Co-founder

We're Searching for a hard core sales person who is itching to move to marketing function.

Preferably alumnus of MICA, SIMC or a having a great communications background. Must have good sense of humour.

PS: This is complete EQUITY based role. People looking for salary do not apply.

What You Will Be Doing:

You are responsible for budgeting, planning and supervising all Marketing and CRM activities

Part of your duties will include more than assembling, leading and motivating your staff. Your dedication as their mentor is key.

Your well-thought-out strategy ensures an efficient customer experience during onboarding and conversion

Responsibility and strategic orientation for all CRM actions, aiming for a lasting increase in customer value

What You Bring To The Job:

After successfully graduating in Business Administration, Marketing or Business Informatics, resp. obtaining a comparable degree in a relevant field, you have logged at least 3-6 years of management experience in Marketing, preferably in a startup or eCommerce company

Online marketing is something you- re quite familiar with, but your focus is in offline-marketing

You wield an excellent record in developing marketing communication and advertisement media

Through your experience with classic B2B-sales, you know Call Centers/telemarketing like the back of your hand

Thanks to your outstanding analytic skills, you- re used to organize the marketing goals by using clearly measurable KPI. Your know-how about web-tracking and managing tags is a big plus for this field

You have experience in leading larger teams and come an open personality, a strong sense of responsibility, entrepreneurial thinking and negotiation power

Extraordinary conceptional skills, a creative mindset and a hands-on mentality are your strongest suits

Your readiness of mind, an independent and structured working method and a great sense of humor complete your profile

READ AGAIN: This is complete EQUITY based role. People looking for salary do not apply.

Position: Social Media Marketer

Location: Pune

Experience: 1-4 years

Location: Candidates must be located in or willing to relocate to Pune.

About Us:

Plobal Apps is a no code platform that helps online brands build mobile apps in minutes. We are one of the largest app builders in the Shopify ecosystem, powering apps for some of the world’s largest brands like Steve Madden , Forever 21, Bailey’s Blossoms & thousands more. Our team currently operates out of Toronto, Pune & Bangalore. 

We’ve raised over $10 million in funding and are backed by Bessemer Venture Partners, Elevation Capital & Better Capital. 

What you will do:

• You will work closely with the CEO
• Develop and execute social media strategies to increase brand awareness and engagement.
• Create compelling content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Utilize AI tools and analytics to optimize social media performance and track key metrics.
• Manage and maintain the company's social media profiles and presence, ensuring consistency with brand voice and messaging.
• Monitor trends in social media and digital marketing, identifying opportunities for innovation and growth.
• Collaborate with cross-functional teams, including Marketing, Design, and Sales, to align social media efforts with overall business objectives.
• Write engaging blogs and articles to support content marketing initiatives and drive traffic to the company website.
• Stay up-to-date with industry best practices and emerging trends in social media marketing.

Who we are looking for:

• Bachelor's degree in Marketing, Communications, or related field. MBA or post-graduate diploma in Marketing preferred.
• At least 1-5 years of social marketing experience, preferably for B2B SaaS companies
• Excellent at written communication
• Tech Savvy and excited to explore and work with new technology
• Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
• Proficiency in using social media management tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making.

Benefits:

• Hybrid work culture
• Health Insurance Coverage of INR 5,00,000 
• 21 Paid Personal leaves + 10 Paid National Holidays per calendar year
• Maternity and Paternity Leave
• Opportunity to work with some of the coolest and biggest brands in the world 

Ready to help us build the next generation of mobile commerce?

• Accountable for conversion% of visitors at Gynoveda.com
• Map customer journey, define use cases & service design to drive engagement & purchases
• Build frictionless online customer experience for website & app
• Optimize marketing funnels for customer acquisition, retention, video-content  
• Develop mobile app for menstrual health tracking, online consultation, content marketing
• Drive marketing automation and integrate multiple online SaaS tools using API, plugins
• Build unified tech solutions for - 
• Customers - online sales & support via responsive website and mobile app
• Employees - process & tools for operations, customer service, supply chain

Roles and Responsibilities:

- Understands the value of digital influence or a digital influencer themselves.
- Whether on YouTube, Instagram, Facebook or other platforms, s/he will create relationships with content creators and work with them from negotiation to posting.

- Test new ideas, manage own projects and budgets, always look for new ways to grow the number.

- Identify, on-board, train, track and manage brand influencers across social and digital media platforms.

 -Implement engaging influencer and brand ambassador campaigns using research, competitive analysis, brand standards and social/digital media best practices.

-Develop and execute influencer marketing strategies and creative campaigns

- Keep abreast of emerging trends, technologies, and influencers

- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

JOB DESCRIPTION

Job Title

Digital Marketing Executive

Department

Marketing

1.  Job PURPOSE:

Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

2.  ROLES & RESPONSIBILITIES:

l Responsible for formulation and execution of the company’s Digital Marketing Strategy

l Creation and management of website

l Independently managing all digital marketing activities

l Set up and management of Linked in and twitter accounts

l Writing blogs and content on digital forum to ensure visibility

l Responsible to develop and implement the Online Marketing and Brand Positioning strategies

l Create key reporting and performance indicators based on business requirements

l Brand management on the digital forum

3.  EXPERIENCE REQUIRED:

     Overall :   3 - 5 yrs           

4.  TECHNICAL SKILLS:

Primary Skills

l  3+ years experience as a Digital Marketing Professional

l Understanding the importance of the Website

l Experience in Email marketing and carry it to the digital forum

l Social media marketing - visibility

l Experience in branding

l Must understand page optimization and off page optimization,

l Understand the value of Search engine optimization but as a complementary skill.

l Blog writing and Content generation

Secondary Skills

l Knowledge on Google certification and Google analytics, Google AdWords

l  Setting up tracking systems for marketing campaigns and online activities

l Experience in Website maintenance and press releases

l Latest marketing techniques

Desired Skills

l Experience in IT product based company

l Advanced web ranking

l Knowledge on Google webmaster, Keyword planner, Google trends

l Online Reputation Management

5. ABILTY

l Excellent Communication Skills

l Good conceptualization skills

l Excellent computer and web related skills

l Quick grasping skills

l Initiation

l Time management

l Dedication and ownership

6 .EDUCATIONAL QUALIFICATION :

Preference: MBA ( Marketing ), BBA

Age between 26 Year to 30 Years

·      Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment

·      5-7 yrs of Brand Marketing experience in FMCG/E-commerce/Electronics/Lifestyle experience

·      Build cultural, category & competition learnings for a better innovation pipeline/market-specific communication

·      Able to link strong customer insights to clear marketing actionables with measurable ROI

·      Sound knowledge of Channel media mix- Conceptualization & end to end implementation is a must.

·      Able to independently devise marketing calendars with actionables for multiple categories

·      Has a proven track record of strong brand credentials having built credible reputation for the brand in digital ecosystems

·      Able to Independently manage advertising/agencies

·      Partner with the marketing and creative team to provide insights and strategic direction.

·      Lead creation of communication briefs, basis the identified insights

·      Own campaign assessments and feedback loop for improvements/course corrections

·      Sound knowledge of Research including Brand Track, its implications etc

What you need to have:

Key Responsibilities

• There are two main responsibilities of the role:
  • to increase the overall top line by increasing the application rate(optimizing the funnel) 
  • ensuring more users are retained post the first consumption cycle. 
• Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
• Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
• Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
• Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
• Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes