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Growth Hacker
Lamamia Private Limited's logo

Growth Hacker

Sarvesh Verma's profile picture
Posted by Sarvesh Verma
1 - 4 yrs
₹6000 - ₹20000 / mo
Remote, Gurugram, Noida, Delhi, Ghaziabad, Faridabad
Skills
Growth Hacking
Product Marketing
performance marketing
Digital Marketing
Amplitude
User Funnel
ROLES and RESPONSIBILITIES:
1. You will be responsible for accelerating the growth (Reach, Activation, Engagement, Retention and Revenue) through the use of metrics and game-changing marketing strategies and technologies.
2. You will be evaluating platform traffic, customer usage, and other data to better understand customer engagement and conversion rates.
3. Analyse large sets of user data to identify user cohorts that convert well and collaborate with the performance marketing team to acquire more of these users
4. You will specialize in creating content, developing new growth programs, testing, and executing these programs.
5. You will be experimenting aggressively with copy, visuals, messaging to each user segment and scaling what works.
6. Conduct primary user research to understand blockers in the product flow to conversion, as well as get feedback on messaging, value propositions and visuals.
7. You will manage communication across our community groups such as (FB, Instagram, Sharechat, Telegram and Twitter) which includes posting, replying to comments, and answering queries.
8. You will identify opportunities for and carve out ownership for unique content.
9. You will partner with Product and Content teams to define an appropriate narrative that will accompany Lamamia as it is presented to various audiences.
10. You will be collaborating with other teams (Marketing, Sales and Product) in order to develop user journeys to implement effective marketing campaigns.
11. Together with the teams, you will create new work processes and constantly utilize technology to enrich Lamamia’s relationships with the users.

REQUIRED MARKETING SKILLS and TOOLS:
1. Analytics Tools (Google Analytics, Mixpanel, Amplitude, CleverTap, etc.)
2. Marketing Tools (Branch, Moengage, Webengage, marketo, customer.io and Ad Managers of Facebook, Instagram, Sharechat, Youtube, Google, etc.)
3. Community Building & Management (Messaging, Texting, Posting, emailing, etc.)
4. Copy writing, Content Creation, User Research, A/B testing, Brand building, PR.
5. Collaboration, Partnership, Teaming up
6. Customer Obsession, Growth mindset, Learning attitude
7. Leadership Traits (Empathy, Self-motivated, Goal-oriented, Biased-To-Action, Taking ownership)

DESIRABLE EXPERIENCE and EXPOSURE:
1. Managing B2C go-to-market campaigns, preferably within an Ed-Tech company.
3. Demonstrated ability to analyze and distill data into actionable insights.
4. Excellent communication skills in order to interface with customers and collaborate in a cross-functional team environment.
5. Experience in market research and A/B testing.
6. Startup mentality where you’re ready to hustle in getting things done and take up different tasks when appropriate.
7. At least 1 year in a performance / growth / acquisition marketing role is a must. Previous experience in a product led company is a plus
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Lamamia Private Limited

Founded :
2017
Type :
Product
Size :
0-20
Stage :
Bootstrapped

About

Lamamia Pvt. Ltd. is founded by a team of IIM alumni, Bestselling Author, Aptitude Trainer and professionals who have worked with early stage startups, VC backed Large Scale startups, Corporates and Government of India. ● Lamamia is an EdTech Startup recognised by DIPP (Ministry of Commerce and Industry) and incubated by IAMAI (Chaired by Amazon India Head, Mr. Amit Agarwal) in collaboration with HARTRON (Government of Haryana). ● Lamamia has got selected for acceleration by FIED, IIM Kashipur. ● Lamamia has been bestowed with the Best Social Startup Award of 2019. ● Lamamia is funded by HDFC Startup Program called SmartUp. We are passionate educators trying to solve the large problem of education for the rural India (Tier II/III/IV towns) in the vernacular languages. We have spent enough time and resources in education space before starting this venture and even we have pivoted our model to arrive at the current one. We have been bootstrapping and now we are looking for right partner who would like to partner with us in terms of mentoring and investing seed fund or angel fund.
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Sarvesh Verma

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Shubham Vishwakarma

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