Co-founder

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

Job Description:

• Manage our company's social media accounts.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences and promote our brand.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.
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Requirements:

• 02-04 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills.
• Good time management skills.

Desired Candidate Profile

• Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
• 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
• Strong quantitative mindset and data driven approach to digital marketing
• Expertise in excel-based data modelling and analytics tools
• Experience in handling mid to large scale monthly digital marketing budgets
• Hands-on experience in managing Facebook Ads, Google Ads at scale
• Experience in programmatic advertising is a big plus for this role
• Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
• Experience in cross-team collaboration, team management and agency management    

Business Development Manager’

CupShup is looking for a qualified business development specialist to extend our reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be trusted to dive right in, take the lead, use initiative, and help build billion-dollar brands that make everyday activities easier for people around the world. Highly skilled at sales and business operations, this person will join and inspire a team of like-minded go-getters to achieve our company vision.

Responsibilities:

• Manage both our existing sales pipeline and the development of new business opportunities
• Take a lead role in developing new-business proposals and presentations that create and nurture opportunities and partnerships
• Identify trends and customer needs, building a sales pipeline for short/medium/long term in accordance with targets
• Develop strategies and positions by analyzing new-venture integration
• Assist in the coordination and implementation of marketing strategies, and delegate tasks to achieve strategic goals
• Motivate the team, track performance, and report metrics
• Manage proposal response process, including detailed RFP requirements, content creation, and inputs from various sources
• Generate new leads, identify and contact decision-makers, screen potential business opportunities, select deals in line with strategies, and facilitate pitch logistics
• Develop and implement overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company
• Support deal structure and pricing with business-value analysis, and negotiate prices for proactive bids and proposals
• Maintain and share professional knowledge through education, networking, events, and presentations

Requirement:-

• Post Graduation in business or related fields preferred
• Minimum of 5 years experience in acquisition of brands, B2B sales, consultative sales
• Successful track record in B2B sales and negotiation
• Excellent verbal and written communication skills
• Experience in sales techniques
• Proficiency in data analysis, forecasting, and budgeting
• Proven ability to plan and manage resources
• An analytical mind with good organizational skills.
• Commercial and business awareness
• Agile to adapt with the dynamic business environment

ORGANIZATION OVERVIEW

About CupShup

—-------------------

Byju’s, Ola Cabs, Dunzo, Swiggy, Zomato, Uber.

What is common across all of these shining stars of Indian Startup World? They are the most valued startups of the country. True. They are Unicorns or Soonicorns. That’s also true. They are changing the game and consumer behavior in their respective segments. Correct!

But there is one small detail common across these. CupShup was fortunate enough to partner with all of these brands during nascent/early stages of their journey and we are still helping them reach their audience pan India!

CupShup, a 7 year old RoI-focused growth partner to startups and brands like HUL, Marico, SBI, ICICI, have been a major contributor in scaling the biggest names in the startup world. We are proud to contribute in our small way in taking these brands to its target audience in an innovative way and make a name for ourselves to rely upon in the process. We are a 200 member team spread across 12 cities of the country which specializes in scaling up the brands quickly. CupShup is a 360 degree growth partner with offerings across Creative, Digital and Offline marketing that provides a seamless planning, marketing budget allocation and execution to reach brand goals. CupShup has helped more than 300 brands scale up to its potential across the country and currently we are scaling up a cohort of 45 brands.

We need more hands on the deck! People who are fascinated by the entrepreneurial zeal that has gripped our country and hustle that goes behind the scenes. If you are a hustler who wants to understand and be part of the sea change that India is witnessing and wants to be a part of a dynamic team.

You can read about us and understand how we have brewed innovation in detail at http://www.cupshup.co.in">www.cupshup.co.in 

SOCIAL MEDIA MANAGER

Tesseract Esports is looking for an experienced, creative and passionate Social Media Manager to join our team. As a Social Media Manager you will be responsible for managing all our social media accounts including those of our owned/co-owned/shared/white-label projects and IPs. You will be responsible for developing and implementing social media strategies in order to increase online presence and improve our marketing efforts for our brand and projects.

You will be working closely with the operations and creative teams and other client staff for successful implementation of social media plans and campaigns.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Requirements/Skills

• Passionate about gaming and Esports.
• Excellent interpersonal, presentation, verbal and written communication skills.
• Excellent knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and other major social media platforms and best practices.
• Excellent copywriting skills.
• Proficient computer skills, Microsoft Office Suite & Google Suite.
• General Knowledge of Search Engine Optimization (SEO), internet ranking for web content, keyword research, google analytics and web traffic metrics.
• Ability to plan and execute long-term and short-term social media campaigns
• Working knowledge of multi-social posting platforms such as Hubspot and Agora Pulse.
• Good understanding of social media KPIs and social media marketing strategy.
• Good time management, multi-tasking, problem solving and analytical skills.
• Ability to work in a highly collaborative and fast paced work environment.

You will be responsible for (not limited to)

• Manage, administer and grow all existing and new company social networks including Facebook, Twitter, Instagram, YouTube, LinkedIn etc.
• Create and execute social media plans and campaigns for different projects by collaborating with the content team and client staff.
• Develop and implement social media plans, competitions, strategies and campaigns to build brand/company/project awareness and drive engagement.
• Incorporate optimization strategies, analyze data and research best ways to increase traffic.
• Track, tabulate and report social media metrics consistently
• Oversee day to day management of campaigns, review success of campaigns and develop ways to improve.
• Research new media platforms, trends and industry opportunities in gaming and Esports.
• Provide feedback from social media trends and research to different teams.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with followers and respond to queries in a timely manner.

Your Experience

1-3 years experience in related field (Social Media Manager, Community Manager, Social Media Specialist, Marketing, PR, Communications, Gaming, Esports etc.)

What we will be excited to see in you

• Strong understanding of local and global gaming and esports ecosystems
• Social Management/Community building experience in gaming and esports field.
• Experience in setting up and optimizing google ad word campaigns
• Self-Learning

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

What you need to have: