests, behaviours and demographics across platforms for every industry

6. Track and analyze website traffic flow to effectively optimize live ads

7. Work on effective keyword planning on the basis of search volumes, cost per clicks, bid values, etc.

8. Work on effective search engine optimization strategies (on-page and off-Page both) for websites

9. Monitor online marketing trends on social media

10. Prepare accurate in-depth reports on the overall performance of marketing campaigns.

11. Prepare pitch decks and proposals

12. Coordinate with content strategists, graphic designers, digital marketers and clients

13. Explore the complete gamut of the features of various social media platforms designed for marketers

Skill(s) required :

- Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), English Proficiency

 

 
Read more
CLOUDOLOGIC

at CLOUDOLOGIC

1 recruiter
Neha singh
Posted by Neha singh
DELHI
0 - 2 yrs
₹3L - ₹4L / yr
Viral Marketing
Content Writing
Social Media Marketing (SMM)
Community Management
Web Analytics

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.

Read more
Aryson Technologies

at Aryson Technologies

1 video
1 recruiter
Kavneet Sodhi
Posted by Kavneet Sodhi
NCR (Delhi | Gurgaon | Noida)
0 - 1 yrs
₹1L - ₹2L / yr
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Technical Training
Making recommendations on comprehensive digital strategy, including paid and organic social media, various types of online ads and promotion
• Excellent English writing skills, as well as the ability to communicate and collaborate effectively with other departments to create innovative content ideas.
• Researching industry-related topics (combining online sources, interviews, and studies) and Identify customers needs and gaps in the content and recommend new topics.
• The ability to consistently meet tight deadlines.
• Conduct keyword research and use SEO guidelines in the content to increase web traffic.
• Develop & Implement SEO Strategy On-Page & Off-Page, for www.atomtech.in
• Perform keyword research to identify top keywords and opportunities in focus areas
• SEO best practices, new technologies as well as search engine algorithm changes in first-page ranking for focus keywords in target geographies
• Maintain all aspects of Google Webmaster Tools and review regularly to ensure all issues are handled in a timely manner
• Use Google Analytics & recommend ideas and changes to the improvement of our customers' user experience and conversion rates.
• Stay up to date with the latest Algorithm updates
• Strategic link building, analysis of client websites, Metatag creations.
Read more
Nityanta Technologies Pvt Ltd
Nirankar Singh Bhadana
Posted by Nirankar Singh Bhadana
NCR (Delhi | Gurgaon | Noida)
6 - 10 yrs
₹6L - ₹9L / yr
Social Media Marketing (SMM)
Community Management
Viral Marketing
Content Writing
Web Analytics
An ideal candidate is a Social Media Specialist having hands on experience in planning and running campaigns. S/he should have demonstrated the ability to get the pulse of the Target Group and develop campaigns which go Viral. S/he should have thorough knowledge of Search Engine Optimization (SEO), Social Media Optimization (SMO), & And So On (ASO). Should have good command over English language. Main Objectives 1. Increase our reach in the market (relevant Target Group) 2. Create a Buzz around GaadiFix offerings and to build inbound traffic 3. Supervision of designs which Go Viral 4. Achieve personal registration goals. Annual / Quarterly goals 5. Manage the relationship with customers, mechanics and other stake holders 6. Supervision of Increase our reach in the market throughout-bound phone calls 7. Supervise tele-caller sales goals to achieve weekly target Main performance indicators 1. Supervision of Campaigns / Posts / Blogs released as per agreed time lines 2. Increase in engagement as per agreement 3. Ensure that business Development targets and KPIs are aligned with the companys strategic objectives and initiatives. 4. Achieve target - number of sales calls made per day & Conversions into sales. 5. Increase in number of repeat customers Major responsibilities include: 1. Supervise APP based campaigns to result into Sales and App Installs. 2. Monitor integrated campaigns for engagement through Social Media which lead to high rate of call for action such as App Downloads. 3. Review and manage scheduled posts for Social media such as Facebook, Twitter, Google+ 4. Review and work on action plan basis the analytics on regular intervals 5. Review of all departmental activity as per time bound Plan 6. Supervise Content Marketing campaigns through Emailers, Blogs, Newsletters marketing 7. Finalize posts, Info-graphics & graphics which hold the attention of the audience. 8. Aggressively achieve business development targets. 9. Review Direct marketing activates to car owners, vehicle owners, get Mechanics and other stakeholders onboard. 10. Value Add to features & benefits of GaadiFix Mobile App. 11. Build close long-term relationships with stakeholders and prospects. 12. Nurture ideas and suggestions to improve results, reputation and market share. 13. Guide all activities of competition, market trends and report them 14. Supervise to conduct Test Market activities as and when required. 15. Regular review of bound calls to convert sales, data entry of the new data such as directories etc. Requirement 1. Proven working experience in social media marketing or as a digital media specialist 2. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills 3. Demonstrable social networking experience and social analytics tools knowledge 4. Adequate knowledge of web design, web development, CRO and SEO 5. Expert Knowledge of online marketing and good understanding of major marketing channels 6. Positive attitude, detail and customer oriented with good multitasking and organisational ability 7. Fluency in English 8. BS in Communications, Marketing, Business, New Media or Public Relations Reporting 1. Daily Activity Reports 2. Weekly Highlights 3. Other reports, as and when required
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