Deputy Manager-Brand Marketing

Reports to: Marketing Director / VP of Marketing

Type: Full-time

Job Summary:

We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.

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Key Responsibilities:

1. Brand Strategy Development:

Develop and implement comprehensive brand strategies aligned with business goals.

Define brand positioning, target audience, and key messaging.

2. Marketing Campaign Management:

Lead the planning, execution, and analysis of multi-channel marketing campaigns.

Collaborate with creative, media, and digital teams to ensure cohesive brand communication.

3. Market Analysis & Insights:

Conduct market research to understand consumer needs, competition, and industry trends.

Analyze sales data and campaign performance to refine strategies.

4. Budget Management:

Manage the brand budget, ensuring effective allocation of resources.

Track and report on ROI for marketing activities.

5. Product Development Support:

Work closely with product development teams to align new products with brand strategy.

Lead go-to-market strategies for product launches.

6. Team Leadership:

Mentor and guide junior brand managers and marketing coordinators.

Facilitate cross-functional collaboration with sales, PR, and product teams.

7. Brand Performance Monitoring:

Develop and monitor KPIs to track brand performance.

Provide regular reports and insights to senior management.

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Key Requirements:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].

Skills:

Proven ability to develop and execute successful brand strategies.

Strong analytical skills and proficiency in using data for decision-making.

Excellent communication and leadership skills.

Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).

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Key Competencies:

Strategic thinking

Creativity and innovation

Financial acumen

Project management skills

Consumer-centric mindset

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To Apply: Please submit your resume and a cover letter

detailing your relevant experience to [contact email].

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Would you like to add or adjust anything in this JD?

Your responsibilities will include:

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
• Creating and managing all marketing materials and collateral in line with brand direction
• Implementing online marketing activities including Social Media.
• Tracking effectiveness of various campaigns and course correcting as required
• Managing communications spend and working with vendors and agencies, to develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand
• Key Requirements
• You have a degree in Marketing, Business Administration or related field.
• You have prior experience in a similar role.
• Strong knowledge of content development and SEM.
• A strong network of PR and media contacts would be highly advantageous.
• You have exceptional verbal & written communication skills.
• You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
• You have excellent interpersonal skills and are adept at building relationships with different stakeholders.

• Execute and manage the company’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
• Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management.
• Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products
• Execute aggressive multi-channel marketing plans to drive customer acquisition and retention
• Take ownership of the brands voice by defining guidelines and best practices across products and platforms
• Work with digital teams to create digital first assets that can help drive acquisition & engagement
• Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
• The role will report to the Head of Brand marketing

Key skills

• Customer Centricity
• Innovative and creative thought process
• Analytical
• Exposure to Brand Communication and Media Planning
• Prior experience in an internet/digital company, or managing digital first brands is preferred

Industry we can Look at: FMCG/ Consumer Durable/Retail or any B2C

Based Location: Bangalore (work from Office)

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

• Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
• Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
• Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
• Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
• Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
• Track the effectiveness of marketing campaigns, gain insight, and assess against goals
• Analyse metrics and optimise email and advertising campaigns
• Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
• Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
• Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

• Outstanding written and verbal communication, strong copywriting and content creation skills
• Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with the ability to supervise multiple projects
• Proven track record of developing and executing creative communications plans
• 5+ years of experience in the communications role
• Availability during weekends.

What Is Nice To Have

• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Ability to communicate in Tamil, English and Hindi
• Prior experience of working or volunteering with NGOs
• Good network in the traditional media and digital/social media influencers 

Other Information:

• Designation: Manager to Director based on candidate’s profile
• Reporting to: Executive Director
• Scope: Full time
• Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
• Expected Joining Date: Immediate

We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

• Conducting extensive primary and secondary research.
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data and trends.
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges and opportunities.
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
  
  

• Degree in business, marketing, branding, communication or related field required.
• Previous experience as a brand strategist or similar role.
• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.