Google AnalyticsWe are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set.
Essential responsibilities
- Generate business for our website designing and digital marketing venture
- Lead generation and nurturing
- SEO activities to ensure business visibility
- Social media management
- Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
- Customer relationship management
- Liaise with the development team for client projects
- Other marketing activities as a part of high end marketing strategy of the organisation
- Periodic progress report for evaluation and analysis
Perks & Benefits
- PF & ESI facility
- Pick up and drop available for all employee
- On-time salary
- 5 days a week, Saturday, Sunday fixed off
- Hike and appraisal
- Scopes of growth
Qualification & Eligibility
- Graduation in any stream (A marketing and management degree would be a plus)
- Proficiency in English (Required)
- At least 1 year of experience in Digital Marketing
- A data driven person with strong marketing skills (Preferred)
- Positive and resilient attitude with some negotiation skills (Required)
About Company
We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Anupam Technologies
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Google AnalyticsREVIEW CRITERIA:
MANDATORY:
- Strong B2C Performance Marketing Profile
- Must have 3+ YOE in managing performance marketing in at least 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
- Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
- Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
- Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
- Avoid all e-commerce companies
- Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
- Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
- Note: Total years of experience must not exceed 6 years.
ROLE & RESPONSIBILITIES:
The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
- Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
- Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
- Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
- A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
- Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
- Collaboration: Work closely with product and design teams to ensure campaign success.
- Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
- Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
- Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.
IDEAL CANDIDATE:
- Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
- Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.
SKILLS:
- Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
- Excellent at data handling and insight generation, proficiency in Excel & PPT.
- Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
- Experience with tools like Tableau, Power BI, etc.
- Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
- Excellent problem-solving skills and attention to detail.
- Ability to manage multiple campaigns and projects simultaneously.
PERKS, BENEFITS AND WORK CULTURE:
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
BEYOND WORK:
- Insurance benefits for you and family
- Interest-free loans
- Gift vouchers for special moments
- Fully-equipped Gym
- Education Sponsorship Programs
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- Collaborate with the marketing team to align content with brand voice and campaign goals.
- Optimize content for SEO to improve visibility and organic reach.
- Support content planning and brainstorming sessions.
- Learn and adapt to feedback to improve writing skills and output quality.
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KogniVera is an India-based technology consulting and services company that specializes in conceptualization, design, engineering, and management of digital products. The company brings rich experience and expertise to address the growth needs of enterprises in dynamic industries such as Retail, Financial Services, Insurance, and Healthcare. KogniVera has an unwavering obsession with customer success and a partnership mindset dedicated to achieving unparalleled success in the digital landscape.
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Very Strong at core java.
Having sound knowledge in spring boot.
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Cloud knowledge.
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- Strong attention to detail
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- Collaborating with coworkers to facilitate the creation of large, complex developments, as required.
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- Checking your code to detect and remedy errors and omissions.
- Testing your outputs to ensure that they are in excellent working order.
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- Build the product strategy and roadmap in line with customers problems and company's vision
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- Analyze complex use cases with experience in using analytics platforms to understand product usability and break them down to simplify user experience
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- Masters Degree in Computer Science, Information Technology, Business Management, Statistics or related field
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- 7+ years of experience in building global enterprise SaaS products
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- Excellent client-facing and internal communication skills with a fair understanding of what makes a good user experience and beautiful design
- Spontaneous, quick thinker and a self-starter with key organizational skills that includes attention to detail and multi-tasking
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- 7 years of experience as a Solutions Architect/Developer, designing and implementing global cloud-based solution architectures for PaaS, IaaS or SaaS.
- Experience with structured Enterprise Architecture practices, hybrid cloud deployments, and on-premise-to-cloud migration deployments and roadmaps.
- Experience with distributed computing, software development, big data analytics, cloud computing, virtualization, hosted services, multi-tenant cloud, storage systems or content delivery as well as security protocols.
- Experience developing the User Interface and User Experience for complex software solutions deployed globally
- Experience with all major programming languages and SaaS database technologies
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- Experience working with large multi-national distributed teams
- Experience articulating complex topics to senior stakeholders in both business and IT teams effectively .
- Bachelor’s degree in Computer Science or equivalent practical experience.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon