Co-founder

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Brand Strategist - Brand Consultancy Team

Experience Level: 3+ Years

Location: Bangalore, Karnataka (On-site)

Job Overview: Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form content? Our website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization. In this role, you will be responsible for producing high-quality articles, blog posts, and web content that captivate our audience, drive organic traffic, and elevate our online presence.

Roles and Responsibilities:

● Define, plan, and execute brand research - primary and secondary.

● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.

● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess

strengths, weaknesses, opportunities, and threats.

● Develop brand positioning statements and value propositions that di

erentiate the company

in the marketplace.

● Collaborate with creative teams to develop compelling visual assets, marketing collateral,

and brand campaigns.

● Present brand strategies, recommendations, and campaigns

● Stay updated on industry trends, consumer preferences, and emerging technologies to

recommend innovative brand strategies and tactics.

Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a

minimum of 4-5 years in brand development and management.

● Experience in developing and launching successful brand campaigns.

● Strong analytical skills and ability to interpret data, consumer insights, and market research

findings.

● Creative thinker with a strategic mindset and a strong understanding of brand identity and

positioning.

● Excellent communication, presentation, and interpersonal skills, with the ability to influence

and collaborate e

ectively.

● Strong leadership and management skills.

● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

● Proficiency in branding tools and software, as well as Google Workspace and project

management tools.

Objectives of this role:

● Developing and implementing comprehensive brand strategies that align with the company’s

objectives and target audience preferences.

● Conducting branding focused market research and analysis to identify trends, competitive

insights, including conducting primary research to understand consumer behaviours that

inform brand positioning.

● Defining brand elements, including brand architecture, messaging, value proposition,

positioning, tagline, voice, and tone, to ensure consistency across all channels.

● Aiding design & content teams in properly understanding and implementing finalised

strategies

● Collaborating with cross-functional teams, including marketing, PR, and web to integrate

brand strategies into ongoing initiatives.

● Project ownership, coordination, and client management on key accounts.

Requesting you all to please attach your portfolios to the resume while applying, Profiles without portfolios will

not be reviewed.

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

Position: Social Media Marketer

Location: Pune

Experience: 1-4 years

Location: Candidates must be located in or willing to relocate to Pune.

About Us:

Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore. 

We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital. 

What you will do:

• You will work closely with the CEO
• Develop and execute social media strategies to increase brand awareness and engagement.
• Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Utilize AI tools and analytics to optimize social media performance and track key metrics.
• Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
• Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
• Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
• Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
• Stay up-to-date with industry best practices and emerging trends in social media marketing.

Who we are looking for:

• Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
• At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
• Excellent at written communication
• Tech Savvy and excited to explore and work with new technology
• Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
• Proficiency in using social media management tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making.

Benefits:

• Hybrid work culture
• Health Insurance Coverage of INR 5,00,000 
• 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
• Maternity and Paternity Leave
• Opportunity to work with some of the coolest and biggest brands in the world 

Ready to help us build the next generation of mobile commerce?

What you need to have:

1. Conducting research to find new ways to reach target audiences through social media channels, email campaigns, content creation, etc.
2. Developing strategies for increasing awareness of a brand or product through strategic partnerships with other companies
3. Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
4. Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
5. Planning and executing initiatives to reach the target audience through different channels
6. Analyzing data to determine what types of content resonate with target audiences and what types of content do not

• Cross-functional coordination of digital marketing programs.
• Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
• Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
• Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
• Monitor and report on metrics associated with program execution.
• Ability to leverage data and analytics to expand and optimize programs.
• Accountability for adoption, renewal, and churn improvement goals.

Requirements

• 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
• Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
• Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
• Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
• Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
• Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
• Excellent communication - verbal and written.
• Display effective leadership skills, team collaboration, and executive presentation skills

• Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
• Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
• Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
• Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
• Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
• Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
• Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
• Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

• Experience in App Marketing in B2B domain is preferred.
• Minimum 4-7 years of professional experience in similar/relevant roles.
• Prior experience in performance marketing / digital marketing / growth role is a plus.
• Masters/MBA is preferred but not required.
• Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
• Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
• Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
• Ability to think and react in a high-energy, fast-paced environment.
• Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.

We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.

1. The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
2. It is essential the person understands funnel based marketing centred around content & engagement
3. It is of utmost importance to have an experience of marketing automation at scale
4. Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
5. Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
6. To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial. 

Give your career a lunar slingshot, we are an equal opportunity employer.