SEM Executive at Barcadly Services · Kolhapur · 1 - 2 years · ₹1.8L - ₹2.4L / yr · Profitable · Posted 26 Jun 2024

Company : Barcadly Services (www.barcadlyservices.com)
Job Title: Ads manager(SEM)
No of Positions:2
About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.
We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.
After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.
Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."
Experience:1+Years.
Ctc-1.8lpa-2.4lpa
Overview:
As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.
Key Responsibilities:
• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Conduct research to identify target audiences and develop audience personas for ad targeting.
• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.
• Monitor and optimize ad performance to ensure maximum return on investment.
• Conduct A/B testing and other experiments to improve ad performance.
• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.
• Provide regular reporting and analysis of ad performance to stakeholders.
• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.
Requirements:
• Bachelor's degree in marketing, business, or a related field.
• Relevant experience in ad management.
• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Experience with ad targeting options, such as audience segmentation and retargeting.
• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills and attention to detail.

About Barcadly Services
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Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Tealbox Digital · Remote · 4 to 5 years' experience · ₹15–20 lakh per annum
Please fill the form to apply: https://forms.gle/pud95CYqzq1Vtb6t6
About tealbox
Tealbox is a paid media agency working with B2B SaaS and DTC brands. We focus on Meta Ads, Google Ads, and YouTube, with an emphasis on:
- Measurable outcomes
- Structured decision-making
- Clear written communication
We operate as a lean, craft-focused team where depth in core platforms is prioritized over breadth.
About the role
We're looking for a Strategic Account Manager who can think like a business partner and operate with the ownership mindset needed to drive results.
You'll own a portfolio of client accounts, becoming the trusted leader responsible for their long-term success. You'll develop a deep understanding of each client's business, translate their priorities into clear direction, guide key decisions, challenge clients constructively when needed, and ensure consistently high-quality delivery. Through this, you'll build trusted partnerships, create exceptional client experiences, and grow the value of your portfolio over time.
This role isn't built around playbooks. It requires someone who enjoys solving unfamiliar problems, can navigate uncertainty with confidence, and takes ownership of finding the best way forward.
What you'll own
- Business Growth: Understand client businesses, identify growth opportunities, and make commercially sound recommendations that drive measurable business outcomes.
- Client Management: Manage client relationships end-to-end, build trust with stakeholders, ensure proactive communication, create an exceptional client experience, and drive long-term client success and retention.
- Performance Marketing: Manage and optimise ads across platforms, understand campaign performance and metrics, and use insights to improve ad effectiveness and client outcomes.
- Strategic Execution: Translate client goals into action by aligning internal teams, managing stakeholders, and ensuring exceptional execution at every stage.
- Portfolio Growth: Strengthen and grow your portfolio by increasing ad spend under management, expanding client partnerships, and driving long-term retention.
- Pod Leadership: Build a high-performing pod by strengthening the team, improving how work gets done, and contributing to sustainable pod growth.
We're looking for someone who
- Has 4 to 5 years of experience in Account Management, Client Servicing, Performance Marketing, or a similar client-facing role.
- Has strong business acumen and can understand what drives growth for a business.
- Has strong hands-on experience with Google Ads and Meta Ads, including campaign management, optimisation, and performance analysis.
- Brings analytical thinking and can translate insights into clear recommendations and action.
- Is comfortable operating in ambiguity and solving problems without predefined answers.
- Has the curiosity and courage to question existing approaches and find better ways of working.
- Can effectively manage multiple priorities, stakeholders, and competing demands without compromising quality.
A note on what this role is not
This isn't a role where you'll simply manage timelines, coordinate meetings, or pass information between clients and internal teams. We're looking for someone who will understand the business behind every account, take ownership of outcomes, and help clients grow their revenues and help them hit their targets.
Why join Tealbox
- Tealbox is a place where you get as much ownership as you want to take up, with a lot of flexibility. Being a young organisation, the kind of people who thrive here are ones who are proactive, want to grow fast, and are accountable.
- You get to solve business problems directly with clients here. Here, you get to be the big fish of this pond, instead of a small fish in a large ocean. What that gives you is the ability to cause change directly with decision makers on the client’s side.
- We love our freedom, and we respect each other’s freedom. There’s infinite freedom, but that comes with infinite accountability and high trust that you’ll need to build and maintain with your teammates.
- There’s freedom to think as boldly as you’d like, as long as you can also see it through in your actions.
- You’ll work with people who prioritise logic and business first thinking over anything else. It means calling out anything that feels illogical or not aligned with helping clients' businesses grow.
If this sounds like the kind of role where you’d thrive, we’d love to hear from you.
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
We are not just an AD agency or a creative agency — we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always expect the EXTRA from it. Our primary clientele includes startups and corporates like Ola, Zoomcar, Mercedes-Benz, ITC, Aditya Birla Group, Colive, MTV, Toit, IHCL, Jaquar, Sobha, Simple Energy, Godrej, and many more. We have a huge team of creative folks, marketers, learners, developers, coders — and a puppy named Momo — who believe Moshi Moshi is an experience rather than just a company.
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Job type : Full time
Experience: Min 1 year
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement
these new technologies in developing campaigns and update current campaigns to include new
information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
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Job Overview:
We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.
The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.
This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.
Key Responsibilities:
- Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
- Track important performance metrics including:
1- CTR
2- CPC
3- CPM
4- CPA
5- CPL
6- Conversion Rate
7- ROAS
8- CAC
9- Impressions & Reach
10- Engagement
11- Add-to-Cart
12- Checkout
13- Sales & Revenue
- Prepare daily, weekly, and monthly campaign performance reports.
- Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
- Assist in understanding why campaigns are not generating expected leads or sales.
- Analyze audience, demographic, location, placement, and creative-level performance.
- Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
- Compare campaign performance against previous results and identify areas of improvement.
- Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
- Provide basic data-backed recommendations on what should be continued, stopped, or tested.
- Work closely with the Performance Marketing, Creative, and Strategy teams.
- Keep track of social media and digital advertising trends and platform updates.
Required Skills:
- 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
- Basic understanding of Meta Ads and Google Ads.
- Understanding of digital marketing and advertising metrics.
- Good knowledge of Excel/Google Sheets.
- Basic understanding of conversion funnels and customer journeys.
- Good analytical and problem-solving skills.
- Strong research and attention-to-detail skills.
- Good communication skills.
- Willingness to learn and work with data.
- Ability to identify patterns and convert data into simple, actionable insights.
JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
- Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
- Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
- Handle multiple client accounts and manage campaigns across different industries and business requirements.
- Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
- Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
- Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
- Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
- Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
- Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
- Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
- Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.
Required Skills & Experience:
- Proven hands-on experience working with both Google Ads and Meta Ads.
- Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
- Experience handling multiple clients/accounts simultaneously.
- Ability to independently manage projects from campaign planning and execution to optimization and reporting.
- Experience working both individually and as part of a team.
- Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
- Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
- Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
- Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
- Excellent communication and client-handling skills.










