- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs build, and maintain our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop-off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Subodh Popalwar
Software Engineer, Memorres
About Clarisco Solutions Private Limited
Similar jobs
Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
SEO Executive
Job Types: Full-time, Regular / Permanent
Experience: minimum 6 months in SEO
Location: WFO company’s location i.e. Dehradun, Uttarakhand
Responsibilities
· Track, report, and analyze website analytics
· Optimize copy and landing pages for search engine marketing
· Perform ongoing keyword discovery, expansion and optimization
· Research and implement search engine optimization recommendations
· Research and analyze competitor advertising links
· Develop and implement link building strategy
· Work with editorial and marketing teams to drive SEO in content
creation and content programming
· Recommend changes to website architecture, content, linking and
other factors to improve SEO positions for target keywords.
Requirements
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online
customer acquisition.
- In-depth experience with website analytics tools.
- Experience with bid management tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Up-to-date with the latest trends and best practices in SEO and SEM.
About Ftechiz Solution Pvt Ltd:
Established in 2016, Ftechiz Solutions Pvt Ltd, with it’s dedicated and skilled team of professionals, able to create dynamic and cost effective solutions for it’s clients. We believe in delivering the best services to our Clients without compromising on time or quality. Ftechiz Solutions Pvt Ltd has been launched with a clear vision to become multi-skilled and multidimensional IT service providers with a focus on high end strategic solutions and with the ultimate aim to evolve and become a leading One Stop internet strategy consulting company. We have been successful because we believe in keeping our promises and our simple but highly effective websites are known to interest the viewers greatly as the design is eye catching with the navigation easy making it a comfortable experience.
▪Negotiating with bloggers on social media in text format only;
▫Analyze the bloggers results on projects within our Platform
▪Daily report on the progress of the project
Requirements:
▪Good writing skills (English + local languages)
▫High level of communication skills
▪Self-discipline
▫Stress resistance
▪Desire to grow in digital space
▫Diligence
Work conditions and pay:
▪Free 4 days online training. In a week, we will teach you how to communicate with bloggers competently, help you develop business communication and sales skills;
▫Remote work
▪Rapid professional and career growth;
▫Working with famous bloggers
▪Mobile phone (smartphone) required
▫We have a Pay Per Performance Model which means that you get a fixed payment for each post made by a blogger. Average salary is Rs.15000-30000, effective employees earn from Rs.50000-60000 monthly. There are bonuses and money contests among employees.
Google Analytics- Experience with tracking and improving critical KPIs on a dashboard.
- Content is going to be a huge part of our marketing efforts. Having experience in driving relevant traffic from content and measuring conversion and ROI from it is required.
- Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid.
- Practical experience with email marketing is a must. Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must.
- Strong sense of product as you’ll be a key influencer in how the product shapes over time.
- Creative thinker, story-teller and problem solver with attention to detail.
- Bachelor’s degree, preferably a master’s degree is required.
- Hands on experience in the eCommerce domain, especially on the seller side.
- Understand how to build and nurture a community of users, advocates and influencers and use this to amplify the word of mouth for the product.
- Exceptional writing skills, ability to edit and proofread content for clarity, grammar and accuracy.
- Hands on experience or comfortable with any or all of the following: SQL, HTML, CSS, JavaScript or programming in any language is a strong plus.
- Any experience with data sciences and analytics, R or python.
- Knowledge of or experience with UI/UX, graphics design or product management.
- US education is a strong plus. All customers are in the US to having spent time there and cultural familiarity is helpful.
Job Description:
– Maintaining AdaptNXT’s social media presence across all channels
– Keep track of trends and insights, and optimize campaigns based on the insights
– Brainstorm new and creative growth strategies
– Collaborate with internal teams to create engaging social media posts, landing pages and optimize the user experience
What we are looking for?
– College Students or freshers who want to learn Marketing
– Ability to research on a topic over internet
– Strong Written and Verbal Communication Skills
– Self-Motivated
– Team-Oriented
– Strong Attention to Detail
What’s in it for you?
1. Certificate of internship.
2. Work directly with the founding team.
3. Potential to convert the internship into a full-time employment.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Google Analytics
- Experienced professionals – 1 year to 3 years experience
- Candidate having creative thinking and original approach
- Willingness & ability to learn & work on new technologies
- Develop marketing strategies
- Search Engine optimization(SEO)
- Social Media Marketing
- Email Marketing
- PPC/Ad Management
- Interacting with the clients & managing their internet marketing accounts
- Building monthly reports, analyzing the data & measuring the impact of the internet marketing done for that month
- Write original, creative content for marketing purpose
- Google Analytics
- Google Search Console
- Google Adwords
- Facebook Insights
- Moz Tools
- Mailchimp & Benchmark email
- Google+
- Photoshop/Canva - Basic design skills are helpful to have
- Candidates from marketing background preferred
- Candidates having working knowledge of Adobe Photoshop or Canva preferred. Basic design skills are helpful to have
- Candidates must have good reading, writing, spoken English skills
- You are invited to send us your complete resume
- Attach previous work or portfolio or project details
- Resume should have candidate photograph in it
- Mention Linkedin Profile URL in the resume
- Do go over our company website http://www.ladybirdweb.com/" target="_blank">www.ladybirdweb.com | http://www.faveohelpdesk.com/" target="_blank">www.faveohelpdesk.com & LinkedIn profile before applying
Google AnalyticsRoles and Responsibilities
- Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic
- Conduct keyword research and analysis to enhance ranking across search engines for regional news publisher websites.
- Optimize components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites.
- Strong understanding on Google Assistant and voice search.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams
- Advanced understanding of the fundamentals of the search engine industry, including but not limited to crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place Work with the content team on link building efforts, including strategy and processes
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Strong working knowledge of and proficiency with o Web analytics tools such as Google Analytics, Google Webmaster Tools
Job Specific Knowledge & Skills
a) Functional :
- Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Deep understanding of how search bots crawl websites Good understanding on how websites are build and work at both the back and front end. Understand canonicals and noindex rules
- Sound knowledge of HTML and CSS to identify code-based optimization opportunities
b) Behavioral:
- Proficiency in Search Engine Optimization reporting and analytical tools
- Excellent communication and presentation skills, good analytical or problem solving skills. You are good at time management & should have the ability to handle projects independently
Qualification:
- 3-5 years of experience in SEO, SEM, Display and search marketing, PPC, Social media optimization, etc.
- Bachelor's degree in Engineering or Marketing
- Proficiency in MS Excel, PowerPoint, and Word
- Media Industry preferred, but non-media professionals can also apply
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Software Engineer, Memorres