1. You will be responsible for accelerating the growth (Reach, Activation, Engagement, Retention and Revenue) through the use of metrics and game-changing marketing strategies and technologies.
2. You will be evaluating platform traffic, customer usage, and other data to better understand customer engagement and conversion rates.
3. Analyse large sets of user data to identify user cohorts that convert well and collaborate with the performance marketing team to acquire more of these users
4. You will specialize in creating content, developing new growth programs, testing, and executing these programs.
5. You will be experimenting aggressively with copy, visuals, messaging to each user segment and scaling what works.
6. Conduct primary user research to understand blockers in the product flow to conversion, as well as get feedback on messaging, value propositions and visuals.
7. You will manage communication across our community groups such as (FB, Instagram, Sharechat, Telegram and Twitter) which includes posting, replying to comments, and answering queries.
8. You will identify opportunities for and carve out ownership for unique content.
9. You will partner with Product and Content teams to define an appropriate narrative that will accompany Lamamia as it is presented to various audiences.
10. You will be collaborating with other teams (Marketing, Sales and Product) in order to develop user journeys to implement effective marketing campaigns.
11. Together with the teams, you will create new work processes and constantly utilize technology to enrich Lamamia’s relationships with the users.
REQUIRED MARKETING SKILLS and TOOLS:
1. Analytics Tools (Google Analytics, Mixpanel, Amplitude, CleverTap, etc.)
2. Marketing Tools (Branch, Moengage, Webengage, marketo, customer.io and Ad Managers of Facebook, Instagram, Sharechat, Youtube, Google, etc.)
3. Community Building & Management (Messaging, Texting, Posting, emailing, etc.)
4. Copy writing, Content Creation, User Research, A/B testing, Brand building, PR.
5. Collaboration, Partnership, Teaming up
6. Customer Obsession, Growth mindset, Learning attitude
7. Leadership Traits (Empathy, Self-motivated, Goal-oriented, Biased-To-Action, Taking ownership)
DESIRABLE EXPERIENCE and EXPOSURE:
1. Managing B2C go-to-market campaigns, preferably within an Ed-Tech company.
3. Demonstrated ability to analyze and distill data into actionable insights.
4. Excellent communication skills in order to interface with customers and collaborate in a cross-functional team environment.
5. Experience in market research and A/B testing.
6. Startup mentality where you’re ready to hustle in getting things done and take up different tasks when appropriate.
7. At least 1 year in a performance / growth / acquisition marketing role is a must. Previous experience in a product led company is a plus
About Lamamia Private Limited
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Job[er1] Description: Content Creator
Position Overview:
We are seeking a dynamic and creative Content Creator who excels in video production, trend research, editing, and speaker coordination. The ideal candidate will also collaborate with Digital marketer & content writer to develop and distribute engaging content across multiple platforms, ensuring a consistent brand voice and audience engagement.
Key Responsibilities:
Video Production and Editing
· Plan, shoot, and edit high-quality videos tailored for various platforms (e.g., Instagram, LinkedIn, YouTube).
· Ensure videos align with the brand’s message and target audience.
· Optimize video content for platform-specific algorithms.
· Research and Trend Analysis
· Conducts A/B testing to analyze video reach and performance metrics.
· Ensures all content aligns with the policies and guidelines of Mental Health First Aid India (MHFA).
· Stay up to date with trending topics, viral content, and industry-specific developments.
· Leverage trends to create timely and relevant content.
· Speaker Coordination
· Book and coordinate with speakers, influencers, or subject matter experts for video shoots or events.
· Manage schedules, logistics, and contracts related to speaker availability.
Content Collaboration and Distribution
· Support Content Writer and Marketing team in brainstorming and writing engaging, audience-focused materials.
· Distribute content effectively across platforms like social media, blogs, newsletters, and websites.
· Possesses the skills to interpret and create content based on reports provided by the digital marketing team.
· Creative Input and Strategy
· Contribute to the overall content strategy by providing innovative ideas for storytelling and campaigns.
· Ensure consistency in tone, style, and branding across all content.
Skills and Qualifications:
· Proven experience in video production, editing, and content creation.
· Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and mobile editing tools (e.g., CapCut, InShot) for quick and spontaneous content creation.
· Familiarity with social media platforms, content management tools, and analytics.
· Ability to research and identify trending topics and integrate them into content.
· Excellent organizational and communication skills to manage schedules and collaborations.
· Basic understanding of social media algorithms and digital marketing principles.
· A team player with a proactive attitude and the ability to multitask.
Preferred Qualifications:
· Background in marketing, communications, or a related field.
· Experience working with speakers, influencers, or managing partnerships.
· Knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.
Location: On-site
Employment Type: Full-Time
Join us to create impactful content that drives engagement and builds meaningful connections!
[er1]@hr Pls consider this JD for recruitment
Content Creator:
We are hiring an anchor/content creator for our YT channel. The candidate must be able to explain things well and can easily break down complex topics. The candidate would be adept at analyzing which content will work in the YouTube space. The candidate will have to prepare the script for this content with a clear and catchy flow right from the introduction to the body to the conclusion along with industry examples. The anchor will be creating videos on interesting career/educational topics. Past experience in creating educational content will be given priority.
