Co-founder

Brand Strategist (Brand Consultancy Team)

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Brand Strategist - Brand Consultancy Team

Experience Level: 3+ Years

Location: Bangalore, Karnataka (On-site)

Roles and Responsibilities:

● Define, plan, and execute brand research - primary and secondary.

● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.

● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess

strengths, weaknesses, opportunities, and threats.

● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.

● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.

● Present brand strategies, recommendations, and campaigns

● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 3-4 years in brand development and management.

● Experience in developing and launching successful brand campaigns.

● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.

● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.

● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.

● Strong leadership and management skills.

● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

● Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Objectives of this role:

● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.

● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.

● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.

● Aiding design & content teams in properly understanding and implementing finalised strategies

● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.

● Project ownership, coordination, and client management on key accounts.

We are looking for a highly strategic and execution-focused Account-Based Marketing (ABM) Manager to drive targeted growth across high-value enterprise accounts. This role sits at the intersection of marketing and sales, owning personalised campaigns that directly impact pipeline and revenue. You will work closely with Sales, Product Marketing, and Demand Generation teams to design and execute tailored outreach strategies for key accounts globally.

Responsibilities:

• ABM Strategy and Execution: Design and execute account-based marketing programs for targeted enterprise accounts. Identify and prioritise high-value accounts in collaboration with sales teams.
• Campaign Management Plan and run multi-channel campaigns (email, LinkedIn, events, content syndication). Drive personalised messaging tailored to specific accounts, industries, and personas.
• Sales Alignment Partner closely with Account Executives and SDRs to align on account plans and outreach. Enable sales teams with insights, messaging, and campaign support.
• Data and Insights: Leverage intent data, CRM insights, and marketing automation tools to refine targeting. Track, measure, and optimise campaign performance and ROI.
• Content and Personalisation: Work with content and product marketing teams to create account-specific assets. Develop use-case driven narratives for enterprise buyers (CTOs, QA Heads, Engineering Leaders).
• Pipeline Contribution: Own ABM-driven pipeline generation and influence revenue outcomes. Continuously experiment and improve conversion across the funnel.

Requirements:

• 3-7 years of experience in B2B Marketing / Demand Generation / ABM.
• Strong understanding of SaaS, enterprise sales cycles, and the developer tools ecosystem.
• Proven experience in running targeted campaigns for enterprise accounts.
• Hands-on experience with tools like HubSpot, Salesforce, Marketo, Outreach, LinkedIn Campaign Manager, 6sense, and Demandbase.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.

Good to Have:

• Strategic thinker with a revenue-first mindset.
• High ownership and ability to operate in a fast-paced, high-growth environment.
• Strong collaboration skills across sales, marketing, and product teams.
• Creative approach to personalisation and engagement for LinkedIn messages/ Leads account-based messages + timeline post.

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

JOB RESPONSIBILITIES

• Undertake creative content creation initiatives to contribute towards business goals.
• Involve in brainstorming and pitch in ideas for social media posts and campaigns
• Liaise with concerned team members for content marketing strategies which supports and extends marketing initiatives with setting short-term goals.
• Collaborate with designer and copywriter for content requirements.
• Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
• Align brand communication throughout the channels.
• Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
• Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
• Monitor on-going market trends and competitive activities on digital platforms.
• Own the development and messaging of the brand narrative.
• Create, execute, and manage marketing programs and campaigns.
• Understanding and involve in decisions pertaining to brand budgets.
• Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.
• Involve in brand pitch and narrations for influencer/celebrity collaborations.

JOB REQUIREMENTS

1. Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
2. Work Experience: 5-7 years of experience in brand management, brand marketing and creative content creation.

DESIRED PROFILE

1. Excellent written and Oral presentations skills
2. Insightful as well as an aptitude for creative, out of the box thinking.
3. On top of industry trends and consumer psychology.
4. Knowledge of consumer marketing.
5. Ability to think both creatively and strategically.
6. Deadline-oriented, inquisitive, with great follow-up and reporting skills.
7. Solid exposure to content creation for social media platforms and experience working with influencers/celebrities.
8. Project and budget management skills.    
9. Quick and enthusiastic learner

Come, join us on our journey to provide jobs to a million people by 2026

Basically, we believe that startup life isn't about functional silos. It's about solving problems. If you are a problem-solver who gets excited by the thought of cracking something new frequently, this is for you.

Who We Are?

Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and with a clientele of some of the hottest startups in the US,  Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.

