I Responsibilities and Accountabilities:
Build and manage a rich content cum social media & editorial calendar that attracts a
qualified audience to increase the visibility & emerge as a thought leader (including
blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
Work on content distribution cum refurbishing plan so as to ensure that every piece of
content is reaching the right audience in the format best enjoyed by them.
Responsible for researching, trend jacking, creating, editing, updating & managing all
formats of content. Co create & newsletters, product update emailers, social media
posts, blogs, infographics, PR related articles, video themes & campaigns to drive
leads, subscribers & increase awareness.
Editing and proofreading content with a zero-tolerance approach to grammatical
errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge
content effectiveness.
Optimize our marketing automation and lead nurturing processes through email, SEO
friendly content, and social channels (Quora, Facebook, Instagram, Twitter,
LinkedIn& YouTube).
Engage with influencers to convert them into brand advocates
Work closely with internal & external stakeholders - Designers, Technical SEO,
product team, sales team & agencies.
Develop content strategy aligned with short-term and long-term marketing targets.
Collaborate with marketing and design teams to plan and develop site content, style
and layout.
Create and publish engaging content.
Edit, proofread and improve writers’ posts.
Liaise with content writers to ensure brand consistency.
Optimize content according to SEO.
Use content management systems to analyze website traffic and user’s engagement
metrics.
Manage content distribution to online channels and social media platforms to increase
web traffic.
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s
attention.
I Qualification(s): Graduated in BA / MA in Journalism and Communication or BSc degree in
Journalism, Marketing or relevant field / Experience.
II Experience
Nature of Experience: Experiencing in generating content for various requirements starting
from documentation to marketing content (content marketing). Review and edit content and
scale it to A class standards.
Length of Experience: 06 – 08 years
III Skill Set & Personality Traits required:
Proven work experience as a Content manager
Hands on experience with MS Office and WordPress
Excellent technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Familiarity with social media
Excellent writing skills in English
Attention to detail
Good organizational and time-management skills
BSc degree in Journalism, Marketing or relevant field
Ability to plan and create content relevant to a specific audience with a strong focus
on SEO.
Recognizes the need for continuous improvement and works to orient people,
processes, and systems in the new direction in tune with the maturity of the business
and the team.
Subodh Popalwar
Software Engineer, Memorres
About Zolvit (formerly Vakilsearch)
India's Largest Online Platform For Legal, Tax and Compliance Services. - https://t.co/f4giVXnWD7
About Vakilsearch
Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.
Visit us on www.vakilsearch.com
Vakilsearch in recent news: https://economictimes.indiatimes.com/tech/funding/incorp-india-invests-10-million-in-vakilsearch/articleshow/87352272.cms
Vakilsearch is a people-first organisation that thrives on the enthusiasm of our team to execute our mission to the satisfaction of our customers. Towards this end, we stress on creating an optimal work-life balance and inculcating a strong sense of team spirit that stems from enthusiasm and good vibes. When you work at Vakilsearch, you don't just become an employee, you become family, and we always coalesce around each other to ensure a strong sense of family.
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Follow CutshortSubodh Popalwar
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