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ASSOCIATE, PERFORMANCE MARKETING (Dept Head)

Reports to CEO

Purpose:

Scale brand and demand so capital-formation flywheel spins faster than industry peers. Run paid channels profitably.

Responsibilities:

Own paid, earned, owned mix; budget & agency management.

Launch/manage Google, Meta, LinkedIn, programmatic.

Align campaigns with Sales; ship data-driven narratives.

Measure full-funnel CAC:LTV; iterate.

Continuous A/B on ads & LPs; automate bid rules.

KPIs:

Qualified lead growth ≥15 % MoM

CAC within target

Share of Voice (SoV) in RE-alt media.

ROAS >4×

 CPL down 10 % QoQ

Targets:

Weekly growth scrums; monthly funnel dashboard; quarterly flagship report + 2 tier-1 PR hits.

Weekly 3 live tests; monthly 10 % CPL drop; quarterly open one new paid channel.

Minimum Hire Profile:

3+ yrs fintech/prop-tech growth; SQL & GA4; team-lead experience. 2 yrs paid-media; Google Ads & FB certs; basic Python for data.

Company: Snaptics

Job title: Ad Managers

Job type: Digital Marketing

Location: Hyderabad

Work schedule: 6 days (sunday off)

Shift timings: 10:00am-6:30pm 

Eligibility:+2 years of experience, Any degree

skills: SEM, SEO, PPC, social media, email marketing, meta & display advertising.

The Performance Marketing Manager is responsible for developing and executing a performance marketing strategy to increase brand awareness and sales. The Performance Marketing Manager will be responsible for managing campaigns across multiple channels, including search engine marketing, paid advertising, and social media advertising.

Key Responsibilities:

- Develop and implement a comprehensive performance marketing strategy that aligns with Controlz's business goals.

- Manage and optimize across various channels, including SEM, SEO, PPC, social media, email marketing, meta, google advertisements & display advertising.

- Analyze and leverage data to make informed decisions, improve campaign performance, and maximize ROI.

- Collaborate with the marketing team to create compelling and targeted content for different stages of the customer journey.

- Continuously test and optimize marketing tactics for customer acquisition, retention, and conversion rate optimization.

- Manage the performance marketing budget effectively, allocating resources to the most efficient channels and campaigns.

- Stay updated with the latest trends and best practices in performance marketing and apply these learnings to Controlz's strategy.

- Work closely with sales and product teams to ensure alignment and maximize the impact of marketing efforts.

- Report on campaign performance, providing actionable insights and recommendations to senior management.

- Lead, mentor, and grow the performance marketing team, fostering a culture of excellence and continuous improvement.