Marketing Head (CMO)

Role : Head of Marketing
Sector : Financial services business
Work location : Abu Dhabi, United Arab Emirates

Responsibilities:

1. Head the marketing function for the retail and digital business of the company across 7 georaphies driving vision, strategy, growth and execution.
2. Manage budget & resource utilization to ensure ongoing operations within established budget, productivity & efficiency standards.
3. Lead and devise the customer lifecycle strategy that includes branding, awareness, conversions, product adoption and increasing engagement leading to usage & retention and brand advocacy.
4. Responsible for creating and delivering the annual revenue, volume & customer targets and generating, measuring and reporting ROIs from all marketing activities.
5. Overlook the development of innovative marketing strategies and ways to communicate.