Head of Marketing


Location : Gurgaon

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals


Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

About the company

• Your responsibilities will include:

  • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Building win-win relationships with new and existing partners
  • Manage the marketing budget to drive sustainable bottom-line growth

   

  Key Requirements

  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role with a solid track record of success.
  • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
  • You are highly goal driven and work well in fast paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
  • You have excellent communication & interpersonal skills.
  • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

What is the role?

Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.

‍

Key responsibilities

• Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
• Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
• Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
• Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
• Manage all ppc campaigns to drive lead generation with right metrics.
• Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
  
  

What are we looking for?

• Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
• Creative. You partner well with design and are excited about building novel things.
• Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.

• 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
• Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
• Key skills required:  Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and  marketing analytics.

What can you look for?

Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.

We are,

A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.

Way forward,

If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.

• Executing digital marketing strategies across channels including email, social media and display advertising campaigns
• Driving achievement of growth objectives like app installs, display, search, affiliates among others
• Improving the design, UX, traffic and content of the website
• Designing, building and maintaining organization’s social media presence
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
• Creating paid campaigns on social media platforms
• Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
• Growing the lead volume at a sustainable cost
• Collaborating with internal teams to create landing pages and optimizing user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Managing agencies and affiliates
• Driving maximum ROI from campaigns

What you need to have:

• MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
• Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
• Demonstrate a positive, ‘can-do’ attitude
• Willingness to roll up your sleeves and get things done
• Strong business acumen and detail orientation
• Outstanding presentation skills
• Excellent problem-solving skills
• Knowledge in OKR, Agile
• Knowledge in Jira, CRM, Power BI
• Exceptional verbal and written communication skills
• 2-4 years of experience in Digital Marketing
• Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
• Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
• Experience in performance marketing and affiliate marketing
• Understanding of digital marketing platforms and passion for technology
• Ability to optimize CPC and CPL in an effective manner
• Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
• High level of integrity and dependability with a strong sense of urgency and results orientation
• Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords    

Who Are We?

• Work closely with central growth, marketing & product teams for formulating business growth strategy & drive new initiatives.
• Own and execute special projects/initiatives which critical for business OR cross-functional in nature
• Conduct research on market size, competition and adjacencies for identifying new opportunities for Vahak
• Planning and driving channel-wise growth and Go-To-Market strategies
• Formulate OKRs and drive bi-weekly/monthly update meetings with the founders and vertical leads
• Lead PMO for critical core central projects

• Bachelor’s degree from top tier college; MBA preferred but not mandatory
• Self-directed, resourceful, and comfortable with operating in ambiguity
• Experience in organizing and managing cross-functional projects
• Outcome oriented with a problem solving attitude
• Ability to strategically plan, but also have hands on approach
• Preferably have experience in consulting, tech startups, e-commerce (not mandatory)

SENIOR MARKETING MANAGER

Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.

As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Responsibilities & Duties

• Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
• Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
• Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
• Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
• Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
• Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
• Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
• Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
• Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
• Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals

Qualifications (Required)

• Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
• 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
• Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
• Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
• Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
• In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
• A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
• Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
• Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
• Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
• Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.

Qualifications (Preferred)

• Strong passion for gaming and esports.
• Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
• Experience working in the esports or gaming industry.
• B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
• Past experience in scaling a service/product in the e-commerce space.