
Responsibilities
● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.
● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.
● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.
● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.
● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.
● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.
● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.
● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.
● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.
● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.
● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.
● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.
Qualifications
● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.
● Strong understanding of social media platforms, trends, algorithms, and best practices.
● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
● A genuine passion for social media marketing and a willingness to stay updated on industry trends.
Good-to-have
● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.
● Proficiency in social media management tools, analytics platforms, and scheduling software.
● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.
● Basic knowledge of graphic design and video editing tools is a plus. Benefits
● Competitive salary and performance-based incentives.
● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.
● A collaborative work environment that values creativity and innovation

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Intro
Develop the brand guidelines and graphics for product and marketing assets. The individual will also own the design of visual assets for marketing of the product across touchpoints.
What will you do
Develop and strengthen brand assets including style and brand guidelines
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Digital platform design experience and understanding for cross platform design guidelines.
What will you need
Bachelor's degree in design/relevant disciplines or equivalent work experience.
Proficiency with full Adobe creative suite
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Demonstrated strong visual design expertise with ability to produce fresh, simple, elegant and exceedingly usable layouts and interactions and iconography.
What would be a bonus
Prior experience working in a fast-growth Startup
Prior experience working in eCommerce related startup











