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Brand Strategist (Brand Consultancy Team)
About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Brand Strategist - Brand Consultancy Team
Experience Level: 3+ Years
Location: Bangalore, Karnataka (On-site)
Roles and Responsibilities:
● Define, plan, and execute brand research - primary and secondary.
● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.
● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess
strengths, weaknesses, opportunities, and threats.
● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
● Present brand strategies, recommendations, and campaigns
● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.
Qualifications:
● Bachelor’s degree in Marketing, Communications, or a related field.
● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 3-4 years in brand development and management.
● Experience in developing and launching successful brand campaigns.
● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
● Strong leadership and management skills.
● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
● Proficiency in branding tools and software, as well as Google Workspace and project management tools.
Objectives of this role:
● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.
● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.
● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.
● Aiding design & content teams in properly understanding and implementing finalised strategies
● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.
● Project ownership, coordination, and client management on key accounts.
Required Skills: Hunting clients
Criteria:
● Candidate must understand business development and help in growing partners and expanding the overall network.
● Candidates from Good Startup companies will be preferred.
● Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.
● Experience in partner engagement or program management with proven ability to build programs from 0–1.
● Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.
● Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.
● High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.
Description
About the Role
We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the company operator community. This is a high-ownership, multi-faceted role that blends research, strategy, storytelling, and hands-on execution. You will turn insights into impactful engagement initiatives and craft compelling narratives that strengthen operator trust, loyalty, and long-term connection across multiple channels.
If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0–1, and are motivated by creating meaningful operator experiences, this role enables you to make a direct impact on operator engagement, trust, and community growth.
Key Responsibilities
1. Map the Bus Operator Landscape & Identify Whitespace Opportunities
- Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem — emotionally, psychologically, and logically.
- Identify gaps and opportunities for operator-focused initiatives.
2. Develop Brand Strategy & Narrative
- Translate insights into compelling brand storytelling, messaging, and engagement formats.
- Ensure communication resonates authentically and strengthens operator trust and brand perception.
3. Design & Execute Engagement Initiatives
- Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).
- Test hypotheses to decide whether to kill, iterate, or scale initiatives.
- Build playbooks to ensure distinctive and consistent messaging across channels.
4. Drive Cross-Functional Execution & Project Management
- Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.
- Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.
5. Optimize Engagement & Brand Impact
- Build structured frameworks to track initiative performance using relevant metrics.
- Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.
Qualifications & Skills
- Bachelor’s degree in Business, Marketing, Management, or a related field.
- 1–2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.
- Experience building programs from 0–1, launching initiatives, and scaling engagement programs.
- Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.
- Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.
- Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.
Work directly with the founder on high-priority, cross-functional problems across product, growth, operations, and strategy. This is not a passive or research-only internship. You will ship features, run experiments, automate workflows, and execute ideas quickly.
You will operate as a generalist and take ownership of projects end-to-end.
What you will do
- Assist founders with daily tasks, follow ups, notes & priorities
- Research markets, competitors, and opportunity areas
- Help build and maintain trackers for leads, meetings, follow-ups, and execution workflows
- Create sharp documents: summaries, reports, presentations, and process notes
- Identify gaps, fix inefficiencies, and improve how work gets done
- Take ownership of special projects that require both thinking + execution
Who This Role Is For
This role is a strong fit if you:
- Have built or tried to build something of your own (projects, startups, side hustles, communities)
- Want to start your own company someday
- Prefer ownership over instructions
- Are comfortable working with ambiguity and figuring things out without step-by-step guidance
- Enjoy fast-paced early-stage environments where priorities change often
Good to have (not a strict requirement)
- Basic coding or automation skills (JS/Python/No-code/Zapier/AI tools)
- Growth/SEO/content experience
- Experience working in early-stage startups or small teams
- Strong research and structured thinking skills
How We Evaluate
We value:
- Speed > perfection
- Shipping > planning
- Results > credentials
Resumes matter less than proof of work.
What you will gain
- Direct exposure to founder-level decisions and strategy
- Real ownership of projects
- End-to-end execution experience across product, growth, and ops
- Live production experience shipping real features and experiments
- Potential full-time offer based on performance
Who This Role Is Not For
This role may not be ideal if you:
- Prefer clearly defined tasks and structure
- Want a slow-paced or highly process-driven environment
- Are looking for a purely observational internship
Internship details
- Remote friendly
- Flexible hours (outcome-focused, not clock-based)
- Paid stipend (performance-based)
- Duration: 3–6 months
Position: Social Media Marketer
Location: Pune
Experience: 1-4 years
Location: Candidates must be located in or willing to relocate to Pune.
About Us:
Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore.
We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital.
What you will do:
- You will work closely with the CEO
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
- Utilize AI tools and analytics to optimize social media performance and track key metrics.
- Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
- Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
- Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
- Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
- Stay up-to-date with industry best practices and emerging trends in social media marketing.
Who we are looking for:
- Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
- At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
- Excellent at written communication
- Tech Savvy and excited to explore and work with new technology
- Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
- Proficiency in using social media management tools and analytics platforms.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
- Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
Benefits:
- Hybrid work culture
- Health Insurance Coverage of INR 5,00,000
- 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
- Maternity and Paternity Leave
- Opportunity to work with some of the coolest and biggest brands in the world
Ready to help us build the next generation of mobile commerce?
You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.
You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.
Position based out of Bangalore
Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy
Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.
What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
We are looking for a Digital marketing expert who is deeply passionate about marketing, loves to take initiative, and is a go-getter.
The responsibilities include:
1) Search Engine Optimization
2) Media outreach
3) Developing strategies for Paid Search Engine Marketing campaigns and outbound campaigns to generate leads,
4) Coming up with an innovative social media content strategy and executing it
5) Assessing the result of marketing efforts, communicating with the management team and improvising the plan to get the best results.
To be successful in this role, you need to be self-driven and display outstanding performance. This is an excellent career-defining opportunity for a seasoned professional who enjoys a position filled with variety, challenges, depth, and autonomy.
- Strategizing top of the funnel expansion and identifying key channels for sourcing brands
- Explaining RBF and company products to the brands
- Acting as a liaison between the brands and the internal teams to complete the investments
- Improving brands experience
- Ideating on tech-product improvements to automate the funding application process for brands
- Implementing initiatives to improve TAT for brands
- Owning all the metrics that improve the client brand's experience with the company
What you need to have:
- MBA / PGDM
- 2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
- Understanding of financials as they pertain to early-stage startups and related terminologies
- Excellent verbal and written English skills
- Experience in investing or advising or selling to D2C brands/ ecosystem
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
What is the role?
We are looking for a performance marketer who can profoundly understand the user and plan search engine and display advertising to generate MQLs. You are someone who likes working with data and insights and making decisions based on it. You should be able to lead multiple performance marketing initiatives like Google Ads, Linkedin Ads, Facebook Ads, Display Ads, GDN, Bing Ads etc in international markets like MENA, USA, EMEA & SEA. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define and execute the SEM & performance marketing strategy. It will include work like demand generation, landing pages, keywords research, Ad copies, competition research & analytics.
- Work closely with a range of cross-functional teams - product, design, marketing, and sales to craft highly effective, data driven campaigns on Google Adwords, Linkedin & Facebook.
- Understand and analyze campaigns regularly and optimize the CTR, CPL & CPA.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- Expertise in Google Adwords campaigns for international markets.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, Linkedin Ads, Facebook Ads, Hubspot CRM, Landing pages and Webflow.
Who will you work with?
You will be working closely with the growth marketing head and the marketing team members.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.
We are
A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.









