17+ Digital Marketing Jobs in Kolkata | Digital Marketing Job openings in Kolkata

Job description

About Us:

We are a leading organization that specializes in providing professional training in specific ERP tools with primary focus in SAP tailored for application across diverse industries. We empower individuals and businesses to thrive in the digital era through comprehensive and practical training programs.

Key Responsibilities:

1. Content Creation:

- Develop high-quality and engaging content for various digital platforms, including blog posts, articles, ebooks, and social media posts.

- Collaborate with subject matter experts to create educational content that aligns with the needs of our target audience.

2. Digital Campaign Management:

- Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, social media, and email to drive awareness and lead generation.

- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.

3. SEO Strategy:

- Implement SEO best practices to enhance the visibility of our training programs in search engine results.

- Conduct keyword research and optimize website content for search engines.

4. Social Media Management:

- Manage and grow our social media presence by creating and curating content, fostering community engagement, and driving conversations relevant to our industry.

5. Email Marketing:

- Develop and execute email marketing campaigns to nurture leads, promote events, and share valuable content.

- Segment and target audiences to maximize the impact of email communications.

6. Collaboration and Cross-functional Communication:

- Collaborate with internal teams, including Sales and Product Development, to align marketing efforts with business goals.

- Stay updated on industry trends and competitors to ensure our marketing strategies remain innovative and effective.

Qualifications and Experience:

- Proven experience in digital marketing, with a focus on content creation and strategy.

- Familiarity with digital tools and technologies relevant to the training industry.

- Strong writing and editing skills with the ability to create engaging and informative content.

- Proficiency in SEO, social media management, and email marketing platforms.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Excellent communication and collaboration skills.

Expected Start Date: 01/03/2024

Job Types: Full-time, Permanent

Salary: ₹8,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Required)
• Digital marketing: 1 year (Required)

Ability to Commute:

• Kolkata, West Bengal (Required)

Ability to Relocate:

• Kolkata, West Bengal: Relocate before starting work (Required

• Digital Marketing (preferably SEO – keyword research, on-page and off-page optimization, local business listing optimization and web analytics reporting) required; B2B experience an advantage
• University graduate
• Solid knowledge on SEO and Web Analytic Tools (preferably GA4, SEMrush, Google Keyword Planner, Search Console etc)
• Background in Paid Search (PPC) or Paid Social is an advantage
• IT literate with extensive experience in internet.
• Must know the modern techniques of content marketing.
• Proficient in creating and presenting comprehensive SEO reports that highlight key performance metrics, trends, and actionable insights.
• Good Communication Skills

Added Advantage

• Ability to leverage AI-powered SEO tools and platforms for keyword analysis, content optimization, and predictive analytics.
• Have experience of using generative AI tools.

Job Description

• Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
• Experince in B2B is must.
• Craft content strategies that guide the content team based on keyword research.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
• Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
• Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
• Collaborate with internal teams to create landing pages and optimize the user experience
• Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
• Work closely with the content team to ensure the generation of SEO-friendly content
• Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
• Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.

Requirements

• Excellent communication skills (both written and verbal)
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console & other industry tools.
• Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Experience in doing SEO for SaaS/large publications is a plus.

We are looking for a Content writer a technical content writer responsible for creating high-quality content that effectively communicates complex technical information to a variety of audiences.

This role requires a deep understanding of technical concepts, excellent writing skills, and the ability to translate technical jargon into plain language that is easily understood by non-technical audiences.

Key responsibilities of a technical content writer include:

·        Research technical topics and stay up-to-date with industry trends and developments.

·        Developing a deep understanding of the target audience and creating content that speaks to their needs and interests.

·        Creating original content, such as blog posts, whitepapers, case studies, and technical documentation.

·        Collaborating with subject matter experts to ensure the accuracy and relevance of content.

·        Editing and proofreading content to ensure clarity, accuracy, and consistency.

·        Optimizing content for search engines and ensuring that it adheres to best practices for SEO.

·        Managing content calendars and ensuring that deadlines are met.

·        Analyzing the performance of content and making data-driven decisions to improve content effectiveness.

·        Communicating complex technical concepts clearly, concisely, and engagingly.

·        Staying up-to-date with the latest content creation tools and technologies.

Qualifications:

·         Bachelor's degree in a relevant field, such as technical writing, computer science, or engineering.

Experience:

·        Proven 2-3 years of experience as a technical writer or similar role

·        Experience with content management systems and other content creation tools.

·        Experience in a technical writing or content creation role is preferred.

