Digital Marketing - Head

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

• Experience in Asp .NET Core,EF Core, Asp .NET Core Blazor, ASP .NET MVC, C#
• Should have experience of all aspects of Software Development Life Cycle
• Excellent problem solver, able to assimilate formation quickly
• Excellent communication skills, oral and written
• Technical expertise: Demonstrates knowledge and experience in .net development
• Strong team player; work effectively in groups; and help others to get the job done
• Decision making: ability to analyze, integrate, evaluate and make decisions
• Motivation: Establish and communicate vision. Demonstrate enthusiasm and excitement
• toward achieving project goals
• High quality standards: accuracy, proficient and thoroughness in unit testing
• Time Management: Completes work in a timely manner to meet production deadlines
• Organizational skills: Ability to establish priorities for projects to meet goals
• 4+ years’ experience in .Net .

Responsibilities:

• Follow proper coding standards, application architecture guidelines and procedural guidelines
• Manage entire asp.net team and direct communication with client along with project manager

Apart from compensation, we are welcoming with:

• Unique Growth Opportunities.
• We will provide training based on Project Requirement
• You will learn directly from expert developers in the field.
• You will get an opportunity to work on the complete lifecycle of projects
• You will get an opportunity to work on multiple technologies.
• Discretionary Bonus.
• Work from Home, Flexible Timings, Paid Vacation and much more!
• Work Days: Monday to Friday.

 Immediate joiners preferred

Technical Project Manager

Exp : 10 to 15 Years

Responsibilities

• Participate in meetings with US client teams to understand business requirements and project milestones. Provide technical suggestions and strategy in project planning.
• Prepare Project Plan and track the project progress of deliverables and Milestones. Report the status to higher management regularly.
• Monitor Budget and Timeline at regular Intervals and plan proactive steps to control them.
• Identifies opportunities for improving business prospects with the client.
• Help team in resolving technical and functional aspects across project life cycle.
• Planning and execution of training, mentoring, and coaching team members.
• Hold regular project reviews with internal & client stakeholders.
• Prepare organized and informative presentations whenever required.
• Resolve and/or escalate issues as and when it is imperative.

Required Skill

• At least 2 years’ experience in managing large technology engineering team or L2/L3 Technology Support team with an overall experience of at least 10 years in IT industry.
• Experience in BI Tools like MicroStrategy, OBIEE, Tableau or ETL Tools like Informatica, Talend, DataStage, and SSIS.
• Experience in Datawarehouse and BI Reporting projects as developer or Lead or Architect
• Experience in generating reports on SLAs, KPIs, metrics and reporting to senior leadership.
• Experience in attracting and hiring excellent talent Ability to mentor, and bring best out of the team. Flexible with working hours based on the service requirement.
• Demonstrate organizational and leadership skills
• Excellent communication (written and spoken) skills
• Experience or knowledge in tools such as JIRA, Confluence, ServiceNow, Splunk, Other monitoring tools etc . Exp on ETL,DWH concepts, L2/L3 Exp

• Mandatory skills: Spring boot, Hibernate, Microservice
• Strong Java skills including Java 8 features 
• Good understanding of Microservices-based architecture and the related ecosystem 
• Exposure to MS SQL Server, Sybase etc. and NoSQL databases like MongoDB is also preferred.
• Great OO skills, including strong design patterns knowledge 
• Strong knowledge of software best practices, like Test-Driven Development (TDD) and
• Continuous Integration (CI) 
• Strong Knowledge of Data Structures & Algorithms
• Experience in working with data-driven RESTful APIs using web frameworks like SpringBoot,etc. 
• Should be able to do data modeling
• Good understanding of ORMs like Hibernate, JPA, etc. 
• Strong debugging skills
• Familiarity with architectural/ design patterns
• Advanced knowledge of Agile methodology.

• Primary Skills: Xamarin and  WPF
• Mandatory skill: Xamarin. Forms & WPF
• Experience in designing and developing Xamarin applications (mainly xamarin forms).
• Good knowledge of C#.Net.
• Understanding and implementation of MVVM design pattern.
• Good to have knowledge in other design patterns as well.
• Experience with Agile/ mobile dev-ops methodologies.
• Passionate about advancements in technologies
• Looking Candidate who has H1 & B1  valid Visa only, candidate need to travel to US immediately if shortlisted