Co-founder

Employment Type: Full-Time

Location: In-office, Bangalore

Key Responsibilities:

• Develop and write compelling content for various mediums, including blogs, social media, and newsletters.

• Research and generate ideas for new content topics, ensuring they align with our brand voice and strategic goals.

• Collaborate with other teams (e.g., design, SEO, product) to ensure content consistency and effectiveness.

• Optimize content for SEO to improve organic reach.

Requirements:

• Proven experience as a content writer, copywriter, or similar role.

• Strong writing, editing, and proofreading skills, with attention to detail.

• Familiarity with SEO best practices.

• Ability to work independently and manage multiple projects.

Additional Skills (Preferred):

•Knowledge of content management systems (CMS), especially WordPress.

•Experience in our industry or related fields.

Account-Based Marketing (ABM) Manager

Location: Noida (Work from Office)

About the Role

We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalized campaigns that directly impact pipeline and revenue.

You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.

Key Requirements:

1. Years in performance marketing (2+ years)

2. LinkedIn Ads ownership + monthly budget (daily use with a budget of more than $20k)

3. Hands-on landing pages + ad creatives

4. Current company - B2B SaaS product

Key Responsibilities

• ABM Strategy & Execution Design and execute account-based marketing programs for targeted enterprise accounts
• Identify and prioritize high-value accounts in collaboration with sales teams
• Campaign ManagementPlan and run multi-channel campaigns (email, LinkedIn, events, content syndication)
• Drive personalized messaging tailored to specific accounts, industries, and personas
• Sales AlignmentPartner closely with Account Executives and SDRs to align on account plans and outreach
• Enable sales teams with insights, messaging, and campaign support
• Data & InsightsLeverage intent data, CRM insights, and marketing automation tools to refine targeting
• Track, measure, and optimize campaign performance and ROI
• Content & PersonalizationWork with content and product marketing teams to create account-specific assets
• Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders)
• Pipeline ContributionOwn ABM-driven pipeline generation and influence revenue outcomes
• Continuously experiment and improve conversion across the funnel

Requirements

3–7 years of experience in B2B Marketing / Demand Generation / ABM

Strong understanding of SaaS, enterprise sales cycles, and developer tools ecosystem (preferred)

Proven experience in running targeted campaigns for enterprise accounts

• Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, Demandbase (good to have)
• Strong analytical mindset with ability to translate data into actionable insights
• Excellent communication and stakeholder management skills

What We’re Looking For

Strategic thinker with a revenue-first mindset

High ownership and ability to operate in a fast-paced, high-growth environment

• Strong collaboration skills across sales, marketing, and product teams
• Creative approach to personalization and engagement for linkedin messages/ Leads account based messages + timeline post

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

AppItSimple Infotek is a leading software development company that specializes in providing innovative and customized software solutions to businesses of all sizes. With a team of experienced developers, designers and project managers, we help organizations to transform their ideas into successful digital products. Our focus is on delivering high-quality, scalable, and secure solutions that meet the unique needs of each client. Whether you're looking for a custom web application, mobile app, or cloud-based solution, AppItSimple Infotek is your partner for success.

URL : https://appitsimple.com/

Product : SoftwareSuggest : https://www.softwaresuggest.com/

SoftwareSuggest is a comprehensive software directory that helps businesses discover the right tools to achieve their goals. Our platform provides a vast collection of software solutions across various categories, including project management, marketing, customer service, and more.

With our expert reviews and user ratings, finding the right software has never been easier. Our goal is to simplify the software selection process by providing a one-stop-shop for businesses to find and compare software solutions, saving time and effort in the process.

Whether you're a small business or a large enterprise, SoftwareSuggest is your trusted guide to finding the software that's right for you.

Job Responsibilities

-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.

-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.

-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.

- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.

-Developing marketing campaigns that effectively communicate the brand's message to the target audience.

-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives

-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.

Requirements

-Creative mindset to come up with innovative ideas for branding and marketing campaigns.

- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.

- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.

- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.

-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.

-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.

-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.

- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.

-Knowledge of Event and exhibition handling.

Role

We are looking for a Growth hacker to join the core team. The role will start off as a strong individual contributor and later involve building the team as well as we scale. It will mean taking on full responsibility for driving revenue through ideas and actions that help meet brand, product and business objectives.

Key Work Areas

• Evaluate and enhance end-to-end customer experience across multiple channels and customer touch points
• Test and optimize marketing tactics for customer acquisition, retention and conversion rate optimization
• Manage, optimise and execute multi-channel marketing and retargeting campaigns
• Analyse own content stream to optimise content strategy
• Write crisp copy with quick turn-around time
• Optimise listing for e-commerce marketplaces  
• Draw insights from product sales data for product portfolio optimisation