Performance Marketing Manager - B2B Domain
at Disruptive supply chain financing platform
This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.
As a Performance Marketing Manager - B2B Domain, you will be responsible for developing and implementing brand strategies, promoting growth and expansion and using a variety of data to drive volume and profitability.
What you will do:
- Overseeing and producing from concept to completion, a broad array of digital and/or print branding materials for US
- Staying current on market trends and competitive activity and owning the development and messaging of the brand narrative
- Functioning as the go-to liaison between US and partners/agencies for PR and branding activities ensuring a clear, unified image for the brand
- Developing and executing communications strategies and initiatives to support the company’s vision and marketing strategy
- Planning, preparing and distributing original promotional content such as articles, news and press releases, email, blog and social media posts and other updates on behalf of US
- Promoting and reporting on corporate milestones and activities such as company goals and projects, new products or services, community service activities and new hires, promotions etc.
- Conceptualising content for social media channels from a thought leadership perspective for C-Suite executives/ leadership team
- Performing other related duties as required
What you need to have:
- Bachelors/Masters' degree in related field
- 4-6 years of experience in PR, branding or a related field
- Excellent verbal and written communication skills
- Excellent organisational skills and attention to detail
- Prior B2B or startup experience preferred
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- Proficient in Kotlin
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- Understanding of using Jetpack libraries in Android
- Experience in RxJava techniques
- Capable of learning a new technology like Flutter
- Knowledge in Android app life cycle
- Have experience in Android app submission in PlayStore
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- Proven working experience in Android app development
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Profile Title: Business development Manager
CTC: 15LPA
Experience: 4yr
Working mode: WFO
location : Bangalore
Primary skills : B2B in ED tech (With corporate training )
Responsibilities:
• Conduct market research and identify new business opportunities.
• Generate and qualify new leads through cold calling, networking, and email marketing.
• Develop and execute sales strategies to target and acquire new customers.
• Build and maintain relationships with key decision-makers at corporate MNCs.
• Close deals and negotiate contracts.
• Track and report on sales performance
Qualifications:
• 2+ years of experience in B2B sales, preferably in the training industry
• Strong understanding of the corporate MNC market
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Self-motivated and driven to succeed
Benefits:
• Competitive salary and benefits package
• Opportunity to work with a team of experienced and talented professionals.
• Chance to make a real impact on the growth of the company.
• Opportunity to learn and develop your skills in a fast-paced environment.
· 7-15 years’ experience in a telco Service provider environment, planning/configuring/documenting network assets and inventory.
· Demonstrate good technical expertise to vendor equipment : WDM (Ciena / Infinera /Adva), Ethernet, IP (Cisco/Ciena/Nokia/Juniper), Voice (DMS, EWSD)
· Good understanding of WDM and Ethernet technologies.
· Experience of Infrastructure planning and network rollout
· Exposure to Infrastructure element planning / implementation e.g. Copper, Fibre , Racks, Telecom Nodes , Power plants , Transmission Towers etc.
· Proficient in MS-Excel and Visio
· Experience in planning and implementation of large scale network transformation programme
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Key Responsibilities
- Build and lead multiple agile/scrum teams of top-notch engineers to own, drive & deliver critical parts of our products.
- Work closely with Software Developer to develop the best technical design and approach for new product development.
- Ensure timely delivery of projects with high quality.
- Set up best practices for development and champion their adoption.
- Oversee architecture & design of technically robust, flexible and scalable solutions.
- Architecting and engineering solutions which can meet the requirement of unknown customer buying off the shelf products
- Engage with product management teams to drive the functionality, usability, and other non-functional requirements
- Ensure on-time launches by managing design, development, and integration efforts according to a standard or customized project plan
- Be a champion of engineering excellence: establish team metrics for measurement of engineering and operational excellence. Implement a consistent, regular process for assessment and improvement.
- Show strong business and technical judgment that will accelerate time to market of releases, while incrementally moving our services towards the long-term vision.
- Be responsible for mentoring and developing front line managers and engineers.
Qualifications
- Bachelor's degree in Computer Science or Engineering
- 10+ years of work experience in software development and 5+ years as a leadership role.
- Deep Understanding of enterprise grade technologies.
- Experience in building and running distributed systems for 24x7 online services at scale.
- Deep understanding of JAVA, Spring boot, Hibernate.
- Deep understanding & expertise with highly transactional, large relational and complex systems
- Knowledge of Object-Oriented Design, data structures, algorithm design, and complexity analysis.
- Experience in defining and executing professional software engineering best practices for the full software development life cycle.
- Strong analytic and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions.
- Strengths in problem-solving, issue resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask.
- Strong verbal and written communication skills with a demonstrated experience. Engaging and influencing peers and executives.
- A strong sense of ownership, urgency and drive.
- Being a strong leader, team player, mentor, and people manager.
Location
- Pune
- Hyderabad
Job description
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Key Skills
- Keyword research
- On-page keyword targeting
- Knowledge of WordPress
- SEMrush, keyword tool.io, ahref’s
- Google analytics
- Google webmaster
- Generating Sitemap of website
- Indexing the website on various search engines
- Microsoft Excel
- Yoast SEO
- Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
- Good in writing and editing contents
Roles & Responsibilities
- On-page SEO optimization
- Off-page SEO (Link Building Backlinks)
- Social media marketing
- Checking & removing Duplicate content
- Formatting of content for better ranking
- Email marketing
- Running Facebook ads
- Running Google PPC, Display & remarking campaigns
Qualifications
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- Strong creative and analytical skills
Looking candidated from service base or service division of any company.
Minimum Qualification:
- Hands-on working on Java ( {Language understanding - Java 8, Lambdas, Collections, popular frameworks & libraries}, JVM, GC tuning, performance tuning)
- Worked on REST frameworks/libraries like Spring MVC, Spring Boot, Dropwizard, REST Express etc
- Worked on Relational data stores viz. MySQL, Oracle or Postgres
- Worked on Non-relational data stores viz. Cassandra, HBase, Couchbase, MongoDB etc
- Worked on caching infra viz. Redis, Memcached, Aerospike, Riak etc
- Worked on Queueing infra viz. Kafka, RabbitMQ, ActiveMQ etc