Co-founder

We’re building Vizup, a Shopify app that helps ecommerce brands increase sales using shoppable videos.

We work with Shopify brands, D2C founders, and ecommerce agencies.

This is a hands-on startup role where you’ll work directly with the founder on outbound growth, partnerships, and operations.

You do not need prior experience if you are smart, proactive, and willing to learn fast.

You’ll help build and run our growth engine:

• Research Shopify D2C brands, ecommerce agencies
• Find and qualify potential leads and partners
• Reach out through LinkedIn, email, and other outbound channels
• Help manage cold email campaigns and outbound workflows
• Build relationships with Shopify agencies and freelancers
• Schedule demo calls with interested brands
• Follow up consistently with leads and partners
• Learn how SaaS sales and ecommerce partnerships work in real startups
• Work directly with the founder on growth experiments, demo calls and execution

What We’re Looking For

• Strong communication skills in English & Hindi
• Curious, resourceful, and willing to learn quickly
• Comfortable using AI tools like Codex, Claude etc
• Consistent and reliable with follow-ups and execution
• Interested in startups, ecommerce, Shopify, SaaS, AI, or marketing
• Able to take ownership instead of waiting for instructions all the time

Bonus points if you’ve used tools like:

• LinkedIn Sales Navigator
• Apollo
• Instantly
• Clay
• Notion
• ChatGPT

Prior startup or sales experience is a plus, but not mandatory.

Why Join Us?

• Work directly with the founder
• Learn real-world startup growth and outbound systems
• Get hands-on experience in SaaS and ecommerce
• Flexible and high-visibility work environment
• Strong learning opportunity
• Potential full-time opportunity based on performance

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.

Experience working on or scaling meaningful consumer brands (media/entertainment preferred)

Must have owned brand meaning, not just executed campaigns

Must have launched or scaled a brand platform, not only shows or campaigns

Prior ownership of earned media, social brand voice, and PR

Fluent Hindi is mandatory

Exposure to regional cultural contexts is a strong advantage

OTT experience is a plus

Need candidate from these Target Companies ONLY :

Netflix India

Spotify India

Hoichoi

Aha

TVF

Tata Tea

Surf excel

Fevicol

Amul

ITC

Asia Paints

Britania

CRED

Zomato

Dunzo

Swiggy

Meesho

Zepto

IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC

Proactively identify and pursue new business opportunities by pitching influencer marketing solutions to brands across multiple industries. Build, manage, and expand long-term relationships with key decision-makers, including brand managers and marketing stakeholders at established companies. Understand brand objectives, campaign goals, and target audiences to recommend the most relevant and high-performing creators from our network. Execute structured outbound sales efforts, including cold emails, calls, and LinkedIn outreach. Develop and present customized influencer marketing proposals aligned with the client’s vision, supported by creative strategy and data-driven insights. Collaborate with internal teams to ensure successful campaign planning and execution

Job Description:

• Manage our company's social media accounts.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences and promote our brand.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.
•  

Requirements:

• 02-04 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills.
• Good time management skills.

• Executing digital marketing strategies across channels including email, social media and display advertising campaigns
• Driving achievement of growth objectives like app installs, display, search, affiliates among others
• Improving the design, UX, traffic and content of the website
• Designing, building and maintaining organization’s social media presence
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
• Creating paid campaigns on social media platforms
• Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
• Growing the lead volume at a sustainable cost
• Collaborating with internal teams to create landing pages and optimizing user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Managing agencies and affiliates
• Driving maximum ROI from campaigns

What you need to have:

• MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
• Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
• Demonstrate a positive, ‘can-do’ attitude
• Willingness to roll up your sleeves and get things done
• Strong business acumen and detail orientation
• Outstanding presentation skills
• Excellent problem-solving skills
• Knowledge in OKR, Agile
• Knowledge in Jira, CRM, Power BI
• Exceptional verbal and written communication skills
• 2-4 years of experience in Digital Marketing
• Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
• Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
• Experience in performance marketing and affiliate marketing
• Understanding of digital marketing platforms and passion for technology
• Ability to optimize CPC and CPL in an effective manner
• Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
• High level of integrity and dependability with a strong sense of urgency and results orientation
• Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords    

What you need to have: