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Performance Marketing Lead
Performance Marketing Lead
Perfora's logo

Performance Marketing Lead

4 - 6 yrs
₹12L - ₹15L / yr
Gurugram
Skills
skill iconData Analytics
Performance management
Social media management
ADS
Business marketing

What We’re Looking For :-

  • 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.
  • Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
  • Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
  • A creative and collaborative approach to working with design and content teams.



Key Responsibilities:-

  • Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
  • Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
  • Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
  • Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
  • Partner with creative and content teams to develop high-performing ad assets.
  • Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Perfora

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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