Digital Growth & Community Lead at Purrple Orryx Events · Kolkata · 3 - 5 years · ₹3.5L - ₹7L / yr · Bootstrapped · Posted 29 Jul 2026

This role is with Nimuki, an Indian premium kidswear brand and a venture by the founders of Purrple Orryx. While this position is being advertised through the Purrple Orryx profile on Cutshort, the selected candidate will be working exclusively with Nimuki.
About Nimuki
Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.
At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.
Why We Are Hiring
In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.
We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.
Key Responsibilities
1. Social Media Management
- Manage Nimuki's Instagram account end-to-end.
- Post content, Stories, Reels, captions, hashtags, and respond to DMs.
- Follow the content calendar created with the Creative Director.
- Reply to comments and messages on the same day.
- Track performance such as reach, shares, saves, and engagement.
- Suggest new content ideas and trends that fit the brand.
2. Influencer & Creator Partnerships
- Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
- Reach out, negotiate, and manage gifting and affiliate collaborations.
- Explain Nimuki's brand story and guidelines to creators.
- Track the performance of influencer campaigns.
- Build long-term relationships with top-performing creators.
3. WhatsApp Community Management
- Manage Nimuki's WhatsApp community for our founding families.
- Share new launches, exclusive previews, and engage with members.
- Ensure every interaction creates a positive brand experience.
- Coordinate with the General Manager on order updates and customer delight initiatives.
4.Work with the General Manager to build relationships with:
- Premium preschools and daycares.
- Kids' play areas and family entertainment centres.
- Pediatric clinics and wellness centres.
- Art, music, sports, and swimming classes.
Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.
5. Reporting
- Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
- Provide monthly recommendations on what is working and what can be improved.
- Take ownership and proactively share updates without waiting to be asked.
What This Role Is Not
Before applying, please note:
- This is not a paid advertising role. Running Google or Meta ads is not the focus.
- This is not a content creation role. The Creative Director will lead the creative direction; you will manage execution and distribution.
- This is not a remote position. Being based in Kolkata is mandatory.
- This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.
What We Are Looking For
Must-Have Requirements
- Experience working with a D2C (Direct-to-Consumer) brand.
- Good understanding of Instagram and how to build an engaged community.
- Hands-on experience with influencer outreach and collaborations.
- Comfortable managing WhatsApp communities and customer conversations.
- Based in Kolkata.
Preferred Skills
- Existing connections with mommy bloggers or parent influencers in Kolkata.
- Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
- Understanding of the Indian D2C market and customer behaviour.
- Ability to read Instagram Insights and use data to make decisions.
- Experience with offline partnerships and brand collaborations.
We Would Love Someone Who
- Shares updates without being reminded.
- Brings solutions and ideas instead of only pointing out problems.
- Enjoys building and growing a brand from the ground up.
- Treats the brand with ownership and care.
- Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.
If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

About Purrple Orryx Events
About
At Purrple Orryx, we don’t just create events – we craft unforgettable experiences. From bold ideas to seamless execution, we bring brands to life in ways that spark emotions and leave lasting impressions.
With verticals like Prrowess by Purrple Orryx – a full-service marketing and design arm offering cost-effective digital design solutions – we help brands scale their presence beyond on-ground activations. Trusted by global giants like Amazon, Instagram, United Airlines, Talabat, Youtube and many more we blend creativity, strategy, and innovation to make every moment extraordinary.
Candid answers by the company
Purrple Orryx is a leading experiential event management company, crafting innovative brand experiences that inspire, engage, and deliver results. With expertise in strategy, design, and flawless execution.
With verticals like Prrowess by Purrple Orryx – a full-service marketing and design arm offering cost-effective digital design solutions.
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About Nimuki
Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.
At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.
Why We Are Hiring
In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.
We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.
Key Responsibilities
1. Social Media Management
- Manage Nimuki's Instagram account end-to-end.
- Post content, Stories, Reels, captions, hashtags, and respond to DMs.
- Follow the content calendar created with Radhika.
