Engagement Manager

Job  Description:

This is a remote position. 

We're seeking a dynamic Content Manager to join our team. The ideal candidate will have a passion to lead the development and execution of our content strategy, driving the creation of compelling, data-driven content that resonates with our target audience.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Roles & Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with Astra's business goals and target audience preferences.
• Create and optimize content across multiple channels, including blog posts, white papers, case studies, videos, webinars, and social media, to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including marketing, sales, product, and design, to align content efforts with overall business objectives and initiatives.
• Leverage SEO best practices and content optimization techniques to maximize content visibility and reach.
• Track and analyze content performance metrics and user engagement data to measure the effectiveness of our content operations
• Establishing content standards, guidelines, and quality assurance measures.

You’d be a great fit if you have: 

• 5-7 years of experience in content marketing, preferably in the B2B SaaS or any related fields. 
• Proven track record of leading and managing high-performing content teams, delivering impactful content strategies, and driving measurable results. 
• Strong leadership and communication skills, with the ability to inspire, motivate, and empower team members to achieve their full potential.
• Strategic mindset, with the ability to think analytically and creatively to develop innovative content strategies that resonate with target audiences and drive engagement. 
• Familiarity with industry-specific nuances and trends. 
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Knowledge of SEO best practices, content optimization techniques, and content management systems (CMS) is a plus.

Benefits of being an Astra-naut:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.

Job Description: We are looking for a skilled Content Strategist with at least 3 years of experience to join our team. You will be in charge of creating and implementing a content strategy that is in line with our overarching marketing and business goals in your capacity as a content strategist. In order to produce interesting, pertinent, and valuable content that appeals to our target audience, you will closely collaborate with our marketing, design, and product teams.

Roles and Responsibilities:

• Develop engagement strategies and content calendars for official online communities/groups on platforms like Instagram, Facebook, Twitter & more

• Conduct research to understand our target audience and their needs, and develop buyer personas and content maps to guide content creation

• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers

• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches

• Create a social engagement playbook/guideline for community moderators and ensure that content is published on schedule

• Write and edit high-quality, engaging, and informative content for a variety of channels (social media posts, blogs, newsletters etc.)

• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.) 

• Formulate customer delight moments

• Use data and analytics to measure the success of our content, and make data-driven decisions to improve content performance

• Stay up-to-date with industry trends and best practices in content marketing and SEM, and make recommendations for continuous improvement

• Responsible for developing a sense of community amongst the Client creator base

• Ensure all Client creators are benefiting from the community

• Develop non-product solutions that will enable retention and increase customer satisfaction

• Develop partnerships that will help in creator retention

• Contribute to the development of our overall marketing and business strategies, and provide insights and recommendations based on your expertise in content marketing

Requirements:

• Graduate with at least 3 years of experience in social media marketing, community engagement, content marketing, content strategy, or a related field

• Bachelor's degree in marketing, communications, journalism, or a related field would be a plus

• Active and engaged participant in social media

• Excellent writing, editing, and proofreading skills, with a keen eye for detail

• Strong communication and presentation skills to communicate the message effectively

• Strong interpersonal skills and ability to build relationships with cross-functional stakeholders

• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects

• Familiarity with content management systems (CMS) and email marketing platforms

• Proficiency in SEM best practices and the ability to optimize content for search engines

• Proficient knowledge of Data Analytics and strong analytical skills, with the ability to analyze data and use insights to improve content performance

• A passion for content marketing and a desire to stay up-to-date with the latest trends and best practices

• Ability to identify and track relevant community KPIs

• Good network among influencers

We offer competitive salaries, a collaborative work environment, and opportunities for growth and development. If you are passionate about creating exceptional user experiences and meet the requirements above, we encourage you to apply!

📈 Key Responsibilities

● Lead implementation of Jodo in partner institutes

○ Own the entire process of onboarding a partner institute

○ Define ‘custom made’ offerings for the parents of a particular institute ○ Single point of contact between the Jodo institute partnerships team, institute management and Jodo inside sales team

● Account management:

Be responsible for ‘anything and everything’ in the partner institutes

○ Be responsible for parent outreach in the institutes

○ Strategize and execute plans for customer acquisition along with the management – events, referrals etc.

○ P&L owner of allocated accounts

○ Take lead in selling and implementing Jodo’s full suite of financial and payment solutions in the partner institutes

📃Requirements

● 1-3 years of experience in project management, operations, revenue growth

● Freshers from top tier colleges (IITs, NITs, BITS etc.)

● Track record of outperformance / over-achieving targets in previous workplaces

● Experience in leading initiatives and delivering results in a time-bound manner 🤩 Benefits

● Competitive salary, with a strong revenue-based incentive structure

● Opportunity to be part of the early stage fintech start-up and make an impact

● Work with colleagues from strong backgrounds & hungry to succeed ● High performers in this role will be given additional exposure

🔎 What are we looking for?

● Self-starter with a high sense of ownership → Comfortable to work with minimal supervision ● Hungry to learn and grow → Passion to learn & be a better version of oneself; motivated to succeed

● Bias for action → Have the temperament to experiment and execute in uncertainty

● Hustler → Ability to generate resources to solve a problem

● Intellectual honesty → Always seeking and presenting truth irrespective of personal POV or beliefs

● Mission-oriented → Deeply care about delivering value and making an impact on customer’s lives

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India

About Company:

It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.

What are we looking for?

We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.

Roles & Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.

• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.

• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.

• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.

• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.

• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.

• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.

• Product Evangelism: Collaborate closely with the product team to develop compelling product

positioning and messaging, ensuring alignment with market needs and competitive differentiation.

• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).

• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.

• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow

Ecosystem is highly desirable.

• Strong understanding of the ServiceNow platform and its ecosystem.

• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.

• Proficiency in marketing automation, CRM, and analytics tools.

• Excellent communication, leadership, and team management skills.

• Creative thinking and a passion for staying up-to-date with industry trends.

• Excellent leadership, team management, and people development skills.

• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train other in the team
• Provide constructive feedback
• Adhere to rules and regulations
• Present to Senior Management

Must have good drafting and communication skills.

Aware of social media platforms. Content writing skills, can think out of the box.

Duration- 3 months

Location- Bhubaneswar.

Qualification- Any Graduate

Role: Associate - Employer Branding

Experience: 1-3 years

Location: Hyderabad

Technovert is not a typical IT services firm. We have to credit two of our successful products generating $2M+ in licensing/SaaS revenues which is rare in the industry.

We are Obsessed with our love for technology and the infinite possibilities it can create for making this world a better place. Our clients find us at our best when we are challenged with their toughest of the problems and we love chasing the problems. It thrills us and motivates us to deliver more. Our global delivery model has earned the trust and reputation of being a partner of choice.

We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We partner with you to understand the interconnection of user experience, business goals, and information technology. It's the optimal fusing of these three drivers that delivers

Responsibilities:

• Drive Technovert’s Employee Value Proposition and talent attraction strategy externally and internally.
• Infuse human element into all communications to personify the brand and demonstrate an emotional connect with employees.
• Drive brand evangelists network internally by working in collaboration with Marketing, HR & Talent Acquisition leaders on employee branding, campaigns, programs, and events to boost pride amongst associates.
• Promote employee referral programs to foster referrals.
• Plan and execute campaigns to maintain the company's positioning on social media platforms like LinkedIn, Instagram, YouTube, and Facebook.
• Design email marketing campaigns to promote positive referrals on job portals like Glassdoor, Naukri and Ambition Box.
• Expand the company's online presence on different employment sites, developing creative ways to draw prospective employees to the company's website and identifying new recruitment opportunities through social media.
• Developing employer branding event concepts - online and in person.
• Organizing employer branding material.

Must have:

• Sound understanding of brand management strategies.
• Great interpersonal communication to influence and prepare speakers.
• Hands-on experience with social media management.
• Strategic thinking and problem-solving skills.
• Strong communications and organizational skills.
• Meticulous attention to detail.
• Multi-tasker with a strong work ethic.
• Creativity.

Nice to Have:

•   Presence on Social Media platforms.
•   Understanding of E-mail Marketing.

Qualification: 

MBA/PGDM with majors/minors in Marketing.

Location: Gurgaon, India.

Job Type: Full-time

Experience: 1-4 years

We’re looking for an Account Manager - Influencer Marketing with an ability to identify and build relations with prominent influencers and thought leaders to convert our company vision into a simple, intuitive, and awesome branding platform.

We are looking for an enthusiastic person who is

● Empathetic and eager to address the needs of brands

● Comfortable working with the ambiguity inherent in startups and small teams, and are;

● Able to display ownership and communicate with members from diverse teams with ease

Sounds like your kind of company? Great! Here’s what this role entails:

● Maintaining relations with the clients.

● Connecting and communicating with influencers.

● Maintaining relations with influencers.

● Executing the influencer marketing campaign.

● Working on the day-to-day operations.

● Reporting to the manager of daily operations.

● Negotiation with Influencers

● Analysis and measurement of the campaign and drafting post-campaign report

● Identify and build relationships with prominent influencers and thought leaders.

● Attend relevant events for networking and business purposes.

● Develop content ideas and write and curate content.

● Research relevant industry experts, competitors, target audience and users.

● Brainstorm new, creative approaches to influencer campaigns.

● Keep abreast of emerging trends, technologies and influencers.

● Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.

What you’ll need to succeed

● Bachelor's degree in Marketing

● Proven track record in outreach campaign strategies

● In depth knowledge of social media marketing industry

● Impeccable verbal and written communication skills

● Well organized with great time management skills

● Outstanding project management skills

● Excellent interpersonal and relationship building skills

● Networking aptitude