Google AnalyticsBrand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our
online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Responsibilities:
1. Performing research on current benchmark trends and audience preferences
2. Designing and implementing social media strategy to align with business goals
3. Setting specific objectives and reporting on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications
11. Creating campaign plans for business and marketing priorities
Basic Qualifications:
- Proven work experience as a Brand Manager/Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field"
Shubham Vishwakarma
Full Stack Developer - Averlon
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JOB DETAILS:
- Job Title: Director – Brand Marketing
- Industry: Media and entertainment Industry
- Experience: 8-12 years
- Working Days: 5
- Job Location: Noida
- CTC Range: Best in Industry
Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance
Criteria:
- 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
- Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
- Must have owned brand meaning, not just executed campaigns
- Must have launched or scaled a brand platform, not only shows or campaigns
- Prior ownership of earned media, social brand voice, and PR
- Fluent Hindi is mandatory
- Exposure to regional cultural contexts is a strong advantage
- OTT experience is a plus
Description
Role Overview (Non-Negotiable)
This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.
You own brand meaning, not just marketing output.
What You Own
- Brand positioning, narrative, and long-term brand truth
- Brand tone, voice, and cultural posture
- Earned media, social brand voice, and PR narratives
- Final authority on how company shows up across all channels
- What the brand amplifies—and what it consciously avoids
Key Responsibilities
Brand Strategy & Positioning
- Define and evolve company’s core positioning as the platform for India’s regional cultures
- Own master brand architecture across regions, IPs, and markets
- Protect the “red thread” connecting cultures without dilution or tokenism
- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR
Earned Media & Brand Voice
- Own brand social handles, PR, and cultural conversations
- Act as Editor-in-Chief of company’s public voice
- Ensure social presence feels cultural, not promotional
- Exercise judgment on public engagement vs. silence
Integrated Brand Campaigns
- Lead brand strategy for flagship launches, regional expansion, and national moments
- Ensure every campaign has a strong idea, emotional depth, and scalability
- Align brand equity with performance marketing without short-term erosion
Creative Direction & Governance
- Set creative standards for visual identity, copy, and storytelling
- Ensure respectful, non-stereotypical representation of regional cultures
- Build brand guardrails that protect meaning without limiting creativity
Cross-Functional Leadership
- Work closely with Content, Performance, Product, and CRM teams
- Act as the brand conscience—calling out dilution or short-termism when needed
This Role Is NOT For
- Social media managers or execution-only marketers
- Brand marketers without commercial accountability
- Candidates who see brand and performance as opposing forces
- Candidates dependent on large teams or budgets to create impact
8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
Must have owned brand meaning, not just executed campaigns
Must have launched or scaled a brand platform, not only shows or campaigns
Prior ownership of earned media, social brand voice, and PR
Fluent Hindi is mandatory
Exposure to regional cultural contexts is a strong advantage
OTT experience is a plus
Need candidate from these Target Companies ONLY :
Netflix India
Spotify India
Hoichoi
Aha
TVF
Tata Tea
Surf excel
Fevicol
Amul
ITC
Asia Paints
Britania
CRED
Zomato
Dunzo
Swiggy
Meesho
Zepto
IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC
Responsibilities :
- Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
- Plan and organize ‘campus engagement events’ for better brand positioning
- Primary and secondary research to forecast and mitigate any brand threats or perception mismatches
- Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
- Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
- Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
- Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.
Location: Bangalore
About The Role
• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.
Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
This role holder is responsible for end to end management of
the brand including profitability and growth
Qualification & Experience
Post-Graduation in Management (from a Premier institute)
Experience of 4 to 5 years in Digital Marketing
FMCG experience is preferable
Key Deliverables of the Role
Responsible for Launching & Brand building of the assigned brand
Responsible for growth and profitability of the Brand
Develop social media and influencer strategy for the brands
Consumer Insighting for brand strategy
Create and execute a holistic content strategy for Digital First Brands
Lead communication development on the brand
Create Brand equity and loyalty among target consumers using innovative methods
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Job Responsibilities
-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.
-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.
-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.
- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.
-Developing marketing campaigns that effectively communicate the brand's message to the target audience.
-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives
-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.
Requirements
-Creative mindset to come up with innovative ideas for branding and marketing campaigns.
- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.
- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.
- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.
-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.
-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.
- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.
-Knowledge of Event and exhibition handling.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
Designation: Anchor & Producer
Department: Video Content Team
Location: Bangalore (preferred) / Mumbai
Qualification: Any Graduate or Postgraduate
Experience: 3+ years of relevant experience in Anchoring or Vlogging on Youtube channel
Responsibilities:
- Candidate should be the face for YouTube channel and should have experience as YouTube channel anchor
- Should be able use own creativity in presenting the given script
- Should be able to present topics related to sports, science, history in an entertaining way
- Should be confident on camera
- Candidate should be known to languages. (English and Hindi) Fluently
- Candidate who is available for 8 and half hours in a day
- Candidate should bring in new ideas
Skills:
- A good understanding of the Youtube platform.
- Solid content research skills.
- Video editing skills.
- Social Media Presence.
- Digital Awareness.
Salary: 4.80LPA (Negotiable)
IMMEDIATE JOINING PREFERRED!
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
- Ideating and executing an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
- Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
- Leading a team, setting goals and tuning them to give their best performance.
- Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
- Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
- Minimum 10 years of experience preferably in a B2C product based company
We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon