Responsibilities
● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.
● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.
● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.
● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.
● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.
● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.
● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.
● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.
● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.
● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.
● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.
● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.
Qualifications
● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.
● Strong understanding of social media platforms, trends, algorithms, and best practices.
● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
● A genuine passion for social media marketing and a willingness to stay updated on industry trends.
Good-to-have
● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.
● Proficiency in social media management tools, analytics platforms, and scheduling software.
● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.
● Basic knowledge of graphic design and video editing tools is a plus. Benefits
● Competitive salary and performance-based incentives.
● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.
● A collaborative work environment that values creativity and innovation
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