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JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Location: Jaipur (On-site)

Employment Type: Full-time

Key Responsibilities

Edit videos for social media, marketing campaigns, and promotional content. Create engaging reels, shorts, and long-form videos. Add motion graphics, transitions, text animations, music, and sound effects. Perform basic colour correction and audio enhancement. Collaborate with the creative and marketing teams to deliver impactful content. Ensure timely delivery while maintaining high-quality standards.

Requirements

• Proficiency in Adobe Premiere Pro and Adobe After Effects.
• Basic knowledge of Photoshop or Illustrator is a plus.
• Strong understanding of video editing, storytelling, and current content trends.
• Good attention to detail and time management skills.
• Freshers with a strong portfolio are welcome to apply.

Bonus Skills

Motion Graphics

Colour Grading

YouTube & Social Media Content Editing

Basic Animation

Company Description

Founded in 2017, NLET Solutions Private Limited is a technology-driven organization committed to innovating and automating business processes. Specializing in School & College ERP, CRM solutions, and business automation software, NLET empowers educational institutions, enterprises, and MSMEs by enhancing productivity and streamlining operations with AI-driven solutions. With a customer base of over 1,000 businesses and organizations, NLET has significantly reduced manual workload and enhanced operational efficiency. Based in Jaipur, NLET also provides digital growth solutions, including website development, digital marketing, and lead generation through automation.

Role Description

This is a full-time, on-site role located in Jaipur for a Business Development Manager. The selected candidate will identify and generate business opportunities, build and maintain relationships with prospective clients, and drive revenue growth. Day-to-day responsibilities include conducting market research, developing and executing sales strategies, managing client communications, and collaborating with internal teams to meet customer needs and achieve targets. The role requires strong analytical, interpersonal, and negotiation skills to successfully drive client acquisition and retention.

Qualifications

·        Proficient in Sales, Business Development, Client Relationship Management

·        Skilled in Market Research, Lead Generation, and Prospect Analysis

·        Experience in Proposal Development, Presentation, and Negotiation

·        Strong understanding of CRM tools and Software Solutions, particularly SaaS

·        Proactive mindset with the ability to develop strategic goals and meet targets

·        Excellent collaboration, interpersonal, and team management skills

·        Bachelor's or Master's degree in Business Administration, Marketing, or a related field

·        Previous experience in the technology or SaaS industry is highly desirable

Required

·        Graduate / MBA preferred

·        3+ years B2B sales

·        Team management

·        CRM proficiency

·        Good English communication

·        Negotiation & closing

·        Target-driven mindset

Preferred

·        IT / ERP / SaaS sales

·        EdTech or enterprise sales

·        Schools & colleges domain

·        Lead gen automation

·        Startup experience

Company Description

Welcome to W3era - Your Path to Digital Marketing Excellence! We are a powerhouse of digital marketing expertise, committed to helping businesses thrive online. With a decadelong web journey, we've built a global family of happy customers, endorsing our exceptional services. At W3era, we are obsessed with success. Your brand's ascent to the top page of Google and beyond is our relentless pursuit. We deliver beyond perfection, surprising clients with outstanding results. Our team is a blend of hardworking, creative, and young professionals. We hire the best and train them to become future leaders. An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: Link Building: An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: • Link Building: This involves acquiring high-quality backlinks from other websites to improve the website's authority and rankings. This can be done through outreach, content creation, and networking. • Content Promotion: The off-page SEO specialist may be responsible for promoting the website's content on social media, forums, and other online platforms to increase visibility and attract natural backlinks. • Social Media Engagement: Engaging with the website's audience on social media platforms, building relationships, and promoting content to drive traffic and improve brand visibility. • Influencer Outreach: Collaborating with influencers and industry experts to gain exposure and backlinks for the website. • Online Reputation Management: Monitoring and managing the website's online reputation, including addressing negative reviews and comments. • Local SEO: Implementing strategies to improve the website's visibility in local search results, such as optimizing for local keywords and managing local business listings. Overall, the off-page SEO specialist plays a crucial role in building the website's authority, attracting organic traffic, and improving its overall search engine performance through various off-site optimization techniques.

We are looking for a problem solver, hustler and team leader and is entrepreneurial in nature who can be a part of the early team at Animall and build a Bharat focused product for dairy farmers. You will be helping in creating the Marketplace product from scratch.

The role will involve setting up and scaling the inside sales team -

• Setting up the inside sales process - work flow, tool, questions to ask, sales pitch
• Hiring and managing the inside sales team
• Training the team on selling cattle, convincing them to visit farms and buying cattle
• Motivating, mentoring and incentivising the sales team

• Should have led an inside sales team
• Having an entrepreneurial experience will be a big plus

• You will be building and shipping robust apps to Android/ iOS devices using a single codebase.
• You will be writing readable and clear code using Dart that will be extensively documented for future use and upgrades.
• You will be sharing feedback and brainstorming ideas with teams to improve the development process.
• Understand basic concepts of design for developing user friendly applications.
• Stay up to date with the latest technologies.

What you need to have:

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.

• Implementation of a robust set of services and APIs to power the web application
• Building reusable code and libraries for future use
• Optimization of the application for maximum speed and scalability
• Implementation of security and data protection
• Integration of the front-end and back-end aspects of the web application
• Design/Architect Application Architecture
• Design/Architect Database Design/Architecture
• Provide solutions for Optimizing Application & Database Performance.
• Interacting with clients and understanding their tech requirements, to implement them accurately as per needs.
• Coordinate with team for task management.
• Understanding of MVC Architecture
• Proficient knowledge of PHP and Laravel Framework
• Knowledge of advanced JavaScript libraries and frameworks such as AngularJS, ReactJS
• Understanding of fundamental design principles behind a scalable application
• Knowledge to implement automated testing platforms and unit tests
• Proficient understanding of code versioning tools (Git)