social media manager

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0qu53?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0qu53?source=

LogiNext is looking for a dynamic generalist marketer who will be responsible for the growth of our blog and website traffic. Your role would involve writing blogs, building marketing collateral, internal communication material, content for social media, newsletters and other related activities.

To be successful in this role, you should have hands-on experience with tools like Adobe Suite, Hubspot, Google Analytics and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain (this is a big plus). You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

Research industry-related topics (combining online sources and studies)

Write clear marketing copy to promote our products/services

Prepare well-structured drafts using Content Management Systems

Proofread and edit blog posts before publication

Coordinate with marketing and design teams to illustrate articles

Conduct simple keyword research and use SEO guidelines to increase web traffic

Promote content on social media

Identify customers’ needs and gaps in our content and recommend new topics

Ensure all-around consistency (style, fonts, images, and tone)

Should be able to write content in Tamil and English 

Immediate joiners

Job Essence –

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Work profile –

• Translation of Business/Digital Objectives into Content themes
• Production of Content items as per Digital-Social Media Campaigns
• Bench-marking content deliverables with national/global standards
• Creating manifestation and themes to be used for goal oriented marketing campaigns
• Producing tribe specific content assets ensuring engagement and RoI

Key Responsibility Areas –

Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
• Content for creative cards/videos
• Copies and descriptions
• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing/Bios/Wikipedia
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Online Reputation Management(ORM) areas
• Q&A | FAQs Deck

Must Have Requirements –

• Minimum 3-5 years of experience in digital social media writing(long form and short form)
• Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
• Deep understanding content analytics and RoI generation
• Should have worked with a digital social media agency/media house/news channel
• Should be able to ideate, and not just a task taker

SOCIAL MEDIA MANAGER

Tesseract Esports is looking for an experienced, creative and passionate Social Media Manager to join our team. As a Social Media Manager you will be responsible for managing all our social media accounts including those of our owned/co-owned/shared/white-label projects and IPs. You will be responsible for developing and implementing social media strategies in order to increase online presence and improve our marketing efforts for our brand and projects.

You will be working closely with the operations and creative teams and other client staff for successful implementation of social media plans and campaigns.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Requirements/Skills

• Passionate about gaming and Esports.
• Excellent interpersonal, presentation, verbal and written communication skills.
• Excellent knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and other major social media platforms and best practices.
• Excellent copywriting skills.
• Proficient computer skills, Microsoft Office Suite & Google Suite.
• General Knowledge of Search Engine Optimization (SEO), internet ranking for web content, keyword research, google analytics and web traffic metrics.
• Ability to plan and execute long-term and short-term social media campaigns
• Working knowledge of multi-social posting platforms such as Hubspot and Agora Pulse.
• Good understanding of social media KPIs and social media marketing strategy.
• Good time management, multi-tasking, problem solving and analytical skills.
• Ability to work in a highly collaborative and fast paced work environment.

You will be responsible for (not limited to)

• Manage, administer and grow all existing and new company social networks including Facebook, Twitter, Instagram, YouTube, LinkedIn etc.
• Create and execute social media plans and campaigns for different projects by collaborating with the content team and client staff.
• Develop and implement social media plans, competitions, strategies and campaigns to build brand/company/project awareness and drive engagement.
• Incorporate optimization strategies, analyze data and research best ways to increase traffic.
• Track, tabulate and report social media metrics consistently
• Oversee day to day management of campaigns, review success of campaigns and develop ways to improve.
• Research new media platforms, trends and industry opportunities in gaming and Esports.
• Provide feedback from social media trends and research to different teams.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with followers and respond to queries in a timely manner.

Your Experience

1-3 years experience in related field (Social Media Manager, Community Manager, Social Media Specialist, Marketing, PR, Communications, Gaming, Esports etc.)

What we will be excited to see in you

• Strong understanding of local and global gaming and esports ecosystems
• Social Management/Community building experience in gaming and esports field.
• Experience in setting up and optimizing google ad word campaigns
• Self-Learning

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

• Measurement and optimization of the program will be required on a regular and ongoing basis

• Management of all creative resources including designers, writers, and other agency personnel

• Integration of content programs with brand campaigns to drive the brand to demand.

• Executive presentations on the program approaches and results will be required.

• Design content marketing strategies and set short-term goals

• Undertake content marketing initiatives to achieve business targets

• Collaborate with design and writing teams to produce high-quality content

• Develop an editorial calendar, delegate tasks and ensure deadlines are met

• Deliver engaging content on a regular basis and inspire team members

• Edit, proofread and improve content

• Optimize content considering SEO and Google Analytics

• Analyze web traffic metrics

• Share content through various channels, ensuring strong web presence

• Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options

Skills:

• Should have Extensive command of the English language.
• Deep understanding of content marketing principles, approach, and execution.
• Should be able to work and deliver quality SEO-based content in a fast-paced and dynamic environment
• Should be able to develop and implement a content strategy that encourages high levels of engagement.