social media manager

ROLES & RESPONSIBILITIES

Looking for 2-3 yrs experience content Writer

Work with the Content Manager on all communication needs

Conduct in-depth research on industry-related topics in order to develop original content

Whip up engaging content for Push Notifications, Social Media, Emails etc

Work on scripts and introductory copy for Studio Videos

Collaborate with other teams to work on standalone projects

Ensure high editorial standards across all content

Work on website requirements including but not limited to Product descriptions

Collaborate with the Digital Marketing Head and the Graphic Design team to develop content for advertising campaigns.

Identify the customers’ needs and edit content to suit the target audience

Be open and flexible to engage with different forms of templates, communication deliverables etc

Be open to constructive feedback and practise transparency when faced with hiccups

Urgent opening in our company Hospitality Minds Pvt Ltd

Location - Borivali Mumbai

Work Type - Onsite

About the company

We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).

Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.

Job Description:

We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.

Core Responsibilities:

• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.

• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.

• Create original content ideas and IPs to strengthen engagement and base size.

• Create a one-of-a-kind community around the brand’s core message by fostering conversations and

engagement.

• Monitor and measure key metrics for the social pages.

• Monitor and measure brand reputation and presences through social listening. This would also entail

ensuring consistency of brand voice and brand persona.

• Build and enforce a crisis management module for any kind of direct negative publicity.

Requirements:

• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.

• Having worked with digital-first consumer brands (either in a in-house team or agency).

• Thorough knowledge of social platforms, analytics and tools.

• Original thinker with a fresh perspective.

Responsibilities

- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to

final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Requirements

- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.

Requirements

• Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
• Excellent command over spoken and written English communication
• 2 to 3 years of professional writing experience
• Great time management & task management skills
• Exceptional primary and secondary research skills
• Comfortable with working in an agile environment
• Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
• Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
• Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
• Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
• Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
• Possess basic knowledge of blog publishing on WordPress
• Collaborate with the design team for producing visually-engaging content
• Create compelling ad copies for marketing
• Work within set deadlines and produce content accordingly
• Show a passion for SEO and current trends but with expertise in writing for people, rather than machines

Job description

• Design and implement social media strategy to align with business goals
• Creating and executing a strong performance marketing strategy & execution plan mainly for Insta, Facebook & YouTube & other platforms.
• Managing day-to-day social media- Postings & Content Plan
• Managing monthly, weekly, and quarterly social media calendars & plan accordingly.

• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets.

Required Candidate profile

• Proven ability to develop brand strategies
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the branding
• LinkedIn Proficiency and in-depth knowledge of Instagram, LinkedIn, and Facebook Analytics
• Excellent English oral and written communication skills
• Creative mind

We are looking for a copywriter that can deliver words and meaning to advertising visuals. Shall be responsible for writing compelling marketing and promotion materials for different verticals of industries. 

•  Coordinate with the account managers to discuss the brand requirements.
•  Write sellable copy for a variety of media including social, print, video, and online
•  Brainstorming visual and copy ideas with the creative team.
•  Get a detailed brief to interpret the client’s needs and develop a creative concept that suits their purpose.
•  Creating drafts of creative concepts with the briefs available and through data research.
•  Presenting final output of creative concepts to the account managers.
•  Working as a part of a team with account leads, designers and technical dept.
•  Stay current on trends and competitors within the editorial sphere

Looking for a go-getter, an ideal candidate with an entrepreneurial mindset, happy to wear multiple hats and jiggle between tasks.

Responsibilities:

• Day to day activities will include sales pitches, customer onboardings, Whatsapp Bot management, understanding customer pain points & devise quick hacks to resolve, be highly data-centric.
• Establish/Discover b2b strategic partnerships, carry out experiments, and do an analysis of conversions WoW, Customer acquisition cost, and so on.
• Definitely an interesting role to work on, opportunity to collaborate and learn multiple areas of operations and extensive knowledge capital.