Performance Marketing Manager - B2B Domain
at Disruptive supply chain financing platform
This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.
As a Performance Marketing Manager - B2B Domain, you will be responsible for developing and implementing brand strategies, promoting growth and expansion and using a variety of data to drive volume and profitability.
What you will do:
- Overseeing and producing from concept to completion, a broad array of digital and/or print branding materials for US
- Staying current on market trends and competitive activity and owning the development and messaging of the brand narrative
- Functioning as the go-to liaison between US and partners/agencies for PR and branding activities ensuring a clear, unified image for the brand
- Developing and executing communications strategies and initiatives to support the company’s vision and marketing strategy
- Planning, preparing and distributing original promotional content such as articles, news and press releases, email, blog and social media posts and other updates on behalf of US
- Promoting and reporting on corporate milestones and activities such as company goals and projects, new products or services, community service activities and new hires, promotions etc.
- Conceptualising content for social media channels from a thought leadership perspective for C-Suite executives/ leadership team
- Performing other related duties as required
What you need to have:
- Bachelors/Masters' degree in related field
- 4-6 years of experience in PR, branding or a related field
- Excellent verbal and written communication skills
- Excellent organisational skills and attention to detail
- Prior B2B or startup experience preferred
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# About Us
It is **Slack for Construction Industry** that helps construction project owners and contractors track on-site progress in real-time to finish projects on time and in the budget. We aim to bring the speed of software development to infrastructure development.
Founded by IIT Roorkee alumni and backed by industry experts, we are on a mission to help the second largest industry in India-Construction make a transition from pen and paper to digital.
# About the team
As a productivity app startup, we value productivity and ownership most. That helps raise our own bar and the bar of people we hire.
We follow agile and scrum approaches for product development and use best of class tools and practices. Measuring our progress on a weekly basis and iterating fast enables us to build breakthrough modules and features rapidly.
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