Head of Growth

Job Role: Content Strategist

• Exp: 4+ Years
• CTC: open 
• Notice Period – Immediate Joiners preferred

Responsibilities:

● Create creative strategy/new content for clients. Work closely with design, content team to build and audit marketing toolkits

● Collaborating with team members – writers, content creators/designers and account managers– to consistently deliver high performance work

● A content strategist needs to develop explicit and engaging content consistently

● Should also analyse content marketing data to trends and anticipate brand needs

● Should also perform various content audits to understand how existing content is performing

● Content strategist must also keep an eye on what is happening in and around the industry to develop the most mind-boggling and unique ideas for brands.

• Building and maintaining relationships with customers
• Achieving sales targets
• Regular follow-ups and getting feedbacks from the customers

Roles and Responsibilities 

1) Understand client requirements and functionalities. 

2) Write well-designed, testable, efficient code. 

3) Responsible for solving complex technical issues. 

4) Ensure quality projects are delivered within defined timelines. 

5) Active involvement in client communication to understand functional requirements. 

6) Maintain high standards of quality for code, documentation and other deliverables. 

Required Skills 

1) Good experience in Angular/React

2) Hand on Node.JS./Express JS 

3) Database : MYSQL/MongoDB 

4) Experience in Java Script, Typescript. 

5)Good experience in HTML5, CSS3, JavaScript, Jquery 

6) Experience working in an Agile environment. 

7) Good communication skills.

Introduction: 

Tyroo’s Vidtech.ai is one of the largest independent marketing automation clouds built for the video first world. We build software and platforms that allow our partners to derive maximum yields on their marketing spends on various video-first social platforms. We work on problems that involve building high availability, low latency solutions which require computing optimal decisions using various self-created modules as well as pre-available modules popular in the ML and Big Data world.

We are looking for a backend developer who has at least 1 year of professional experience in building systems on either Python or Node.js and is able to become an anchor/pillar for the team. The role will require you to architect and develop systems/features needed for our marketing automation products. Strong leadership and mentoring skills are also necessary so that the individual can train, educate and manage junior resources.

Key Requirements:

• Must be able to tackle complex business problems by breaking them down into sets of simpler problems and architect solutions for the same
• Must exhibit thought leadership and should be committed to mentoring and team building
• Must have excellent communication skills as the individual needs to collaborate with the Business and Product team
• Must be proactive towards changing software development landscape and keep upskilling
• Must be able to contribute in setting up best practices and effective design patterns in the complete development lifecycle.

Technical Requirements:

• Must have 3+ years of experience in developing scalable systems on Python/Node.js with a strong grasp of microservices and serverless architectural patterns
• Must have prior experience with databases like MySQL, Elasticsearch, MongoDB, Redis
• Must be exposed to cloud platforms like AWS or GCP and containerization using Dockers
• Must have worked with RESTful APIs and WebSockets
• Must have a deep understanding of HTTP, web browsers and token-based authentication/authorization (OAuth, JWT)
• Must be experienced on Version Control Tools (Git) and Package Managers (npm, yarn, pip)
• Must adhere to coding standards and have the habit of doing unit testing along with regular and rigorous code reviews
• Should know about microservices orchestration using Kubernetes, web servers like Nginx/Apache and queuing systems like Kafka/Kinesis

"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.

Strategy

• Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners

• Understand business objectives, challenges, and opportunities of target and industry
• Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.

• Facilitate existing client relationships and mandate via the role of strategy

Insights & Ideas

• S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.

• To build digital solutions encompassing technology, content marketing, and development and executing the same effectively

• Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.

• Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.

• Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.

• Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
• Share input on content and presentations, approve/reject ideas, provide feedback to the team
• Lead brainstorming sessions to generate ideas
• Provide market research, analyses, and insights into the latest industry trends
• Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research

New Business Development

• S/he will maintain and grow our agency's business and client base on an ongoing basis.
• S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.

• Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.

• Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.

• Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

• Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
• Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.

• Provide strategic branding thought leadership and expertise to expand business relationships
• Oversee development of marketing plans and creative briefs
• Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams

• Work with all departments to develop integrated solutions and expand the services Grapes provides to clients

• Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities

Leadership / Cultural Competencies:

We person should have the following characteristics and company values:

• Self-driven, proactive, and motivated, who looks to take initiative
• Looks to ask questions / has a spirit of inquiry
• Ability to lead the Team
• Ability to think strategically
• High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example

• Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self

• Interpersonally savvy, relates well to people throughout the organization
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration
• Someone with a level of self-awareness and the ability to bond easily with others

Skillsets

• Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.

• A wide interest in the intersection between technology and culture/human behavior.
• Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.

• Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.

• Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.

• Strong analytical skills and ability to mine large sets of data for actionable insights.
• Strong strategic and creative thinking with a passion for delivering best-in-class work.
• Extroverted with well-developed interpersonal, team building, and relationship management skills.
• Excellent command of English, both verbal and written communication
• Independent, determined, loves taking responsibility and problem-solving.
• Pushes for the best possible work and stands up for problem-solving real ideas.

• Designing and building advanced applications for the Android platform
• Collaborating with cross-functional teams to define, design and ship new features
• Unit-testing code for robustness, including edge cases, usability, and general reliability
• Working on bug fixing and improving application performance
• Continuously discovering, evaluating and implementing new technologies to maximize development efficiency

What you need to have:

• 3 to 6 years Android app development experience
• Hands on experience in developing high performance mobile applications
• Strong knowledge of Java,Kotlin,Android SDK, different versions of Android, and how to deal with different screen sizes
• Familiarity with RESTful APIs to connect Android applications to back-end services
• Strong knowledge of Android UI design principles, patterns, and best practices
• Experience with offline storage, threading, and performance tuning
• Ability to design applications around natural user interfaces, such as touch
• Familiarity with cloud message APIs and push notifications
• Familiarity with the use of additional sensors, such as gyroscopes and accelerometer
• Must have experience in BLE and BT
• Good understanding of unit, system and end to end testing and automation of mobile applications/ Android applications
• Familiarity with the MVC and MVVM design patterns
• Knowledge of the open-source ecosystem and the libraries available for common tasks
• Experience building, testing and distributing native apps that consume RESTful services
• Hands-on coding, systems analysis, design and delivery of projects assigned
• At least three native applications deployed in the play-store
• Proficiency in code versioning tools such as GIT