
Digital Marketing Manager - Astroyogi.com
Responsibilities
- Own the strategy and roadmap for a key product/business area.
- Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
- Responsible for tracking the performance of all campaigns that are run.
- Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
- Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
- Understanding of branding and brand communication is also a bonus.
- Manage marketing budget and monitor usage for all platforms.
- Clear understanding of calculation of RoAS and other metrics is important
- Experience of working with agencies in performance marketing as well as media and creative agencies
- What we’re looking for:
- Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
- Strong analytical mindset and knowledge of performance marketing metrics.
- Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
- Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
- Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
- Highly organized, good time management and the ability to meet deadlines.
- Excellent English in written and verbal communication skills.
Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.

About Netway India Pvt Ltd
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Location: Sector 18, Noida (Onsite)
Working Days: 6 Days (Saturday WFH)
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Experience: 6+ years
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Job Description:
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Requirements:
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If you have a passion for backend development, possess the required experience, and are excited about contributing to innovative projects, we invite you to apply. Please submit your resume, cover letter, and any relevant portfolio or project samples to Anusha Kalidindi/Sravani Chiruvolu
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Skills / Tools
- SQL & Python / PySpark
- AWS Services: Glue, Appflow, Redshift - Mandatory
- Data warehousing basics
- Data modelling basics
Job Description
- Experience of implementing and delivering data solutions and pipelines on AWS Cloud Platform. Design/ implement, and maintain the data architecture for all AWS data services
- A strong understanding of data modelling, data structures, databases (Redshift), and ETL processes
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- Creating data models that can be used to extract information from various sources & store it in a usable format
- Optimize data models for performance and efficiency
- Write SQL queries to support data analysis and reporting
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- Collaborate with software engineers to design and implement data-driven features
- Perform root cause analysis on data issues
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- Identifying opportunities to improve performance by improving database structure or indexing methods
- Maintaining existing applications by updating existing code or adding new features to meet new requirements
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- Recommending infrastructure changes to improve capacity or performance
- Experience in Process industry
- Design, build web crawlers to scrape data and URLs.
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- Create more/better ways to crawl relevant information
- Strong knowledge of web technologies (HTML, CSS, Javascript, XPath, Regex)
- Understanding of data privacy policies (esp. GDPR) and personally identifiable information
- Develop automated and reusable routines for extracting information from various data sources
- Prepare requirement summary and re-confirm with Operation team
- Translate business requirements into specific solutions
- Ability to relay technical information to non-technical users
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Skills & Expertise
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- Experience with two or more of the following web scraping frameworks and tools: Selenium, Scrapy, Import.io, Webhose.io, ScrapingHub, ParseHub, Phantombuster, Octoparse, Puppeter, etc.
- Basic knowledge of data engineering (database ingestion, ETL, etc.)
- Solution orientation and "can do" attitude - with a desire to tackle complex problems.
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Expert knowledge of computer science, with strong competencies in data structures, algorithms,
and software design.
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Strong understanding of end-to-end architectures and development frameworks; knowledge
across tiers in a multi-tier cloud environment including load balancers, web servers, application
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Minimum 6 years of experience with deep technical knowledge and hands on skills in Java.
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Has worked extensively on caching technologies such as Redis, memcache.
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Worked on NoSQL databases such as MongoDb.
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Designed and developed highly scalable multi-threaded large scale distributed systems.
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Well versed with services and micro-services architecture.
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Usage of containers, virtual machine systems, cloud computing.
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