6-7 Years of experience in building, scaling and leading the Marketing Function at a Product/tech-b2b Co
Experience in working with VC backed start-ups, internet/tech companies, retail companies
Excellent communication and story-telling skills with in-depth knowledge of marketing & branding
Penchant to work hard to strengthen the brand in the initial few years to gain a better work-life balance in future
Role and Responsibilities
1. Own the Acquisition and retention Funnels for the Manufacturer and Retailer
business lines
2. Own growth metrics like CAC and Cost of Retention for the Retailer product
3. Lead the Optimization and Automation of the above funnels in collaboration with the
Product team
4. Formulate & execute ROI driven Marketing strategies for all aspects.
5. Work closely with the Business, Product and Customer Delight Leaders
6. Build the Growth Marketing team from scratch
7. Define processes for the marketing team to ease and optimize intra and inter team
as well as external communications
Build the Marketing Vision
1. Be the voice of the users internally and the voice of brand externally
2. Stay on top of changing trends and strategic priorities through in-depth data
analysis to predict user behavior
3. Gain a deeper understanding of the market and the customer
4. Follow OKR framework religiously and manage implementation at all levels
Nurture the Culture
1. Make the team understand the importance of knowing the users (retailers /
Manufacturers), their behavior & needs, and encourage them to come up with
innovative hacks every time to communicate & engage with the users
2. Sustain innovation and experimentation as part of the Growth process
3. Respect and value user-facing teams and their experience and try to learn as much
as possible from them
4. Impart data-driven decision making habits coupled with intuitive experimentation on
the basis of user understanding
5. Know when to pull the plug and switch to a new initiative as per the need
6. Be quick at decision making and stay highly purpose-driven
Perks
● Work with the Founding team to create one of the MOST Valued B2B companies in
times to come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve
About An Internet based Startup
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Job Title: Marketing Associate (Outbound)
Company: All Wave AV
Website: www.allwaveav.com
Location: Hyderabad, India
Company Overview:
All Wave AV is a premier AV Integrator headquartered in Mumbai, India, specializing in executing projects and delivering services for global enterprises across India. With over 300+ installations spanning 22+ years, our team of 90+ professionals provides professionalism and precision in all our installations. We are a full-stack System Integrator, offering design, supply, installation, and maintenance services. As members of the PSNI Global Alliance, we ensure the highest standards in delivering projects and services.
Job Description:
We are seeking a Marketing Associate (Outbound) to join our team. The ideal candidate will have a pleasant voice and the ability to prospect leads and set up appointments and demos. Previous experience in selling technology, software, or hardware solutions would be a bonus. The compensation package will be based on experience and will include a small variable component based on outcomes.
Responsibilities:
Build a quantifiable sales pipeline using the provided database.
Use a pleasant voice to communicate effectively with potential clients.
Demonstrate excellent English speaking and writing skills.
Ensure accurate and concise explanations of our solutions during phone calls and follow up with appropriate emails to decision-makers.
Assist in building a sales team while adhering to the established process.
Conduct occasional Zoom calls as required.
Work primarily from the office.
Qualifications:
Bachelor's degree.
Minimum 2 years of experience in outbound tele-calling, making 30-40 calls per day.
Strong communication skills, both verbal and written.
Ability to remain composed under pressure.
Highly organized and professional in approach.
SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratize great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee's core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.
Culture at SLAY:
Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team-; each member is united by a common purpose and drives excellence by bringing their unique self to the team.
We aim to build and nurture a team that finds meaning and fulfillment in the work they do at
SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.
The following principles guide us in our day to day working at SLAY:
1. Act with integrity and respect
2. Be passionate
3. Think long-term
Core Values :
Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.
1. Customer First
a. Always solve for the customer, not for self or the Company
b. Understand customers and markets deeply
2. Courage:
a. To think big, act without fear and voice your opinion.
b. To question the status quo- go beyond rules and hierarchies.
c. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone
d. To be transparent and open; we have nothing to hide
3. Ownership:
a. Act with authority to drive results
b. Prioritize action over discussions
c. Collaborate independently across teams
d. Communicate proactively, eliminate the need for follow ups
4. Curiosity
a. To push the boundaries and innovate
b. To never settle for less
c. To make mistakes, learn, don't repeat
d. Trust data over opinion
Beyond the salary (and great coffee!)
- Freedom to test out any idea in your function or outside of it.
- Gender-neutral policies
- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.
- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)
- Exclusive talks & insights from the experts for the growth & development of our team
- Full tuition fees sponsorship for Baristas
- Family support programs for Baristas
Opportunity:
As a Sr. Manager in SLAY's Digital Growth team, you will own the strategy and execution of all growth initiatives on all digital platforms.
Your Boss:
You will work directly with the Head of Growth who manages growth across channels and platforms. This position is being hired for. In the interim, you will report to our Co-Founder.
Your Team:
You will collaborate with business teams to develop growth strategies, creative teams to develop impactful copy/creatives, external partners to set up and manage specific projects/campaigns.
Key Result Areas :
- Drive customer acquisition & retention.
- Strong experience with driving growth on platforms including Facebook, Instagram, Google suite including Youtube and familiarity with emerging platforms.
- Experience with driving own sales channel growth including driving App installations and business through Web, App and other own platforms
- Grow the brand on the 3rd party sales channels with a key focus on improving funnels and cohorts
Your role requires knowledge and demonstrable experience of: Previous work experience 5+ years handling performance / digital marketing. Experience working with a high growth startup / brand would be strongly preferred.
Next Steps:
If you wish to explore this opportunity further,
1. Send us a copy of your latest resume
2. A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.
3. We will schedule one to one interactions with your potential boss, team members and peers.
Our client is a unique hygiene products manufacturing and distribution company. They provide easy to use, portable and disposable items for women and babies that are required during travel or on a day-to-day basis.
Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.
As a Marketing Executive, you will be responsible for actively seeking out new opportunities for brand collaboration.
What you will do:
- Strongly following up with queries & being active on comments within defined TAT
- Preparing weekly, monthly reports and delivering appropriate presentations
- Conducting market research & analysing competitors trend over different social media
- Collaborating with placement colleges for campus ambassador programme
- Conducting marketing campaigns
Desired Candidate Profile
What you need to have:- Strong written & verbal communication skills
- Hands-on experience with different social media
- Thorough understanding of marketing techniques
- Excellent knowledge of networking
- Passion for social media
- A results-driven approach
- Must be a student of a prestigious institution.
- Socially Active
- Present in campus
Skills
- Good Communication Skills
- Convincing Skills
Roles and Responsibilities
- To bring quality tutors to our platform.
- Share posters provided by TutorBin on your campus and LinkedIn
- Circulating posters, videos through email, whatsapp, instagram, facebook etc.
Rewards and Incentives
- Certificate of working as a campus ambassador.
- Rs 1500 in the first month.
- Reference benefits
- Opportunity to become part of our future programs/ projects.
- TutorBin T-shirts will be given
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.