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Google AnalyticsWhat would you be responsible for in this role?
Responsibilities
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- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
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- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
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- Implementation, monitoring and optimization of in-game advertising features;
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- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
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- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
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- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
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- Managing existing relationships with Ad network partners;
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- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
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- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
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- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
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- Deriving holistic vision for the long-term usage of in-game advertising in our games;
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- Self-reliant creation of management reports and performance comparisons;
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- Own and drive our mobile marketing funnel optimization efforts;
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- Setup our app store optimization strategy to optimize app store conversion rates;
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- Optimize the performance of our app store creative assets with quantitative testing;
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- Steer and execute the metadata optimization;
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- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
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- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
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- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
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- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
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- Excellent command of English, other language skills would be a plus;
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- Excellent problem solving ability, attention to detail;
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- Proactive and self-motivated with a positive attitude.
Eridium is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, and AI-driven Displays in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.
As a Business Development Head at Eridium Digital, you will be responsible for developing, generating, and growing new business opportunities. This role is ideal for a candidate with a proven track record in digital sales, client servicing, and a deep understanding of the complete sales cycle.
Responsibilities:
- Develop, generate, and grow new business for Eridium, encompassing branding, marketing, and innovative business plans for clients.
- Manage both existing sales pipelines and identify and develop new business opportunities.
- Identify potential clients through lead follow-ups and conduct thorough research on target clients.
- Create effective and persuasive proposals, presentations, and pitches.
- Sell digital marketing services/solutions, including SEO, PPC, social media marketing, B2B marketing, and branding.
- Demonstrate excellent negotiation and customer relationship skills.
- Maintain an active schedule of prospecting calls.
- Assist in coordinating and implementing marketing strategies, and delegating tasks to achieve strategic goals.
Requirements
We’re Looking for Someone With:
- Proven track record of winning new business for agencies across diverse industries.
- Minimum of 8 years of experience in business development for agencies.
- Direct client-servicing experience in a marketing agency.
- Excellent communication and presentation skills.
- Broad understanding of the business development process.
- Extensive experience across the complete sales cycle, from lead mining to final closure.
- Work from our Bangalore-HSR Layout office
Nice to Have:
- Knowledge of digital marketing services, including SEO, SEM, social media marketing, content marketing, and website design/development.
- Bachelor’s Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
Please fill out the form below to apply:
Responsibilities:
● Responsible for user acquisition efforts end to end for mobile games and GTM strategy
and market penetration
● Collaborate with Game development team to understand the opportunities to improve
the game and thus increasing the organic installs/WOM/ virality quotient of the game
● Understanding the latest market trends and behavioral insights from UA standpoint and
feeding them back into game development team
● Identifying the areas of improvement in onboarding experiences and working with game
development team to improve those areas and thus leading to higher ROAS of the
campaigns
● Setting up accounts across leading digital ad networks and MMPs and establishing a
good relationship with the third party stakeholders
● Establishing credit lines with ad networks and cracking business deals at attractive
pricings
● Running multiple ad campaigns across various ad formats at the same time globally
● Setting up the data flow pipeline for entire UA system and building visualization layer on
top of it
● Monitoring ad campaigns across networks and games to manage paid UA scale without
hurting profitability
● Brainstorming and coming up with innovative ways to test marketing campaigns and thus
eventually cracking the mantra for success in the cluttered digital UA landscape
● Scaling up the campaigns to deliver higher installs, with good quality at an impressive
cost-per-acquisition
● Finding niche distribution channels/partners to diversify the risks involved
● Building a team of marketing Managers, Account managers, Analysts and Graphic
designers, Graphic composers/editors, and marketing communications team
● Handling performance appraisals for the team
Candidate we are looking for:
● 3+ years of digital Marketing experience. Global
markets UA knowledge would be a plus
● Hands on experience in creating campaigns, running liveops on UA and managing
marketing budgets greater than 25mn USD per annum
● Deep knowledge on dashboards of advertising platforms, MMPs and other performance
tools
● Great analytical experience to understand the performance of campaigns and ability to
drive behavioral insights through data
● Hands on experience in handling the constantly changing UA ecosystem (iOS 14 privacy
changes, GDPR, and other regulations)
● Capable to foresee behavioral patterns and convert them into unique differentiable
marketing campaigns
● Strong negotiation skills to convert new accounts, business deals, partnerships
● Ability to come up with both macro and micro opportunities and breaking down the
macro opportunities into achievable micro opportunities
● Real experience on hiring raw talent and coaching them to become rockstars in terms of
both skill and personality and eventually to become great leaders of the company.
● A personality with a strong bias towards execution without neglecting/ignoring/ affecting
values and team mates of the company
- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Strong understanding of Data, Funnels, Performance Metrics
- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyze performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Responsibilities:
- Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
- Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
- Manage budget allocations and bid parameters to deliver the most efficient results
- Understanding of Listing Management, A+ Content, Inventory Management
- Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
- Analyse data, look for various patterns, use them to create campaigns and get new users
Requirements:
- Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
- Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
- Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
- Good to have exposure of handling budget of upwards of 50L a month
- Experience in optimizing landing pages and user funnels
- Strong analytical thinker with good business acumen
- Excellent interpersonal and communication skills
- Bachelor’s degree or MBA preferred
We are Social.HR
An early-stage HR-Tech (SaaS) company. We aspire to be the leading self-driven career platform with intelligence. We are putting together a strong team of young individuals. The founders have the vision to create an intelligent, intuitive, and responsive career platform which gives you data-driven career insight and allows you to #BeTheBestYou
Who is?
An Intern will be our go-to person for all research and data-related aspects. You should be a hack who can get things done.
We Look for?
- 1. Who is going to get hands dirty
- An outside the box thinker
- Who is not afraid to challenge the conventional wisdom
- Moving decisively towards business goals
- Flexible in managing work-life balance
Are you the right fit?
- You are awesome at online research
- You are driven to make documentation and audit look like a piece of cake
- Full time must
- Have graduated or finishing up the course
We offer
The intern role is fun and it lies at the intersection of business and technology with true upside potential. Initially, the compensation will be in the form of a stipend.
Key Skill Set
- 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
- Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
- Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
- Understanding of data analysis, trend spotting and technology in Digital space.
- Strong written & verbal communication skills.
- Skilled in problem solving, planning, as well as being able to adapt to new environments.
Key Responsibility Areas:
- Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
- Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
- Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
- Awareness about various content marketing platforms of the Market Research Industry.
- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.
Weird Ways Media is a startup Ad, Media company located in prime locations in US, IND and UK. We are looking for dynamic youngsters to join our growing team. We are looking for Media Marketing Intern
Media Marketing Intern is an internship role where the candidate would be communicating the need for video content to the client and also generate leads. Discuss with the production team and also support production team for successful completion of project. If you fancy creativity then you are the right candidate. Lot to learn and lot to perform!
Qualification: Graduate
Languages: English a must
Position: Media Marketing Intern
Role can lead to Media Marketing Manager
Internship duration: 6 - 8 Months
Remuneration: Paid Stipend
Website: https://weirdways.in
Google AnalyticsCare to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Growth Hacker @ Woolly Farms
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