Co-founder

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach

Required Skills: Hunting clients

Criteria:

● Candidate must understand business development and help in growing partners and expanding the overall network.

● Candidates from Good Startup companies will be preferred.

● Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.

● Experience in partner engagement or program management with proven ability to build programs from 0–1.

● Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.

● Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.

● High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.

Description 

About the Role

We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the company operator community. This is a high-ownership, multi-faceted role that blends research, strategy, storytelling, and hands-on execution. You will turn insights into impactful engagement initiatives and craft compelling narratives that strengthen operator trust, loyalty, and long-term connection across multiple channels.

If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0–1, and are motivated by creating meaningful operator experiences, this role enables you to make a direct impact on operator engagement, trust, and community growth.

Key Responsibilities

1. Map the Bus Operator Landscape & Identify Whitespace Opportunities

• Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem — emotionally, psychologically, and logically.
• Identify gaps and opportunities for operator-focused initiatives.

2. Develop Brand Strategy & Narrative

• Translate insights into compelling brand storytelling, messaging, and engagement formats.
• Ensure communication resonates authentically and strengthens operator trust and brand perception.

3. Design & Execute Engagement Initiatives

• Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).
• Test hypotheses to decide whether to kill, iterate, or scale initiatives.
• Build playbooks to ensure distinctive and consistent messaging across channels.

4. Drive Cross-Functional Execution & Project Management

• Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.
• Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.

5. Optimize Engagement & Brand Impact

• Build structured frameworks to track initiative performance using relevant metrics.
• Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• 1–2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.
• Experience building programs from 0–1, launching initiatives, and scaling engagement programs.
• Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.
• Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.
• Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.

Job Details

- Job Title: Chief Creative Officer (CCO)

- Industry: Advertising

- Function – Marketing

- Experience Required: 12-25 years

- Employment Type: Full Time

- Job Location: Mumbai, Delhi

- CTC Range: Best in Industry

Preferred Skills: Experience with mentoring and team building, Brand Strategy Development, Creative Vision, Client Leadership, Campaign Innovation, Executive Presence

Criteria:

• Candidate must be from Creative Agency or Marketing Agency background ONLY (Non-Negotiable).
• Candidate must have 12 years of experience in advertising / marketing with proven senior creative leadership exposure.
• Candidate must have experience leading large creative teams within reputed agencies.
• Candidate must have a strong portfolio of high-impact, multi-platform campaigns (digital + traditional).
• Candidate should have deep understanding of traditional and digital marketing ecosystems.
• Candidate should have strong client-facing and senior stakeholder management capabilities.
• Candidate must have the ability to define creative vision, drive innovation, and lead agency transformation.

Job Description 

Role Overview

The CCO will be responsible for the overall creative direction, leadership, and output of the agency, positioning Triton as a creative-first organization.

As a key member of the senior leadership team, the CCO will work closely with the Co-Founder & CEO/COO and the Board of company Group to drive the agency’s vision, culture, and client relationships.

This role offers the opportunity to influence both internal culture and external creative impact, leading Triton through its creative renaissance.

Key Responsibilities:

1. Creative Leadership

• Define and drive the agency’s creative vision and strategy.
• Oversee the complete creative lifecycle from ideation to execution.
• Ensure delivery of high-quality, innovative, and effective campaigns across traditional and digital platforms.

2. Client Engagement

• Serve as the primary creative point of contact for senior clients.
• Lead new business pitches and define creative direction for proposals.
• Build long-term client partnerships and position Triton as a trusted creative partner.

3. Team Development & Mentorship

• Attract and retain top creative talent.
• Lead, mentor, and inspire senior creatives (Art Directors, Copywriters, Designers).
• Foster a collaborative, bold, and innovation-driven culture.

4. Brand Building & Industry Leadership

• Strengthen Triton’s creative brand and industry positioning.
• Represent the agency at industry events, awards, and forums.
• Stay ahead of industry trends and bring fresh perspectives to clients and teams.

5. Innovation & Creativity

• Encourage experimentation and breakthrough ideas.
• Develop integrated, multi-platform campaigns driving brand awareness and measurable results.

6. Creative Process & Project Management

• Ensure projects meet deadlines, budgets, and quality benchmarks.
• Optimize creative workflows and resource management.
• Continuously refine creative processes for efficiency and effectiveness.

Candidate Profile

Qualifications & Experience

• 15–20 years of experience in advertising, marketing, or integrated communications.
• Proven leadership in senior creative roles (Creative Director / ECD / Head of Creative).
• Experience working with top-tier brands and managing large creative teams.
• Strong portfolio of innovative, high-impact work across digital and traditional media.
• Deep understanding of traditional advertising and digital ecosystems.
• Strong client-facing ability and senior-level influence skills (preferred).

Key Skills

• Insight generation
• Creative leadership
• Communication & presentation
• Strategic execution
• Creative problem-solving
• Industry trend awareness

Compensation Package

• Competitive fixed salary (as per experience)
• Performance-linked variable compensation tied to agency growth and output
• Long-term incentives aligned with Triton’s success

Why Join?

• Creative Freedom – Redefine the agency’s creative direction.
• Legacy + Strategic Backing – Independence with Alchemist’s support.
• Build & Lead Your Own Team.
• High-Impact Leadership Role during a transformative phase.
• Industry Recognition & Visibility.
• Access to company’s resources while retaining full creative autonomy.

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

ROLES AND RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS:

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS:

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analyzing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

Strong Brand Marketing Manager profiles, with experience with well-known B2C brands

Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)

Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands

Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..

Mandatory (Education): Candidates from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)

Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.

Are you someone who spends most of your time on social media? Do you believe in the power of words? Is creating viral content your strong suit? If yes, then this role is meant for you. Paavan is looking for an experienced social media & copywriting manager to lead our communication & social media marketing initiatives.

Roles & Responsibilities

Social Media
1. Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Instagram & short video apps
2. Optimize social media posts (language, tone, message) based on our target audience’s behaviors
3. Identify ways to increase engagement & followers on each platform
4. Create targeted campaigns & giveaways on social media to start discussions around the brand along with user participation

Copywriting
1. Create short but powerful copies for app, notifications, website, paid ads, videos & other offline/online collaterals

Skills Required 
1. Education (Bachelors/Masters) from Tier-1 colleges
2. Atleast 2-3 years of social media & copywriting experience in a B2C startup or established brand
3. Excellent communication skills, both verbal and written
4. Strong understanding of consumer psychology and how the digital marketing at large works
5. A keen interest in concepts of spirituality, dharma & Bharat is preferred
6. Ability to cope with multiple projects & deadlines while delivering results
7. Excellent interpersonal and communication skills
8. Enthusiastic, high work ethics and an entrepreneurial mindset
9. Have an eye for detail

Desired Candidate Profile

• Demonstrable experience in marketing together with the potential and attitude required to learn
• A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
• Startup experience desired
• Ability to work in a fast-paced environment
• Willingness to roll up your sleeves and execute
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literacy, comfort working with numbers
• Ability to make sense of metrics and processing figures with spreadsheets
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement