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Job Description

We are looking for a Social Media Ads Manager. The candidate is responsible for planning social media calendars, creating social media posts, and assisting the social media team with brainstorming campaigns. Alongside the Candidate should be able to execute as well as review performance of the ads being published. The candidate should be able to tweak Ads based on performance requirements.

Candidate must have excellent knowledge of various social media platforms and should know how to optimize ads. A good Ads Manager will have the ability to curate creative campaign ideas with analytical skills to create successful posts and content.

Responsibility

• Perform Cosmetics industry research to identify trends and industry needs and interests
• Utilize existing data and insights to inform potential Campaigns
• Create advertising plans and content to reach those demographics
• Design and prepare advertisements as needed
• Developing advertising strategies to increase buyer interest in products
• Hands on experience with performance campaigns on Facebook, Instagram , Twitter Ads
• Hands-on experience with performance campaigns on Google Ads (Search, Shopping, Dynamic Ads, YouTube)
• Experience with Social platforms like Facebook Ads Manager, Twitter Ads, LinkedIn Ads, preferred but not mandatory.
• Perform analysis, generate insights and recommend actionable optimizations.
• Creating or suggesting ad copy and assets, and uploading to the various platforms
• Set-up Retargeting Pixels and Audience targeting across Paid Social & Paid Search platforms.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution
• Test advertising ideas repeatedly and often to measure effectiveness
• Research market and draw meaningful conclusions from data

Role Requirement

• Excellent knowledge of social media platforms.
• Knowledge of analytical tools.
• Creative mind-set.
• Ability to multitask.
• Ability to work in a team.
• Prior experience with marketing or social media in a Design/Digital Agency or Media House.

About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.

 Job Description:

• Develop and oversee performance marketing strategy
• Manage Ad campaigns on Facebook, Google & Marketplaces
• Create engaging content for digital platforms
• Conduct regular CRO audits and execute A/B tests
• Implement user testing for enhanced conversion rates
• Review and optimize advertising campaigns for planned ROAS/ACOS
• Identify and optimize performance marketing channels
• Manage Analytics for campaign tracking
• Troubleshoot campaign-related issues
• Stay updated on industry trends and emerging technologies

Requirements

• 3-4 years of proven Performance Marketing experience
• Bachelor's degree in Marketing, Business, or related field
• In-depth knowledge of digital marketing channels and analytics
• Strong creative skills with attention to detail
• Data-driven mindset and analytical abilities

About the role

Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Some of the things we’d like you to do:

● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan 
● Oversee the successful launch of campaigns 
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation

A bit about yourself:

● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online 
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status. 

• Coordinating the involvement of additional departments (cross functional), including sales, customer service and management resources if necessary, in order to meet partner performance objectives and partners’ expectations
• Meeting assigned targets for profitable sales volume and strategic objectives in the partner accounts
• Proactively assessing, clarifying, and validating partner needs on an ongoing basis
• Identifying, advising and assisting in implementing new or improved products, processes and procedures
• Leading solution development efforts that best address merchant and partner needs, while coordinating the involvement of all necessary departments
• Identifying key new partners and securing the relationship
• Taking care of all commercial and contractual negotiations with the partners
• Closing partnership agreements while properly balancing company goals, speed, and economic potential in delivering actual results
• Ensuring efficient and effective boarding and implementation of new partners, working closely with the partner’s sales and technical organization
• Taking designated targets for new accounts and getting them added to the pool target to deliver in the planned and promised timelines
• Preparing weekly, monthly, and quarterly report of performance and presenting it to the Vertical Head

Desired Candidate Profile

• MBA with Minimum 3 yrs+ proven track record in partner relationship management or Key Accounts Management
• Alliance or Lending experience is a plus
• Ability to articulate complex issues clearly to partners, management and internal departments
• Continuous learning mentality and eagerness to challenge/ improve current processes
• Creative and strategic thinking with problem solving attitude
• Strong sales orientation – driven by results – and commercial awareness
• Self-motivation and ability to handle stressful situations and failure
• Good initiatives on getting leads and partner
• Excellent MS Excel skills and confidence in timely reporting
• Excellent communications with superior written, verbal, presentation and interpersonal skills    

Designation: Anchor & Producer

Department: Video Content Team

Location: Bangalore (preferred) / Mumbai

Qualification: Any Graduate or Postgraduate

Experience: 3+ years of relevant experience in Anchoring or Vlogging on Youtube channel

Responsibilities:

1. Candidate should be the face for YouTube channel and should have experience as YouTube channel anchor
2. Should be able use own creativity in presenting the given script
3. Should be able to present topics related to sports, science, history in an entertaining way
4. Should be confident on camera
5. Candidate should be known to languages. (English and Hindi) Fluently
6. Candidate who is available for 8 and half hours in a day
7. Candidate should bring in new ideas

Skills:

1. A good understanding of the Youtube platform.
2. Solid content research skills.
3. Video editing skills.
4. Social Media Presence.
5. Digital Awareness.

Salary: 4.80LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

• Cold Calling/ Lead Generation.
• Meeting The Clients/Visiting Potential Customers For New Business
• Understanding the Requirements of Clients.
• Presenting To Them All The Services Provided By Our Company Along With Seniors
• Providing Customers With Quotations
• Negotiating And Providing With The Terms And Conditions Of The Agreement And Close Sales
• Coordinating With The Clients And The Execution Team
• Maintaining/ Retaining Present Clients
• Gather Market And Customer Information And Provide Feedback On Buying Trends
• Identify New Markets And Business Opportunities
• Contribute To Team Effort By Accomplishing Related Results As Needed
• Review Your Own Sales Performance To Team Leader

• Setting up the annual brand calendar, coordinating cross-functional activities and ensuring consistency in brand-related decisions
• Reporting on brand performance to determine ROI
• Analysing competitor brands, shopping behaviours as well as consumer trends
• Creating brand budgets
• Coordinating with internal and external stakeholders to deliver high performing creatives
• Ensuring the rapid growth of the brand

What you need to have:

• MBA in Marketing from a tier 1/ tier 2 Business School
• Prior experience in working with brands in wellness/ nutrition
• Solid understanding of packaging, marketing communication, new product launch, market places etc.
• Excellent verbal and written communication skills