Digital Marketer

Job Description :

- Manage, review & perform daily campaign responsibilities associated with Google Ads, Facebook Ads Manager, Bing Search etc. to meet business objectives.

- Plan, set up & manage all types of campaigns viz. Paid Search, Display, Performance Max, Discovery, App, etc. in Google Adwords.

- Optimise the campaigns on a daily basis, monitor & maintain key metrics like Impression Share, Quality Score, Campaign Budgets etc. in Google Search & Bing Search.

- Manage & optimize campaigns in Facebook Ads Manager, A/B test various audience targeting & creative optimization practices to come with the most suitable option to meet business objectives.

- Plan & execute direct performance campaigns with Publishers/Affiliates in alignment with business goals.

- Maintain & monitor, web & app analytics dashboards, reports & reporting tools. Generate & publish daily, weekly & monthly reports for all key metrics, goal & revenue tracking.

- Liaise with the Paid Digital agency to drive maximum output.

Key Qualifications :

- Bachelors/Masters in Media, Marketing, Technology, Engineering or related field.

- 3+ years of hands-on experience in Search Engine Marketing (SEM) & Pay-per-click (PPC) campaigns.

- Experience working on Google Adwords, Facebook Ads Manager & Google Analytics is a must.

- Understanding other Performance Marketing platforms like Google DV360, Amazon DSP, Bing Search, etc. will be an advantage.

- Knowledge & understanding of end to end online acquisition, lead generation, various campaign types, ad formats & channels that drive cost effective conversions is must.

Working at Apptroit Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Company Description

Apptroit is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.

Cloudanix helps companies with security and operational excellence for their cloud infrastructure. Organizations use multiple cloud platforms, across multiple regions via multiple accounts - and this is all used by their multiple teams.

We offer a Central Dashboard and set of tools which cross-functional teams (Cloud Operation, Security, Risk, Engineering) team members use to manage the cloud operations in a timely and secure manner.

Cloudanix is driven by a mission that every consumer should be entitled to secure and reliable apps. We want Cloud Operation team members, of both startups and enterprises to have all the necessary tools to operate securely and effectively using cloud technologies.

We are backed by YCombinator and some great investors. Our customers are across the US, UK and India.

About the Team

Sujay Maheshwari, has worked both as Engineer and Product Manager at several startups and large companies in US, London and India. He has built and run a successful startup in New York with customers like HSBC, JWT, and several other popular names.

For the past several years he has been part of the Cloud journey in various roles at Pantheon, Moodys, HPE, Cloud Foundry, and other Silicon Valley companies.

Purusottam Mupunu, excels in both Saas and Cloud space. He has built and run engineering teams across the US and India. He is based out of Sunnyvale, California and is an expert in AWS, Azure, and GCP cloud technologies.

He started his journey as a software developer and today leads Cloudanix’s engineering team.

About the Role

You have an opportunity to join our passionate team working towards building our vision collectively. We are a young organization and there is a tremendous opportunity to learn, deliver and grow.

We are handcrafting our Marketing team from the ground up so that we succeed in our ambitious mission. If you are not afraid to take on an audacious goal and are absolutely in love with technology, you are looking at the right role!

This role is for a SEO Specialist at Cloudanix.

TL;DR: You will be responsible for managing all SEO activities (On Page and Off Page) such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Your Responsibilities

• You will absolutely make sure that every day you are learning something new about our users, technology, and how to scale a company from a startup to a large organization
• Implement strategy for Off page SEO optimization.
• Monitor website hygiene monitor and identify common mistakes.
• Build high quality backlinks
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Check Google Analytics and Keyword Rankings regularly
• Understand current content on site and strategize a content marketing plan to boost organic traffic.

Qualifications

• Outcome-oriented. Not reactionary articulates the desired outcome and works collaboratively to create a path to achieve it
• You love tools, automation, streamlining things
• Good knowledge of the tech side of SEO and should be able to point errors on the page or in code which would improve keyword ranking
• Hands-on knowledge of SEO tools like SEMRush, Ahrefs, Screaming Frog, Google Search Console, Google Keyword Planner, Moz etc.
• Knowledge of standard and current SEO practices.

What can you expect in return?

• An opportunity to work on greenfield projects and making a dent in SaaS ecosystem
• At par market salary
• A diverse set of people who are focused and mission-driven, working towards solving an acute pain for the customers
• Flexi work culture. We don’t have any strict office hours. Our work-from-home policy is absolutely amazing!

•  

Growth Marketing Manager

Experience - 2.0 to 6.0 Year(s)

Location - Delhi

Working days - 5

Qualification - Any Graduate (Full time)

Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set

Job Responsibilities:

• Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++)
• Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life
• Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights
• Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals
• Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth

Job Requirements:

• 2 years Hands-on Experience on Facebook or Google Marketing
• Excel & data analytics skill set (SQL knowledge is a plus) 
• Strong with number crunching
• Analytical bent of mind; can break down data and assess it efficiently 
• Willing to learn in fast-paced startup ecosystem with Result-driven mindset 
• Ability to work under pressure, tight timelines & handle uncertainty 
• Ability to manage and prioritize multiple projects and tasks simultaneously 
• Strong interpersonal, time management, and problem-solving skills

About Role: 

Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.

