Co-founder

We are seeking an entrepreneurial-minded Content Marketing Manager for our Entrepreneur in Residence (EIR) program. This role is ideal for a visionary content creator with a deep understanding of how to produce engaging, viral content for both enterprise and SMB segments. As an EIR, you will take a hands-on approach in developing and executing an end-to-end video content strategy, curating influencer-led campaigns, and driving impactful marketing initiatives. Your strategic insight will ensure that our content directly aligns with business goals, driving measurable outcomes and brand growth.

Key Responsibilities:

• End-to-End Video Content Strategy: Lead the entire content lifecycle—from ideation to execution and distribution—ensuring all content aligns with business objectives. Develop strategies that leverage the latest trends and audience behaviors.
• Viral Content Creation: Ideate, create, and produce trending, engaging content, with a strong focus on videos that resonate across business audiences, particularly within enterprise and SMB segments.
• Team Leadership & Collaboration: Guide and manage internal teams and external partners, including studios, influencers, and agencies, to create high-quality content. Coordinate effectively to ensure seamless project execution.
• Influencer & Collaborative Campaigns: Curate and lead influencer-driven campaigns, building a network of collaborators to drive brand engagement and reach.
• Data-Driven Strategy: Utilize performance metrics to assess content impact, refine strategies, and enhance content effectiveness. Continuously optimize content based on data insights to achieve maximum ROI.
• Cross-Platform Content Production: Develop and produce diverse content formats, including podcasts, webinars, live streams, and social media posts, expanding our brand’s reach across platforms.
• Hands-On Production: Be proficient both in front of and behind the camera, managing the technical aspects of video production, from shooting to editing.
• Content Virality & Innovation: Leverage your understanding of content virality to consistently produce shareable, trending content that elevates our brand presence.
• Strategic Alignment: Ensure all content initiatives are strategically aligned with the company’s overall marketing and business objectives, driving measurable business value.
• Entrepreneurial Leadership: Approach projects with an entrepreneurial spirit, taking initiative to innovate, experiment, and implement new ideas. Lead projects that explore new avenues for growth and engagement.

Key Qualifications:

• Experience: 3-5 years as an independent creator or in a video content lead role within a brand or agency environment.
• Proven Track Record: Demonstrated success in creating viral content with measurable outcomes.
• Collaborative Network: Strong network of studios, influencers, and agencies for effective collaboration on projects.
• Multi-Format Expertise: Proficiency in producing various content formats, including podcasts, webinars, and live streams.
• Social Media Proficiency: Active social media presence with a proven ability to amplify content across multiple platforms.
• SEO & Analytics Knowledge: Working understanding of SEO to boost organic reach, coupled with the ability to analyze metrics to refine content strategies.
• Technical Production Skills: Hands-on experience in shooting and editing video content.
• Leadership & Teamwork: Excellent leadership skills with the ability to work collaboratively across teams.
• Entrepreneurial Mindset: Preference for ex-founders, independent creators, or professionals with a strong entrepreneurial mindset.
• Strategic & Innovative Thinking: Ability to connect content strategies to broader business goals, driving measurable value.

Why Join Us:

• Dynamic Entrepreneurial Role: Enjoy the freedom to innovate and lead projects, blending creative content creation with strategic business insights.
• Leadership & Growth Opportunities: Be part of an entrepreneurial team with leadership responsibilities and opportunities to make a tangible impact.
• Collaborative Network: Access a strong network of collaborators, including influencers, studios, and agencies, to bring your vision to life.

Competitive Salary & Professional Growth: Competitive compensation package and ample opportunities for career development in a fast-paced, growing company.

Responsibilities :

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

About CercleX:-

CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India  with an extended outlook of circularity through its various ventures into the field of sustainability.

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

Job Description:-

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.

Responsibilities:

• Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Align the company around the brand’s direction, choices and tactics
  
  

Requirements:

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 3-5 years of experience in brand management, brand marketing, or marketing management
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management principles and techniques

• Past experience of working with startups is preferred
• Metric driven marketing Strategies & Campaigns
• Digital & Social Media Marketing
• Experience in Market Research & Consumer Insights is preferred
• Ability to Advertise & Activate Campaigns

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

• Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
• Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
• Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
• Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
• Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
• Track the effectiveness of marketing campaigns, gain insight, and assess against goals
• Analyse metrics and optimise email and advertising campaigns
• Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
• Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
• Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

• Outstanding written and verbal communication, strong copywriting and content creation skills
• Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with the ability to supervise multiple projects
• Proven track record of developing and executing creative communications plans
• 5+ years of experience in the communications role
• Availability during weekends.

What Is Nice To Have

• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Ability to communicate in Tamil, English and Hindi
• Prior experience of working or volunteering with NGOs
• Good network in the traditional media and digital/social media influencers 

Other Information:

• Designation: Manager to Director based on candidate’s profile
• Reporting to: Executive Director
• Scope: Full time
• Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
• Expected Joining Date: Immediate