Marketing Manager

Designation: Creative Designer

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Key Responsibilities:

1. Creative Design & Strategy:

a. Conceptualize, strategize, and execute end-to-end design solutions for all marketing campaigns, ensuring alignment with brand objectives.

b. Develop creative assets including 2D, 3D designs, and motion graphics

(gifs, video edits) across various platforms.

c. Design emailers, newsletters, brochures, social media creatives, ad

creatives, and all marketing collaterals ensuring consistency and

alignment with brand guidelines.

d. Collaborate closely with the marketing team to design visually compelling assets that effectively communicate the brand’s message across all digital channels.

2. Website & UI/UX Design:

a. Design and maintain website UI, ensuring an intuitive and seamless user experience.

b. Conduct periodic UX reviews and provide actionable insights for

improvements.

c. Work closely with the tech team to implement UI/UX changes and

enhancements that drive user engagement and conversions.

3. Brand Management:

a. Manage and maintain Brown Living’s brand image and messaging across all platforms globally.

b. Ensure all creative outputs align with the brand’s ethos and guidelines,

maintaining a consistent and cohesive brand presence.

c. Create and maintain a brand asset library, ensuring all teams have access to up-to-date creative assets.

4. Campaign Planning & Execution:

a. Plan and execute multi-channel marketing campaigns, working in

tandem with internal teams and external agencies.

b. Develop comprehensive communication design strategies for various

digital platforms, ensuring that campaigns are creative, innovative, and

effective.

c. Track and analyze campaign performance, making data-driven

adjustments to strategies and creatives as needed.

d. Lead the creative process from concept to final execution, ensuring

deadlines and quality standards are met.

5. Market Research & Insights:

a. Conduct thorough market research to understand customer needs,

preferences, and trends.

b. Translate customer insights into compelling design strategies that

resonate with the target audience.

c. Stay updated with industry trends and best practices in design and digital marketing to continually refine and improve design strategies.

6. Collaboration & Communication:

a. Work collaboratively with the marketing, product, and tech teams to

ensure seamless execution of campaigns and projects.

b. Provide creative direction and guidance to junior designers, freelancers,

and external agencies, ensuring that all creative work aligns with brand

standards.

c. Communicate design concepts and strategies effectively to stakeholders, providing clear rationale and direction.

7. Continuous Improvement:

a. Regularly review and assess the effectiveness of creative strategies,

making necessary adjustments to improve outcomes.

b. Experiment with new design tools, techniques, and formats to keep

Brown Living’s creative output fresh and engaging.

c. Drive innovation in the design process, constantly seeking ways to

improve efficiency, creativity, and impact.

Key Result Areas (KRA):

1. Design Quality & Consistency:

a. Ensure all creative outputs are of high quality, align with brand guidelines, and are delivered on time.

b. Maintain a consistent brand image across all digital and offline platforms.

2. Campaign Effectiveness:

a. Measure the success of marketing campaigns through KPIs such as

engagement rates, click-through rates, and conversion rates.

b. Adjust design strategies based on performance data to optimize future

campaigns.

3. UI/UX Enhancement:

a. Improve website user engagement and experience through regular UX

reviews and design enhancements.

b. Increase conversion rates and reduce bounce rates by implementing

effective UI/UX strategies.

4. Brand Growth & Awareness:

a. Contribute to the growth of Brown Living’s brand awareness and

reputation through impactful design and communication strategies.

b. Ensure a positive and consistent global brand presence across all

marketing channels.

5. Innovation & Experimentation:

a. Continuously explore and implement new design trends, tools, and

technologies to keep the brand’s creative output innovative and ahead of

the curve.

b. Introduce at least two new creative approaches or tools each quarter to

improve campaign effectiveness.

6. Collaboration & Communication:

a. Foster effective collaboration between the design team and other

departments, ensuring clear communication and smooth workflow.

b. Provide timely and constructive feedback to junior designers and external agencies, ensuring high standards are maintained.

Qualifications:

1. Bachelor’s degree in Graphic Design, Visual Communication, or a related field.

2. 3-5 years of experience in creative design, with a strong portfolio showcasing work across various media including 2D, 3D, video, and digital platforms.

3. Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Sketch, etc.

4. Strong understanding of UI/UX principles and experience in website design and optimization.

5. Excellent communication and collaboration skills.

6. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

7. A keen eye for detail and a passion for sustainability and mindful living.

Join us at Brown Living and be part of a mission-driven company that’s changing the way the world thinks about sustainable consumption.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

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