English and Tamil content Writer

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description: 

Profile Overview

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
• Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
• This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
• Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
• B2B SaaS experience is mandatory.

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
• Work with the global marketing team of company to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

• Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
• Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
• Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
• Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
• Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
• Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
• Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
• Ownership: A true leader — not a manager.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing dynamics and SaaS business models.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Proficiency with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.

About the Role:

We are looking for a highly motivated and detail-oriented Campaign Management Associate to join our dynamic marketing team in Ahmedabad. In this role, you will be responsible for planning, executing, and analyzing data-driven marketing campaigns that elevate our brand visibility and drive meaningful customer engagement.

If you are passionate about performance marketing and love leveraging data to deliver results, this is the perfect opportunity for you. We value self-driven professionals who take ownership and thrive in a collaborative, fast-paced environment.

Key Responsibilities:

• Manage and optimize campaigns across Facebook Ads Manager and Google Search, Display, and Video Ads.
• Plan, develop, and execute high-performing paid advertising campaigns.
• Handle large campaign budgets for brands generating up to $2 million in annual revenue.
• Utilize analytics to develop actionable insights and strategic recommendations.
• Conduct marketing research and apply consumer psychology principles to campaigns.
• Collaborate effectively with cross-functional teams and communicate results clearly.
• Prioritize and manage multiple projects independently while maintaining accuracy and attention to detail.

What We’re Looking For:

• Strong analytical mindset with a consumer-first approach.
• Excellent communication and collaboration skills.
• Proven ability to self-manage and deliver within deadlines.
• A passion for data-driven marketing and continuous learning.
• Precision, thoroughness, and a high attention to detail.

Perks:

• Exposure to global brands and large-scale campaign management.
• Supportive and growth-oriented work culture.
• 5 Days working
• Flexible working hours
• Mediclaim working hours
• Maternity Leave benefits
• Paternity Leave benefits
• Birthday Leave benefits
• Yearly Performance Incentives
• Bereavement Leave 

Position: Dot Net Developer

Job Title: Junior Software Engineer

Experience: 0 to 2 Years

Key Skills:

• Programming Languages: C# or VB.NET
• Server-Side Technologies: ASP.NET / MVC
• Front-End Technologies: Html5, ES5/ES6/ JavaScript, CSS, jQuery, Bootstrap, Ajax, Web Sockets
• Database: SQL Server

Knowledge on below concepts/technologies is an added advantage

            - Cloud Platforms: Azure / Google

            - NodeJS, Mongo DB

            - Redis, RabitMQ, MQTT, Kafka

            - Concept of Continuous Integration / Continuous Deployment

Key Deliverables: Writing codes as per the requirement.

Required Experience 

1 - 5 years of total experience 

Minimum 1 year of experience in SaaS B2B sales 

Experience of selling in education sector is a plus (good to have) 

Requirements | What do we look for? 

• You have strong written and verbal English communication skills 
• You are excellent and confident in giving demos/presentations of enterprise SaaS/software tools 
• You have planned and executed sales in a defined zone previously 
• You have performed end-to-end sales and achieved targets as an independent contributor 
• You are a self-starter and enjoy collaboration with others 
• You understand that making mistakes means you’re learning 
• You have a constant desire to grow and develop 

Roles and Responsibilities | What will you do? 

As a Business Development Manager at company you will be responsible for selling company’s flagship SaaS product (campus placements automation tool) to colleges and universities on an annual license subscription basis. 

• Planning and setting weekly/monthly lead generation and outreach goals
• Prospecting, generating leads from the college database shared with you for your zone (1 or more States assigned to you), via emailing, calling, or any necessary means 
• Scheduling and fixing product demo over calls and emails 
• Perform product demos confidently to the placement officers and leadership (Chancellors, Directors, Owners) of the institutes 
• Prepare and send proposals, discuss and negotiate pricing, close deals 
• Maintain a healthy pipeline and achieve your set quota/targets

Location: Bangalore, Gurgaon, Work From Home

Function: Software Engineering → Mobile Development

The District Sales Manager will oversee sales activities within a defined territory and manage sales representatives and distributors.

• Trains sales representatives and distributors in assigned territory.
• Organizes sales schedules of assigned staff.
• To act like a bridge between the company and distributor with providing stock reports and product inventories.
• Conducts performance evaluations that are timely and constructive.
• Handles disciplinary action against employees as needed and in accordance with company policy.
• Mostly to coordinate with Sales executives from his assigned district.
• Sales the company’s products in an assigned territory.
• Monitors existing accounts and regularly communicates with primary contacts for the account.
• Works to establish new accounts in the territory.
• Works toward increasing sales growth in the territory at an established rate determined by Company.
• To provide map coordinates and beat plans.
• Performs other related duties as assigned.

• Ability to build and maintain business relationships with clients.
• Excellent verbal and written communication skills.
• Excellent management and leadership skills.
• Excellent time management skills.
• Ability to multitask and complete work while traveling.
• Thorough knowledge of territory, market, and clients.
• Excellent problem-solving skills.
• Proficient in Microsoft Office Suite or related software.
• Organized with attention to detail.

• Bachelor’s degree in any domain.
• 3-4 years of core field sales/ marketing experience required.

• Develop the model virtually for specific design discipline.
• Ensure that the model aligns with the standards and goals set in BIM Execution Plan and BIM project workflow criteria.
• Collaborate and coordinate internally or/and externally with other disciplines design-changes and model changes.
• Create discipline specific BIM Modelling content.
• Develop accurate construction drawings and extract data based on the discipline BIM platform.
• Coordinate design documentation as a methodology with full utilisation of BIM softwares and tools.