Skills:

·        Strong writing and editing skills, with the ability to write clear, concise, and engaging content.

·        Excellent research skills and the ability to learn new technical concepts quickly.

·        Knowledge of SEO best practices and the ability to optimize content for search engines.

·        Familiarity with programming languages and software development methodologies.

·        Attention to detail and a commitment to producing high-quality content.

·        Strong communication and collaboration skills.

·        Ability to work independently and manage multiple projects simultaneously.

• Excellent LSI-based content writing, editing, and proofreading skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and ability to adhere to tight deadlines.
• Familiarity with SEO, digital marketing strategies, WEB 3.0, WEB 2.0, brand storytelling, SEO friendly website consulting.

   Company Benefits

·        PF,ESI.

·        Fun Friday.

·        Team Lunch.

·        Birthday Celebration.

·        Annual Party.

·        RNR Program.

·        Joining Bonus for immediate joiners.

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

We are looking for a Business Development Manager to join our team.

In this role, you will be entrusted with generating more business from existing clients as well as adding new clients to our portfolio.

Apply now for the role of Business Development Manager at CodeBuddy that is opening doors for skilled, energetic and enthusiastic personnel.

If you can help us in developing goals for the development team with business growth and meet potential clients while retaining existing clients you could be the perfect fit for the opening.

Responsibilities:

• Prospect for potential new clients and turn this into increased business.
• Cold calling, email marketing, online marketing to ensure a robust pipeline of opportunities.
• Meet potential clients by growing, maintaining, and leveraging your network.
• Developing goals for the development team and business growth and ensuring they are met.
• Work with technical staff and other internal colleagues to meet customer needs.
• Looking for creative ways to reach potential clients
• Participating in and utilizing company online events to raise awareness of the Codebuddy brand and establish contact with potential clients.
• Job requires connecting and meeting prospective clients, coordinating with the backend team to send proposals & close the deal with clients.

• At least 1 year of experience in international IT sales.
• Hands-on experience in interacting with international clients. 
• Self-motivated with the ability to work independently or jointly in a self-directed way.
• Determining the potential business opportunities.
• Should have knowledge about the services and industry to understand the client's needs and pitch the right solutions accordingly.  
• Implementing new business development strategies to maximize profit and sales.
• Should have the fire to perform under difficult circumstances and emerge successful.
• Smart and Dynamic male and female graduates/Post graduates with IT fluency and relationship development skills.
• Excellent written and verbal communication.
• Proven analytical and problem-solving capabilities.
• Keen attention to details.
• Proactive instead of reactive.
• Looking for ways to improve self and projects

If you have it all in you, we are happy to have you with us!

We have some great Perks & Benefits for you!

We at Codebuddy believe our team is our biggest strength and we believe in paying our team members fair remuneration because we respect everyone’s effort.

• Review in every 9-12 months
• Opportunity to learn new technologies at the company's expense
• On-time salary (7th of every month)
• Fair pay policy
• Easy leave structure
• Performance awards
• Festival gifts
• Annual picnic
• Monthly dinner parties.

• Experience in sourcing clients actively as well as managing own sales pipeline
• Passion about new technologies and start-up culture.
• Have good knowledge of International tax terms.  
• Working knowledge of LinkedIn & Sales Navigator, Hubspot, Salesforce, Outreach.io, or similar tool.

Joining our Design team means: 

• Working in a comfortable and stimulating environment that boosts productivity.
• Using the best equipment and top-notch tools,
• Being a part of a design-focused environment,
• Being involved in challenging projects,
• Taking part and initiating knowledge-sharing initiatives,
• Working with clients from around the world, 
• Working on internal R&D and Tech for Good projects,
• Having the opportunity to bounce your ideas off our experienced team,
• Getting support from a leader, mentor, and the team

What will happen next:

• Fill out the form
• Give us some time to review your application
• Meet us for an interview
• Complete a recruitment task to see how we work
• Join our team!

The job responsibilities include:

• Assist in establishing email marketing for our brand.
• Create automations and user journeys
• Manage day-to-day email production including campaign creation, QA and deployment.
• Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs
• Help manage reporting on email metrics and produce insights to ensure our program continuously improves
• Manage email production with internal and external resources
• Participate in the production of all email initiatives from conception to deployment
• Assist in copywriting and editing of email content
• Perform daily engagement activities on social media channels
• Create a community of pet owners & enthusiasts across social media channels
• Responsible for organic growth of social media outreach
• Bring in fruitful PR collaboration & engagement ideas to build a recall value of the brand digitally

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation. 

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.