- Reply to comments and messages on the same day.
- Track performance such as reach, shares, saves, and engagement.
- Suggest new content ideas and trends that fit the brand.
2. Influencer & Creator Partnerships
- Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
- Reach out, negotiate, and manage gifting and affiliate collaborations.
- Explain Nimuki's brand story and guidelines to creators.
- Track the performance of influencer campaigns.
- Build long-term relationships with top-performing creators.
3. WhatsApp Community Management
- Manage Nimuki's WhatsApp community for our founding families.
- Share new launches, exclusive previews, and engage with members.
- Ensure every interaction creates a positive brand experience.
- Coordinate with Sunjit on order updates and customer delight initiatives.
4. Offline Partnerships
Work with Sunjit to build relationships with:
- Premium preschools and daycares.
- Kids' play areas and family entertainment centres.
- Pediatric clinics and wellness centres.
- Art, music, sports, and swimming classes.
Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.
5. Reporting
- Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
- Provide monthly recommendations on what is working and what can be improved.
- Take ownership and proactively share updates without waiting to be asked.
What This Role Is Not
Before applying, please note:
- This is not a paid advertising role. Running Google or Meta ads is not the focus.
- This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
- This is not a remote position. Being based in Kolkata is mandatory.
- This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.
What We Are Looking For
Must-Have Requirements
- Experience working with a D2C (Direct-to-Consumer) brand.
- Good understanding of Instagram and how to build an engaged community.
- Hands-on experience with influencer outreach and collaborations.
- Comfortable managing WhatsApp communities and customer conversations.
- Based in Kolkata or ready to relocate immediately.
Preferred Skills
- Existing connections with mommy bloggers or parent influencers in Kolkata.
- Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
- Understanding of the Indian D2C market and customer behaviour.
- Ability to read Instagram Insights and use data to make decisions.
- Experience with offline partnerships and brand collaborations.
We Would Love Someone Who
- Shares updates without being reminded.
- Brings solutions and ideas instead of only pointing out problems.
- Enjoys building and growing a brand from the ground up.
- Treats the brand with ownership and care.
- Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.
If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.
🚀 WE’RE HIRING — SOCIAL MEDIA MANAGER
Build brands. Drive conversations. Own the digital presence.
At Vue Studios, we work with ambitious brands across fashion, lifestyle, D2C and emerging businesses, helping them build meaningful digital ecosystems.
We’re looking for a Social Media Manager who can take complete ownership of brands — from strategy and ideation to execution, publishing and performance.
What you’ll own:
🎯 Social Media Strategy & Content Planning
💡 Content Ideation & Creative Direction
📱 Day-to-day management of Instagram & other platforms
✍️ Content calendars, captions & brand communication
🤝 Coordinate with creative, production & client teams
📈 Tailored Branding Solutions & Custom Presentation Drafting
📊 Track performance, identify insights & optimise content
🚀 Stay ahead of trends and turn them into relevant brand opportunities
👑 Most importantly — think like a brand owner, not just a social media executor.
What we’re looking for:
• 2–4 years of relevant social media experience
• Strong understanding of Instagram & current content trends
• Excellent communication and writing skills
• Ability to understand brand identity and translate it into content
• Strong strategic and creative thinking
• Someone who can independently manage multiple brands and timelines
• Prior experience with Fashion / Lifestyle / D2C brands is highly preferred
Why Vue Studios?
✨ Work with exciting and established brands
🎨 Creative freedom to experiment and execute
🚀 Exposure to the complete digital ecosystem — strategy, content, production & performance
🤝 A collaborative team that values ownership over hierarchy
📈 Opportunity to grow with a fast-moving agency
This is not a “post-and-report” role.
We’re looking for someone who wants to build brands, understand audiences and create work that actually moves the needle.
📍 Location: Mumbai
💼 Type: Full Time | Hybrid
⚡ Joining: Immediate / Short Notice Preferred
Think you’re the right fit?
Vue Studios — Let’s build something people remember.