What You Will Do:
- Create content for our YouTube and social media handles
- Break down complex concepts of higher education and career and present it to the audience in an engaging way
- Be the face of the organization and endorse it to the world outside
- Assist in managing the YouTube channel’s content efficiently
- Engage with subscribers of the channel through our community channel
What You Should Have :
- 2+ years of content creation/anchoring experience
- Excellent command of Hindi and English
- Comfort to be in front of the camera and can shoot videos independently
- Interested and/or experienced in educational content
- Can also do voiceovers if required
- Good communication Skills and Clear pronunciations
- BBA/BTECH/BCA degree holder or have made content on these courses in the past
Primary Role
- Analysis and Design activities as required by project
- Software development as per project schedule
- Troubleshooting and Debugging as required for bug fixing
- Source code version maintenance in version control software
- Prepare and execute unit test cases
- Unit testing of the application to ensure quality release to QA
- Adherence of coding standards while performing development
- Impact analysis of any changes requested by client
- Daily status reporting / progress updates / timesheets
Secondary Role
- Prepare project specific documentation as required by project
- UAT / Implementation support as required by project
- Client interaction and communication as required by project
- Code review and peer testing as required by the project
- Mentor junior developers on the project as required by project
Job Description
- Minimum 2 years of experience required
- Keen interest in the area of sales
- Conduct sessions in college and corporate areas
- Apprise the clients about the courses and seminar available
- Facilitate the company to enhance sales through targeting a good audience and building a rapport with them.
Key Responsibilities
- Communicate effectively regarding the services provided which will aid the clients
- Work in the area of outside sales for the company
- Prepared to travel to different avenues to engage with the clients
- Build confidence in the minds of the clients and assure them that the services provided by the
Company meets their requirements
- Highlight to the clients the unique selling points of the company
- Persuade the clients and convert them to potential customers of the company
Profile:
We are a Funded Startup developing a Gamified EdTech Mobile App. We are looking for an experienced Backend Developer (at least 4 years) who has hands-on experience of NodeJS (at least 2 years) and PostgreSQL (at least 2 years). You will be responsible for Defining, Developing and Maintaining all Server-Side Logic, Components, and Database.
Responsibilities:
- Developing and Maintaining all Server-Side Logic and Components
- Defining and Maintaining all Schemas and Database
- Writing Cron Jobs in NodeJS
- Writing Database Triggers in PostgreSQL
- Testing, Repairing Defects and providing Technical Support.
- Documenting Node.js Processes, Database Schemas, and Preparing Reports
- Collaborating with Frontend Developers and Integrating with Frontend Components
Requirements:
- Bachelor’s Degree in Computer, Information Technology, or similar
- Hands-on experience as a Backend Developer (at least 4 years)
- Hands-on experience of NodeJS (at least 2 years)
- Hands-on experience of PostgreSQL (at least 2 years)
- Hands-on experience of ExpressJS and Docker
- In-depth knowledge of Database Architecture
- Working knowledge of Multithreading in NodeJS
- Working knowledge of Python and ReactJS
- Basic knowledge of HTML5 and CSS3
Salary Offer: 25,000 - 35,000 per month
Job Location: Remote for 6-12 months due to the pandemic, then Mumbai, Maharashtra
Required experience: Skilled Shopify developer with 1-3 years of strong experience in setting up, managing and scaling Shopify based websites.
Key Skills required :
1. In-depth experience with Shopify's Liquid language.
2. Strong experience in building custom Shopify themes
3. Strong hands on experience insetting up & customizing existing Shopify themes.
4. Strong expertise in HTML5, CSS3, Javascript/Jquery with thorough experience of developing responsive layouts for desktop, tablet, and mobile devices.
5. Experience building, launching and maintaining Shopify stores, as well as overall knowledge of the Shopify platform.
6. Experience with implementing/debugging 3rd party Shopify apps as well as creating custom solutions if necessary.
7. Thorough testing and debugging skills with browser console and external tools
8. Experience with Shopify's object/properties, API, and Meta fields.
9. Experience working with Shopify apps and 3rd party services.
10. Excellent communication skills are required, giving proactive feedback to peers and team
11. In-depth knowledge of speed optimisation of Shopify stores.
12. Knowledge in other e-commerce platforms WooCommerce
KRAs includes :
1. Understanding client briefs clearly
2. Proposing suitable themes and apps for a project including the possibility of building custom themes
3. Building custom themes from UIs based on project requirements using Liquid
4. Building custom functionality as and when required
5. Setting up the store and Implementing the overall functionality as required including themes, apps and other customizations
6. Ensuring that all content and products are uploaded as per the client’s requirement
7. Maintaining and upgrading the store theme and functionality on an ongoing basis
8. Bug fixing issues reported by the QA team
Should possess experience to help us on SAAS based product.
Job will be remote till Corona situation stabilizes
Current/Expected CTC
@Mumbai Chembur
Location : Andheri east, Mumbai
Notice Period : Immediate to 15 days
Responsibilities :
- Create algorithms from scratch.
- Create products and backend API's as described by the business team.
- Back-test and create a hypothesis as desired by the research team.
- Code the backend of logics for consumption by the UI team.
- Deploy websockets, Django, rest API's & dynamic TCP, UDP based data flow.
- Deployment and maintenance of codes with version control.