teacherpreneurs

Job Title: Marketing Executive

Location: Baner, Pune

Work Mode: Work from Office

Experience: 1–3 Years

About the Role

We are looking for a dynamic Marketing Executive to join our team and drive brand visibility, lead generation, and digital presence for our IT services. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO, and IT service marketing, with the ability to create and execute effective campaigns.

A background in IT services or product engineering services is mandatory, with an understanding of international market dynamics, specifically targeting Germany, Netherlands, Belgium, Luxembourg, the UK, and India.

Key Responsibilities

• Plan and execute digital marketing campaigns across SEO, SEM, email marketing, and social media platforms.
• Manage and grow the company’s presence on LinkedIn, Instagram, and Facebook.
• Generate and nurture B2B leads using CRM and automation tools.
• Develop engaging content for blogs, case studies, newsletters, and presentations.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Measure, track, and report campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
• Create and manage marketing collateral (brochures, decks, proposals) to support the sales team.
• Collaborate with the business development and technical teams to align marketing strategies with company goals.
• Participate in planning and executing webinars, events, and IT industry expos.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–3 years of experience in digital marketing, preferably in the IT services industry.
• Proficiency in SEO, SEM, and social media marketing.
• Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot, or Zoho CRM.
• Strong communication, content writing, and presentation skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Creative thinking with an analytical approach to problem-solving.
• Preferred background: Experience in IT services or product engineering services with exposure to European markets (Germany, Netherlands, Belgium, Luxembourg, UK) and India

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Desired Candidate:

● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content

Key Functions:

● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation

We are looking for a Content Writer to join our Marketing team and enrich our websites with new blog posts, guides and marketing copy.

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

• Proven work experience as a Content Writer, https://resources.workable.com/copywriter-job-description" target="_blank">Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• BSc in Marketing, English, Journalism or related field

We are hiring interns for the product growth role. This is an extensive research project and would require a hustler's attitude and out of the box thinking without much hand-holding. 

Roles and responsibilities: 

- Researching community sign-up questions for various community types

- Researching engagement techniques used by community managers in their respective communities. 

- Researching platforms or standalone communities in peer-to-peer learning/upskilling space

- Working with the product team and ideating growth hacks to better the user onboarding and engagement on the LikeMinds platform. 

The duration of the internship will be a minimum of 2 months and interns will be required to work from home 6 days a week. 

Additional Perks:

1. Letter of recommendation
2. A full-time job offer to exceptional students.
3. Fixed and variable stipend up to Rs 10,000/month based on your performance
4. Networking opportunities across domains