Shubham Vishwakarma
Full Stack Developer - Averlon
About To Travel Is To Learn
About
Connect with the team
Company social profiles
Similar jobs
15+ years of marketing experience, with a focus on brand building and digital marketing.
Candidate must be having experience in handling entire Brand Marketing on a large scale - Mandatory
Need Master's degree in Marketing, Business Administration, or a related field (MBA preferred).
Need local candidate from Mumbai and near by location.
Candidate should be from Media, advertisement or Entertainment industry only.
Candidate must have experience in making Brand Strategies (like Brand Repositioning, Brand Positioning,Brand Awareness Strategy & Brand Innovation Strategy etc.)
Ability to develop and execute successful Marketing Campaigns across multiple channels.
Deep understanding of digital marketing (SEO, SEM, social media, content marketing, email marketing).
Experience managing relationships with external agencies and partners.
Proficiency in marketing technology tools and social media platforms.
As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.
Responsibilities
• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.
• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.
• Oversee brand strategy, planning, and its overall management.
• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.
• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.
• Identify and capitalize on trends and insights to optimize expenditures and performance.
• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.
• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.
• Ensure a unified brand message resonates across all platforms consistently.
Requirements
• BS/MS degree in marketing or a related field
• Proven working experience in Branding digital marketing
• Proven work experience in the Creative field
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Great problem-solving skills, because working for a fast-growing startup is filled with
challenges
• Great execution skills
• Ability to identify long-term trends in data
• Great communication skills
• Experience working with a content management system
• Strong project management skills
- Own the measurement of the brand and associated KPIs
- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights
- Refine the external voice and expand public presence of the brand
- Drive brand consistency across written text, voice/verbal communication, visual communication and content
- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Managing the budget for advertising and promotional items
- Driving NPS, CSAT and other surveys and deriving insights from these surveys
- Conduct competitive consumer insight linked primary and secondary research
[AeroLeads](https://aeroleads.com) is a fast-growing product-based startup with 180,000+ business users and a good number of paying customers including major startups in India, Inc 5000 companies, IBM, Gartner, GrubHub, Hindustan Times, Tata Chemicals, etc.
**About AeroLeads**
* We are a 4-year-old profitable product-based startup with an office in Bangalore. The team is currently working remotely.
* We are a team of 20 and growing rapidly. We are launching new features every day and have multiple new products in the pipeline.
* The founder has experience of 15 years. He has built multiple product software and sold his last startup to build and focus on AeroLeads. You will be working directly with the founding team.
**What you will do**
Ideally, we want you to think out of the box and come up with growth hacking strategies. A few things we can suggest are -
- Mention our aeroleads name on the web. You can post on Slack groups, Discord groups, Sales Telegram channels, marketing-related subreddits, Quora, ProductHunt, LinkedIn, etc
- Get some startup, news, and blog coverage for our product.
- You want to focus on building a brand and audience.
There are 100s of other growth hacking things we can do We can discuss those at the time of the Interview and when you start working.
We are looking for someone who is a fast learner, who can observe and learn and can apply himself. The icing on the cake will be if you already have experience in growth hacking in a SaaS company!
What you will do:
- Leading execution of high scale performance campaigns on multiple advertising platforms
- Exploring new channels for growth and leading their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
- 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expertise in excel-based data modelling and analytics tools
- Experience in handling mid to large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
About CercleX:-
CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India with an extended outlook of circularity through its various ventures into the field of sustainability.
We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.
https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.
Job Description:-
Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.
Responsibilities:
- Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Align the company around the brand’s direction, choices and tactics
Requirements:
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Past experience of working with startups is preferred
- Metric driven marketing Strategies & Campaigns
- Digital & Social Media Marketing
- Experience in Market Research & Consumer Insights is preferred
- Ability to Advertise & Activate Campaigns
Category Manager should have worked in a Marketing role in the E-Commerce domain or Digital Services (Docter consultation platform).
Owning End to End for a category.
Assisting in Getting a brand on Board.
Taking care of Brand Representation on the platform mainly through Content.
Analyzing data to understand the performance of the Category and mapping it with respect to competitors.
Work with the sourcing team to make sure the important SKUs are always in stock.
Work with Brands to get the latest products/offers on our platform
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon