24+ Digital strategy Jobs in India

The ideal candidate should be:

• Data literate and a technology enthusiast: you should have an active interest in staying

up-to-date on the latest technology trends and what this might mean for business use

• An agile thinker - with the ability to think both clearly and quickly

• A skilled verbal and visual communicator - you should enjoy writing strategic decks and

presenting them

• Tuned in to the creative process and a champion of creative ideas, making sure they are on brand and deliverable in the client context

• A positive relationship-builder with internal stakeholders and clients and be confident about leading conversations and making things happen

• Experienced in working on global or pan-market brands with a strong interest and the desire to immerse yourself strategically in other cultures.

• Confident discussing business issues and understanding of commercial imperatives

• Hands-on in delivery when needed, but also able to brief and lead a project team

• An expert in common platforms such as Wordpress, Webflow, Figma, AEM, Wix, and able to advise clients on the pros/cons of these.

• Proactively engaging with emerging technologies, including AI, and the role they may play in brand experience.

• Have a technical understanding of brand experience extending beyond website and into other channels.

Hands-on approach and the following activities will be a reality of the role:

• Research and audit existing client digital platforms/ecosystems in terms of UX/UI, and compare to competitors/peers

• Collect and interpret data from platforms like Google Analytics, Adobe Analytics, and social media listening tools (e.g. Meltwater) to inform strategic decision-making

• Stakeholder engagement: interviews and discovery workshops with diverse teams of client stakeholders (including C-suite)

• Content analysis and content strategy/recommendations

• Presentation of insights, opportunities and recommendations, translating sometimes complex data into actionable insights that can guide clients on how to optimize their digital presence and marketing efforts

• Development of digital strategy including information architecture, user journey mapping and content strategy

• Development of digital experience and communication strategies that may include messaging, content, social media, email marketing, SEO/SEM, and paid media

• Research into emerging trends in data science and analytics, remaining up-to-speed with the latest tools and methodologies

• Collaboration with our design team to ensure digital brand strategies are delivered to a high quality across all channels and platforms

• Creation of measurement frameworks and KPIs to evaluate the effectiveness of digital brand / website strategies and make data-driven recommendations for optimization

• Experimentation into emerging technologies to take the lead on developing new products around these to solve client challenges or improve existing services/products

Digital marketing encompasses various roles and responsibilities, including: 

 1. Digital Strategist: Developing comprehensive digital marketing strategies aligned with business goals.

 2. Content Creation: Crafting engaging content for websites, social media, emails, and other digital channels. 

 3. SEO Specialist: Optimizing online content to improve search engine rankings and visibility. 

 4. Social Media Manager: Managing and executing social media campaigns across platforms.

 5. Email Marketing Specialist: Creating and executing email campaigns to nurture leads and engage audiences. 

 6. PPC Specialist: Managing pay-per-click advertising campaigns on platforms like Google Ads. 

 7. Analytics and Data Analyst: Analyzing digital marketing metrics to measure campaign performance and derive insights.

 8. Web Developer/Designer: Ensuring the website is user-friendly, aesthetically pleasing, and optimized for conversions. 

 9. Digital Advertising Manager: Overseeing online advertising efforts, including display ads and social media ads.

 10. CRM Manager: Utilizing customer relationship management tools to optimize customer interactions and retention.

 11. Influencer Marketing Coordinator: Collaborating with influencers to promote products or services.

 12. Video Marketing Specialist: Creating and optimizing video content for digital platforms.

 13. Mobile Marketing Specialist: online sales platforms.

 15. Brand Manager: Ensuring consistent brand representation across all digital channels. These roles work together to create a cohesive and effective digital marketing strategy.

About the Company

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.

Roles & responsibilities:

• Proven experience in Digital Marketing and an understanding of Media channels.

• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective

• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a   communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)

• Flair for communication and presentation to engage and influence stakeholders positively.

• Creation of tactical plan presentation and supporting media plan templates

• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments

• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights

• Set budget allocation & key channels identified for each to hit the objective

• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients

• Work on the brand portfolio, brand positioning, and GTM strategy as necessary

• Expertise in problem-solving and technology development.

Requirements:

• At least 4 years of relevant experience (strategy, media, consulting, research)

• Experience in digital media, advertising, marketing

• Solid grasp of digital marketing, especially a deep knowledge of digital media

• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)

• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs

• Understanding of brand and DR objectives

• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions

Director - Strategy and Solution - Performance Marketing

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, we are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. We are trusted by leading marketers and agencies in India and is expanding its footprint globally.

We are looking for a Director - Strategy and Solutions. No matter how brilliantly organizational functions perform in their silos, the ownership and skills to ensure it all comes together and moves in the right direction is program management.

As the Director (Strategy and Solutions), you will assist in driving customer success, operational excellence, new solutions discovery, and account growth.

We are looking for seasoned professionals who excel in the following areas:

1. Proven experience in Digital Marketing and an understanding of Media channels.

2. Flair for communication and presentation to engage and influence stakeholders positively.

3. Leading and driving innovation for developing new programmatic solutions as per the requirements of the client and ensuring it is aligned with business goals.

4. Formulation of strategies in accordance with the organizational goals.

5. Expertise in problem-solving and technology development.

6. Driving the overall P&L of the company

Experience: 10+ years of professional experience

Preferred Industry: Performance Marketing

Experience with a Digital Marketing agency is a must. One must be able to lead solutions and strategy from the forefront.

We value people who are driven by a sense of ownership, a bias for action, transparency, persistence with adaptability, curiosity and humility.

What you get:

- Opportunity to build a global company.

- Non-linear learning experience.

- Transparent work culture.

- Meaningful equity in the business.

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build, and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Liaising with clients to identify specific business problems and develop ideas
• Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
• Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
• Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
• Running research groups
• Finding an 'angle' on a specific product or service on which to base a campaign;
• Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Meeting the client to learn the background of the brand and advising on possible approaches to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
• Presenting conclusions and ideas to clients and other agency staff
• Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

What you need to have:

• 4 plus years of demonstrated track record of developing senior-level client relationships.
• Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
• Strong relationship management skills.
• Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
• Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
• Ability to use alternative analytical approaches to solve digital/interactive marketing problems.

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

• Should be atleast having 10 + years of exp with scaled startups / high growth startups
• Preferably have done 0-1 or 1-10 (build things from scratch in HR & have scaled it )
  
  

  Roles & Responsibilties

  Roles & responsibilities :

  • You will work closely with the senior most leadership and will be responsible to build and drive HR strategy across functions to foster organisation growth.
  • Create a conducive culture that enables the team to grow the organisation & themselves.
  • Set up policies and processes and create an employer brand in the market.
  • Leadership role with fast growing early age startup
  • Work closely with senior stakeholders in a high impact rol

  Experience and Qualifications

  • Overall 12+ years experience in HR post MBA from a reputed B-School.
  • Having worked in an online/ digital start up ecosystem is a must.
  • Experience working as a HR Business Partner, HR Operations, HR Generalist, TA etc.
  • Strong business acumen with experience managing a team and diverse stakeholders.

  What’s an offer

  An excellent opportunity to work with a well funded early age start up in their fast growing set up in a leadership role working closely with a strong leadership team of expert professionals.

Digital Marketing Manager - Astroyogi.com

Responsibilities

• Own the strategy and roadmap for a key product/business area.
• Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
• Responsible for tracking the performance of all campaigns that are run.
• Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
• Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
• Understanding of branding and brand communication is also a bonus.
• Manage marketing budget and monitor usage for all platforms.
• Clear understanding of calculation of RoAS and other metrics is important
• Experience of working with agencies in performance marketing as well as media and creative agencies
• What we’re looking for:
• Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
• Strong analytical mindset and knowledge of performance marketing metrics.
• Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
• Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
• Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
• Highly organized, good time management and the ability to meet deadlines.
• Excellent English in written and verbal communication skills.

Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.

