Content Strategist -

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

 

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

 

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

Qualification : Bcom ( Finance),MBA(Finance & Marketing ) /any other graduate or Post graduate can also apply( They must have experience as Content writer in Technical field or Financial Field.)

 

1. The Candidate should be belongs to Financial/Technical background.
2. Excellent Verbal communication skill strong ability to communicate story ideas
3. The candidate can do Research on finanace technology data trends & current market senerio
4. The candidate should have creative contents
5. Excellent Writing & Editing skills in English.

 

CONTENT WRITER
Why ToneTag :
ToneTag is the largest sound-wave communication technology platform on the
planet that enables payments & proximity customer engagement services in
different sectors like retail, mobility, restaurant ordering, and so on. It harnesses
the power of sound to empower and enrich various businesses around the globe.
ToneTag has touched more than 55 Million consumers & 500,00 merchants in the
payments space alone. It is an organization where innovation, hard work & fun go
hand in hand to invent experiences that are unique in every sense. Our people are
entrepreneurial & believe in going beyond today's problems to find tomorrow's
solution.
If you are a seasoned professional looking for your next challenge, or just starting
your career and looking for a company that created career-building opportunities,
we offer ample scope as well as training to ensure that your skills & abilities reach
their true potential. At ToneTag, we invite you to share our vision and
commitment to achieving excellence in everything that we do!
Who We are :
● While most people ignore sound, ToneTag harnesses it. Using the power of
sound, we have built a highly secure and robust channel of data
communication, enabling extraordinary experiences across businesses.
● Our core value lies in innovation. We also focus on empathy, inclusivity,
collaboration and creativity.
● Through our model of Enable-Engage-Empower, ToneTag aims at delivering
a unique experience to all.
NO CEILING TO GROWTH :
● Highly rewarding to those who want to experience a trailblazing career
growth, with exposure to new challenges and opportunities.
● ToneTag follows the principle of taking ownership and delivering. If you
conceptualize an idea, which could make a difference to the organization,
you will be the owner of it.
● With innovation at the heart of its solution, ToneTag offers a chance to think
outside the box and instill creativity into one's thinking.
BE PART OF THE FAST EXPANDING CHANNEL :
● ToneTag has already reached 50 million consumers and is expected to cross
100 million.
● Global companies such as Mastercard and Infosys Finacle are presenting
ToneTag as a technology offering to their banking customers.
● ToneTag is working with government initiatives, such as NHAI & NPCI to
deliver a seamless experience on a larger scale.
TONETAG CULTURE IS OPEN AND EMPOWERING :
● Whether you are a manager or an intern, transparency is maintained, and
your voice is heard.
● ToneTag exudes a vibrant atmosphere, where everyone is approachable and
supportive.
● There exists a diversity of talent, skills and passion. Such an exposure will
not only help an individual grow, but also enables one to think from a
different perspective.
THE NEXT BIG THING :
● We are here to play a role in enabling our society and economy leap
towards cashless ecosystem, bringing millions of people into the financial
world like never before and at the same time enable innovative experiences
of tomorrow.
● ToneTag has a global clientele and is backed by some of the biggest names
in terms of management and investors.
● A technology delivering wide applicability, ToneTag has received numerous
awards and recognition for its innovative technology.
The challenge for you :
As a Content writer in the Marketing team, you will be delivering quality writing
pieces that appeal to our clients & stakeholders, attract customers and boost
brand awareness.
Roles & Responsibilities :
● Create and draft content for ToneTag’s content properties such as blogs,
websites, social media etc
● Contribute towards developing and executing the monthly content calendar
for Social Media
● Maintain and update website content regularly
● Draft scripts to develop product demo videos
● Follow and implement best practices for content optimization such as using
relevant keywords, etc
● Draft copy for user communication, engagement, and education
● Familiarity with keyword placement and other SEO best practices
● Create Presentations and Product documents
● Collaborating and working closely with PR and Digital agencies, sharing
ideas, reviewing the articles and posts.
● Writing clear marketing copy to promote our products/services
● Preparing well-structured drafts using Content Management Systems
● Coordinate with marketing and design teams
● Ensure all-around consistency (style, fonts, images and tone)
● Applications for awards & events
What you need :
● A bachelor's degree or higher in Journalism, Mass Media and
Communications.
● 3+ years- work experience as a Content Writer, Copywriter or Similar roles
● Should have excellent writing skills with unblemished grammar expertise.
● Should be keen in learning new technology
● Portfolio of published articles/Blogs
● Hands-on experience with Content Management Systems (e.g. WordPress)
● Ability to meet deadlines
● Well versed with creative web content, blogs, articles, and press releases
according to the requirements.
● Experience in SEO writing with online marketing and lead generation is
added advantage
Great to have :
● Experience doing research using multiple sources
● Familiarity with web publications
● A born-talent for understanding and analyzing human behavior
● Basic understanding of Keyword relevancy and keyword density and should
also be familiar with Keyword placement and other SEO best practices
● Someone whose presence reflects energy, dynamism and passion
● A strong believer in equality and teamwork
● An individual with strong ethics, principles and courage
The Role
● Building compelling long-term strategies on how to scale content.
● Build a deep understanding of the company’s products and unique
differentiators
● Work with product managers to understand and help refine the evolving
brand voice and tone
● Collaborate with cross-functional teams to bring impactful content to market
quickly and at scale
● Create articles, eBooks, whitepapers, infographics, video scripts, interactive
assets, build a content calendar for social media, in line with the content
strategy.
● Understand the buyers’ journey and use that knowledge to create the most
impactful top, middle, and bottom-of-the-funnel content assets for different
products
● Optimize social media content (language, message, tone) on the basis of the
behavior of our target audience
● Understand our SEO goals and strategy in order to produce optimized
content.
The Skills
● Prior experience in crafting content & product experiences from scratch, in
an instructional and long-form content setting.
● Must be able to write content that’s relevant, catchy, and easy to understand
● Should have excellent command over the English language and grammar
● Should be willing to and capable of creating technology-related content that
requires extensive research
● Should be able to understand, conceptualize, and convey marketing
messages in an acceptable international style.
● Must keep up-to-date with the best practices in writing for the web, social
media trends, web usability, and business/industry trends
● Prior experience in advertising agency is preferred.

Offer a range of medical writing services to the pharmaceutical and biotech industries, and medical communications agencies throughout the world. Help to deliver a wide range of scientific documents targeting the training, marketing, and awareness needs of various audiences from sales representatives, to physicians, to patients. Provide accurate, credible, clear, and instructionally sound medical content while being consistent with the client’s stated need.

1.Content creation for Social Media Marketing.
2. Video planning and editing, keeping in mind high engagement.
3. Ideation and creation of reels for Instagram handle of the company.
4. Designing and presentation of new social media campaign ideas.
5. Monitoring all social media platforms for trending news, reel audios and ideas. Rebuild them and use for our business.
6. Development of relevant and original content, refer to Instagram pages of competitors and similar businesses.
7. Creation of pictures for reel covers, working on creating stories, going live and so on.
8. The reels need to have these elements- entertaining and informative.

• Managing digital/content marketing activities for our global clients.
• Content writing and updates.
• Influencer marketing and Blogger Outreach.
• Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
• Willingness to work in a dynamic environment and willingness to learn new things and styles.
• Ability to write compelling content on various topics.
• Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
• Search Engine Optimisation
• Influencer marketing and Blogger Outreach
• Social Media Marketing

Hello from Infino,


Are you passionate about helping people make smart financial decisions? Do you have excellent writing and research skills?


We’re looking for kick-ass, English speaking content writers to work with us at our offices in New Delhi who will help us create informative and engaging articles for our blog and newsletter.


We are looking for someone who:


- has literary experience writing about personal finance or technology;
- gives special attention to detail and is not only articulate but also follows the pillars of brevity;
- can understand complex or highly-technical topics and can distill it for the masses in a simple and engaging copy;
- has experience with other blogging platforms and a strong grasp of SEO;
- expert fluency - both with written and oral methods of communication - in English;
- uses fin-tech applications daily to manage their offline & online transactions; and
- has more than two debit cards, and one (or more) credit card(s).


In addition to the aforementioned requirements, a good understanding of the Indian financial space - technical and theoretical - will make your job application shine even more brightly.



Along with your CV, please send us links to 2-3 published examples of your work.

Owing to the dynamic nature of this role, there are very few routines, which include the following: - Analyse Target Groups on various criteria to facilitate strategic planning - Curate and manage marketing avenues along with related costs, viability, and approach - Social Media Marketing Conceptualization, Iteration, Curation, and Application. (Facebook, Twitter, Instagram) - Understanding current Print, Digital & Electronic media dynamics to suggest advertisement placement - Remaining up to date with industry and market dynamics to integrate information with strategy - Generating quality leads while optimizing cost ratios - Presenting collateral ideas to clients and guiding them through their marketing journey.