Copywriter

Role :- Jr. Copywriter

About our client -

Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. 

What you’ll be working on -

Ad copy for digital campaigns, video scripts, social media, blog posts and a certain amount of offline collateral. The role also involves ideation for advertising campaigns. The clients you’ll work on will span tech, F&B, pharma, retail, healthcare, real estate, automotive and other industries. You’ll be a part of the larger content marketing department in Pune, working closely with the client servicing team and design team to come up with ideas and creatives that make an impact!

Responsibilities:

● Interpreting client briefs and requirements

● Work closely with clients to create strong concepts from initial briefing through to execution

● Developing creative ideas and original, clear copy

● Working with the social media team to conceptualize posts

● Collaborating with the design team on visual representation of the copy

● Working collaboratively with internal stakeholders to meet deadlines

● Maintain a high awareness of relevant trending topics and news to identify content opportunities

● Be responsible for working with internal teams to gather input and validate the content

● Ensure consistency and quality across all written content

● Present and articulate concepts to clients

Desired Skills and experience:

● 1+ years of experience interest in copywriting, business communication or technical writing

● BE Computer Engineering, B.Tech in Computer Science, Graduate in Marketing

● Proficiency in the English language and accuracy in grammar

● The knack of understanding technical products (SaaS, PaaS, SAP, etc.) and writing for them

● Highly creative and imaginative

● Keen attention to detail

● The ability to work in a collaborative environment under tight deadlines

● Self-motivated and eager to learn

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.

● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.

● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Research and use AI-based tools to improve and speed up content creation processes.

● Researching content and consumer trends to ensure that content is relevant and appealing.

● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.

● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.

● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.

● Coordinating with project manager / content manager to ensure the timely delivery of assignments.

● Keeping up to date with content trends, consumer preferences, and advancements in technology.

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards. 

Salary

Php80, 000 - Php100, 000

INR 117,587.- 146,960

Work Experience Requirements

Essential Qualifications

● Excellent research, writing, editing, proofreading, content creation and communication skills.

● Proficiency/experience in formulating corporate/brand/product messaging.

● Strong understanding of SEO and content practices.

● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.

● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.

● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.

● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.

● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.

● Passion for learning and self-improvement.

● Detail-oriented team player with a positive attitude.

● Ability to embrace change and love working in dynamic, growing environments.

● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.

● Ability to keep abreast of content trends and advancements in content strategies and technologies.

● On-camera or on-mic experience or desire to speak and present preferred.

● Must be willing to report onsite in Cambodia

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

This is a full-time work-from-office role based out of Gurgaon.

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

Responsibilities:

. Handling/Maintaining Client Relations and communication

.Creative and innovative concerning Idea Generation for all kinds of branding activities for the client

· Excellent knowledge of branding and promotional activities for all leading social media platforms such as Facebook, Twitter, Instagram, LinkedIn etc.

· Assist with the planning of marketing strategies to help drive traffic and engagement to the website

· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Keep up to date with any social media trends

· Track social media influencers

· Ensure you produce a consistent brand message,captions , and content across all the social media channels

· Regularly monitor competitor social media sites and create competitor analysis reports

· Contribute to the company blog

· Assist with social media performance reports

· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Writing effective SEO content for blogs, websites and social media accounts.

· Coordination with the digital marketing team to report findings and recommendations.

Qualifications:

· Graduates with a minimum of 3-4 years of experience.

· Outgoing and easy to work with.

· Substantial social media presence.

· Ambitious and hardworking.

· Knowledge of tools for designing and video editing is an added advantage.

· Excellent communication skills

Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.

• Writing compelling content for email campaigns, landing pages, advertisements, live events, webinars and communication with customers
• Improvising current product portfolio leading to better audience engagement and brand positioning
• Researching on topics that are of interest to our target audience and creating pipeline of future launches
• Staying up-to-date with trending advertising strategies
• Creating out-of-the-box campaign ideas
• Proofreading, editing and improving content created by others and ensuring brand consistency
• Working alongside team members to come up with concepts and ideas to increase revenue
• Ensuring correct grammar and spelling throughout content and website

• Researching on consumer interests to come up with relevant topics and ensuring these journalistic articles are backed up by scientific Ayurvedic research, and write them in an easy-to-understand fashion that’s also scientifically accurate.
• Researching the target audience’s interests and needs    
• Researching the scientific Ayurvedic understanding of said topics
• Creating highly valuable informational articles for online purposes 
• Staying up-to-date with latest trends in USA and EU regarding skincare, health and wellness 
• Creating mind-blowing value for our customers 
• Establishing the organization as an authoritative figure through accurate and useful informational
• Ensuring compliance with law (e.g. copyright and regulatory bodies) pieces       

Job Title:

Sr.Copywriter

Job Description:

 Build in-depth knowledge of the brand & services. 
• Identify opportunities for best content/copy practices for digital mediums
 • Grammar Nazi, quick thinker with clear concept cracking
 • Should have prior experience in writing content for social media platforms
 • Write compelling copy/script for campaigns • Keep abreast with trending topics/ memes/ viral content etc
 • Quick in churning ideas and writing content for the social media calendar
 • Ownership of content across Social, ORM and Videos
 • Engage with external partners- influencers/bloggers/vendors
 • Should be able to clearly explain the content concept to the creative team and stakeholders. Requirements • Strong communication skills in English (additional regional language a plus)
 • Good and creative writing skills • Understanding of digital landscap 

Experience Range:

3 - 5 years

Educational Qualifications:

Any graduation,

Job Responsibilities:

 Build in-depth knowledge of the brand & services.
 • Identify opportunities for best content/copy practices for digital mediums
 • Grammar Nazi, quick thinker with clear concept cracking
 • Should have prior experience in writing content for social media platforms
 • Write compelling copy/script for campaigns • Keep abreast with trending topics/ memes/ viral content etc
 • Quick in churning ideas and writing content for the social media calendar
 • Ownership of content across Social, ORM and Videos
 • Engage with external partners- influencers/bloggers/vendors 
• Should be able to clearly explain the content concept to the creative team and stakeholders. 

Skills Required:

Copywriter,

Candidate Attributes:

 -Strong communication skills in English (additional regional language a plus) 
• Good and creative writing skills 
• Understanding of digital landscap 

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Copywriter, you will be responsible for starting our journey of creating conversations that connect and engage our audience.

• Thinking, feeling and finding the right words to connect with young pet parents in the country
• Ideating on campaigns and seeing them through execution by writing scripts and other relevant copy pieces
• Collaborating with internal partners to interpret project briefs and developing relevant concepts into copy
• Writing copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers

Desired Candidate Profile

• At least 3+ years work experience as a copywriter
• Skill in short form writing
• In-depth knowledge of Google and social media ad writing
• Knowledge on social media trends and content innovations
• Attention to detail
• Excellent written and verbal communication skills
• Comfort in working in a startup environment

• The ability to write and think creatively
• Significant experience in writing strong, accurate copy that is grammatically correct
• A flexible approach and willingness to adapt ideas as per clients requirement
• The ability to work to strict deadlines without compromising on work quality
• Great organizational skills
• An eye for detail
• Strong research skills

Hi! If you're selected, the day-to-day responsibilities shall include:

• Researching industry-related topics (combining various online sources and studies)
• Writing high-quality content with impeccable grammar and a unique writing tone, mainly related to home improvement/decor/garden and other closely neighboring markets
• Working on basic SEO and Google Docs for neat formatting, sourcing relevant images for the article, etc.

Note: Candidates who copy-paste content should not apply, plagiarism is checked and strictly prohibited.