Digital Marketing - Head at Cross border Fintech Neobank · Bengaluru (Bangalore) · 8 - 12 years · ₹30L - ₹40L / yr · Posted 17 Mar 2022
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Digital Marketing - Head, you will be responsible for Handling and guiding various digital marketing activities which include but are not limited to, SEO, PPC, Social Media Marketing, Content Marketing, Affiliated marketing etc. and also overseeing and guiding the overall digital campaign management.
What you will do:
- Creating, managing and guiding a team of digital marketing specialists
- Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
- Crafting digital or online marketing strategies and thus contributing towards the increase in business
- Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
- Extensively being involved in budgeting and planning of the company’s digital marketing division
- Evaluating important metrics that affect the company’s website traffic, online campaigns, and target audience
- Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
- Obtaining and constantly working on the feedback being received on the current digital marketing platforms
- Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
- Working closely with various internal as well as external stakeholders
What you need to have:
- 4 plus years of demonstrated track record of developing senior-level client relationships.
- Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
- Strong relationship management skills.
- Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
- Ability to use alternative analytical approaches to solve digital/interactive marketing problems.
Shubham Vishwakarma
Full Stack Developer - Averlon
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- Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
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About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
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● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
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● Bachelor’s degree in marketing or related field.
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Responsibilities:
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● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
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● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
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● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
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- Conduct keyword research, competitor analysis, and website content optimization.
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- Monitor website and campaign performance using Google Analytics and Google Search Console.
- Assist in planning and optimizing Google Ads and Meta Ads campaigns.
- Track key metrics, prepare performance reports, and identify areas for improvement.
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Required Skills
- Good understanding of SEO, Social Media Marketing, and Content Marketing.
- Knowledge of keyword research, Google Analytics, and Search Console.
- Basic understanding of Google Ads and Meta Ads.
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- Good communication and creative thinking.
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Eligibility
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Google AnalyticsLocation: Gurgaon
Experience: 1–2 Years
Type: Full-time
Immediate joiners preferred
Assist in planning and executing digital marketing campaigns across various channels.
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Coordinate with internal teams such as Content, Design, Business Development, and Product.
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Key Responsibilities
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Conduct keyword research and competitor analysis to improve campaign effectiveness.
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Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
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Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
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● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
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Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
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Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
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Analytical mindset with excellent problem-solving skills.
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- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon