Head of Growth

About SLAY :

SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratize great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee's core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.

Culture at SLAY:

Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team-; each member is united by a common purpose and drives excellence by bringing their unique self to the team.

We aim to build and nurture a team that finds meaning and fulfillment in the work they do at

SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.

The following principles guide us in our day to day working at SLAY:

1. Act with integrity and respect

2. Be passionate

3. Think long-term

Core Values :

Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.

1. Customer First

a. Always solve for the customer, not for self or the Company

b. Understand customers and markets deeply

2. Courage:

a. To think big, act without fear and voice your opinion.

b. To question the status quo- go beyond rules and hierarchies.

c. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone

d. To be transparent and open; we have nothing to hide

3. Ownership:

a. Act with authority to drive results

b. Prioritize action over discussions

c. Collaborate independently across teams

d. Communicate proactively, eliminate the need for follow ups

4. Curiosity

a. To push the boundaries and innovate

b. To never settle for less

c. To make mistakes, learn, don't repeat

d. Trust data over opinion

Beyond the salary (and great coffee!)

- Freedom to test out any idea in your function or outside of it.

- Gender-neutral policies

- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.

- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)

- Exclusive talks & insights from the experts for the growth & development of our team

- Full tuition fees sponsorship for Baristas

- Family support programs for Baristas

Opportunity:

As a Sr. Manager in SLAY's Digital Growth team, you will own the strategy and execution of all growth initiatives on all digital platforms.

Your Boss:

You will work directly with the Head of Growth who manages growth across channels and platforms. This position is being hired for. In the interim, you will report to our Co-Founder.

Your Team:

You will collaborate with business teams to develop growth strategies, creative teams to develop impactful copy/creatives, external partners to set up and manage specific projects/campaigns.

Key Result Areas :

- Drive customer acquisition & retention.

- Strong experience with driving growth on platforms including Facebook, Instagram, Google suite including Youtube and familiarity with emerging platforms.

- Experience with driving own sales channel growth including driving App installations and business through Web, App and other own platforms

- Grow the brand on the 3rd party sales channels with a key focus on improving funnels and cohorts

Your role requires knowledge and demonstrable experience of: Previous work experience 5+ years handling performance / digital marketing. Experience working with a high growth startup / brand would be strongly preferred.

Next Steps:

If you wish to explore this opportunity further,

1. Send us a copy of your latest resume

2. A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.

3. We will schedule one to one interactions with your potential boss, team members and peers.

Grab the opportunity to be part of an ownership culture that values diversity and a global exposure that you have always dreamt of!
What you will do:

• Strongly following up with queries & being active on comments within defined TAT
• Preparing weekly, monthly reports and delivering appropriate presentations
• Conducting market research & analysing competitors trend over different social media
• Collaborating with placement colleges for campus ambassador programme
• Conducting marketing campaigns

 

Desired Candidate Profile

What you need to have:

• Strong written & verbal communication skills
• Hands-on experience with different social media
• Thorough understanding of marketing techniques
• Excellent knowledge of networking
• Passion for social media
• A results-driven approach    

Eligibility Conditions

• Must be a student of a prestigious institution.
• Socially Active
• Present in campus

Skills

• Good Communication Skills 
• Convincing Skills

Roles and Responsibilities

• To bring quality tutors to our platform.
• Share posters provided by TutorBin on your campus and LinkedIn
• Circulating posters, videos through email, whatsapp, instagram, facebook etc.

Rewards and Incentives 

• Certificate of working as a campus ambassador.
• Rs 1500 in the first month.
• Reference benefits
• Opportunity to become part of our future programs/ projects.
• TutorBin T-shirts will be given

 

What you need to have:

We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.

1. The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
2. It is essential the person understands funnel based marketing centred around content & engagement
3. It is of utmost importance to have an experience of marketing automation at scale
4. Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
5. Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
6. To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial. 

Give your career a lunar slingshot, we are an equal opportunity employer.

The duration of this internship is 2-3 months. The Marketing Intern is responsible for coordinating and executing the company’s social media, event management and lead generation activities. The role offers opportunities to run email campaigns, finding creative ways of generating new sales leads and working across key social media channels including Facebook, Twitter and LinkedIn. This role will be instrumental in increasing our social media presence and gaining new leads through all marketing activities. This individual will be a highly motivated, self-starter and a dynamic personality with a drive to reach decision makers! Social Media & Digital Marketing: • Assist with streamlining company social media accounts, ensuring uniform content and tone of voice for landing pages, graphics, and other elements • Create engaging blogs and social media content • Grow and expand company social media presence on Facebook, LinkedIn, Twitter • Content ideation • Track key social media analytics on weekly basis • Participate in online outreach and promotion • Assist in the general distribution of press releases and media alerts Event Management: • Tracking events and updating them in the event calendar • Inquiring about the event - speakers, attendees, pricing, etc. • Running pre and post event email campaigns • Announcement about partnering/participation on social platforms • Helping in managing internal events and workshops

Role - Marketing excutive Needed experience : 1.5-2 years Responsibilities -> Managing marketing campaign across Social Media, Emails, Blogs and on-site -> Work with the team in creating and distributing content (Blogs, E-Books , Videos, e-mail etc) across all related channels . -> Managing and optimising website and other public content -> Social Media Optimization (Off and On-page) -> Preparing campaign reports and analysing +segmenting lead database -> Work with the team in planning and organising events across India Qualification Requirement -> Has used Wordpress -> GAIQ Certified -> Has worked with a SaaS company/ has a tech background -> Preferred Certifications -> Google Adwords, Hubspot inbound -> Excellent written (and verbal) communication skills -> Has worked with Marketing Automation tools like HubSpot, Pardot, Zoho, MailChimp, etc -> Basic Design skills (has used tools like Canva, Adobe Spark, etc.) -> Has a solid understanding of the basics of the following disciplines -> SEO, Email Marketing, Social Media, Content, Data Analytics, Automation, Design, ABM Work location :Bangalore

Lumens India has a legacy of 30 years in leather industry which has seen us establish as an end to end resource across various finishing and pricing requirements. Job profile includes developing marketing strategy to expand business to various countries globally as well as to follow up on the existing clients. We strictly prefer a female for this post as well as a foreign national who is well versed with European languages.

If you have an entrepreneurial spirit, get excited about finding smarter ways to do things, and have a burning desire to be part of a winning team where you can truly make a difference, we want to meet you. Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, Slack, Quora, LinkedIn and other strategically relevant online properties Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Also responsible for customer support – answering questions however they come in (Phone, e-mail, Twitter) and managing any online feedback forums Develop and implement tactical plans — including inspired and moderated solutions — that build and nurture online communities Demonstrated expertise in engaging and activating community groups Demonstrated ability to work with client on developing on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing Excellent communication skills and creative writing skills.