Job Title: Social Media & Influencer Executive
Location: Malad East, Mumbai — In-office (Monday to Saturday)
Employment Type: Full-time
Experience: 6 Months to 1 year
Reports to: Founder
About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) company. We're looking for a Social Media & Influencer Executive to handle our day-to-day organic social media execution primarily on Instagram — alongside owning influencer relationships end to end. You'll ensure content goes out at the right time, in the right way, while also identifying, onboarding, and managing influencers who represent the brand.
Key Responsibilities
Social Media
Schedule and publish content (reels, posts, stories) across social platforms — knowing the right day, time, and format for maximum reach.
- Maintain and update the content calendar in line with the strategy set by Founder.
- Write clear, error-free captions and copy in English for posts, reels, and stories.
- Track day-to-day performance (reach, engagement, saves, shares, follower growth) and report on what's working.
- Engage with the community — respond to comments, DMs, and relevant conversations in the brand's niche.
- Stay updated on trending formats, audio, and cultural moments, and flag opportunities to the Organic Marketing Head.
- Coordinate with video editors to ensure content is ready and posted on schedule.
Influencer Management
- Identify and shortlist relevant influencers/creators for the brand's niche.
- Reach out to influencers, pitch collaborations, and negotiate basic terms (barter/paid).
- Brief influencers clearly on deliverables, timelines, and brand guidelines.
- Follow up on content delivery, review it for brand fit, and coordinate posting schedules.
- Maintain relationships with influencers for repeat collaborations.
- Track and report on influencer campaign performance (reach, engagement, conversions where applicable).
- Keep records of influencer contracts, payments, and deliverables organized.
Must-Have Skills & Qualifications
- Strong written and spoken English — you'll be communicating directly with influencers and drafting captions/copy.
- Good understanding of when and how to post for reach — timing, formats, hashtags, platform best practices.
- Experience reaching out to, negotiating with, and managing influencers/creators.
- Comfortable using social media scheduling and analytics tools.
- Detail-oriented, organized, and able to manage multiple influencers/deadlines at once.
- Familiarity with trends, reels, memes, and niche content culture.
Good to Have (Plus Points)
- Existing network of influencers/creators in relevant niches.
- Experience using tools like Canva, Meta Business Suite, or influencer marketing platforms.
- An eye for good content and what performs well on Instagram.
What We Offer
- Direct collaboration with the Founder and Production team.
- Room to grow into a larger organic/social media role as the brand scales.
- Fast-paced, hands-on experience at a growing D2C company
- Handle Instagram Pages (Content
- Calendar, Reels Planning, Posting)
- Run Meta Ads - Lead Gen +
- Engagement + Message Campaigns
- Make Content in Canva / Coordinate
- with Video Editor
- Reply to DMs / Comments + Basic
- Community Management
- Monthly Reporting + Client
- Coordination
- Hiring Drive Creatives
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Key Responsibilities:
- Manage and grow our social media accounts (Facebook, Instagram, YouTube, etc.)
- Respond to comments and messages professionally using our in-house systems.
- Monitor analytics and provide performance reports
- Assist with content creation (graphics, captions, hashtags)
- Support outreach and community engagement
- Perform general virtual assistant tasks as needed
Schedule:
- 42 hours per week
- Flexible schedule (overlaping with EST preferred)
Compensation:
Monthly start: $450 to $530. Two-year agreement: $16,230
About Us:
We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its
clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL,
Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a
company.
Job Role: Social Media Account Manager
Experience Level: 2+ years in Agency set-up
Location: Bangalore, On-site
Job Overview:
We are seeking an experienced and strategic-minded Social Media Account Manager for our client-based social media team. This role requires a dynamic individual who can execute effective
social media campaigns giving great results that meet with client’s objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep
understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.
Job Description:
● Create campaign strategies and monitor the execution to achieve the brand objectives.
● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.
● Develop, implement and manage a brand's social media strategy on a monthly basis.
● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.
● Measure the success of every social media campaign, as per required metrics.
● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.
