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Owns P&L of Oziva Beauty: Hair Nutrition, Skin Nutrition and Personal Care Categories
Launching & Scaling Categories to achieve target Net Revenue and Improving contribution margins. Strong GTM strategy to
ensure growth
Growing the categories on E-commerce platforms using optimal marketing and offer and positioning levers
Working with Cross-functional teams to achieve desired results: R&D, Production, Ecommerce, D2C, Brand, Product/Tech,
Legal/Finance
Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario
to conceptualize channel wise volume projections
Brand Planning: Analyze research data for growth prospects, build brand positioning, brand health in the Beauty nutrition
category
Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to
identify gaps in the current brand portfolio
Brand Communication, Development and Execution: Prepare communication brief detailing the need for category
communication, priority market and target segment for the communication
Media Activation: Plan & execute yearly budget spends and campaigns to achieve the targeted top line
Consumer Promotion : Build & implement new strategies to activate target market. Implementation of new strategies to
increase brand reach by analysing various customer touchpoints
Demand Planning: Working with cross-functional teams for demand & forecast planning.
- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
- Anticipating consumer trends and keeping brand up to date.
- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
- Expertise in running ATL / BTL led marketing campaigns.
- Media planning and buying
- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
- Creative development and agency management
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
We are looking for a Product Manager to join our Growth org to help build the future of the Retention team.
The Retention team is responsible for all facets of user retention - from the moment a user signs up all the way through when they become a core user, covering areas like onboarding, resurrected user flows, content discovery, lifecycle touchpoints, and more.
The work will require deep empathy for HighLevel's new, core, and resurrected users by ultimately helping them understand the value of HighLevel.
Responsibilities:
- Responsible for defining the vision, strategy, and roadmap of features to for the Retention team and alignment with business goals
- Work closely with engineers, designers, data, research and other PMs on developing new features/specs and driving execution.
- Analyze feature/experiment results and communicate learnings to the team, executives, and the company.
- Work closely with internal business, operations and partnerships teams in launching and maintaining features that impact HighLevel's growth.
- Drive market and usability research to understand opportunities and develop strategy.
Required Experience: :
- 3+ years of experience as a Product Manager, including 2+ years working in a Growth capacity
- You have experience growing at-scale consumer products and have strong understanding of growth
- You have excellent analytical sense, and have experience driving products & business decisions that involve quantitative analysis and experimentation
- You have a passion and drive for testing and learning at a fast pace.
- You are a strategic thinker who thrives when developing long-term strategy in addition to delivering tactical execution.
- You have exceptional independent problem-solving skills, attention to detail, flexibility, and ability to collaborate with others and to work in a fast-paced environment.
- You are a compelling influencer with great communication and interpersonal skills, with the ability to align a diverse group of stakeholders towards a common goal.
About the Role
If you have a reputation for building rapport, the business acumen to undertake development with an eye for market expansion and can think creatively to find the ideal solution, we welcome your submission.
Your mission at ProApp
Customer facing: You will be connecting with customers directly to understand their experience and come up with best possible solutions for the business to grow.
Collaboration with multiple teams: You will work closely with multiple teams at ProApp to ensure smooth functioning of all the activities that leads to building a strong relationship with Customers.
Generate new business: This is an interesting activity where you play an important role of bringing a new customer leads on board from scratch.You will be required to Generate and Develop new business opportunities through various Lead Generation methods.
Requirements
Requirements to be a part of the PRO Team:
Approach - Willing to learn everyday and always ready to take on new challenges to grow.
Driven – extremely self-motivated with a diligent work ethic.
PS: You’re a bonafide hustler who never gives up
Honest - High level of integrity and strong commitment to build a successful pipeline Strong Stakeholder management and communication skills.
It would be great if you have some experience working in Sales/Business Development roles. If not, we are ready to train you if you have excellent communication skills and eagerness to learn.
Benefits
Why you should apply:
If you want to be play an important role in ProApp's future growth - It’s arguable that the offered position is the most important we have. If you are looking to jetpack your career and be valued for your commitment to hard work, this is the place. Work with the founding team directly: You will work directly with the Product Manager of the company, as a trusted alley to build in/outbound sales and drive qualified leads. Learning and Development: If learning and growing at a good pace is in your checklist then you are in the right place. We care about your growth and will provide you with responsibilities and opportunities to help you reach closer to your goal.
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client’s business objectives and Digital Marketing strategy.
- Strategizing client’s marketing brief & taking decisions for the team to deliver on.
- Creating customized & impactful presentations to showcase performance impact.
- Managing a team of digital marketing strategists and business operations team to drive multiple programs to completion.
- Being on top of industry updates from technology, competition & functionality perspective.
- Managing & prioritizing prospects pipeline – in line with monthly/ quarterly/ yearly goals.
- Helping company grow through performance marketing initiatives for its own core business.
- Working closely with business development & senior analyst teams to provide strategic inputs.
- Leading, mentoring and guiding the account managers in their daily efforts against all client digital campaign work.
- Negotiating contract including renew, upselling and be key contact for any new work discussion.
- Managing the workflow process by prioritizing projects and resources and by working across accounts to ensure proper alignment of resources.
What you need to have:
- 3 plus years of demonstrated track record of developing senior level client relationships.
- Very strong understanding of Digital Analytics.
- Hands on experience and deep expertise in Google Analytics, Google Adwords and Facebook advertising.
- Strong relationship management skills.
- Ability to command respect & drive meetings with CXO level members.
- Superb communication and presentation skills as well as a proven ability to develop well positioned and thoughtful documents and presentations.
- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
- Ability to use alternative analytical approaches to solve digital/ interactive marketing problems.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/Tier 2 college.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Care to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Designer @ Woolly Farms
- Design a pamphlet
- Idea - Woolly Farm is near by , come and get your produce - Should include the specialties of Woolly
- An Email template
- Greeting new subscribers
- A social media design promoting Oyster mushroom
Care to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Growth Hacker @ Woolly Farms