Content Strategist -

Key Functions:

• Create new text and video content for our app and website.
• Moderate reviews and other user generated content submitted by millions of users.
• Increase key performance metrics like time on page and bounce rate.
• Reach out to students and colleges to generate content that users need.
• Work closely with technical team to improve consumption of content.

Key skills: Content writing, primary and secondary research, moderation, web content curation.

Desired Candidate:

• Excellent written and oral communication skills
• Strong vocabulary along with impeccable spelling and grammar
• Understanding of what makes content compelling especially web content or blogs
• Good analytical skills and an ability to present information in a proper format
• Passionate about interacting with students and colleges to gather unique information
• Ability to write interesting, relevant content

 

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

 

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

- Develop and implement link building strategy
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content

Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM

• Work on creating high-quality content for the company’s clients as well as inhouse brands, in various formats
• Spot story ideas within the company, conduct interviews, and write stories and blogs based on them
• Learn how to use various inbound and account-based marketing methodologies to deliver marketing goals 
• Work with marketing tools and technologies to ensure that content is created and amplified to generate the goals decided upon
• Work with marketing heads and CEOs and be part of the strategizing and ideation
• Work on B2B content marketing strategies for companies
• Be accountable for the results your content is generating

Here’s what we are looking for:

• Good understanding of business and marketing
• Flair for business writing and a sharp eye for editing
• B2B writing experience of 1+ years
• Exceptional written and spoken English
• Self-driven, responsible, team player, sincere, results-oriented
• Should be good in communication

 

The duration of this internship is ___2_ months.

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