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Marketing Manager
Client based at Bangalore location.
Client based at Bangalore location.'s logo

Marketing Manager

at Client based at Bangalore location.

6 - 8 yrs
₹12L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Marketing Automation
Customer Relationship Management (CRM)
Marketo
Hubspot
Salesforce
Zoho
Microsoft Dynamics CRM
skill iconGoogle Analytics
Data Visualization
Enterprise social networking
content creation
Social media management
skill iconHTML/CSS

                           

 

Job Description                                                                                         

Role : Marketing Manager

Location: Bangalore

Type: Full-Time Reports to:  

Job Purpose: Be a part of the Marketing team and help in the execution of day-to-day activities and be the POC for cross-functional marketing requirements Key Responsibilities:

Strategy & Market Research :  

•      Collaborate with the marketing team to develop and implement effective B2B marketing strategies aligned with company goals.  

•      Utilize market research and industry trends to identify new opportunities for lead generation.  

Content Creation:  

•      Assist in developing compelling and industry-relevant content for various channels, including blog posts, whitepapers, case studies, and infographics with proper industry and competitor research.

•      Ensure content aligns with the brand voice and resonates with the target B2B audience. Organic Lead Generation:  

•      Implement and optimize organic channels for lead generation, including SEO, social media, email marketing, and content marketing.  

•      Monitor and analyze performance metrics to refine and enhance lead generation efforts.  Campaign Execution:  

•      Coordinate and execute B2B marketing campaigns across multiple channels to increase brand visibility and generate qualified leads.  

•      Work closely with cross-functional teams to ensure seamless campaign execution.  Social Media Management:  

•      Manage and grow social media presence on platforms relevant to B2B audiences.  

•      Create engaging social media content and monitor industry conversations.  Email Marketing:  

•      Develop and execute targeted email campaigns to nurture leads and drive conversions.  

•      Utilize marketing automation tools to optimize email workflows and segmentation.  Analytics and Reporting:  

•      Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.  

•      Provide regular reports on campaign performance and make data-driven recommendations for improvement.                             

 

Qualifications & Experience:

•      Minimum 6 years of experience in B2B software marketing.

•      Master’s in business or marketing.

Skills & Attributes:

•      Strong creative thinking and problem-solving skills.  

•      In-depth knowledge of organic lead generation channels, including SEO, social media, and content marketing.

•      Efficient in managing multiple projects.

•      Excellent written and verbal communication skills.

•      Knowledge of running paid campaigns for B2B.

•      Proficiency in marketing automation tools and analytics platforms.

 

Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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