1. Conduct deep online research. 2. Close Online Sale. 3. Write Marketing copy. 4. Engage in conversations. 5. Knowledge of advanced functions in database management. Good To have:- 1. Social Media Marketing skills. 2. E-Mail Marketing skills. 3. A/B Testing techniques. 4. Familiarity with tools like Buffer. 5. Knowledge of Google Analytics. 6. Understanding of Behavioural Psychology.

 

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

 

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

 

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends

Strong awareness of current online marketing techniques

About Camp K12 (https://campk12.com/): Camp K12 is an ed-tech startup founded by an MIT/Harvard computer science grad and the ex-CEO of Apple India, bringing coding and 21st-century skills to students Age 6 - 18 around the globe, via LIVE online courses and in-person programs. We were India's first coding bootcamp for school kids in 2011, and today are a leader in the K-12 education space, making cutting-edge tech like AI, 3D/Virtual Reality programming, Web & Mobile App Development, accessible to young students via our custom-built technology platforms. We've taught over 50,000+ students, worked with 200+ schools nationwide, and collaborated with institutions like Google, Adobe, IIM Bangalore, IIT Delhi, and more to inspire an entire generation of young makers and doers. We are actively recruiting across all functions -- marketing, sales, BD, design, software development. If you share our vision for redefining school education, come and join us. Learn more: https://campk12.live Digital Marketing Guru Need a dynamic digital marketing personality with solid written and verbal English communication skills, with at least 2-3 years experience in all aspects of Social Media and Digital marketing, preferably for a start-up or technology education company. The candidate must have demonstrated success in designing and executing the social media campaigns resulting into measurable outcome and social media outreach. In addition to the attractive salary, this position carries big Bonus associated with Lead generation and Engagement metrics. Who can apply: - Excellent spoken & written communication - 2-4 years of work experience as a digital/social media marketer - Has good exposure to the latest technologies in ed-tech space - Self-driven & motivated - Has in-depth understanding of the social media platform Benefits - Personal development under the hands of an experienced team - Opportunity to grow with the company, we are growing ~10X YoY - High energy work culture - Great perks

Social Media Marketing ExecutiveAbout Camp K12 : Camp K12 is an ed-tech startup founded by an MIT/Harvard computer science grad and the ex-CEO of Apple India, bringing coding and 21st-century skills to students Age 6 - 18 around the globe, via LIVE online courses and in-person programs. We were India's first coding bootcamp for school kids in 2011, and today are a leader in the K-12 education space, making cutting-edge tech like AI, 3D/Virtual Reality programming, Web & Mobile App Development, accessible to young students via our custom-built technology platforms. We've taught over 50,000+ students, worked with 200+ schools nationwide, and collaborated with institutions like Google, Adobe, IIM Bangalore, IIT Delhi, and more to inspire an entire generation of young makers and doers.We are actively recruiting across all functions - marketing, sales, BD, design, software development. If you share our vision for redefining school education, come and join us.Website : https://campk12.com/Job Description :- Need a dynamic digital marketing personality with solid written and verbal English communication skills, with at least- 1 to 2 years of experience in all aspects of Social Media and Digital marketing, preferably for a start-up or technology education company. - The candidate must have demonstrated success in designing and executing the social media campaigns resulting into measurable outcome and social media outreach. In addition to the attractive salary, this position carries big Bonus associated with Lead generation and Engagement metrics.Who can apply:- Excellent spoken & written communication- 1-2 years of work experience as a digital/social media marketer- Has good exposure to the latest technologies in ed-tech space- Self-driven & motivated - Has in-depth understanding of the social media platform Benefits :- Personal development under the hands of an experienced team - Opportunity to grow with the company, we are growing ~10X YoY - High energy work culture - Great perks

We're looking for a Digital Marketer who has knowledge about the required stuff, and also is open for learning. Adapting to new challenges everyday is a requisite. The responsibilities for the marketer would include the following but won't be restricted to these. She/He will be free to share new ideas, give opinions and expand on the role described below. - Well-versed with SEO (techniques, no black-hat techniques, please!). - Good written English language skill. - Must be able to use Keyword planner and other keyword research tools effectively. - Must know how to use Google Adwords effectively, and able to prepare the Google Ads for different industries and situations. - Able to interpret Google Analytics. - Must be knowing how to use Facebook for Business - Ads Manager etc. - Creative enough to create catchy social media ads (on Facebook, Instagram) - Work with the team to produce quality results on time. - Social media strategies - different for different industries. Must be clear about the requirements and draft the key points accordingly. - Prepare monthly report for all clients, working together with the team. - Always try to find a solution, not depending upon others in any case. Responsible and a dependable person.