Head of Growth

Digital Marketing Intern

0-2 Years experience

Job Location: Bangalore

Degree in Marketing/Communications/Public Relations/Journalism

Description:

Are you a digitally savvy individual with a passion for marketing and design? Join our team as a Digital Marketing Intern and play a vital role in helping us enhance our online presence, promote our UI/UX design projects, and engage with our audience. This internship will provide you with hands-on experience in digital marketing within a creative design studio.

Role & Responsibilities:

• Collaborate with the marketing team to develop content that aligns with our design studio’s branding and messaging
• Assist in creating email marketing campaigns, including designing email templates and writing compelling copy
• Monitor email campaign performance, analyze results, and suggest improvements
• Support SEO efforts by conducting keyword research and optimizing website content
• Assist in improving website performance and user experience (UX) to drive organic traffic
• Utilize analytics tools to track and analyze digital marketing performance, including website traffic, social media engagement, and email open rates
• Generate regular reports and provide insights to optimize marketing strategies
• Collaborate with the marketing team to plan and execute digital marketing campaigns, promotions, and events
• Assist in managing online advertising efforts, if applicable
• Stay updated on digital marketing trends, industry news, and best practices
• Share insights with the team to adapt strategies accordingly

Must have Skills:

• Strong written and verbal communication skills
• Detail-oriented with critical thinking skills
• Understanding of SEO techniques and best practices
• Familiarity with major social media platforms (Linkedin, Facebook, Twitter, YouTube, etc.)
• WordPress basics are very important
• Keyword research experience is a must-have
• Basic knowledge of website analytics tools (e.g., Google Analytics) is a must-have

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Intern

 will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of 0-1 year in digital marketing & contribution to B2B sales if any
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Eager to learn and grow from marketing coordinator to digital marketing executive

Responsibilities:

· Excellent knowledge of all leading social media platforms such as, Facebook, Twitter, Instagram, LinkedIn etc.

· Assist with the planning of marketing strategies to help drive traffic and engagement to the website

· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Keep up to date with any social media trends

· Track social media influencers

· Ensure you produce a consistent brand message across all the social media channels

· Regularly monitor competitor social media sites and create competitor analysis reports

· Contribute to the company blog

· Assist with social media performance reports

· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Writing effective SEO content for blogs, websites and social media accounts.

· Coordination with the digital marketing team to report findings and recommendations.

Qualifications:

· Outgoing and easy to work with.

· Substantial social media presence.

· Ambitious and hardworking.

· Knowledge of Adobe Photoshop/ Illustrator and video editing is an added advantage.

· Excellent communication skills

Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.

• Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
• Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
• Experience to handle decent sized Digital budgets would be an added advantage.
• Proficiency in Keywords research and keywords competition Analysis
• Proficiency in creating reports using Google Sheets/Excel.
• The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
• You will play a pivotal role in growing our business, customer base, and improving user experience.
• Brainstorm new and creative growth strategies
• Research on latest digital tools and interactive trends for effective digital marketing.

Ideal Candidate

• 2+ years of hands-on experience in managing digital marketing campaigns.
• Knowledge of Analytic tools like Google Analytics, etc.
• Proficient in Google sheets/Excel
• Familiarity with social media trends
• Excellent communication skills
• Creativity and commercial awareness
• Proven Experience of handling a team

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
• Managed a monthly spends of INR 50+ Lakhs
• Working experience of working on New Acquisition, Remarketing & Retention campaigns
• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
• Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
• Be proactive, have a passion for improving business

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.