Co-founder

In this role, you will be a critical leader in the company’s growth story.

You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.

You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.

Position based out of Bangalore

Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy

Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.

What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About our Client :-

Our client is a B2B2C tech firm backed by a Retail Giant and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech.

The company aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.

Key Responsibilities :-

- Own and scale the direct to consumer business; be responsible for its P&L

- Build and scale the user growth (paid + organic marketing), conversion (including liaison with product growth), retention/CRM and reactivation by building a repeatable, sustainable & defensible growth machine.

- Use the data to create customer personas, improve revenues and minimise costs and expenditures; create a culture of structured experimentation and iteration to drive growth

- Hire and develop a front line team to meet GROWTH business goals and requirements; build core talent capabilities around each of its sub-function namely User Growth, Conversion, Retention & Reactivation

- Drive maturity improvement in GROWTH function's execution and performance management via data-based decision making

- Navigate smoothly across multiple teams (product, marketing, tech, etc.) within the organisation to drive cohesiveness and enable a - one team- positive working culture

Experience, Skills & Knowledge :-

- Seasoned professional out of which minimum 3+ years of demonstrated experience of GROWTH function ownership and scale in a consumer tech startup

- Customer centricity focus and ability to bring - voice of customer- in decision making

- Leadership and team management experience

- Understanding the different types of customer acquisition channels - including paid and owned media as well as earned media (PR, word of mouth, organic SEO)

- Entrepreneurial mindset with ability to hustle and sharp business acumen

- Exceptionally curious, bold thinker, applying outside-in thought leadership to reimagine ways of performing work - with a passion for inventing and simplifying

- Ability to assess and mitigate risk, forecast both long and short-term outcomes, and navigate scenarios in B2C business environment

- Ability to communicate across multi-cultural and experience levels, internal & externally

- Analytical rigour i.e. should prefer data to challenge status quo, engage mind, direct hypothesis- driven thinking and structure complex issues.

Are you looking to work in the ecommerce space? Read on to know more.

 

Our client is a 360-degree boutique firm that provides single-point branding and eCommerce growth consulting to its clients. They have best-in-class professionals with a combined experience of over 40 years in Retail, Textiles, FMCG, Fashion, Consumer Durables and more. They create online brands for their clients through strategies like marketplace management, marketing, social media channels, and analytics that help planning and forecasting.

 

Currently, they are helping businesses from Fashion, Lifestyle and Personal technology to create a unique space in leading marketplaces like Amazon, Flipkart, Myntra, TataCliq etc. With over Rs.100 crores revenue generated through their 10000+ listings, the team is led by passionate entrepreneurs with a mission to simplify the digital market and e-commerce presence for all businesses.

 

As a Client Success Manager, you will be responsible for managing clients’ account end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, measuring performance, and deriving insights.

 

What you will do:

• Taking complete ownership for a portfolio of accounts
• Understanding the client and their business from a holistic perspective
• Strategizing and creating a robust plan of action/ roadmap for clients
• Guiding a team of 2-3 people to work on client’s listings, reviews, account health and day to-day operations
• Tracking and driving the progress of various projects to ensure timely delivery
• Being responsible for all regular (and ad hoc) reporting and analysis
• Onboarding clients on multiple marketplaces by liaising with category managers at respective marketplaces
• Co-ordinating with various Marketplaces for solving queries and issues regarding the accounts
• Reviewing every account in the portfolio in complete detail to understand the current level of performance
• Being accountable for hitting goals and driving sustainable growth
• Preparing and presenting plans and results to the clients

 

 

• Minimum bachelors' degree in any field
• Strong analytical skills including Microsoft Excel
• Proactive, Team Player, requires good co-ordination and networking capabilities
• Good written communication skills and typing speed in English
• Self-motivated with passion for e-commerce
• Outstanding client handling & communication skills both written & verbal

About CercleX:-

CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India  with an extended outlook of circularity through its various ventures into the field of sustainability.

 

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

 

https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

 

Job Description:-

 

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.