We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Entrepreneur in Residence (EIR)

Work Responsibilities

- Lead, plan & execute new initiatives & projects

- Work closely with the founders in scaling up the organization

- Shaping the company's overall business strategy. Developing strategic plans and assessing company performance

- Responsible for assisting the Founders with developing, communicating, executing, and sustaining corporate strategic initiatives

- Building the new categories at Wishup and expanding the existing ones

- Conducting research and data analysis to inform business decisions

- Responsible for supporting all special projects needs of the Founders, acting as liaison with key stakeholders, analysis of market trends and internal performance, the analysis of data in collaboration with experienced data analysts, and the production of written reports and oral

What’s in it for you?

- Great Pay

- Be part of a 100x growth story - Wishup has grown 10x in the last 18 months

- High growth potential & impact - an early stage in Wishup’s journey 

- Work from home (or anywhere), forever!

What are we looking for?

• Minimum 2 years experience in a Startup (B2B, SAAS, VC companies are preferred) 
• Bachelor's degree for a Tier 1 institute (preferably IITs, BITS)
• Structured thought-process
• Experience in managing multiple priorities, administrative coordination, and logistics
• High Execution bias
• Creative problem-solving skills
• Well organized, detail-oriented, ability to multitask with great follow-up skills
• Impeccable communication skills

Job Prerequisites

- High-speed internet connection

- Laptop with integrated camera & a pair of headphones

- Quiet workspace

Company Reviews

https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng">https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng

Social Media Links

LinkedIn - https://www.linkedin.com/company/wishup-services/">https://www.linkedin.com/company/wishup-services/

Facebook - https://www.facebook.com/wishupnow/">https://www.facebook.com/wishupnow/

Twitter - https://twitter.com/wishupnow">https://twitter.com/wishupnow

Instagram - https://www.instagram.com/wishupnow/">https://www.instagram.com/wishupnow/

Training at Wishup

https://www.youtube.com/watch?v=6Uolgas0Uj4

Life at Wishup

https://www.youtube.com/watch?v=qHPMod_jzmA

As a Senior Tech Lead:

You will be part of a thought leadership team that will design and develop the leading cyber security solution that protects digital assets of corporations such as Apple & the US Federal Govt.  This solution used by global Fortune 100 corporations will be massively scalable to secure their Global networks

You will bring to the table:

Domain: Networking and Network Security

Primary Skills: Java, Spring & Hibernate

Secondary Skills: Any one of Python / Java Script / Angular JS / Shell / ANTLR / Groovy

Expertise        

-           Excellent skills & experience in Java, Spring & Hibernate

-           Minimum 2 years of Experience in Networking and Network Security domain

-           Any Scripting language - Python / Java Script / Angular JS / Shell / ANTLR / Groovy

-           Strong object-oriented design skills, data structures, algorithms, and design patterns.

-           Tools Pivotal / GitHub / Jenkins 

-           Good to have Database design and management experience.

What you will do…

-           You will be hands on, writing high quality code and ensuring on-time delivery.

-           Provide guidance on software design, architecture, and interface choices.

-           Design highly scalable, reliable, secure and fault tolerant systems with minimal guidance.

-           Mentor engineers on design, coding, and troubleshooting.

-           Analyse requirements, problems and solve them with the best solution.

-           Create platforms, reusable libraries, and utilities wherever applicable.

-           Work in cross-functional team, collaborating with peers during entire SDLC.

-           Work as part of a team to solve complex technical problems.

-           Support customer queries, escalations, to keep high customer satisfaction.

About Benison

Benison Tech is a niche technology company that has been appointed by Intel, Broadcom, CISCO, Checkpoint, and Marvell to collaboratively spearhead the next generation Network Security, 5G and Wireless technologies. We help our mutual customers get to market faster by applying our core technical brilliance in solving complex engineering problems.

We work with the world leading technology companies in the latest bleeding edge technologies from 5G enablement to real-time ML based network security systems.

Our interview process isn’t easy, but necessary to ensure that we are a fit for each other. You will be working in a dynamic fast paced environment on cutting edge technologies, so roll up your sleeves and get ready for the challenge. We need people who are drawn to technology challenges rather than work in a plush corporate role.

You are a fit for Benison if

1. You want to work in the technologies of the future… Network Security, Cloud technologies, 5G and WiFi6.
2. You have a deep-rooted desire to learn new technologies.
3. You are driven by the passion of solving complex problems.
4. You want to work with some of the best minds in the industry