1. You will be responsible for accelerating the growth (Reach, Activation, Engagement, Retention and Revenue) through the use of metrics and game-changing marketing strategies and technologies.
2. You will be evaluating platform traffic, customer usage, and other data to better understand customer engagement and conversion rates.
3. Analyse large sets of user data to identify user cohorts that convert well and collaborate with the performance marketing team to acquire more of these users
4. You will specialize in creating content, developing new growth programs, testing, and executing these programs.
5. You will be experimenting aggressively with copy, visuals, messaging to each user segment and scaling what works.
6. Conduct primary user research to understand blockers in the product flow to conversion, as well as get feedback on messaging, value propositions and visuals.
7. You will manage communication across our community groups such as (FB, Instagram, Sharechat, Telegram and Twitter) which includes posting, replying to comments, and answering queries.
8. You will identify opportunities for and carve out ownership for unique content.
9. You will partner with Product and Content teams to define an appropriate narrative that will accompany Lamamia as it is presented to various audiences.
10. You will be collaborating with other teams (Marketing, Sales and Product) in order to develop user journeys to implement effective marketing campaigns.
11. Together with the teams, you will create new work processes and constantly utilize technology to enrich Lamamia’s relationships with the users.
REQUIRED MARKETING SKILLS and TOOLS:
1. Analytics Tools (Google Analytics, Mixpanel, Amplitude, CleverTap, etc.)
2. Marketing Tools (Branch, Moengage, Webengage, marketo, customer.io and Ad Managers of Facebook, Instagram, Sharechat, Youtube, Google, etc.)
3. Community Building & Management (Messaging, Texting, Posting, emailing, etc.)
4. Copy writing, Content Creation, User Research, A/B testing, Brand building, PR.
5. Collaboration, Partnership, Teaming up
6. Customer Obsession, Growth mindset, Learning attitude
7. Leadership Traits (Empathy, Self-motivated, Goal-oriented, Biased-To-Action, Taking ownership)
DESIRABLE EXPERIENCE and EXPOSURE:
1. Managing B2C go-to-market campaigns, preferably within an Ed-Tech company.
3. Demonstrated ability to analyze and distill data into actionable insights.
4. Excellent communication skills in order to interface with customers and collaborate in a cross-functional team environment.
5. Experience in market research and A/B testing.
6. Startup mentality where you’re ready to hustle in getting things done and take up different tasks when appropriate.
7. At least 1 year in a performance / growth / acquisition marketing role is a must. Previous experience in a product led company is a plus

About Lamamia Private Limited
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Hiring: Lead Java Developer | Bangalore / Mumbai | Immediate Joiners
Experience: 8+ Years
Location: Bangalore / Mumbai
Education:
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- Strong Problem-Solving Skills
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Location: Mohali, PTP or anywhere else)
Night Shift from 6:30 pm to 3:30 am IST
Experience:
5 Years
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Kindly Check the Roles and Responsibilities of the US IT Recruiter
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1.Content creation for Social Media Marketing.
2. Video planning and editing, keeping in mind high engagement.
3. Ideation and creation of reels for Instagram handle of the company.
4. Designing and presentation of new social media campaign ideas.
5. Monitoring all social media platforms for trending news, reel audios and ideas. Rebuild them and use for our business.
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This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!
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We are looking for an enthusiastic Customer Support Executive who possesses a strong drive for results. The ideal candidate should showcase the following skills -
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- Engaging with customers and earning their trust
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- Patient, empathetic, self-motivated
- Experience with CRM and tool handling
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- Ensuring maximum customer satisfaction
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IDAM - Identity and Access Management Experience
Network Monitoring and Management Experience
VAPT - Vulnerability Assessment and Penetration Assessment
Experience on DLP and Endpoint Security
Knowledge on Encryption
Experience in performing Maturity Assessment for identifying the security gaps and recommending measures to fix the gaps
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