NextGen AVP Role - Pune Location

Job Description

Experience:

Should have subject matter expertise in cloud platforms (AWS, Azure & GCP), and next generation technologies

Should possess experience in designing and delivering architectural solutions for mission critical applications using cloud native development and architecture and cloud migration methodologies and tools

Demonstrated as a trusted advisor for customers on various Next Gen technology solution options and presented strong value proposition to win the deals

Experience is building differentiated solution & service offerings in building Next Gen Application development

Extensive experience in Presales, Solutioning, Delivery, People Management, Global experience and should be in a P&L role

Have experience leading complex, global solution implementations programs

Technology Experience:

Cloud Native App development, Microservices based enterprise grade application development, Serverless Computing, Containerization technologies

AWS, Azure, GCP and aPaaS platforms like Cloud Foundry

DevSecOps – CI/CD tool chain, API Management platforms

Database technologies – Structured & Unstructured data storage platforms

Expectations:

Responsible to formulate business development strategies for NextGen Application Development Technology practice

Create differentiated solution & Services offerings and translate into revenue growth

Drive strategic account growth and be responsible for the delivery of consulting services to our customers

Actively search for opportunities to expand business within existing accounts and help win new clients

Building new technology capabilities, and building team competencies

Marketing of technology & domain solutions / service offerings to internal/external stakeholders

Manage business relationship with the technology partners & start-up eco systems and demonstrate edge over competition

What you need to have:

What you need to have:

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

What you need to have:

Behavior Labs team:

The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.

The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.

We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.

Key responsibilities will include:

• Generating insights about behavior from a range of data sources; developing testable propositions
• Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
• Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
• Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
• Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
• Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
• This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
• This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.

An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. 

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
• Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
• Understanding the market: main challenges and trends of the sector, industry value chain & key players
• Create and proofread web updates at all stages of the campaign life cycle
• Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
• Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
• Creating content and deliver communications that drives lead generation
• Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
• Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
• Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
• Fulfilling media deals, direct marketing, social media
• Database filtering and segmentation
• Planning, copywriting and proofreading
•  

Qualifications

• Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
• Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Fluent in written and spoken English
• Excellent copywriting and proofreading skills with proven examples
• Ability to work under pressure and meet demanding deadlines
• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs

My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry

The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team

• Social media daily management - primariliy linkedin and Twitter 
• Digital marketing - SEO, PPC advertising and more 
• Website content develpoment and management
• Copy writing for press releases, website and ad-hoc pieces
• Market research including competitot analysis and performance improvement 
• Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities 
• Liaising with suppliers including printers, design agencies and publications
• Reporting directly to the Director and planning the event calendar with them
• Ad hoc support to team including assisting with events management and promotional activity
• Maintain production schedules for event materials/collateral
  Work on event follow-up and Event Metrics and Analysis

Candidate requirements:

• Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Fluent in written and spoken English
• Ability to work under pressure and meet demanding deadlines
• Confident and mature approach, reflective of the profile of the position and organisation

• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs
• Able to work with confidential material and sensitive information with absolute discretion

Role Description - 

- Workindia is a 100% Product Company [Not Product-Enabled]. With PMF Stage completed 2 years ago, Company has seen rapid scale to become the largest Blue Gray Collar Recruitment Company in India today.

- With scale, Company focuses on one, expansion of existing business initiatives and two, addition of new business initiatives on an ongoing basis. 

- Role of the candidate is to head the digital marketing Team

Eligibility - 

1. Academic background: Engineering Only. Non-Engineers are not eligible to apply for this role. 

2. Work Experience: Minimum 4 years of experience required. 

3. Candidate should have good analytical skills, effective leadership and communication skills. 

4. Candidate should have experience in using marketing data tools and marketing analytics. 

5. Candidate Should have been involved in deciding team size, team structure, have experience of budget allocation to the various marketing channels, independent thinking on strategy vs. only execution.

Just to inform you; the company has excellent work environment and work culture.

Qualifications - 

BE / B tech/ MBA only requested to apply. Good institutes will be given preference.

If interested, kindly share your updated CV along with the following details:

1. Total experience:

2. Current CTC

3. Expected CTC 

4. Notice Period

5. Contact Number:

6. Email ID

7. Qualification:

Contact Person:

Shubha Gupta
HR Manager