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Job Description:
We are looking for a Digital Marketer to manage and optimize campaigns on Meta Ads, Google Ads, and SEO. The ideal candidate will have experience in performance marketing, keyword targeting, and conversion optimization.
Responsibilities:
- Set up, manage, and optimize Meta Ads and Google Ads campaigns.
- Conduct keyword research and implement SEO strategies.
- Monitor Google Analytics 4 (GA4) for traffic and conversion insights.
- Perform A/B testing to improve ad performance.
- Optimize ad creatives, targeting, and landing pages for better conversions.
- Manage budgets effectively to maximize ROAS (Return on Ad Spend).
- Track and report campaign performance using Google Ads Manager and Meta Business Suite.
Requirements:
- 1-3 years of experience in performance marketing (Google & Meta Ads).
- Strong knowledge of SEO, keyword research, and ranking strategies.
- Experience with GA4, Google Search Console, and UTM tracking.
- Understanding of ad bidding strategies, audience targeting, and retargeting.
- Ability to analyze data and make campaign optimization decisions.
What would you be responsible for in this role?
Responsibilities
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- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
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- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
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- Implementation, monitoring and optimization of in-game advertising features;
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- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
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- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
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- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
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- Managing existing relationships with Ad network partners;
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- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
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- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
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- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
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- Deriving holistic vision for the long-term usage of in-game advertising in our games;
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- Self-reliant creation of management reports and performance comparisons;
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- Own and drive our mobile marketing funnel optimization efforts;
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- Setup our app store optimization strategy to optimize app store conversion rates;
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- Optimize the performance of our app store creative assets with quantitative testing;
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- Steer and execute the metadata optimization;
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- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
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- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
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- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
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- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
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- Excellent command of English, other language skills would be a plus;
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- Excellent problem solving ability, attention to detail;
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- Proactive and self-motivated with a positive attitude.
Weird Ways Media is a startup Ad, Media company located in prime locations in US, IND and UK. We are looking for dynamic youngsters to join our growing team. We are looking for Media Marketing Intern
Media Marketing Intern is an internship role where the candidate would be communicating the need for video content to the client and also generate leads. Discuss with the production team and also support production team for successful completion of project. If you fancy creativity then you are the right candidate. Lot to learn and lot to perform!
Qualification: Graduate
Languages: English a must
Position: Media Marketing Intern
Role can lead to Media Marketing Manager
Internship duration: 6 - 8 Months
Remuneration: Paid Stipend
Website: https://weirdways.in