● Communicate with industry professionals and 3rd party vendors if and when required.
● Provide constructive feedback to the team(copy & design) to achieve desired results.
Requirements:
● Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
● 2+ years of proven experience in social media management within a client-based agency or related environment.
● Demonstrated success in devising and executing impactful social media strategies for a variety of clients.
● Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.
● Profound understanding of social media platforms, algorithms, content formats, and best practices.
● Proven track record of generating
Social Media Strategist / Manager, AM:PM
Full-time, Andheri, Mumbai (in-office)
We are building a short-form vertical video news platform for people who stopped reading the news. You will own social end to end.
What you'll do:
- Ideate content daily. Trends in, ideas out, same day.
- Shoot and record with the team. On camera when needed, behind it when not.
- Execute the backlog of ideas we already have, fast.
- Run and grow our presence across Instagram, LinkedIn, and wherever attention moves.
- Read what is working, kill what is not, repeat.
Who you are:
- Fresh grad or someone with multiple internships behind them.
- Lives inside the feed. Knows what is trending before it trends.
- Ships. You are measured on output, not decks.
- Comfortable owning a channel without hand-holding.
This is a builder seat, not a support seat. If you want process and predictability, this is not it.
Job Role: Senior Social Media Account Manager
Experience Level: 3+ years
Location: Bangalore, On-site
Job Description:
● Create campaign strategies and monitor the execution to achieve the brand objectives.
● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.
● Develop, implement and manage a brand's social media strategy on a monthly basis.
● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.
● Measure the success of every social media campaign, as per required metrics.
● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.
● Communicate with industry professionals and 3rd party vendors if and when required.
● Provide constructive feedback to the team(copy & design) to achieve desired results.
Requirements:
1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
2. 3+ years of proven experience in social media management within a client-based agency or related environment.
3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.
4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.
5. Profound understanding of social media platforms, algorithms, content formats, and best practices.
6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline)
About Rimigo
Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and social is where that brand lives.
The Role
You'll own Rimigo's social presence end-to-end - strategy, filming, editing, publishing. You'll be the face of the brand on camera.
What You'll Do
- Ideate, create, and publish content across platforms
- Appear on camera regularly - reels, videos, short-form and long-form
- Build and own the content calendar
- Write hooks, scripts, and captions that land
- Spot trends early and move fast on them
What We're Looking For
- Social Media Content Creation - Ability to ideate, create, and publish engaging content for Instagram, YouTube, and LinkedIn.
- On-Camera Presence - Confident and comfortable appearing on camera regularly for reels, videos, interviews, and other content formats.
- Strong Writing & Storytelling - Excellent writing skills with the ability to create compelling hooks, scripts, captions, and social-first content.
- Video Content Creation - Understanding of shooting, editing, and producing short-form and long-form video content.
- Content Strategy & Planning - Ability to develop content calendars, identify trends, and plan content around brand and audience goals.
- Platform Expertise - Strong understanding of Instagram, YouTube, and LinkedIn formats, algorithms, trends, and audience behaviour.
- Creative & Trend-Driven Thinking - Ability to spot trends, experiment with new formats, and turn ideas into engaging, shareable content.
About Us:
We are not just an AD agency or a creative agency; we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its
clients to always expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes-Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej, amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Senior Social Media Account Manager
Experience Level: 3+ years in agency setup
Location: Bangalore, On-site
Job Description:
● Create campaign strategies and monitor the execution to achieve the brand objectives.
● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.
● Develop, implement and manage a brand's social media strategy on a monthly basis.
● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.
● Measure the success of every social media campaign, as per required metrics.
● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.
● Communicate with industry professionals and 3rd party vendors if and when required.
● Provide constructive feedback to the team(copy & design) to achieve desired results.
Requirements:
1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
2. 3+ years of proven experience in social media management within a client-based agency or related environment.
3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.
4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.
5. Profound understanding of social media platforms, algorithms, content formats, and best practices.
6. Proven track record of generating exceptional results via integrated marketing strategies(online + offline).






