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Your Role: As a Product & Growth Marketer at LearnTube, you will be the bridge between product, growth, and the user. You’ll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You’ll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.

You’ll work directly with the founders to bring new features, journeys, and growth loops to life — combining storytelling, data, and execution. You’ll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM — turning insight into impact at speed.

What You'll Do:

• Own and execute growth experiments across the entire funnel — from onboarding to retention and referrals
• Run paid marketing and performance campaigns with a clear eye on ROI and CAC:LTV
• Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
• Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
• Use AI tools to scale creative production, personalize communication, and automate campaigns
• Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what works
• Bring user insights into growth — through qualitative feedback, user calls, and market research

What Makes You a Great Fit:

• You’re a doer with a bias to action — you can go from insight → plan → execution without waiting for hand-holding.
• You’ve worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.
• You’re sharp with copy — you write like a human, not a template, and can persuade with clarity.
• You have a strong understanding of users — especially the aspiring professionals in India’s Tier 1–3 landscape.
• You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
• You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.
• Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus.

About Us: At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content into dynamic, goal-driven courses with:

• AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
• Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.

Meet the Founders: LearnTube was founded by Shronit Ladhani and Gargi Ruparelia, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.

We’re proud to be recognized by Google as a Top 20 AI Startup and are part of their 2024 Startups Accelerator: AI First Program, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.

Why Join Us?

• Unparalleled Growth: Work in an AI-first startup in hyper-growth mode, accelerating your career.
• High Ownership, High Impact: Take full ownership of your function and work directly with founders.
• Culture of Excellence: Be surrounded by a high-caliber, ambitious team that thrives on results.
• Fast-Paced, No Bureaucracy: We move fast, value accountability, and celebrate action.
• Mission-Driven Work: Help shape the future of learning and upskilling in India.

About the job

As the AGM - Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behaviour, usage, and spending.
• Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Demonstrable experience in a senior role leading acquisition as well as designing and implementing successful marketing campaigns.
• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Advanced Excel skills and knowledge of SQL and Tableau is preferable.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.