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Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.
About our Client :-
Our client is a B2B2C tech firm backed by a Retail Giant and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech.
The company aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.
Key Responsibilities :-
- Own and scale the direct to consumer business; be responsible for its P&L
- Build and scale the user growth (paid + organic marketing), conversion (including liaison with product growth), retention/CRM and reactivation by building a repeatable, sustainable & defensible growth machine.
- Use the data to create customer personas, improve revenues and minimise costs and expenditures; create a culture of structured experimentation and iteration to drive growth
- Hire and develop a front line team to meet GROWTH business goals and requirements; build core talent capabilities around each of its sub-function namely User Growth, Conversion, Retention & Reactivation
- Drive maturity improvement in GROWTH function's execution and performance management via data-based decision making
- Navigate smoothly across multiple teams (product, marketing, tech, etc.) within the organisation to drive cohesiveness and enable a - one team- positive working culture
Experience, Skills & Knowledge :-
- Seasoned professional out of which minimum 3+ years of demonstrated experience of GROWTH function ownership and scale in a consumer tech startup
- Customer centricity focus and ability to bring - voice of customer- in decision making
- Leadership and team management experience
- Understanding the different types of customer acquisition channels - including paid and owned media as well as earned media (PR, word of mouth, organic SEO)
- Entrepreneurial mindset with ability to hustle and sharp business acumen
- Exceptionally curious, bold thinker, applying outside-in thought leadership to reimagine ways of performing work - with a passion for inventing and simplifying
- Ability to assess and mitigate risk, forecast both long and short-term outcomes, and navigate scenarios in B2C business environment
- Ability to communicate across multi-cultural and experience levels, internal & externally
- Analytical rigour i.e. should prefer data to challenge status quo, engage mind, direct hypothesis- driven thinking and structure complex issues.
We are looking for a Digital marketing expert who is deeply passionate about marketing, loves to take initiative, and is a go-getter.
The responsibilities include:
1) Search Engine Optimization
2) Media outreach
3) Developing strategies for Paid Search Engine Marketing campaigns and outbound campaigns to generate leads,
4) Coming up with an innovative social media content strategy and executing it
5) Assessing the result of marketing efforts, communicating with the management team and improvising the plan to get the best results.
To be successful in this role, you need to be self-driven and display outstanding performance. This is an excellent career-defining opportunity for a seasoned professional who enjoys a position filled with variety, challenges, depth, and autonomy.
- Ideating and managing new communication flows working with internal product, operations, and content teams to drive engagement for company product users.
- Designing and executing the user communication flows for new product features
- Reducing CX touchpoints / calls by looking at data and proactively communicating with the customers on resolving them
- Being a go-getter who can work efficiently with multiple teams and delivering before deadlines.
- Analyzing and reporting performance on a regular basis and deciding actionably.
- Meeting with public officials, developers, and the public regarding development plans
- Business Analysis: Monitoring and assessing the performance of your market.
- Working with and supporting central product teams to improve tools to drive growth in markets.
What you need to have:
- 3+ years of experience in managing growth at early-stage startups or global startups entering India.
- Strong academic credentials from a Tier 1 institution.
- Significant understanding of the fintech and financial services space, especially the wealth management business.
- Bonus: Tier 1 MBA.
- Extremely high analytical skills and first-principles led problem-solving attitude.
- Excellent communication skills.
- Good people skills with the ability to build trust.
This wellness platform is revolutionising primary health and wellness in India.
What you will do:
- Getting things done as per the requirement of the team
- Coordinating with different stakeholders and ensuring timely delivery of curriculum deliverables
- Organizing, modifying and updating existing workflows
- Setting up and fixing operational processes which are not functional
- Ensuring quality assurance is in place for all deliverables
Desired Candidate Profile
What you need to have:- Operational experience in any industries (Preferably start-ups)
- Strong Academic background (Mass communication/Lit/Mass media/Journalism)
- 1-2 years of experience
- Strong sense of ownership for work
- Innovative Mindset
- Flexibility, perseverance, empathy and being graceful under pressure are important attributes to have/ develop
Come, join us on our journey to provide jobs to a million people by 2026
Basically, we believe that startup life isn't about functional silos. It's about solving problems. If you are a problem-solver who gets excited by the thought of cracking something new frequently, this is for you.
Who We Are?
Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and with a clientele of some of the hottest startups in the US, Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.
We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Entrepreneur in Residence (EIR)
Work Responsibilities
- Lead, plan & execute new initiatives & projects
- Work closely with the founders in scaling up the organization
- Shaping the company's overall business strategy. Developing strategic plans and assessing company performance
- Responsible for assisting the Founders with developing, communicating, executing, and sustaining corporate strategic initiatives
- Building the new categories at Wishup and expanding the existing ones
- Conducting research and data analysis to inform business decisions
- Responsible for supporting all special projects needs of the Founders, acting as liaison with key stakeholders, analysis of market trends and internal performance, the analysis of data in collaboration with experienced data analysts, and the production of written reports and oral
What’s in it for you?
- Great Pay
- Be part of a 100x growth story - Wishup has grown 10x in the last 18 months
- High growth potential & impact - an early stage in Wishup’s journey
- Work from home (or anywhere), forever!
What are we looking for?
- Minimum 2 years experience in a Startup (B2B, SAAS, VC companies are preferred)
- Bachelor's degree for a Tier 1 institute (preferably IITs, BITS)
- Structured thought-process
- Experience in managing multiple priorities, administrative coordination, and logistics
- High Execution bias
- Creative problem-solving skills
- Well organized, detail-oriented, ability to multitask with great follow-up skills
- Impeccable communication skills
Job Prerequisites
- High-speed internet connection
- Laptop with integrated camera & a pair of headphones
- Quiet workspace
Company Reviews
https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng">https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng
Social Media Links
LinkedIn - https://www.linkedin.com/company/wishup-services/">https://www.linkedin.com/company/wishup-services/
Facebook - https://www.facebook.com/wishupnow/">https://www.facebook.com/wishupnow/
Twitter - https://twitter.com/wishupnow">https://twitter.com/wishupnow
Instagram - https://www.instagram.com/wishupnow/">https://www.instagram.com/wishupnow/
Training at Wishup
https://www.youtube.com/watch?v=6Uolgas0Uj4
Life at Wishup
https://www.youtube.com/watch?v=qHPMod_jzmA