 

Responsibilities:

 

• Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Align the company around the brand’s direction, choices and tactics
  
  

Requirements:

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 3-5 years of experience in brand management, brand marketing, or marketing management
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management principles and techniques

• Past experience of working with startups is preferred
• Metric driven marketing Strategies & Campaigns
• Digital & Social Media Marketing
• Experience in Market Research & Consumer Insights is preferred
• Ability to Advertise & Activate Campaigns

• Cross-functional coordination of digital marketing programs.
• Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
• Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
• Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
• Monitor and report on metrics associated with program execution.
• Ability to leverage data and analytics to expand and optimize programs.
• Accountability for adoption, renewal, and churn improvement goals.

Requirements

• 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
• Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
• Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
• Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
• Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
• Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
• Excellent communication - verbal and written.
• Display effective leadership skills, team collaboration, and executive presentation skills

 

 

Looking for a go-getter, an ideal candidate with an entrepreneurial mindset, happy to wear multiple hats and jiggle between tasks.

 

Responsibilities:

• Day to day activities will include sales pitches, customer onboardings, Whatsapp Bot management, understanding customer pain points & devise quick hacks to resolve, be highly data-centric.
• Establish/Discover b2b strategic partnerships, carry out experiments, and do an analysis of conversions WoW, Customer acquisition cost, and so on.
• Definitely an interesting role to work on, opportunity to collaborate and learn multiple areas of operations and extensive knowledge capital.

As a Senior Tech Lead:

 

You will be part of a thought leadership team that will design and develop the leading cyber security solution that protects digital assets of corporations such as Apple & the US Federal Govt.  This solution used by global Fortune 100 corporations will be massively scalable to secure their Global networks

 

You will bring to the table:

Domain: Networking and Network Security

Primary Skills: Java, Spring & Hibernate

Secondary Skills: Any one of Python / Java Script / Angular JS / Shell / ANTLR / Groovy

 

Expertise        

-           Excellent skills & experience in Java, Spring & Hibernate

-           Minimum 2 years of Experience in Networking and Network Security domain

-           Any Scripting language - Python / Java Script / Angular JS / Shell / ANTLR / Groovy

-           Strong object-oriented design skills, data structures, algorithms, and design patterns.

-           Tools Pivotal / GitHub / Jenkins 

-           Good to have Database design and management experience.

 

What you will do…

 

-           You will be hands on, writing high quality code and ensuring on-time delivery.

-           Provide guidance on software design, architecture, and interface choices.

-           Design highly scalable, reliable, secure and fault tolerant systems with minimal guidance.

-           Mentor engineers on design, coding, and troubleshooting.

-           Analyse requirements, problems and solve them with the best solution.

-           Create platforms, reusable libraries, and utilities wherever applicable.

-           Work in cross-functional team, collaborating with peers during entire SDLC.

-           Work as part of a team to solve complex technical problems.

-           Support customer queries, escalations, to keep high customer satisfaction.

About Benison

 

Benison Tech is a niche technology company that has been appointed by Intel, Broadcom, CISCO, Checkpoint, and Marvell to collaboratively spearhead the next generation Network Security, 5G and Wireless technologies. We help our mutual customers get to market faster by applying our core technical brilliance in solving complex engineering problems.

 

We work with the world leading technology companies in the latest bleeding edge technologies from 5G enablement to real-time ML based network security systems.

 

Our interview process isn’t easy, but necessary to ensure that we are a fit for each other. You will be working in a dynamic fast paced environment on cutting edge technologies, so roll up your sleeves and get ready for the challenge. We need people who are drawn to technology challenges rather than work in a plush corporate role.

 

 

You are a fit for Benison if

 

1. You want to work in the technologies of the future… Network Security, Cloud technologies, 5G and WiFi6.
2. You have a deep-rooted desire to learn new technologies.
3. You are driven by the passion of solving complex problems.
4. You want to work with some of the best minds in the industry

 

lets discuss in detail +919972668335/[email protected]

Our marketing manager will be involved in getting in new vendors and also customers. Will need to have a good understanding of what is required at a proposition. Needs to be good with people and have good communication skills.

Person should have more than 5 years of Product Management experience. We are willing to offer handsome equity to a suitable candidate.