SEM Executive

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

TL;DR Version : 

Who : We are looking for someone who is passionate about paid digital marketing platforms and equally passionate about sharing this knowledge with others.

What : This role is about training students in digital marketing while also practicing and implementing your digital marketing skills for building the brand Kraftshala.

Why :  If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get. 

About us - Kraftshala is on a mission to help a million students launch their careers in marketing, sales, and more. We’ve already helped thousands of students launch their marketing careers in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are looking to add hundreds of thousands more in the coming decade. 

Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants.  

What you will be doing:

Training  (~80% of your time):

All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent

• Research for Content Development: You would be asked to study and experiment with new tools, platforms, etc to keep our training programs up-to-date. 
• Academic Operations: You will be working with the academic team in creating, evaluating, and assessing the students. You will also work with our external pool of experts to raise the benchmark on training on an ongoing basis.
• Training: Once you have gained enough practical exposure, you will also be working with students with varying levels of experience and exposure across programs to help them understand the concepts in a better way.

Marketing (20% of your time):

We generate thousands of applications every month, and your goal is to take them to tens of thousands, and in some time, hundreds of thousands. 

• Paid Marketing: You’ll be analyzing and optimizing campaigns on daily and weekly basis along with the digital marketing team to drive growth for Kraftshala across Social/ Display/ Search platforms. 
• Innovation: You’ll be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences. 
• User Journey Management: You’ll also be involved in working with different teams to manage user journey and creating manual and automated interventions.

To summarize:

The learnings which you’ll get through training, speaking to experts on one hand and simplifying concepts for beginners on the other hand, will enable you to run better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional. 

A question we’d like to address upfront is what the career trajectory looks like for someone in this role. 

There are 2 broad possibilities of what you could be doing 5 years from now:

• If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala. 
• If you end up enjoying the core activities of the digital marketing function more than the training piece, you’ll be a growth leader within Kraftshala who’s focussed on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals. 

These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.

Must-Have Skills:

• 2-4 years of experience running performance marketing campaigns on various paid media platforms including Facebook Ads, Google Ads (Youtube, Search, UAC, Performance Max, Display) etc.
• A structured, data-driven, user centric approach to problem solving 
• High levels of learning agility to constantly learn and adapt to new platforms, contexts and ideas. 
• High empathy levels to work effectively with team members 
• Ability to see the big picture as well as the easy-to-miss details. 

Good-To-Haves:

• Great hold on excel
• Prior teaching experience

What is the recruitment process:

As a small team, it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 10 - 15 business days depending on your and our schedules, and will mostly occur over virtual calls. However, in case we want to see you in person, your recruiter will let you know the same :)

1. Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
2. Skill Assessment Conversation: This will be a conversation with our Co-Founder & Head of Academics wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
3. Skill-based Assignment: This is a specific assessment designed to evaluate your fit for this role  
4. Assignment Review Conversation: This will be a detailed assessment review conversation to go over your submission for the technical exercise.
5. Culture fit Conversation: A conversation with our Founders & CEO to ensure that there is a fit with the Kraftshala Kode. 
6. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. 

Location: 

Delhi

Your Responsibilities at Wishlink:

• Execute creator acquisition campaigns across digital platforms, including Meta Ads, Google Ads, Email, and Website.
• Conduct keyword research, audience segmentation, and targeting to handle and optimize acquisition campaigns.
• Scale campaigns, monitor data continuously, analyze analytics, interpret data, and optimize performance.
• Constantly experiment to maximize creator sign-ups.
• Own conversion funnel KPIs and report data for interpretation.

What We're Seeking?

• 2-3 years of experience in growth roles and managing conversion campaigns.
• Exposure to Meta Suite, Google Ads, Email Marketing tools, and SEO optimization.
• Analytical skills to analyze market trends, customer behavior, and competitor activities, identifying opportunities and recommending marketing initiatives.
• Experience in data reporting, analysis, and interpretation using Excel to derive actionable insights.
• Ability to collaborate effectively with cross-functional teams.
• Adaptability to changing business needs and priorities.

Essential Requirements:

• 2-3 years of hands-on experience in conversion and acquisition marketing campaigns.
• Proficiency in Meta Business Suite, Google Ads, Email marketing platforms, Google Analytics, and Excel.
• Strong verbal and written communication skills.

Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role

This role reports to the Director – Performance Marketing

What your day job looks like -

● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms

● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft office and Google Sheets 

About WorkIndia

WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources 

Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.

WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.

Role: Digital Marketing Manager - Google and Affiliates

What you will be doing

• Drive quality  user acquisition at scale through Google by creating exceptional  app campaigns and ads
• Analyse and optimize app installation ad campaigns to increase ROAS
• Research and implement new features and strategies to improve campaign effectiveness
• Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
• Grow and Scale  the affiliate network to increase the number of user acquisitions
• Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
• Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
• Monitor and analyze campaigns daily to meet goals
• Measure and report daily on the performance of digital marketing campaigns
• Collaborate with the Graphic Design team to create compelling creatives and promotional materials
• Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
• Pushing our Digital marketing Strategies beyond industry best practices

What you will need

• Mandatory Hands on experience in Google UAC and MMP 
• Excellent skills in Excel and Data Querying
• Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
• Start-up background or willingness to work in a start-up environment
• Our ideal candidate has 1-4 years of digital marketing experience
• Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
• An analytical mind and an interest in the Digital marketing industry is a must
• Eager to learn, self-driven, independent problem-solving ability

We are looking for a person who has good knowledge of digital marketing, and who is well known in SEO, SMO, and Google Ad console.

Responsibilities:

• Doing market research on trending content and creating content on the same.

• Assisting the marketing team in daily admin tasks.

• Helping in planning and organizing marketing events.

• Working on growth of website through SEO and google analytics.

• Designing multiple social campaigns considering recent trends in market.

If you are a people-person who loves the rewarding challenge of building a brand and you are a passionate enthusiast sharing our vision and having good marketing skills can apply here.

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.

Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.

• Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
• Oversee growth in performance campaigns to meet the brand's business goals and strategies.
• Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
• Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights. 
• Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
• Monitor campaign performance & budget pacing on a day-to-day basis. 
• Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
• Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
• Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.

• 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
• Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
• Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
• Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
• [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
• In-depth experience with GA4. Clear understanding of Web Analytics.
• Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
• Experience with running Campaigns for US, European, and the global markets.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company

It  is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

‍

• Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
• Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
• Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
• Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
• Understand campaign objectives and optimize ads for conversions and lead generation
• Manage the service and product websites paid search budgets and monitor ROAS closely
• The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

• PPC Campaigns Management Google Ads/FB
• Research Keywords & Competition Tracking
• Campaign Strategy & Execution
• Performance Tracking & Optimizing
• Analytics & Reporting

Experience:

•  7-10 years of experience with online marketing, B2B experience is preferred
• Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
• Ability to develop and execute marketing strategies using online channels and tools
• Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
• Ability to write ad/landing page copy as per best practices for Google Quality Scores
• Strong analytics, Data Visualization, and Excel skills

• Build and execute acquisition plans every month working with all stakeholder teams.
• Own the quality of customers and CAC.
• Own app install campaigns, CPI, uninstall rates etc.
• Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
• Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
• Strong knowledge of managing funnel events and customer journeys to deliver high ROI
• Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
• Identify new channels for app installs, performance marketing and digital marketing.
• Manage the media planning activities end to end.
• Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Requirement:

• Experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of playstore analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage

Requirement:

• 3+ years of experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of play store analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage