Co-founder

Position Overview:

APS Property Solutions Pvt. Ltd. is launching a new platform-based product and is looking for a Head of Marketing to lead its marketing efforts. The ideal candidate will have experience in brand management, digital marketing, and market research within the real estate and technology sectors. This role requires a creative thinker who can establish brand visibility, drive customer acquisition, and scale business growth for a newly launched platform.

Key Responsibilities:

Marketing Strategy & Leadership:

• Develop and execute marketing strategies to establish the platform’s presence and adoption.
• Lead and mentor the marketing team for optimal performance.
• Work with cross-functional teams to ensure seamless marketing execution.

Brand & Digital Presence:

• Position the platform as a key player in the real estate sector.
• Strengthen brand awareness across digital and offline channels.
• Ensure consistent messaging and unique brand positioning.

User Acquisition & Growth Marketing:

• Oversee digital campaigns including SEO, SEM, PPC, email marketing, and social media.
• Drive user adoption through targeted marketing and engagement strategies.
• Utilize data-driven insights to optimize customer acquisition and retention.

Market Research & Competitive Analysis:

• Analyze market trends, customer behaviors, and competitors to refine marketing strategies.
• Identify growth opportunities and adjust strategies accordingly.

Sales & Public Relations Support:

• Develop marketing campaigns to generate leads and drive platform sign-ups.
• Manage PR activities to enhance company and product visibility.
• Foster partnerships to increase market reach and credibility.

Performance & Budget Management:

• Monitor key marketing metrics and optimize strategies for maximum ROI.
• Manage the marketing budget efficiently to support strategic initiatives.

Qualifications & Skills:

• Bachelor's or Master’s degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing,
• Strong expertise in digital marketing, growth marketing, and brand strategy.
• Experience launching and scaling platform-based products is highly preferred.
• Excellent leadership, communication, and analytical skills.
• Proven ability to drive user acquisition, sales growth, and brand development.
• Experience in the real estate and technology industries is a plus.
• Proficiency in marketing analytics, CRM tools, and automation platforms.
• If you are a strategic marketer ready to launch and grow a new platform-based product, we invite you to join our team!

·      Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment

·      5-7 yrs of Brand Marketing experience in FMCG/E-commerce/Electronics/Lifestyle experience

·      Build cultural, category & competition learnings for a better innovation pipeline/market-specific communication

·      Able to link strong customer insights to clear marketing actionables with measurable ROI

·      Sound knowledge of Channel media mix- Conceptualization & end to end implementation is a must.

·      Able to independently devise marketing calendars with actionables for multiple categories

·      Has a proven track record of strong brand credentials having built credible reputation for the brand in digital ecosystems

·      Able to Independently manage advertising/agencies

·      Partner with the marketing and creative team to provide insights and strategic direction.

·      Lead creation of communication briefs, basis the identified insights

·      Own campaign assessments and feedback loop for improvements/course corrections

·      Sound knowledge of Research including Brand Track, its implications etc

About us:

Company website: https://www.neulife.com/

INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.

This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.

Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.

You Should Apply If You Have:

• MBA degree in advertising or marketing
• Proven working experience in digital marketing. At least 5+ years
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of google analytics
• Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Tracking and improving search results on Google Search pages

 Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
• Design, build and maintain our social media presence
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Measure and report performance of all digital marketing campaigns, and assess against goals.

Benefits:

• Flexible work hours, Work from home and holidays policy
• Open and collaborative work culture
• Competitive salary

Please apply with below details in your resume:

• Current CTC
• Expected CTC
• Earliest joining period (In days)

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

• Hiring, developing and managing the creative team
• Keeping abreast with current trends, job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations.
• Making sure all Visual Management activities are executed and implemented as per the plan and budgets allocated
• Planning, and designing overall user flow & user experience (UX) for e-store/ mobile app to ensure its creative, innovative and user-friendly
• Creating appealing and eye-catching visual displays
• Developing visual design and strategies for new collection/category/ product launch
• Developing visual strategies for the display of products on the e-store in a way that will enhance the overall user experience (UX)
• Brainstorming the e-store & Mobile App theme, design ideas, content etc with senior management
• Making detailed guidelines document to develop the User Interface (UI) for new developments and amendments
• Providing instructions and working closely with Graphic Designer for making UI designs and creatives
• Improving social reach & ad engagement and conversion rate.
• Managing the processes related to video shoots, product shoots, lifestyle shoots etc for social media and websites
• Setting up and streamlining process for product and marketing designs to result in an overall performance improvement of the team

What you need to have: