Manager - Growth

Disruptive Fintech Startup

Manager - Growth

Unnati

Company

Home

Manager - Growth

at Disruptive Fintech Startup

Agency job

via Unnati

2 - 4 yrs

₹10L - ₹12L / yr (ESOP available)

Bengaluru (Bangalore)

Skills

Marketing

Branding

Brand Management

Lead Generation

Brand metrics

RBF

If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world-class team, building a revolutionary product!

Our client is a vertical fintech play focused on solving industry-specific financing gaps in the food sector through the application of data. The platform provides skin-in-the-game growth capital to much-loved F&B brands. Founded in 2019, they are VC funded and based out of Singapore and India-Bangalore.

Founders are the alumnus of IIT-D, IIM-B and Wharton. They have 12+ years of experience as Venture capital and corporate entrepreneurship at DFJ, Vertex, InMobi and VP at Snyder UAE, investment banking at Unitus Capital - leading the financial services practice, and institutional equities at Kotak. They have a team of high-quality professionals coming together for this mission to disrupt the convention.

As a Manager - Growth, you will generate new brand leads, identify and contact founders and build a solid top of the funnel for the company's RBF.

What you will do:

Strategizing top of the funnel expansion and identifying key channels for sourcing brands
Explaining RBF and company products to the brands
Acting as a liaison between the brands and the internal teams to complete the investments
Improving brands experience
Ideating on tech-product improvements to automate the funding application process for brands
Implementing initiatives to improve TAT for brands
Owning all the metrics that improve the client brand's experience with the company

What you need to have:

MBA / PGDM
2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
Understanding of financials as they pertain to early-stage startups and related terminologies
Excellent verbal and written English skills
Experience in investing or advising or selling to D2C brands/ ecosystem

As a Manager - Growth, you will generate new brand leads, identify and contact founders and build a solid top of the funnel for the company's RBF.

What you will do:

Strategizing top of the funnel expansion and identifying key channels for sourcing brands
Explaining RBF and company products to the brands
Acting as a liaison between the brands and the internal teams to complete the investments
Improving brands experience
Ideating on tech-product improvements to automate the funding application process for brands
Implementing initiatives to improve TAT for brands
Owning all the metrics that improve the client brand's experience with the company

What you need to have:

MBA / PGDM
2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
Understanding of financials as they pertain to early-stage startups and related terminologies
Excellent verbal and written English skills
Experience in investing or advising or selling to D2C brands/ ecosystem

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Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
Developing and managing editorial calendar and organization workflows.
Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
Managing Social Media Execution: End to end social media execution, optimisation and reporting.
Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

What you need to have:

Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
Passionate about people, culture, brands and storying telling
Excellent verbal and written English communication skills
Excellent understanding of social media platforms
Ability to analyze data related to traffic, conversions
Delivering high quality work while meeting deadlines
Desire to work in a fast-paced start-up environment
Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
A keen internist in psychology would be a great plus.
Adept at handling people and external agencies.

QUALIFICATION AND EXPERIENCE

Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
Professional Degree in a relevant field will be a plus
Minimum 10 years of experience preferably in a B2C product based company

Branding Executive

Lowest brokerage fee in Stock market Industry. (AB1)

Agency job

via Multi Recruit by Chandrala P

Bengaluru (Bangalore)

2 - 4 yrs

₹5L - ₹7L / yr

Branding

Merchandising

AB Linkedin page

Write- Up

Tech Talk

+3 more

Identify and sign up with influencers in the digital platforms to increase brand reach through content
content planning, strategy to improve brand engagement in the social media
tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
Outstanding project management skills
Strong analytical ability – analyze data, develop insight

Identify and sign up with influencers in the digital platforms to increase brand reach through content
content planning, strategy to improve brand engagement in the social media
tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
Outstanding project management skills
Strong analytical ability – analyze data, develop insight

Customer Lifecycle Marketing Manager

at The Quartile Company

4 recruiters

Posted by Saakshi Bhartiya

Remote, Bengaluru (Bangalore)

2 - 5 yrs

₹8L - ₹15L / yr

Marketing

Product Marketing

Customer Retention

Customer Acquisition

Growth Hacking

+1 more

Key Responsibilities

There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

Key Responsibilities

There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes