Digital Marketer (US Shift)

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Responsibilities:

• As a designer on our team, you'll be responsible for delivering design and innovation across the team to help bring best-in-class digital experiences to life that empower partner brands, warehouse managers, and fellow employees.
• Run tight sprints and control the design planning for your projects, you'll drive team motivation to achieve individual and company goals.
• Deep empathy for the user and a desire to learn as much as possible about customers
• Find new ways of improving user experience by collaborating with others
• Model Design values in Design Teams & encourage others to be opinionated
• Develop the process/approach for tackling a design problem using known methods; anticipate problems; facilitate skills to engage cross-functional teams
• Use an understanding of impact and success metrics to focus and reprioritize their own and the team's efforts

Requirements:

• 5+ years' experience designing compelling user experiences
• Experience working in an agile/scrum environment and working collaboratively with product managers and developers, from concept to implementation
• Systems thinking; ability to step back and see a project's larger ecosystem, with a focus on solutions that improve not just one feature but the entire user flow
• Ability to lead and deliver projects end to end while effectively managing the stakeholder requirements.
• Ability to explore ideas, persuade others, and build consensus on fast-moving projects with varying degrees of ambiguity
• Have a keen understanding of the technological, business, and user opportunities and constraints
• Ability to distill and reframe problems, then define a framework for resolution, generating clear, elegant solutions for complex challenges
• Experience working in Ecommerce setup is a plus.
• Proficiency in working with design and prototyping tools like Figma, Miro, etc.
• Students from Bachelor's/Master's Degree courses in Design, Human-Computer Interaction (HCI) Human Factors International (HFI), or related fields of study can apply

Responsibilities:

• Design and develop user-friendly, robust, and scalable Flutter/Android/iOS applications.
• Collaborate with product managers, designers, and backend developers to understand requirements and translate them into functional applications.
• Implement clean and efficient code following best practices, coding standards, and design patterns specific to mobile development.
• Ensure high performance, responsiveness, and stability of the applications by conducting thorough testing and debugging.
• Integrate RESTful APIs to fetch and send data from/to the backend servers.
• Work with SQLite or other database technologies to implement data persistence in mobile applications.
• Implement effective UI/UX designs following Material Design guidelines to ensure a smooth and intuitive user experience.
• Collaborate with the team to identify and implement solutions to improve application performance, maintainability, and user engagement.
• Stay up-to-date with the latest trends, technologies, and best practices in mobile development and share knowledge with the team.
• Assist in troubleshooting and resolving issues reported by users or clients, providing timely and effective solutions.

We are looking for a Senior .NET Developer to join our IT department and build functional applications and websites.

Senior .NET Developer responsibilities include participating in the entire software development life cycle, debugging applications and configuring existing systems. If you’re equally happy to roll up your sleeves to write code and review other team members’ work, we’d like to meet you.

Ultimately, you’ll use your expertise in the .NET framework to help us deploy high-quality applications.

• Should have an overall 4+ years of professional experience in developing web applications on ASP.NET MVC/ASP.NET CORE.
• Experience coding, testing and documenting .Net/React JS Web Applications
• Excellent database management skill in Sql Server, My Sql
• Experience working in a waterfall/agile environment
• Experience building complex web systems that have been successfully delivered to customers
• Ability to take a project from scoping requirements through actual launch of the project
• Experience in communicating with users, other technical teams and management to collect requirements, identify tasks, provide estimates and meet production deadlines
• Experience with professional software engineering best practices for the full software development life cycle, including coding standards, code reviews, source control management, build processes, testing and operations
• Eagerness and willingness to learn new technologies

Key Responsibilities:

Responsible for ensuring the quality of Salesforce platform, through the creating of test plans, test cases, scenarios, scripts, and procedures for new features, bugs, and enhancements. Ensure the successful deployment of projects by defining and implementing end-to-end product test strategies.

Analyzes functional and technical requirements and translate them into manual test scenarios.

Communicate with AQA Engineers to make our e2e-scenarios automated

Participate in scrum team activities and be the voice of quality in your team

Collaborate with other teams, product office, support team and release managers.

Required Skills:

2+ years as a QA Engineer/Tester (Relevant experience including salesforce)

Knowledge of the Agile SDLC utilizing JIRA

Experience creating/updating and maintaining manual test cases, test plans, and test suites

Experience with test case management tools as well as maintaining test cases outside of tools

Familiar with bug tracking tools and creating bug reports

Experience troubleshooting and reproducing issues and defects

Experience testing web service APIs and using API testing tools such as Postman

Will be great to see:

Experience with Salesforce Sales Cloud or SF certification

Experience with SQL and query writing

Comfortable with automated testing tools (Selenium)

Experience with Java

Knowledge of Apex Jav

Job Responsibilities

• Creating website layout/user interface by using standard HTML/CSS practices.

• Developing websites that are responsive, cross-browser compatible.

• Designing and managing the website back-end including database and server integration.
• Generating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Conducting WordPress training with the client.
• Estimating development timings for individual tasks and new site builds.

• Coordinating with web designers to match visual design intent.
• Knowledge of code versioning tools like GIT.
• Working with debugging tools.

• Monitoring, reviewing, and revising the performance of the live website.

Required Skills:

• Ability to build websites from scratch using WordPress.
• Proven experience in woo-commerce & supported plugins.
• Knowledge in creating website layout/user interface by using HTML, CSS, jQuery, JavaScript, PHP & MySQL.
• Good understanding of theme customization.
• Competent in creating and maintaining software documentation
• Good understanding of SEO principles and content management systems.
• Must have knowledge of database management, hosting website, email server configuration on both shared and VPS servers.

Role: Application Architect

Job Description:

Key Responsibilities:

1. Understand requirements, functional and non-functional requirements, and devise end to end approach and strategy to modernizeapplications
2. Plan, Design, and develop architectures for highly available, scalable, and secure enterprise systems
3. Ideate and drive automation, lead PoVs point of view / PoCs Proof of concept/lead in the development of minimal viable product
4. Identify risks, and issues, and work on a mitigation plan
5. Able to review enterpriseapplicationportfolios and be able to provide application rationalization and modernization strategies
6. Provide functional and/or technical expertise to plan, analyze, define, and support the delivery of future functional and technical capabilities for anapplicationor group of applications.
7. Assist in facilitating impact assessment efforts and in producing and reviewing estimates for work requests.

Technical Experience:

1. Highly experienced withapplicationarchitecture capabilities with cloud-native architectures, microservices, and serverless architectures
2. Understanding of Domain-driven design, Event-drivearchitecture
3. Equipped with in-depth experience in developingapplicationswith either PHP/Python or databases such as PostgreSQL, MySQL, etc.

Professional Attributes:

1. Candidate should have good communication skills
2. Candidate should have good documentation and presentation skills
3. Candidate should be a team player and must be able to collaborate and network with different teams
4. Highly motivated and should work with minimum supervision and unclear requirements